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Volume 42 – 2012 Mannheim Stadt im Quadrat Mannheim’s Economic Development Magazine

In Focus: Bright Minds for Mannheim

MANNHEIM STADT IM QUADRAT 2012 1 summary contents

Editorial / Mayor 4Welcome to Mannheim! 20 Mannheim 21 Becomes Glückstein Quarter 20 top location for skilled personnel and managers From Road Construction to Education 21

Bringing Talent to Mannheim 5 A Revolution in Online Communication 21 Mannheim‘s Energy Landscape in Full Bloom 22 ”It‘s Easier to Measure Business Success“ 23 spotlight on mannheim‘s economic development E-mobility Gaining Momentum 23 Motivated Team Ready to Make a Difference 8 ”Our Mannheim Plant Embodies Innovation“ 24 Flagship Project Sets Sail Toward New Medical Technology A Clear Commitment to Mannheim 24 Cluster 11 Top Grades for the City Center 25 A Historic Opportunity for Mannheim 12 A Million-Strong Milestone 26 Rendezvous with Inventive Thinkers 27 highlights Full Speed Ahead in Expansion of Long-Distance Heating 27 Top-Class Academics 14 On the Right Track to Network Expansion 28 Family Cooperative and Summer Camps 14 Searching for Synergies 29 ”We‘re Finding the Right Generational Mix“ 15 Container Terminal Expansion Planned 29 University Graduates for Family-Run Companies 15 From Mannheim to the Med 30 Finding a Way Through the Career Jungle 16 Team London Raring to Go 31 Online Career Fairs 16 Centered on Mannheim‘s Soul 32 Tailor-Made Trainees 17 Ora et labora 32 Technology Is Cool 17 Racing Toward a Golden Future 33 In the Heart of the Project Providing Consulting on Qualifications 18 Love and Music 33 Rhine-Neckar-Metropolitan Region High-Quality Urban Living 18 A Weekend in Mannheim 34 The Right Place for Creative Minds 19 Financial Aid for Innovators 19 Facts and figures 35 Downtown Mannheim‘s characteristic the city‘s construction plan, which The streets do not have proper names

“grid structure”, highly unusual for plotted out a grid-like street net- here either. The blocks were named Legal Notice a European city, dates from prince work with blocks of similar size – the with letters and numbers – similar to Grunert Medien & Kommunikation GmbH Editorial Direction: Ulla Cramer elector Friedrich IV‘s fortress and “Quadraten”. Even today, Mannheim‘s those of a chess board. This results in in cooperation with the Department of Economic and Layout, Graphics: Sabrina Klesse Structural Development of the City of Mannheim Print Production: PrintTrust city construction in 1606. The Dutch unique city center is characterized addresses such as E5 or G7 within the Business/advertising management: Translation: X-LS extended language services engineer Barthel Janson designed by its rectangular street system. inner city. Michael Grunert, [email protected] www.grunert-medien.de

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Bringing talent to Mannheim and position­ self-image: “We’ve got the power to handle that come out ahead in regional competition ing the city as a top location for managers it ourselves!” True to form, Mannheim has will be those that offer an appealing and other skilled employees are more than responded with two courses of action. uni­versity landscape. The universities just the focus topics of the latest edition of themselves will benefit in turn from having the business magazine “Mannheim – Stadt im The city’s Department of Economic and attractive companies nearby, as well as a Quadrat”; these aims also guide our efforts to Structural Development has been reorga- high standard of living. For young people secure Mannheim’s future. nized in the course of Mannheim’s new who decide to pursue a degree, the quality politico-economic strategy, which focuses on of life and career perspectives in the places The process of demographic change is maintaining the portfolio of companies that they choose to study will be of even greater currently in full swing, and a dearth of skilled call Mannheim home. The department will importance in the future. personnel has already reared its head in nu- be striving to play an even greater role with merous cases. The forecasts of Prognos AG these clients as an important sounding board Not to be outdone by the city, Mannheim’s City supporting businesses anticipate a shortfall of 280,000 employees for matters of urban development. Thanks companies are also taking action. Employer – including 100,000 university graduates – in to its appointment of an official “talents & branding and activities designed to get people Bringing Talent to Mannheim the year 2015 in Mannheim’s home state of professionals” representative, Mannheim now excited about companies at a young age are Baden-Wuerttemberg alone. This number also has a designated contact person tasked becoming more and more essential. At career is expected to increase to 500,000 by 2030. with supporting local companies in all issues fairs, Mannheim and its local employers pre- Meanwhile, research conducted as part of regarding skilled personnel. sent themselves in a joint effort to promote Due to inexorably shifting de- skilled employees. The city of Mannheim “A region’s prosperity always depends Mannheim’s Change2 process has shown the area’s business credentials. After all, a mographics, Mannheim is projected is among those facing the effects of this on the talented individuals who live there,” that by 2020, around 21,000 additional In its talent and skilled employee tightly knit network of companies, universities, to face a shortfall of around 21,000 problem. “The city needs to take action to explains Dr. Björn Bloching of Roland skilled employees and managers will be strategy, meanwhile, the city is taking a and the area at large is just another Mann- skilled employees by the year 2020. ensure its future as an attractive location for Berger Strategy Consultants. In a “society needed in the key industries that employ comprehensive approach that should enable heim specialty. The city is not taking this news lying business,” declares Mannheim mayor Dr. shaped by knowledge work,” Bloching some 40 percent of citizens required to pay us not only to bring the brightest minds to down, however: It has developed a Peter Kurz, referring to an analysis conducted believes quality of life is playing an ever- into social insurance in the city. Mannheim, but to encourage them to stay new strategy designed to support local by Roland Berger Strategy Consultants. In the greater role. He views Mannheim as already long-term, as well. In addition to attractive businesses by attracting talent and context of the current upheaval, the study in well equipped to meet the corresponding We need to meet these challenges head- residential areas and ways to balance one’s qualified personnel. question took a close look at industries rele- demands: The city features a diversified on; sitting back and doing nothing would not family and career, our collaboration with vant to Mannheim – from creative businesses industrial base that dovetails well with reflect the character of our city or the com- the University of Mannheim and other local The German labor market is undergoing to medical technology, mechanical enginee- its dynamic landscape of up-and-coming panies who work here. In her recent study institutions of higher learning represents major changes: A shift in demographics is in ring, and service providers. The result? By businesses, and the same could be said of of the spirit that drives Mannheim, Martina a major strategic component of this effort. full swing and many industries are already 2020, the city will need 21,000 more skilled its scientific institutions and local economy. Löw offers a succinct summary of the city’s Various studies have revealed that the cities Dr. Peter Kurz dealing with a lack of executives and other personnel and managers than it has. An above-average number of qualified

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employees are available, and conditions in “Companies can’t win the race for the most is to have a fixed contact person capable So far, his efforts to do so have included Mannheim enable its citizens to balance talented people on their own; we need to of providing guidance and coordinating taking students on tours of local firms to their careers and family commitments. promote the city through highly targeted administrative requests. establish contacts and presenting Mann- Still, action is indeed required: Mannheim joint efforts.” heim at various career fairs. continues to welcome a large number of “Mannheim’s department of economic commuters and is also dealing with the As part of Mannheim’s new politico- development has already begun responding Pfeiffer’s other pilot project, which effects of brain drain. With highly qualified economic strategy, its Department of to the personnel shortage. One of our em- involves a university marketing program personnel making up a relatively low 12 Economic Development was reorganized ployees is solely responsible for the area and source market analysis, is centered on percent of the city’s labor pool, Mannheim in July 2011 and also received its own ‘Talents & Professionals,’ which enables him attracting university graduates. The initial can ill afford to see any of these individuals infusion of new talent, bringing its numbers to pay special attention to these topics,” phase is to ascertain which institutions of leave for greener pastures. to 24. “New economic challenges and the reports Dr. Wolfgang Miodek, deputy di- higher learning supply Mannheim’s econo- competition for the brightest minds and rector of the city’s economic and structural my with its managers and other skilled em- In a newly assembled strategy, most promising technologies are placing development department. “Harald Pfeiffer ployees. The project team will then survey Mannheim’s city officials and marketing different demands on the structure of coordinates and guides our efforts to aid students of these universities to determine department have identified a total of 19 municipal business development pro- companies in Mannheim in attracting ma- the criteria that have the most sway in what measures that could be used to court talen- grams. They have to be highly flexible and nagers and other specialized personnel.” they choose to focus their lives and careers ted employees, bring them to Mannheim, make optimal use of the resources at their Elsewhere in Mannheim’s strategy to draw on. “This will enable us to find arguments and encourage them to stay. “This strategy disposal. We believe the department’s new talented workers, Harald Pfeiffer is currently that convince people to stay in Mannheim is another component of our overall focus,” organizational matrix and its dynamic net- overseeing two pilot projects. “We’re still long-term,” explains Pfeiffer, who has his The Technoseum in Mannheim wants to get people – even young visitors – excited about science. Kurz states. “It complements, for example, work of relationships is the best possible not doing a good enough job of keeping eye on the city’s own diverse university our new politico-economic strategy and way to meet these changing requirements,” young academics in the city after they landscape in particular. “Around 5,500 the strategy Wohn.Raum.Stadt in an effort says deputy economics mayor Michael graduate. We need to promote stronger academics finish their exams here every over 500 hectares to be vacated by the through which companies can support their to bolster Mannheim’s reputation as a Grötsch, listing the advantages of the new connections between local companies and year – the potential is enormous.” United States military by the end of 2015. employees in raising their little ones – from quality residential location.” He continues: organization. In the future, every company university graduates,” Pfeiffer declares. a family cooperative that offers professi- City officials also want to make Mann- Just one of the numerous partners onal assistance in caring for children and

