Mannheim Stadt Im Quadrat Mannheim’S Economic Development Magazine
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ENGLISH VERSION ENGLISH VERSION ENGLISH VERSION ENGLISH VERSION Volume 42 – 2012 Mannheim Stadt im Quadrat Mannheim’s Economic Development Magazine In Focus: Bright Minds for Mannheim MANNHEIM STADT IM QUADRAT 2012 1 summarY CONTENTS EDITORIAL / MAYOR 4Welcome to Mannheim! 20 Mannheim 21 Becomes Glückstein Quarter 20 TOP LOCATION FOR SKILLED PERSONNEL AND MANAGERS From Road Construction to Education 21 Bringing Talent to Mannheim 5 A Revolution in Online Communication 21 Mannheim‘s Energy Landscape in Full Bloom 22 ”It‘s Easier to Measure Business Success“ 23 SPOTLIGHT ON MANNHEIM‘s ECONOMIC DEVELOPmeNT E-mobility Gaining Momentum 23 Motivated Team Ready to Make a Difference 8 ”Our Mannheim Plant Embodies Innovation“ 24 Flagship Project Sets Sail Toward New Medical Technology A Clear Commitment to Mannheim 24 Cluster 11 Top Grades for the City Center 25 A Historic Opportunity for Mannheim 12 A Million-Strong Milestone 26 Rendezvous with Inventive Thinkers 27 HIGHLIGHTS Full Speed Ahead in Expansion of Long-Distance Heating 27 Top-Class Academics 14 On the Right Track to Network Expansion 28 Family Cooperative and Summer Camps 14 Searching for Synergies 29 ”We‘re Finding the Right Generational Mix“ 15 Container Terminal Expansion Planned 29 University Graduates for Family-Run Companies 15 From Mannheim to the Med 30 Finding a Way Through the Career Jungle 16 Team London Raring to Go 31 Online Career Fairs 16 Centered on Mannheim‘s Soul 32 Tailor-Made Trainees 17 Ora et labora 32 Technology Is Cool 17 Racing Toward a Golden Future 33 In the Heart of the Project Providing Consulting on Qualifications 18 Love and Music 33 Rhine-Neckar-Metropolitan Region High-Quality Urban Living 18 A Weekend in Mannheim 34 The Right Place for Creative Minds 19 Financial Aid for Innovators 19 FACTS AND FIGURES 35 Downtown Mannheim‘s characteristic the city‘s construction plan, which The streets do not have proper names “grid structure”, highly unusual for plotted out a grid-like street net- here either. The blocks were named Legal Notice a European city, dates from prince work with blocks of similar size – the with letters and numbers – similar to Grunert Medien & Kommunikation GmbH Editorial Direction: Ulla Cramer elector Friedrich IV‘s fortress and “Quadraten”. Even today, Mannheim‘s those of a chess board. This results in in cooperation with the Department of Economic and Layout, Graphics: Sabrina Klesse Structural Development of the City of Mannheim Print Production: PrintTrust city construction in 1606. The Dutch unique city center is characterized addresses such as E5 or G7 within the Business/advertising management: Translation: X-LS extended language services engineer Barthel Janson designed by its rectangular street system. inner city. Michael Grunert, [email protected] www.grunert-medien.de 2 MANNHEIM STADT IM QUADRAT 2012 MANNHEIM STADT IM QUADRAT 2012 3 EDITOriaL / MAYOR TOP LOCatiON FOR SKILLED PErsONNEL AND MANAGErs Bringing talent to Mannheim and position- self-image: “We’ve got the power to handle that come out ahead in regional competition ing the city as a top location for managers it ourselves!” True to form, Mannheim has will be those that offer an appealing and other skilled employees are more than responded with two courses of action. uni versity landscape. The universities just the focus topics of the latest edition of themselves will benefit in turn from having the business magazine “Mannheim – Stadt im The city’s Department of Economic and attractive companies nearby, as well as a Quadrat”; these aims also guide our efforts to Structural Development has been reorga- high standard of living. For young people secure Mannheim’s future. nized in the course of Mannheim’s new who decide to pursue a degree, the quality politico-economic strategy, which focuses on of life and career perspectives in the places The process of demographic change is maintaining the portfolio of companies that they choose to study will be of even greater currently in full swing, and a dearth of skilled call Mannheim home. The department will importance in the future. personnel has already reared its head in nu- be striving to play an even greater role with merous cases. The forecasts of Prognos AG these clients as an important sounding board Not to be outdone by the city, Mannheim’s City supporting businesses anticipate a shortfall of 280,000 employees for matters of urban development. Thanks companies are also taking action. Employer – including 100,000 university graduates – in to its appointment of an official “talents & branding and activities designed to get people Bringing Talent to Mannheim the year 2015 in Mannheim’s home state of professionals” representative, Mannheim now excited about companies at a young age are Baden-Wuerttemberg alone. This number also has a designated contact person tasked becoming more and more essential. At career is expected to increase to 