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The East Bay Innovation Ecosystem

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The East Bay Innovation Ecosystem How LBNL & UCB Innovations Get Commercialized… Locally Mike Cohen Director, Innovation Ecosystem Development UC Berkeley Office of Technology Licensing [email protected] 510-643-7201 UC Berkeley Innovation Commercialization 11/18/14 Agenda: 15 Minutes 1. How UCB/LBNL Innovations Get Commercialized 2. How Can the Commercialization Occur Locally 3. Case Study: Berkeley CA 4. Q & A Page 2 UC Berkeley Innovation Commercialization 11/18/14 Research: How Univ Innovations Get Commercialized ? q Questions: How do university innovations get commercialized? Ø Conventional answer is linear (research=>invention=>license =>commercialize) Ø What and/or who catalyzed the commercialization? Ø How are universities involved in the process? Ø How can universities increase innovation commercialization? q Answers: Ø Researched commercialization of >50 UCB & LBNL innovations Ø Research revealed 4 common patterns/pathways Ø Developed a useful framework based on 4 patterns Ø Developed strategies for optimizing the 4 pathways Page 3 UC Berkeley Innovation Commercialization 11/18/14 4Ms Framework: 4 Pathways for Commercialization Methodically out of research Milked by corporate collaborators Gradually out of research Morphed by team member(s) Organic Activities Opportunistically by by University & Mined entrepreneurs (e.g. MBA students) External People that scour campus Periodically to industry by campus Marketed (e.g. PI, PR, IPMO, etc) Systematic Activities by University Employees Page 4 UC Berkeley Innovation Commercialization 11/18/14 4Ms Framework: Morphed, Mined, Milked, Marketed q Examples: Amyris, Calimetrics, CaliSolar, CellASIC, Chiron, Ensighta Security, Excellin, Fluxion Biosystems, GoodGuide, Harmonic Devices, Hybrid Wisdom Labs, Inktomi, Integrated Diag, IntelliOne, Kalinex, Lumiphore, Mercator Med, MicroClimates, Morphed MicroFluiDX, OnWafer, ON Diagnostics, PhotoSwitch Bioscience, Redwood Bioscience, Gradually out of research Safely, SiClocks, TheraFuse, Urban Scan, Organic by team member(s) Verimetra Med, Wireless Industrial Tech, Dust Networks, Iris AO, SiTime, NanoGripTech* q Drivers: Ø Quantity & Quality of Research Ø Ecosystem: Spin-out vs Blast-out Systematic q IP: Ø Some obtain exclusive license to improve biz plan & attract investors Ø Some ignore or abscond with IP Page 5 UC Berkeley Innovation Commercialization 11/18/14 4Ms Framework: Morphed, Mined, Milked, Marketed q Examples: Adura Tech, Aurora Biofuels, CommandCAD, Euclid Media, MediFuel, NanoRay, nanoPrint q Drivers: Ø Quantity & Quality of Research Organic Mined Ø MBAs, Biz plan comp, OTL mrktg Opportunistically by q IP: entrepreneurs (e.g. MBA students) Ø Many obtain exclusive license to that periodically scour campus improve biz plan & attract investors Ø Some ignore or abscond with IP Systematic q Comments: Ø Pathway with highest growth rate Ø MBAs are the campus’s EIRs Page 6 UC Berkeley Innovation Commercialization 11/18/14 4Ms Framework: Morphed, Mined, Milked, Marketed q Examples (that licensed IP): Milked Analog Devices, Nueprene (XL Tech), Google, Honeywell, Intel, Methodically out of research by corporate research sponsor Berkeley Bionics (first morphed then milked) q Drivers: Ø Great sponsored research with optimized terms (i.e. 1st access, NERF, open source, etc) Organic Ø Off-campus corporate labs (i.e. BWRC, Intel, Cadence, Yahoo, Starkey, etc) q IP: Ø Some jointly own IP Systematic Ø Some obtain a license to legally use IP or thwart competitors Ø Some ignore or abscond with IP (why license when get know-how) Page 7 UC Berkeley Innovation Commercialization 11/18/14 4Ms Framework: Morphed, Mined, Milked, Marketed q Examples: Arkal Medical, Cisco, ClimateCooler, FuelFX, Luminus Devices, Honeywell, Microchip Biotech, Renovis, Sand9, Silicon Basis, Solexel, Vitesse, 3M q Drivers: Ø Quantity & Quality of Research Periodically to industry Organic by campus faculty & staff Ø Marketing (i.e. IP Licensing offices, University PR programs, Faculty pubs & ppts, Patent pubs, etc) (e.g. PI, PR, OTL) q IP: Marketed Ø Most obtain exclusive license to stay legal, improve BP, attract investment, or thwart competitors Systematic Ø Some ignore IP or abscond with IP q Comments: Didn’t get morphed, milked or mined because tech or market too nascent when invented Page 8 UC Berkeley Innovation Commercialization 11/18/14 4Ms Framework: University Startups Morphed Organic Mined Systematic Page 9 UC Berkeley Innovation Commercialization 11/18/14 University Startups: Spin-outs vs Blast-outs Examples: Amyris, CaliSolar, Chiron, Ensighta Security, GoodGuide, Inktomi, IntelliOne, Mercator Med, OnWafer, ON Diagnostics, Safely, TriFacta, Dust Networks Morphed Organic University Resources (e.g., Biz Plan Competitions, Mined