The city of Mannheim wants to establish long-term ties with the students of its universities. heim more attractive as a place to live. getting behind the city’s effort to overcome seniors to Delta Kids vacation camps that Major construction projects in the new its shortage of qualified employees is the help parents get through long breaks from Glückstein quarter (formerly known as business development association of the school. To make prospective managers Mannheim 21) are to be part of this en- greater Rhine-Neckar Metropolitan Region, more aware of such subjects, the forum deavor, while Mannheim’s inner city is also under whose auspices the forum “Verein- has also put together and run through becoming an increasingly popular residen- barkeit von Beruf und Familie” (“Balancing an “instructional module” at a number of tial location. Offering another tremendous Work and Family”) was established. This Mannheim universities. The work the city’s opportunity in the medium term are the forum has developed an array of initiatives chambers are doing, meanwhile, is no less intensive, particularly when it comes to the search for trainees. The efforts that have proven successful so far include matching programs that determine which trainee positions might be an ideal fit for students – and present opportunities even to those who can’t claim to have the best grades.

Mayor Kurz is convinced that Mannheim can cover considerable ground in many areas in the race for the brightest minds. “We want to show knowledge workers, managers, and other skilled employees what Mannheim has to offer. We want them to come live and work in the city we call home.”

Mannheim’s major employers – such as Daimler – are also strongly committed to education.

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Department of Economic and Structural Development Business Support Motivated Team Ready to Make a Difference Dr. Wolfgang Miodek Siegfried Wolf Key Account Management and Günter Heinisch Deputy Department Director Small and Medium-sized Enterprises (SMEs) The 24 members of the new team in with virtually any issue. These contacts also the team expects to give an extra boost to Telephone: +49(0)621 293-3353, place at Mannheim’s Department of Eco- serve in a guiding role by coordinating each growth in these select fields. Other compe- e-mail: Telephone: 0621 293-3355, nomic and Structural Development are inquiry in its entirety. “The client receives tence areas in which Mannheim wants to [email protected] e-mail: now ready to support local companies. advice and assistance from a single source continue investing include the energy and [email protected] and doesn’t have to figure out any internal environmental industries and manufacturing Franziska Haase “New economic challenges and the municipal responsibilities. This enables us to and process technology, the latter of which Telephone: +49(0)621 293-3379, Retail and City Management competition for the brightest minds and most stay in touch with our customers and opti- will be supported during their incorporation e-mail: promising technologies are placing different mize our services,” Grötsch states regarding into regional cooperative efforts. Telephone: +49(0)621 293-9978, [email protected] demands on the structure of municipal business the advantages of a one-stop agency. The e-mail: [email protected] development programs. They have to be highly team’s new size of 24 represents an increase The development of Mannheim’s new flexible and make optimal use of the resources of 6.5 positions. politico-economic strategy, which has been at its disposal. We believe the department’s new implemented over the past two years, was organizational matrix and its dynamic network The reorientation of the Department one of the most extensive master-plan pro- Andreas Braun Jutta Weyl of relationships is the best possible way to meet of Economic and Structural Development, jects in the modernization of the city’s chan- Entrepreneurs’ Office Entrepreneurs’ Office these changing requirements,” says Mannheim meanwhile, is part of Mannheim’s new ge management. Over 70 representatives Point of single contact deputy economics mayor Michael Grötsch, politico-economic strategy. Increasing the from the city’s administration, economy, Telephone: +49(0)621 293-2134, (EU Services Directive) e-mail: explaining the basic concept underlying the re- number of local companies in business will chambers, and universities were involved [email protected] Telephone: +49(0)621 293-3384, structuring of the city’s Department of Economic continue to be an integral aspect of this stra- in the process. The consulting companies e-mail: [email protected] and Structural Development. tegy, as well, and the department will also ExperConsult and Roland Berger Strategy be in charge of promoting skilled sectors Consultants, along with the social research Every local company now has a fixed such as medical technology and the creative department of the university TU Dortmund, contact person to whom they can turn industry. By providing targeted support, also supported the project.

Competence Areas Talents The new team of Mannheim’s Department of Economic and Structural Development mainly focuses on existing companies, but also on the development of special competence fields. Claudia Petrovic & Professionals Regional Clusters

Telephone: +49(0)621 293-3359, Harald Pfeiffer e-mail: Managers and Other Skilled Personnel [email protected] Management of ESF Working Group Telephone: +49(0)621 293-2049, Sebastian Dresel e-mail: Cultural and Creative Industries [email protected] Telephone: +49(0)621 122-6776, e-mail: [email protected] Anett Jakob-Jüngling Managers and Other Skilled Personnel Elmar Bourdon Telephone: +49(0)621 293-2049, Medical Technology e-mail: Telephone: +49(0)621 293-2155, [email protected] e-mail: [email protected]

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medical engineering – as a positive. Mean- The 12-member project Business Start-ups & Subsidies group for automation while, the Fraunhofer Institutes’ clients may of medicine and hail from all over the world, but Stallkamp has Jürgen Münch Sonja Hauck biotechnology has Team Director and Gabriele Stronczek already moved into also been noticing how well the Mannheim the University Medical project group is resonating with the local Gründerverbund Management Structural Development Centre Mannheim. Regional Competitiveness and Employment economy. “We’re involved in quite a few Telephone: +49(0)621 293-3354, (RWB) Coordination Office discussions and are happy to be receiving so e-mail: [email protected] many invitations,” he reports. The group’s co- Telephone: +49(0)621 293-3382, operation with the University Medical Centre e-mail: [email protected] Sonja Wilkens Mannheim is another arrangement that has Start-up consultancy, MAFINEX e.V. begun to bear fruit. “We’re already working and Gründerverbund with Prof. Dr. Stefan Schönberg, the director Telephone: +49(0)621 293-3357, Telephone: +49(0)621 293-3665, of the center’s institute for clinical radiology e-mail: e-mail: [email protected] and nuclear medicine, on the machines he [email protected] has developed to produce embolization particles,” Stallkamp explains. “With Prof. Dr. Frederik Wenz, meanwhile, we’re conducting Business Settlement & Commercial Real Estate a flagship project whose goal is to come up Stefan Grether Martin Rostock with a solution for the automatic application Team Director Commercial Real Estate (South) of radioactive seeds.” Stallkamp considers himself and his employees “outsourcing Telephone: +49(0)621 293-3361, Telephone: +49(0)621 293-3360, partners of the medical and biotechnology e-mail: [email protected] e-mail: [email protected] industries” and has a long list of promising Fraunhofer project group in the starting blocks projects on his agenda, including production systems for cells and organs and automated, Annika Neubrand Sabine Roth highly integrated instruments for minimally Commercial Real Estate (North) Commercial Real Estate (North) Flagship Project Sets Sail Toward invasive interventions. Telephone: +49(0)621 293-3358, Telephone: +49(0)621 293-3664, e-mail: [email protected] e-mail: [email protected] New Medical Technology Cluster Assuming the new Fraunhofer Institute can be established in four years, it could receive A new Fraunhofer Institute dedi- Fraunhofer Institute for Manufacturing Engi- its very own facilities on premises near the cated to automation in the fields of neering and Automation (IPA) in Stuttgart. University Medical Centre Mannheim. Aiding medicine and biotechnology hopes to Dr. Jan Stallkamp, director of IPA’s production the Fraunhofer project group in its current Strategy Office set a strong example for elite research and process automation department, has search for a convenient temporary solution & Marketing/PR in the region and pave the way for a already moved 12 employees and several of with more space is Elmar Bourdon, who Yvonne Soyke successful medical technology cluster his projects into the University Medical Centre has been the representative of Mannheim‘s Office Management Andrea Kron in Mannheim. Mannheim. He is pleased with the friendly Dempartment of Economic Development Strategy and Monitoring Telephone: +49(0)621 293-3351 and -3367, welcome and committed support they have responsible for medical technology – an area e-mail: [email protected] The first hurdle has already been cleared: received thus far: “I believe Mannheim has Mannheim has declared a priority compe- Telephone: +49(0)621 293-2160, Stuttgart’s Landtag parliament approved a a good opportunity to combine its various tence field – since August 2011. “My new e-mail: [email protected] total of € 9.3 million over a five-year period strengths and build a medical technology responsibilities include providing intensive Birgit Schwind for a new project group. Its objective? cluster that can compete with those of other consulting and support to our local research Office Establishing an institute with around 60 em- cities – even if those in Erlangen and Munich, facilities and companies involved in medical Telephone: +49(0)621 293-3352, ployees that is to be anointed by Germany’s for example, definitely have the advantage at technology, as well as encouraging other Michaela Jakobi e-mail: [email protected] Fraunhofer society in Munich and officially the moment. There are already a number of organizations to put down roots in the Mann- Marketing and PR inducted into the family of Fraunhofer companies in Mannheim that are achieving heim area. I’m still learning the ropes at the Telephone: +49(0)621 293-3668, Margot Stahl Institutes by 2015. success in medical technology, and interest moment, but so far, it’s been really exciting e-mail: Office in working with us is high.” Stallkamp also and diverse,” states Bourdon, who brings with [email protected] Sponsoring PAMB (Projektgruppe Automa- views the region’s “division of labor” – with him 14 years of professional experience at Telephone: +49(0)621 293-3383, tisierung in der Medizin und Biotechnologie) Heidelberg focusing on molecular biology companies such as Siemens-Medizintechnik e-mail: [email protected] and serving as its supervisory body is the and Mannheim on application-oriented (now Sirona), Abbott, and C. R. Bard.