500,000 by 2030. with supporting local companies in all issues fairs, Mannheim and its local employers pre- Meanwhile, research conducted as part of regarding skilled personnel. sent themselves in a joint effort to promote Due to inexorably shifting de- skilled employees. The city of Mannheim “A region’s prosperity always depends Mannheim’s Change2 process has shown the area’s business credentials. After all, a mographics, Mannheim is projected is among those facing the effects of this on the talented individuals who live there,” that by 2020, around 21,000 additional In its talent and skilled employee tightly knit network of companies, universities, to face a shortfall of around 21,000 problem. “The city needs to take action to explains Dr. Björn Bloching of Roland skilled employees and managers will be strategy, meanwhile, the city is taking a and the area at large is just another Mann- skilled employees by the year 2020. ensure its future as an attractive location for Berger Strategy Consultants. In a “society needed in the key industries that employ comprehensive approach that should enable heim specialty. The city is not taking this news lying business,” declares Mannheim mayor Dr. shaped by knowledge work,” Bloching some 40 percent of citizens required to pay us not only to bring the brightest minds to down, however: It has developed a Peter Kurz, referring to an analysis conducted believes quality of life is playing an ever- into social insurance in the city. Mannheim, but to encourage them to stay new strategy designed to support local by Roland Berger Strategy Consultants. In the greater role. He views Mannheim as already long-term, as well. In addition to attractive businesses by attracting talent and context of the current upheaval, the study in well equipped to meet the corresponding We need to meet these challenges head- residential areas and ways to balance one’s qualified personnel. question took a close look at industries rele- demands: The city features a diversified on; sitting back and doing nothing would not family and career, our collaboration with vant to Mannheim – from creative businesses industrial base that dovetails well with reflect the character of our city or the com- the University of Mannheim and other local The German labor market is undergoing to medical technology, mechanical enginee- its dynamic landscape of up-and-coming panies who work here. In her recent study institutions of higher learning represents major changes: A shift in demographics is in ring, and service providers. The result? By businesses, and the same could be said of of the spirit that drives Mannheim, Martina a major strategic component of this effort. full swing and many industries are already 2020, the city will need 21,000 more skilled its scientific institutions and local economy. Löw offers a succinct summary of the city’s Various studies have revealed that the cities Dr. Peter Kurz dealing with a lack of executives and other personnel and managers than it has. An above-average number of qualified 4 MANNHEIM STADT IM QUADRAT 2012 MANNHEIM STADT IM QUADRAT 2012 5 TOP LOCatiON FOR SKILLED PErsONNEL AND MANAGErs TOP LOCatiON FOR SKILLED PErsONNEL AND MANAGErs employees are available, and conditions in “Companies can’t win the race for the most is to have a fixed contact person capable So far, his efforts to do so have included Mannheim enable its citizens to balance talented people on their own; we need to of providing guidance and coordinating taking students on tours of local firms to their careers and family commitments. promote the city through highly targeted administrative requests. establish contacts and presenting Mann- Still, action is indeed required: Mannheim joint efforts.” heim at various career fairs. continues to welcome a large number of “Mannheim’s department of economic commuters and is also dealing with the As part of Mannheim’s new politico- development has already begun responding Pfeiffer’s other pilot project, which effects of brain drain. With highly qualified economic strategy, its Department of to the personnel shortage. One of our em- involves a university marketing program personnel making up a relatively low 12 Economic Development was reorganized ployees is solely responsible for the area and source market analysis, is centered on percent of the city’s labor pool, Mannheim in July 2011 and also received its own ‘Talents & Professionals,’ which enables him attracting university graduates. The initial can ill afford to see any of these individuals infusion of new talent, bringing its numbers to pay special attention to these topics,” phase is to ascertain which institutions of leave for greener pastures. to 24. “New economic challenges and the reports Dr. Wolfgang Miodek, deputy di- higher learning supply Mannheim’s econo- competition for the brightest minds and rector of the city’s economic and structural my with its managers and other skilled em- In a newly assembled strategy, most promising technologies are placing development department.