SPIN-OUT Incubators/Accelerators, Mentor Networks, etc) Systematic Page 10 UC Berkeley Innovation Commercialization 11/18/14 4Ms Framework: 4 Pathways for Commercialization Methodically out of research Milked by corporate collaborators Gradually out of research Morphed by team member(s) Organic Activities Opportunistically by by University & Mined entrepreneurs (e.g. MBA students) External People that scour campus Periodically to industry by campus Marketed (e.g. PI, PR, IPMO, etc) Systematic Activities by University Employees Page 11 UC Berkeley Innovation Commercialization 11/18/14 Innovation Ecosystem: Definition Cluster of R&D-oriented entities readily accessible – including small & large corps, tech vets, entrepreneurs & early stage investors as well as related supply chains & service providers Page 12 UC Berkeley Innovation Commercialization 11/18/14 Innovation Ecosystem: Continuum Cluster of R&D-oriented entities readily accessible – including small & large corps, tech vets, entrepreneurs & early stage investors as well as related supply chains & service providers Hyper Local: Local: Metro: Regional National Global Convenient: Less than 30 minutes About 30-60 minutes walk, bike, shuttle drive + easy parking + - commuter traffic or short drive (with easy parking) Accessibility (not just Proximity) to LBNL & UCB Page 13 UC Berkeley Innovation Commercialization 11/18/14 Innovation Ecosystem: 4M Pathways Milked Morphed Mined Marketed Hyper Local: Local: Metro: Regional National Global Convenient: Less than 30 minutes About 30-60 minutes walk, bike, shuttle drive + easy parking + - commuter traffic or short drive (with easy parking) Accessibility (not just Proximity) to LBNL & UCB Page 14 UC Berkeley Innovation Commercialization 11/18/14 Innovation Ecosystem: 4M Pathways Locations Milked Depends if corporate R&D center is local Morphed Yes, unless squander opportunity Mined Yes, unless squander opportunity Marketed Depends on licensee Hyper Local: Local: Metro: Regional National Global Convenient: Less than 30 minutes About 30-60 minutes walk, bike, shuttle drive + easy parking + - commuter traffic or short drive (with easy parking) Accessibility (not just Proximity) to LBNL & UCB Page 15 UC Berkeley Innovation Commercialization 11/18/14 Innovation Ecosystem: Low Barriers to EB Exit Milked Silicon Valley Morphed Bay Area Regional Cluster Mined San Francisco Marketed Hyper Local: Local: Metro: Regional National Global Convenient: Less than 30 minutes About 30-60 minutes walk, bike, shuttle drive + easy parking + - commuter traffic or short drive (with easy parking) Accessibility (not just Proximity) to LBNL & UCB Page 16 UC Berkeley Innovation Commercialization 11/18/14 Innovation Ecosystem: Bay Area Silicon Valley Bay Area Regional Cluster San Francisco Hyper Local: Local: Metro: Regional National Global Convenient: Less than 30 minutes About 30-60 minutes walk, bike, shuttle drive + easy parking + - commuter traffic or short drive (with easy parking) Accessibility to Campus Page 17 UC Berkeley Innovation Commercialization 11/18/14 Innovation Ecosystem: Initiative for East Bay Silicon Valley East Bay Bay Area Green Regional Corridor/ Cluster iHub San Francisco Hyper Local: Local: Metro: Regional National Global Convenient: Less than 30 minutes About 30-60 minutes walk, bike, shuttle drive + easy parking + - commuter traffic or short drive (with easy parking) Accessibility to Campus Page 18 UC Berkeley Innovation Commercialization 11/18/14 Innovation Ecosystem: Initiative for City of Berkeley Silicon Valley Berkeley East Bay Bay Area Startup Green Regional Cluster Corridor/ Cluster iHub San Francisco Hyper Local: Local: Metro: Regional National Global Convenient: Less than 30 minutes About 30-60 minutes walk, bike, shuttle drive + easy parking + - commuter traffic or short drive (with easy parking) Accessibility to Campus Page 19 UC Berkeley Innovation Commercialization 11/18/14 Innovation Ecosystem: Incubators & Accelerators Silicon Valley East Bay Berkeley Bay Area Skydeck | Berkeley Green Startup Regional Cluster Corridor/ Cluster Foundry@CITRIS iHub QB3 San East Bay Francisco M37 Innovation Center Hyper Local: Local: Metro: Regional National Global Convenient: Less than 30 minutes About 30-60 minutes walk, bike, shuttle drive + easy parking + - commuter traffic or short drive (with easy parking) Accessibility to Campus Page 20 UC Berkeley Innovation Commercialization 11/18/14 Localization: Deep Integration into Univ STEM-B* *STEM-B: Science, Technology, Engineering, Math & Business Education Research Mission Mission BENEFITS: Service Ø Commercialization of campus innovations Mission (& licensing of Intellectual Property) Ø Experiential learning & internships for students Deep Integration into Ø Entrepreneurship opportunities for graduates LBNL & UCB STEM-B Research,
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