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Conversion spaces Among the ideas submitted, several central “The example of the Turley Barracks in the proves impossible in cooperation with the themes are discernable. There was much call Neckarstadt-Ost district, whose area was BImA – buying them, as well. Hummel is for a green city, for residential neighborhoods the first to be returned in 2007, has shown convinced that his approach can bear fruit. A Historic Opportunity for Mannheim where multiple generations and social classes that conversion is anything but a simple “This approach would make implementing can live together and for employment oppor- process,“ says Hummel. After extensive our plans much easier, and a successful tunities in close proximity to residential areas deliberations, the investor in question pulled conversion would give the development of to promote greater compatibility of work and out and now we are looking for other so- Mannheim an enormous boost.“ June 23, 2010, was a historic day for “This is a unique opportunity for the whole city involved – even the college family commitments. A bold architecture was lutions.“ The city would love nothing more Mannheim: U.S. Army Europe an- Mannheim,“ states educator and so- student who might move to Feudenheim also frequently suggested. than to buy the 32 acres of land and use it The numerous city planners and archi- nounced the drawdown of all its troops ciologist Dr. Konrad Hummel. Hummel in 20 years‘ time or the married couple for a test implementation of the conversion tects from all over Germany who participa- in the region by the end of 2015. Around relocated with his family from Berlin to from the Palatinate region who wants to “The city is facing four challenges,“ says plans derived from citizens‘ submissions ted in an expert workshop organized by the 25,000 people – U.S. soldiers and their Mannheim to take up the post of conver- spend their retirement in urban surroun- Hummel, who – in his former capacity as alder- – if it can afford the asking price. That is city in October 2011 shared this opinion; families, as well as employed civilians – sion commissioner on the City Council dings. About 400 ideas how the spaces man for employment, social affairs, and youth why Hummel hopes that a development they advised expressly against outsourcing will leave Mannheim and also leave be- and turn the ambitious project into a could be used have been submitted – at and senior citizens – has already managed a consortium will be instituted under the aegis this project to a third party or private inve- hind gigantic tracts of land. About two success. One factor takes top priority in events, via an online forum, on postcards, 500-acre conversion project. “Now that the of the city of Mannheim and with support stors. “Going forward, giving the organiza- square miles of land will be returned his plans: citizen participation. “And we and in e-mails. Community and business barracks no longer act as barriers, we have the from the regional industry. The task of this tional development its own legal form under representing a formidable challenge for don‘t want to limit participation to those representatives have already deliberated fantastic opportunity to plan fresh air corridors, envisioned body will be to develop and the clear control and guidance of the city of the city‘s planners and a unique oppor- citizens living in the respective areas, like these submissions in detail at several cold air islets, and interconnected green spaces market the converted spaces and – if this Mannheim seems to be the right way to go.” tunity for Mannheim itself. Feudenheim or Käfertal. We want to get sessions. to give Mannheim an optimal climate – and to implement green energy concepts in the new buildings.“ Mannheim could also finally tanklager Overview of U.S. tackle another topic of central importance. The The French quarter in Tübingen N city has always used its excellent job situation, Coleman Barracks 1 km military territories cultural landscape, and shopping opportunities When it comes to conversion, Of course, Soehlke knows from ex- schönau to attract young families and qualified professi- “learning from others“ is Mannheim‘s perience, that the close proximity of Sandhofen onals, but it now also has the space to build li- motto – which is why field trips to residential buildings, businesses, and Coleman Barracks (534 acres). To be ving quarters for just these target groups, who, successful projects, like the French workshops can also cause conflict. returned by the end of 2015 sandhofen until now, have often moved to the surroun- quarter in Tübingen, are part of the “Nevertheless, the French quarter Class III Point (30 acres). Returned in 2010. ding towns and villages. Part of the new spaces process. In 1991, the French armed has become a popular neighbor- Käfertal could also be made into integrated commercial forces vacated the 150 acres of land hood – but one with a marked draw- Sullivan Barracks (109 acres). To be and residential areas and so-called “Bildungs- in the south of Tübingen. The local back. Both residential and commer- waldhof sullivan Barracks returned by the end of 2014 landschaften“ (“education landscapes“). The government bought the land and cial rents have skyrocketed.“ Benjamin Franklin Village (217 acres). 656 proposed schedule is quite ambitious: The created a lively, densely developed funari Barracks To be returned by the end of 2014 results of discussions, workshops, and forums urban quarter by repurposing existing Funari Barracks (27 acres). To be retur- will be collected in a quality handbook, which buildings and building new ones. In the French quarter in Tübingen, a solution to the benjamin franklin-village ned by the end of 2014 issue of conversion has already been implemented. taylor Barracks will give recommendations and serve as the According to Cord Soehlke, Vogelstang basis for an architectural contest, scheduled alderman for urban planning, Taylor Barracks (114 acres). Returned in to be carried out in 2012. “The city will use the basic concept was to inter- September 2011. the results of this contest to initiate the actual weave living quarters, infra- turley barracks spinelli Barracks Feudenheim/Käfertal urban planning,“ says Hummel. structure, culture, and com- Spinelli Barracks (203 acres). To be merce as closely as possible. returned by the end of 2015 An admirable goal, to be sure, but it Some 2,500 people live in the feudenheim has one big catch: the city of Mannheim French quarter. 150 busines- Seckenheim rhein 6 only owns about 7.7 percent of the space in ses have set up shop there, Hammonds Barracks (17 acres). Retur- question. Once the U.S. army has left, the creating around 700 jobs. The neckar ned in early June, 2011. rest will revert back to the Bundesanstalt für entire quarter was zoned as a STEM Barracks (10 acres). Returned in 2010. Immobilienaufgaben (Institute for Federal mixed-use development, with lindenhof neckarstadt-ost Real Estate, BImA), which has one main plan one focus on creating cons- hammonds Barracks Turley Barracks (32 acres). these spaces: selling them to fill the federal truction consortia that could 656 seckenheim Returned in 2007. government‘s coffers. Nevertheless, Mann- contribute their creative ideas. heim is hoping for a productive cooperation.

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Interview with Markus Ochsner, labor director at ABB Deutschland “We’re Finding the Right Generational Mix”

With shifting demographics intensifying the compe- tition for the best employees, one company feeling the effects is the technology corporation ABB, over half of whose workforce in Germany is set to reach retirement age by the year 2026. Luckily, ABB began preparing for these changing circumstances early on through its holistic demographics program, “Generations.” Accor- ding to labor director Markus Ochsner, the program’s measures cover all of the corporation’s areas, from Mannheim, a university city The University of Mannheim has close to 11,000 students recruiting and personnel development to healthcare – from 91 countries and ranks among the top in the field the latter of which in particular has become an integral of economics. concept at many ABB locations. As part of a related HR Top-Class Academics project, “Fit for Life,” ABB now offers check-ups and other preventive activities for employees of all ages Roughly 5,500 academics complete their produces the best economists in a 2011 survey, that applies a hands-on approach. It cooperates throughout Germany. The corporation also utilizes a degrees in the city of Mannheim each year. In human resources executives from German with some 2,000 businesses in the region and variety of instruments in recruiting, such as an employee light of the pending need for skilled workers, businesses gave the University of Mannheim throughout Germany. The academic landscape recommendation program that it started in 2008. This this represents an enormous potential for local the top ranking for the 10th time. In the field in Mannheim is completed by the University program awards a € 1,000 bonus to employees who companies and makes the city an important of engineering management, meanwhile, the of Popular Music and Music Business, the recommend a relative or acquaintance for an open po- and attractive location for businesses. The Mannheim University of Applied Sciences and University of Music and the Performing Arts, sition. ABB is also making more of an effort to acquire University of Mannheim, with more than 11,000 its some 4,500 students are in a league of their the University of Applied Labour Studies, the employees – particularly engineers – from outside of students from 91 countries, is the second largest own. The Baden-Wuerttemberg Cooperative Federal University of Applied Administrative Germany and has received multiple accolades for the university in the Rhine-Neckar Metropolitan State University in Mannheim, with over 5,500 Sciences, and the most recent addition, the integrated approach of “Generations.” Region. When asked which German university students, is another institution of higher learning University of Applied Management Studies.

Markus Ochsner, labor director at ABB Deutschland, is com- mitted to the ABB demographics program “Generations”.

Work-life balance Scholarships from medium-sized companies

The Delta Kids vacation camps, supported by many companies Family Cooperative and Summer Camps in the region, offer child care University Graduates for Family-Run Companies during school holidays.

Numerous companies in the region have MVV Energie Group, John Deere, Roche Dia- Smaller companies often find it more commission selects a short list of candidates; recognized the signs of the times and are gnostics, Fuchs Petrolub Group, and Bilfinger difficult than larger corporations to find each company then makes its own final decisi- actively addressing the issue of “work-life ba- Berger. Delta Kids Summer Camps make life adequate employees. This is why the Model for on on the most qualified candidate. Since the lance”. In this respect, the Family Cooperative (a easier for working parents during summer Scholarships from Medium-sized Companies program’s inception in 2007, 146 scholarships registered cooperative) has proven its worth vacation, with 27 companies from the region includes smaller companies in its effort to from medium-sized companies have been by supporting companies in offering their em- collaborating with families and sports associa- profile attractive employers. Interested com- awarded to students of the University of Applied ployees professional and affordable care tions to share the costs and make these sports panies become sponsors of selected students Sciences in Mannheim. The University of for children and seniors. The Family camps possible. The regional platform for these by offering scholarships in a field of study that Mannheim, the University of Heidelberg, and Cooperative trains not only day care professi- activities is the Rhine-Neckar Metropolitan matches their business model. Students can the University of Applied Sciences in Ludwigs- onals and babysitters, but family and personal Region’s forum “Work-Life Balance”, which has then apply for the scholarships, and a university hafen have since all joined the program. The care assistants and service providers for also developed an “instructional module“ on scholarships are awarded for a maximum of seniors, as well. The cooperative now counts this topic that has been incorporated into the Publisher Barbara Waldkirch (right side) is planning an four semesters for bachelor programs and up exciting project together with Monika Martens, a scholar- 43 companies among its members, including curricula of several universities in the region. ship student she is mentoring. to two semesters for master programs.

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Support from the chambers Tailor-Made Trainees

More and more companies are having finding the next generation of adequately skilled By conducting vocational aptitude tests and indi- difficulties filling their apprenticeship positions, if workers. Within the scope of the CIC’s matching vidual interviews, Christine Hellweg determines they have a chance to fill them at all. The Rhine- program, CIC advisor Christine Hellweg brings each pupil’s potential and even offers a chance Neckar Chamber of Industry and Commerce together companies and young adults who are to young people who have not performed all (CIC) and the Mannheim/Rhine- Neckar/Oden- looking for an apprenticeship. In 2010 alone, the that well in school. The Mannheim/Rhine-Neck- wald Chamber of Trade support businesses in CIC helped finalize 45 apprenticeship contracts. ar/Odenwald Chamber of Trade also introduced a “customized apprenticeship placement service” Various job and career in 2010 and boasts a success rate similar to that Job fairs fairs like “Jobs for Future” are oft-used platforms of the CIC. Meanwhile, an instrument that has for entrepreneurs and become a proven success for both Chambers students. Finding a Way Through the Career Jungle is “speed-jobbing”. Based on the concept of “speed-dating”, the idea is to establish contact There has never been before such a informed at the job fair on the premises of 2012. “Horizon”, a fair for secondary school quickly within a short period of time – the only wide range of degree programs and career the Maimarkt fairgrounds. The next “Jobs graduates, students, and young professi- difference being that it is potential apprentices possibilities. Job fairs help school pupils for Future” will take place on March 1-3, onals, has been held for the first time at and companies who are doing the talking. and students to keep track of all the possi- 2012. Meanwhile, Mannheim’s Rheingold- Mannheim’s Rosengarten in October 2011. bilities in the career jungle, and companies halle hosts the “Vocatium Rhein-Neckar”, The program features comprehensive Christine Hellweg, a consultant at the Chamber can use them to find future employees. at which individual appointments can be information on opportunities for study and of Industry and Commerce, conducts about 300 The largest such platform in Mannheim is made in advance that perfectly match each vocational training for secondary school vocational aptitude tests a year. the job fair “Jobs for Future”. In 2011, over visitor’s individual career interests. The graduates. The dates for the next “Horizon” 40,000 visitors used the opportunity to get third “Vocatium” is planned for June 13-15, are September 29- 30, 2012.

MINT initiative Virtual recruiting Technology Is Cool

Online Career Fairs The Education Initiative for MINT (Mathematics, Information Sciences, Natu- ral Sciences, and Technology) aims to spark young people’s interest in careers Recruiting events are a proven instru- lateral discussions. Based on the success of online event were created by ubivent, which in the natural sciences. The Technoseum in Mannheim has been working in this ment for attracting qualified potential em- the first event, additional similar career days has developed an internet platform for fairs, area for many years in an attempt to address the lack of engineers and natural ployees. BASF, the chemical company based have been scheduled. The next “Virtual products, and conferences. Ubivent was scientists in Germany. In its MINT Trend Report 2011, the German Institute for in Ludwigshafen, has transferred its career Career Day” is planned for December 7, selected for the 2010 business award for Economic Research estimates that Germany is currently experiencing a shortage fair into the virtual world with the help of 2011. For students and potential employees start-up companies by this very magazine. of 117,000 MINT specialists. For years now, the Technoseum in Mannheim has the Mannheim company ubivent. Over 900 from the field of IT, a special “Virtual Career been teaching the fundamentals of the natural sciences beyond the classroom. Big companies like BASF have gone over to online rec- interested applicants from Germany, Austria, Day – IT” has been set for November 17. The ruitment events, with specialists such as the Mannheim- The museum’s laboratory offers visitors the chance to take part first-hand. Its based company ubivent handling the technical require- Switzerland, the United States, Canada, Bra- technical requirements for the interactive ments involved. model, entitled “Do-it-yourself Brand”, and individual experimentation provide zil, China, southeast Asia, and many other for the facility’s “wow” effect. The Technoseum regularly organizes training countries registered for the first “Virtual for instructors, as well, for the cornerstone of a fascination in research and Career Day” in December 2010. During this technology is laid in school. In this respect, schools also receive support from event, visitors were able to watch films and the industry. For example, Rhein Chemie Rheinau GmbH – a subsidiary of the talks on the career opportunities the che- specialty chemicals company Lanxess – has provided €300,000 in support for 11 mical company offers to natural scientists, secondary schools in Mannheim since March 2011. This financial support will be engineers, economists, and social scientists. used for new laboratories, technical machines, and instruction materials. Participants had the chance to have their When it comes to sparking an interest in science, the Tech- questions answered in group chats and bi- noseum in Mannheim starts with its youngest visitors.

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German Federal Employment Agency New competence field for Mannheim’s Department of Economic and Structural Development Project Providing Consulting on Qualifications The Right Place for Creative Minds

offer is being received with much acclaim: Since projects the association is planning involves culture representative as the fourth pillar of the the beginning of 2010, about 200 companies a creative industry center that is scheduled to city’s model for promoting its music industry in Mannheim, Heidelberg, and Ludwigshafen open its doors in the city’s Jungbusch quarter is a cluster management office for the music have taken advantage of these consulting in early 2014, creating 180 to 200 new jobs. business. This office has been established to services, and numerous others are currently in Meanwhile, another creative industry center – serve as a point of contact and coordination the process. The idea is to support small and bearing the name “Altes Volksbad” after the hi- for members of the music industry, as well as medium-sized companies that do not have their storic underground bath house that will remain an interface between the industry and policy own human resource departments to systema- untouched by the current remodeling and re- makers and administrators. tically plan the development of their business. novation effort – will be ready for new tenants The Pop Academy has expanded to two It is not only about ensuring that company in the Neckarstadt-West quarter in February additional floors. executives develop an idea of how to attract 2012. Elsewhere in Mannheim, the Pop Aca- young professionals and compensate for the The technology center MAFINEX is following suit with its demy Baden-Württemberg is undergoing an plans to have 5,000 square meters of additional space eventual departure of their current employees. ready by 2015. expansion that will give it two additional floors The service is much rather meant to ensure that for its new master’s programs in Popular Music the expertise of these older colleagues is not Supporting companies involved in the cre- and Music & Creative Industries. The techno- Qualification consultant Silvia Rager provides companies with on-site support. lost in the process. This qualifications consulting ative industry is a key concern of Mannheim’s logy center MAFINEX is following suit, adding program constitutes a pilot project that is being Department of Economic and Structural space on the order of 5,000 square meters that The German Federal Employment Agency the agency wants to help employers determine tested in five regions across Germany until the Development, which is why it has identified will be available by 2015. Finally, joining the has introduced a new tool to combat the the needs of their employees with regard to on- end of 2011. After an evaluation period, the such efforts as a field of competence in its new Pop Academy, the Musikpark start-up center, country’s lack of specialized workers, namely going training and deal with the consequences program should then be implemented at all politico-economic strategy. One of the flagship and Mannheim’s appointed music and popular qualifications consulting. By offering this service, of demographic changes at an early stage. This employment centers in Germany.

Urban development Subsidy programs High-Quality Urban Living Financial Aid for Innovators

Mannheim is the economic center of the life and seeking to move to quiet inner-city ambitious urban development project in the The subsidy program KREATECH, Rhein-Neckar Technology Ventures, and the Rhine-Neckar Metropolitan Region. World- areas. Numerous new projects are currently city – the Glückstein Quarter – continues to Rhein-Neckar Business Angel Network: These are the three cornerstones upon renowned companies and attractive job in progress, including the plans for new buil- take shape. which Mannheim’s Department of Economic and Structural Development and opportunities can be found here. As a place dings on the T4/T5 block. Beginning in spring In the Glückstein Quarter, Mannheim’s own corporate MAFINEX-Gründerverbund Entrepreneur Rhein-Neckar (a local association for of residence, Mannheim may not necessa- 2012, work will begin on demolish­ing a school group Diringer & Scheidel is building the Glückstein-Car- start-up founders) are building support for the foundation of innovative compa- ré, which will house 190 two- to four-room apartments rily be the first choice for many; however, that will be replaced with housing units. Also for rent and 60 student apartments. nies in the creative industry and those with a focus on technology. KREATECH this is about to change. Within the scope of in the C7 block – located in Mannheim’s – which began as a pilot project that began on April 1, 2010 and is scheduled to Mannheim’s strategy for attracting talent and Oberstadt quarter between the university and end for the time being on March 31, 2012 – grants subsidies of up to 25 percent specialists, focus has been placed on “creating the Reiss-Engelhorn museums – properties of eligible fixed investments and a bonus of up to €2,500 for each newly created attractive housing for all relevant target groups.” are available for joint building ventures. job or trainee position. The program has already approved a total of €350,000 This strategy seeks to encourage start-up entre- Private investors are also playing an incre- for 45 applicants. Meeting with similar success are the elevator pitch sessions preneurs, freelancers, and young academics to asing role; for instance, the entire blocks organized by Rhein-Neckar Technology Ventures, which provide a platform for take up work here in Mannheim after complet­ of Q6 and Q7 are to be rebuilt. In summer bringing together start-up founders and investors. Finally, the Rhein-Neckar Busi- ing their studies. Another interesting target group 2012, a townhouse with 41 apartments will ness Angel Network – which is in the initial stages of its own foundation – aims is the Generation 50plus, which, after raising be completed on the former premises of to aid start-ups facing problems in getting their business off the ground. families in houses in rural areas, is once the Volkshochschule in the R3 block, and in At CATHI GmbH, Dr. Ulrike Kornmesse (left) shares the ma- again discovering the advantages of urban the Lindenhof area of Mannheim, the most nagement responsibilities with her sister, Kathrin Höfer.

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Companies flocking to the city Former Vögele premises Welcome to Mannheim! From Road Construction to Education

Mannheim remains the first choice of its German office. The training specialist here. In addition, an increasing number of The education campus on the former many companies from a wide variety of New Horizons has also opened a computer financial service providers are being drawn premises of the Vögele company on Neck- industries that are looking to put down learning center with 10 employees in Mann- to Mannheim. Mayflower Capital AG, for arauer Straße is thriving, proving that the roots. One firm that will soon be up and heim, and the city’s broad range of com- example – which commenced operations in concept of TRIWO AG – which purchased running at the Friedrichsfeld-Ost industrial panies were what motivated the Bavarian the city with five financial experts – focuses the 9.4-hectare site in 2010 – is bearing its park is Lackierzentrum Sude, which plans learning studio C-College to found a branch primarily on advising university graduates. first fruit. The new and private University to create more than 50 jobs in the paint of Applied Management Studies (HdWM) In February 2011, IT training specialist New Horizons opened up a learning center with 10 employees in Mannheim. and lacquer sector. The city is also a prime opened its doors in April 2011 and now location for companies in the field of IT: The has more than 100 students. The university engineering and IT service provider OSB AG, offers three bachelor programs and an ad- for instance, recently moved its Rhine-Main vanced study program in close cooperation branch to Mannheim, and the city’s good with companies in the region, which sponsor business climate and optimal infrastructure students in hopes of acquiring qualified also convinced the independent SAP con- young employees who have been prepared sultancy Avarexx AG to relocate from nearby to meet their specific needs. In August 2011, Darmstadt in the fall of 2010. Meanwhile, Merkur Akademie International – along The new and private University of Applied Management Studies opened its doors in April 2011 and has since registered 100 students. Mannheim’s solid transport connections with its 36 employees and 250 students – – such as to Paris – were one of the main moved onto the premises to open a private has rented space starting from the 2011/2012 design, who have been calling a number of reasons why the French software developer all-day business academy. In addition, the winter semester to provide sufficient working former warehouses their provisional home TalentSoft chose the city as the location of Mannheim University of Applied Sciences opportunities to its some 300 students of since 1995.

Mannheim’s Business Award for Start-up Companies (Existenzgründungspreis) 2012 New name for municipal construction project Mannheim 21 Becomes Glückstein Quarter A Revolution in Online Communication In its software, the company synchronite establish a shared view of the Internet in just as in downloading, installing, and configuring the new section of the nearby six-lane southern has developed a fast, simple online communi- seconds. This manner of “screen-sharing” used additional software. For their achievements, Dr. highway, which stretches a kilometer from the cation solution that enables multiple users to to involve time-consuming preparations, such Stefan Seedorf and Christian Thum recei- Victoria building into the Fahrlach tunnel and will ved the Existenzgründungspreis 2012 – this be opened in late 2013. Negotiations regarding magazine’s business start-up award. Second the sale of the new building plots are currently place went to the artist agency Grenzfrequenz, underway, and interest from both project deve- whose owner, Daniel Bertsch, went into lopers and future tenants is high. Mannheim’s business for himself right after high school own Diringer & Scheidel corporate group has and now specializes in managing and booking commenced several projects in the Glückstein cabaret and comedy acts. This was already the

Another vision: Mannheim’s city construction project, the Glückstein quarter quarter and has already completed the Lanz- seventh time the Existenzgründungspreis was Carré, which contains 150 condominiums, retail awarded. It comes with a €2,012 cash prize. Mannheim 21 is one of the city’s most the well-known poet who wrote his works in locations, a hotel, and an in-patient care facility. The coordination of the competition is handled important development projects. Upon its Mannheim’s unique dialect. The total develop- Under construction on an adjacent site is the by the city of Mannheim’s Department of completion, the area’s 33 hectares are to pro- ment of the Glückstein quarter will cost more Glückstein-Carré, a €55 million investment that Economic and Structural Development. € vide space for 4,600 jobs and 1,500 residents. than 100 million, and legally binding construc- will have 190 two- to four-room apartments and Christian Thum (left side) and Dr. Stefan Seedorf – foun- The area itself, meanwhile, has just received tion plans have been ready since February 2011. 60 student apartments ready for rent starting in ders of the company Synchronite – have won this econo- mic magazine’s 2012 start-up award for their innovative a new name: the Glückstein quarter, after The following March, ground was broken on the summer of 2012. software, which makes screen-sharing possible online.

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Interview with Roland Koch, CEO of Bilfinger Berger SE “It’s Easier to Measure Business Success”

In July 2011, Roland Koch – former minister­ the business world makes it possible to have president of the German state of Hesse – was objective views and easier to develop long- appointed CEO of the Mannheim service and term perspectives. He plans to continue the construction corporation Bilfinger Berger. He acquisition policy of his predecessor, Herbert believes politicians should take the leap into the Bodner, which will mainly involve strengthening business world more often in order to promote the area of services. In the coming years, the a better mutual understanding between the two company will also need to make a parallel realms. According to Koch, policymakers offer effort to integrate purchased organizations and plenty of leadership experience they could also form a service corporation driven by engineers. apply to economic affairs. Meanwhile, he sees “We need to let everyone outside the company a key difference in how well the two fields are know that we do more than build – and mana- able to quantify success, describing the process ge – roads, bridges, tunnels, and schools; a ma- as difficult and highly dependent on one’s own jor portion of our business involves maintaining point of view in the world of politics. For Koch, oil drilling platforms, retooling power plants, building offshore wind parks, and managing Roland Koch, CEO of Bilfinger Berger SE, aims to further strengthen the service sector in his company. real estate inventories,” Koch declares.

Bilfinger Berger is laying the groundwork for offshore installations. On the go with electricity Grids of the future Mannheim’s Energy Landscape in Full Bloom E-mobility Gaining Momentum

All across the world, the energy industry energies. In 2011, the service and construc- Also making headlines in 2011 was the “Futu- has entered a period of upheaval. Renew- tion corporation was commissioned to work re Fleet” project, which involves the Mannheim able energies are expected to make the final with Per Aarsleff of Denmark on laying the utility company MVV Energie and the software breakthrough in the provision of heat and groundwork for 80 offshore installations company SAP in nearby Walldorf. Over 500 SAP electricity, and Mannheim’s economy wants to at the new Dan Tysk wind park, which lies employees tested the everyday usability of 27 play a leading role in this development. ABB, 70 kilometers west of the North Sea island electric vehicles at four company locations, with whose German subsidiary is headquartered of Sylt. The project covers the planning, MVV Energie supplying the necessary green in the city, supplies key technologies all along prefabrication, and assembly of monopiles The Mercedes-Benz Atego BlueTec Hybrid was named power. The consortium plans to continue making the energy chain – from power generation to up to 65 meters in length and six meters “Truck of the Year 2011” for its innovative technology: use of electric vehicles even after the subsidized (from left) Georg Weiberg, head of truck product engi- transmission and distribution – as well as inno- in diameter that can be driven into the sea neering; Hubertus Troska, head of Mercedes-Benz Trucks project ends in September 2011. vative solutions for smart buildings and other floor at water depths of up to 32 meters. Europe and Latin America; board member Andreas Ren- Meanwhile, BASF SE intends to invest schler; and Gianenrico Griffini, jury chairman. forms of automation. In early August 2011, in researching, developing, and assembling ABB Deutschland received the largest power The Mannheim utility company MVV is Right now, electromobility is on the production facilities for battery materials. The transmission order in its history, which involves also getting involved: Over the course of an tip of everyone’s tongue, and companies world’s largest chemical company wants to MVV Energie AG shows commitment to electric vehicles delivering an offshore high-voltage direct extensive practical test in which numerous in Mannheim are getting an ever-greater pi- enter the business of electrolytes for lithium- current system whose nominal rating of 900 households in the city are participating, it ece of the action. Daimler AG, for example, ion batteries, which are one of the primary megawatts will make it the largest of its kind in will be researching how consumers can best celebrated the delivery of the first hybrid determinants of a battery’s performance. In addition, the Canadian corporation ABB is also active in the field of wind parks and is the world. The grid connection DolWin2 will adjust their demand to energy producers’ currently delivering the biggest offshore high-voltage commercial truck to see serial production At the International Motor Show held in Bombardier has expanded its new competence link offshore wind parks on the North Sea to supply, with an energy management direct current system in the world. in Europe at its Mannheim plant in March Frankfurt in September 2011, Daimler AG and center in Mannheim in order to promote its Germany’s electrical grid. system known as “Energiebutler” providing 2011. The Mercedes-Benz Atego BlueTec BASF also joined forces to present the vehicle new e-mobility solution, PrimoveCity. The local support. This test is part of the “Modellstadt e-energy technology competition organized Hybrid was also named “Truck of the Year concept “smart forvision,” which represents a insurance firm Mannheimer Versicherung has Meanwhile, Mannheim’s Bilfinger Berger Mannheim” (“Model City Mannheim”) by Germany’s Federal Ministry of Economics 2011” by an international jury for its inno- combination of the two companies’ technolo- also taken an interest in the field in the form of is also profiting from the rise of renewable project, which was one of the winners of the and Technology. vative technology. gical expertise in e-mobility. a special policy for electric vehicles.

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Interview with Michael Hirschböck, head of Bombardier Transportation’s Mannheim location “Our Mannheim Plant Embodies Innovation”

In launching its PrimoveCity system in 2012, Bombardier Trans- portation is looking to shake up the e-mobility market. “PRIMOVE technology enables all kinds of vehicles – including trams, buses, cars, and trucks – to recharge automatically without plugs or cables,” explains Michael Hirschböck, who heads the company’s location in Mannheim. Vehicles draw energy by driving over induction loops installed in the ground, which provide power through a magnetic field. No direct contact is required; vehicles need only be equipped with a “pick-up” component. While test installations have already been conducted in Augs- burg (Germany) and Lommel (Belgium), Mannheim is the site of the PrimoveCity competence center. This has created more than 30 new jobs in the city, and more are on the way: The orders Bombardier has received – which are already enough to keep the Mannheim plant running at full capacity in 2011 and 2012 – will also push its workforce from a current 930 The competence center of PrimoveCity-Systems is loca- beyond the 1,000 mark in the months ahead. ted in Mannheim.

Major investments by companies A Clear Commitment to Mannheim

All things considered, Mannheim’s Mannheim continues to draw shoppers Mannheim is one of the most economy – particularly its more industrial attractive shopping destinations in all of Germany. elements – has come through the recent economic crisis more or less unscathed, and Top Grades for the City Center investments are on the rise once again. The Swedish paper corporation SCA, for exam- The latest rankings are undeniable: the COMFORT group, which specializes ple, has poured around €40 million into its Mannheim stays a popular shopping de- in marketing retail real estate. Meanwhi- Mannheim branch, where it mainly produces stination. Despite this rise in competition, le, new projects are also in the pipeline: Zewa brand paper towels and toilet paper. the city has consistently staked out an ever- Blocks P2 and P3 are currently undergoing These funds have gone to various areas, improving position among Germany’s 15 remodeling and redevelopment, with a including paper production and processing most attractive cities for shoppers. This was similar undertaking having already been and energy efficiency. the result of the most recent report from completed at GALERIA Kaufhof on Parade- In the fall of 2010, Roche Diagnostics platz. Mannheim is also planning to invest In 2011, €40 million was invested in the Mannheim-based plant of the paper corporation SCA. celebrated the inauguration of three major around €11 million in redesigning the Plan- After an extensive reconstruction, GALERIA Kaufhof cele- projects: The Roche corporate group has brated its re-opening in September 2011. ken in 2013-14. This shopping mile came invested some €200 million in a warehouse Chemie Rheinau GmbH – including Wa- center and expanding the testing facilities at in 11th in terms of pedestrian frequency and processing center, a new immune cker Chemie’s tire release agent business its headquarters in Mannheim. in Jones Lang LaSalle’s latest survey of diagnostics production facility, and the Tray – have made it the leading corporation Not to be outdone, the regional news- 170 shopping streets in Germany. In fall Filler Mannheim project, which involved the in this sector. It now plans to manufac- paper Mannheimer Morgen has spent €13 2015, the Q6-Q7 quarter will then open the The furnishing store Mömax has brought further value to Breite Straße. construction of new and expanded areas ture these products in Mannheim in the million on modern printing equipment, doors to numerous new businesses, offices, and an assembly and packaging line for medium term. while the tradition-rich brewery Privatbrau- apartments, and a hotel – a €265 million prefilled syringes. The lubricant producer Fuchs Petrolub, erei Eichbaum has devoted several of its effort designed to give the two blocks a lately, having begun welcoming shoppers Elsewhere in the corporate landscape, meanwhile, has invested around €20 million own millions to modernizing its production completely new image. Finally, Breite Stra- to the new home furnishing store Mömax a number of acquisitions made by Rhein in building a sales center and a technology facilities and renovating its restaurant. ße has also been showing off its best side on K1 in late June 2011.

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Tourism Advertising industry

A Million-Strong Milestone Mannheim draws guests Rendezvous with Inventive Thinkers from all over the world. With Mannheim’s Department of Economic Development now focusing many of its efforts on the creative industry, advertising – along with the music industry – is a sector gaining serious momentum at the moment. Around 100 agencies call the city home, and significant prizes are awarded here. Spotlight, for examp- le, which is the largest advertising film festival in the German-speaking countries, has served as a meeting of creative minds in Mannheim since 2010. The works submitted are evaluated not just by a jury of experts, but by those in attendance through a digital vote, as well. The festival also includes a category for young directors, where spots from film students compete for accolades. According to Sebastian Dresel, Mannheim’s culture and creative indus- try representative, the city’s dedicated support of the music industry has played no small part in its newfound image as an attractive location for the artistically minded.

“Spotlight”, the largest advertising film festival in the German-speaking countries, takes place in Mannheim. Thanks to sporting highlights, cultural In particular, it was the Ice Hockey World in 2010. Some 237,000 people came to events, and numerous conventions, Mann- Championships, the exhibition “Die Staufer the Staufer exhibition alone, 70 percent of heim played host to a record number of und Italien” (“The Staufers and Italy”) at whom hailed from other regions. A sample MVV Energie visitors in 2010, having recorded over a the city’s Reiss-Engelhorn museums, and survey the museum conducted among its million overnight stays for the first time ever. a series of concerts that drew the crowds visitors revealed the event’s considerable economic benefits, finding that guests in town Full Speed Ahead in Expansion of Long-Distance Heating for the exhibition spent nearly €8 million at Mannheim’s restaurants and another €4 MVV Energie is committed to providing coverage by the end of 2012. Construction million on overnight accommodations. While heat in an environmentally friendly way. In the work required to install long-distance heating it is pleased with the sensational statistics years ahead, the Mannheim utility company pipes in the Neckarstadt and Käfertal quarters on overnight stays in the city, Mannheim’s will invest €37 million in consolidating its will begin in parallel and be completed by marketing department plans on continuing to existing long-distance heating grid in the city 2013. Meanwhile, to ensure that its aforemen- work hard to achieve further success. Priority and region, as well as in extending its reach tioned consolidation and expansion efforts topics on its agenda include river cruise ships, to other quarters. Today, over 60 percent succeed, MVV Energie has earmarked a further bus tourism, and sites for recreational vehi- of Mannheim’s residences already receive €11 million for a subsidy program intended to cles. Meanwhile, two huge events are already long-distance heating, well above Germany’s aid consumers in switching from other forms on the horizon: The 98th German Catholics’ country-wide average of 12 percent. By 2030, of energy to long-distance heating. Day is coming to Mannheim in 2012, and up to 70 percent of the city’s residences are the city will be the focal point of the German to be connected to this heating grid, which is A new long-distance heating route is being developed in Gymnastics Festival in 2013. powered by one of Mannheim’s major power Mannheim’s Glückstein quarter: Marit Angermann, pro- stations. Plans are currently in place to provide ject manager at MVV Energie, and Andreas Engert, the The touristic qualities of the city are to be highlighted city’s superstructure manager, look on as a supply shaft even more in the future. the Rheinau quarter with comprehensive is lifted in the adjacent Lindenhof quarter.

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New stops for the S-Bahn Baden-Württemberg logistics network LogBW On the Right Track to Network Expansion Searching for Synergies

The state of Baden-Wuerttemberg wants Michael Schröder of the Duale Hochschule to advance its competitive position by Baden-Wuerttemberg (DHBW) in Mann- improving and accelerating the leveraging heim, where the network opened an office of its innovative potential and creating in February of 2011. LogBW is committed synergies in the field of logistics – an effort, to stimulating knowledge transfer from the that will also secure jobs. This approach academic to the economic and political was initiated by the Baden-Wuerttemberg spheres, promoting career advancement logistics network LogBW, which was and training in order to attract highly founded in 2010. Network representative, qualified employees, and offering consul- project initiator, and coordinator is Prof. Dr. ting services to small and medium-sized With more than 700 employees, the Roche logistics center in Mannheim is a global hub for reagents, equip- ment, spare parts, and advertising material.

businesses. To this end, LogBW intends to rally logistics professionals from the industry, academia and from the chambers and associations all across Baden-Wuertt- emberg to find and leverage synergies for cross-industry collaborations and more innovation transfer. Renowned companies like Roche Diagnostics and Heidelberger The logistics sector’s 18,000 companies put it right behind the automotive and machine production industries in Baden-Wuerttemberg. Druckmaschinen are already on board.

Port Mannheim Container transport continues to gain more The transportation grid of the S-Bahn (city trains) is being further expanded, with the construction of more than 550 kilometers of train tracks planned for completion by 2015. Container Terminal Expansion Planned and more importance in Mannheim. The S-Bahn Rhein-Neckar‘s success of the former Mannheim-Rangierbahnhof activities to Mannheim: The outlying route story continues. In the summer of 2011, station. The districts Neuostheim, Neckarau, sections in particular are to receive increased The Mannheim Mühlauhafen container terminal needs Verkehrsverbund Rhein-Neckar, Zweckver- Seckenheim, Mannheim-Friedrichsfeld, Rhei- attention. Before the year is out, line 3 will more space. The port intends to spend €40 million on its band Rhein-Neckar, Deutsche Bahn, and nau and Käfertal will see new stations built continue past Germersheim via Graben- planned expansion. Despite the 2007 augmentation of the the regional authorities signed a contract and existing ones remodeled. But S-Bahn Neudorf to Bruchsal. water and rail freight handling capacities to 156,000 TEU € governing the financing and completion of Rhein-Neckar has not limited its construction Mannheim will also have some new stops. (20-foot ISO containers) per year, hich cost in excess of 8 the track network‘s second stage. What this million, the Mühlauhafen terminal is again bursting at the means for Mannheim is that new stops will seams. Plus, a substantial increase in demand for handling be installed in the city and existing stops and services is already discernable for the not-too-distant stations upgraded. The new Arena/Maimarkt future. The 10-acre extension area is situated adjacent to stop will be finished and incorporated into the northern side of the existing container terminal on the Heidelberg-Mannheim route towards Werfthallenstraße. The expansion will include remodeling the end of 2011; the construction will cost the docks, doubling the number of gantry cranes to six, ex- upward of €15 million, of which the city of tending the railroad tracks in both directions, augmenting Mannheim will cover about €6 million. The the handling areas, extending roads and loading tracks for new stop is located some 300 meters east trucks, and remodeling Werfthallenstraße.

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New direct TGV connection to Marseille Preparing for the London Olympics The Rhine-Neckar Metropolitan Region’s team for the 2012 London Olym- The French metropolis of Mar- seille alone is worth a trip to pics is ready and eager to bring home as From Mannheim to the Med the Mediterranean Sea. Team London Raring to Go many medals as possible while raising the profile of Mannheim and the surroun- ding area. The team’s members are a potent mix, with five having already won gold at past Olympic Games. The most well-known athlete on the team both in Germany and abroad is Matthias Steiner, who won the gold medal in weightlifting at the 2008 Beijing Games. Another of Mannheim’s flag-bearers is definitely field hockey star Fanny Rinne, who is looking forward to her fourth experience in the world’s biggest sporting event. Mean- while, numerous sponsors have gotten behind the “Team London” project. Hans- Peter Immel, for example – director of Mercedes-Benz’s Mannheim-Heidelberg- Landau branch – is also president of the association supporting athletes at the local Olympic training center. A former handball player in his own right, Immel’s focus on attracting backing for the region’s athletes goes well beyond just raising money. He plans to cheer on Germany’s team in per- son along with friends at handball, field hockey, track and field, and other events Traveling to the Mediterranean Sea TGV trains from the French national rail Mannheim every day at 2:39 p.m. and over the course of four days in 2012. from Mannheim is about to get even service will begin taking passengers back pass through Karlsruhe, Baden-Baden, easier. In the course of the next timetable and forth between Frankfurt and Mar- Strasbourg, Mulhouse, Besançon, Lyon, change, the city will be adding another seille, stopping in Mannheim on the way. Avignon, and Aix-en-Provence before connection: In March 2012, high-speed The double-decker speedsters will depart arriving in the southern French port city around seven hours later. Return trips High-speed French TGV trains provide a direct connection from Mannheim to Marseille. will leave at 8:15 a.m. and reach Mann- The steering committee of Olympic training center’s sponsor association: (from heim around 3:18 p.m. This new direct left) Dr. Peter Schlör, Daniel Strigel, Hans-Peter Immel, Petra Dallmann, Gert With the help of supporters and sponsors, Team London is ready to bring connection represents the German Bartmann, and Dr. Markus Gomer home medals from the Olympic Games in Great Britain. national rail service’s latest effort to in- crease the number of long-distance trains traveling to and from Mannheim. Since July 2007, Intercity-Express (ICE) trains have been covering the distance to Paris in just over three hours five times every day, with other ICEs leaving the city for Zürich, Interlaken, and Amsterdam several times daily. Austrian Railjet trains depart for Vienna and Budapest on Sundays, and trains with sleeping cars are available for journeys to Copenhagen, Warsaw, and Moscow.

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European Capital of Culture application Badischer Rennverein

The project presentation “WIR! Mu- sik Tanz Kunst“ (“US! Music Dance Centered on Mannheim’s Soul Art”) drew quite a crowd to Racing Toward a Golden Future Mannheim’s Jungbusch quarter.

The question of whether Mannheim will For the longest time, the Badischer to Seckenheim. In the past, the betting bear the title “European Capital of Culture” Rennverein had lived off betting proceeds. proceeds used to cover the breeding and in the year 2020 is far from decided; in fact, Today, the horse racing association has training expenses, but the rise of online it’s not even certain that the city will apply shifted its focus to attracting sponsors. betting brought an average decrease for the honor. Some eight years in advance, The new approach was initiated by the in betting proceeds of 80% throughout however, its citizens have begun discussing joint design and construction of a VIP Germany; the Seckenheim race track On the four to five racing days a year, horse racing fans their own identity – a fundamental part of the pavilion in early 2011 by the Badischer fared slightly better, but still lost a good flock to Mannheim-Seckenheim. process, according to mayor Dr. Peter Kurz. He Rennverein and a caterer, with each party 60% of its previous sales. “We had to considers a possible application “not a cultural contributing about €300,000 to the pro- think of something fast if we wanted to project, but a city development project.” Rainer ject. The caterer will use the facilities on maintain the quality of the horse races in Kern, meanwhile, is heading up Office 2020, off days for other events. The sponsor‘s Mannheim,“ says Heidelberg-based lawyer whose objective is to tie all of the city’s efforts involvement allows the racing associa- Stephan Buchner. Buchner has been the together. Kern believes that giving Mannheim’s tion, among other things, to continue Rennverein‘s president since March 2011. citizens a feeling of true community is the way to host four or five race days per year, “We have discussed our concept with to go. The emphasis is thus on the first word attracting not only horse-racing experts, the city of Mannheim and have garnered of the name of the corresponding project – a novel work of art, with the finished product but also families and private aficionados much praise for its implementation.“ “WIR! Musik Tanz Kunst” (“US! Music Dance scheduled to go on display in the fall of 2012. Art”) – which the artists Uli Krug and Gerburg Before any application can be submitted, Maria Müller conceived of along with Office however, it has to be determined whether 2020 and Mannheim’s department of culture. Germany would be allowed to have another The idea is to have teenagers and young Capital of Culture in 2020. Cities will then have Mozartsommer 2012 adults from all kinds of nations come up with 10 months to turn in their applications. Love and Music

Reiss-Engelhorn Museums Every two years, the Nationaltheater Mannheim puts on a festi- val designed to remind attendees that one of the most important Ora et labora composers in the history of music spent time in the city on four occasions and wrote a number of highly significant pieces here. Following their spectacular and highly the daily lifestyles of monks, the exhibition will The next iteration of Mozartsommer – scheduled for July 1-7, 2012 successful “Staufer” exhibition, Mannheim’s focus on the cloister’s importance in educa- – will attempt to offer new standpoints from which to view the life Reiss-Engelhorn Museums (rem) are now tion, economics, and rule. At the heart of the of Wolfgang Amadeus Mozart more than 220 years after his death. planning to take visitors back to the presentation will be impressive pieces from the There will be opera performances, concerts, and an extensive Middle Ages once again in 2012. St. Blasien cloister in the Black Forest, which surrounding program in both Mannheim and nearby Schwetzingen, From May 13, 2012 to January 13, can currently be found at St. Paul’s Abbey in while guest performances and interpretive productions will put 2013, the Zeughaus museum on the Lavanttal, Austria. The Adelheidkreuz is an Mozart’s works in a contemporary perspective. For example, the city’s C5 block will be presenting the object worthy of particular note, having been Junge Oper will provide the stage for the premiere of a piece exhibition “Benedikt und die Welt der frühen donated by Queen Adelheid, who married whose core scene involves the conflict between the Queen of the Klöster” (“Saint Benedict and the World of the the Hungarian ruler Ladislaus I in the year Night and her daughter, Pamina. Meanwhile, Mozartsommer also Early Cloisters”). It will focus on a period span- 1077. Benedict of Nursia himself founded the includes its own scholarship program – MozartPrisma. Around 30 ning from the Middle Ages to the Early Modern first cloister of the Benedictine order in Italy in to 50 young students of stage design, singing, other forms of music, Age and offer insights into everyday cloister life 529, which is now considered the birthplace and more will delve into the subject of Mozart in intensive seminars – from the scriptorium to the cloister garden. of occidental monasticism. The exhibition is with researchers, composers, and journalists. An array of valuable objects loaned from all thus likely to rouse the interest of the faithful over Europe will enable visitors to experience throngs expected to visit Mannheim for the There is a strong connection between the composer Wolfgang Amadeus cloister culture in living color. In addition to Catholics’ Day in May 2012. Mozart and the city of Mannheim.

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Different ways to enjoy the city A Weekend in Mannheim MANNHEIM Facts and Figures 2012

GENERAL INFORMATION

Games of the Mannheim Adler (“Mannheim Eagles”) at the SAP Arena are The Kunsthalle sets its focus on modern painting. always worth a visit. INFRASTRUCTURE Whether you’re on a business trip, spending why not take a stroll through trendy Jungbusch, to the Strandbad – a restaurant on the Rhine a romantic weekend with your sweetheart, or ta- the multicultural residential area on the city’s that was completely rebuilt in 2010 – is more or king an excursion to the Rhine and Neckar with waterfront? Couples can also warm up for less a requirement. The area is perfect for taking the whole family, Mannheim has great things perusing the shop-windows along the Planken, a walk, watching ships come in, and enjoying to offer everyone no matter what the weather. Mannheim’s well-known shopping street, before an ice cream on the restaurant’s terrace. Also ECONOMICS For example, sports fans traveling on their own lingering at one of the cafés or restaurants worth a visit are Luisenpark and Herzogenried- can cheer on the Adler Mannheim “Mannheim around the symbol of the city – the Wasserturm park, while the Technoseum is just the ticket Eagles” in hockey or the Rhein-Neckar Löwen (water tower). Later in the day, the Rosengarten for budding scientists. The facility imparts vivid (“Rhine-Neckar Lions”) in handball at the SAP convention center, Nationaltheater, and the insights into the history of work and technology EDUCATION & RESEARCH Arena, or admire highlights of modern painting Schatzkistl cabaret beckon visitors with a diverse by offering visitors many exciting opportunities at the Kunsthalle Mannheim. In the evening, array of events. For families, meanwhile, a trip to experiment themselves.

Tanja Hamleh, winner of the Existenzgründungspreis Shopping non-stop: “Die Planken” is one of the 2011 – this magazine’s business start-up award – CULTURE & LEISURE most popular shopping miles in all of Germany. appears regularly at the Schatzkistl theatre. Luisenpark is the green oasis of the city.

CONTACT

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INHABITANTS AGE STRUCTURE A European railway hub Air traffic (in age groups) Long-distance trains 238 Total: 323,794 Regional trains 265 Direct connection via Autobahn to Frankfurt International 80 or older Germans: 257,794 65-79 5% S-Bahn (city trains) 155 Airport (70 km); bus shuttle service available Foreigners: 66,000 13% Travelers and visitors (daily) 100,000 Direct ICE train connection every hour (travel time: 30 min.) Second largest city in Baden-Wuerttemberg to the train station at Frankfurt International Airport Mannheim’s main train station (Hauptbahnhof) is one of the biggest train (As of December 31, 2010) City Airport Mannheim (scheduled flights and charter services traffic hubs in southwest Germany, handling around 600 trains every day. to European destinations). This airport near the city offers daily Mannheim is the cultural and economic center of the Rhine-Neckar Mannheim also offers fast and direct train connections to important connections to Berlin and Hamburg, as well as business flights Metropolitan Region, and its some 2.4 million inhabitants and economic destinations: to destinations across Europe. 796,917 (as of June 30, 2010) employees make it the seventh largest Frankfurt (Main) Approx. 40 min. Under 18 Stuttgart Approx. 35 min. agglomeration in Germany. 15 % 30-64 River transport 49 % Cologne Approx. 1 hours and 30 min. Munich Approx. 3 hours Total harbor area of Mannheim 1,131 hectares Hanover Approx. 3 hours Ship cargo handled in 2010 7.64 million tons AREA Basel Approx. 2 hours and 10 min. Waterside containers handled 120,568 TEU Under 30 Paris Approx. 3 hours and 10 min. 18 % Railside containers handled 83,559 TEU 2 Total 144.96 km Roll-on/roll-off loading station, two container terminals, “transship” terminal 2 Building, industrial, and undeveloped space 50.80 km Short-range public transportation Ships deployed in 2010 6,959

Residential 19.85 km2 The region’s short-range public transportation network extends into four As of December 31, 2010 Source: Office for Statistics, City of Mannheim German states (Hesse/Baden-Wuerttemberg/Rhineland-Palatinate /Saar- Commerce and industry 14.99 km2 land), spanning from the French to the Bavarian border and from the Rhine-Main region all the way to the greater Karlsruhe area. Thanks to its Recreational space 8.38 km2 expansion and the increased number of partners within the network, the network has become even more attractive to travelers and commuters. Public thoroughfares 23.91 km2 The extended region’s short-range transportation network, with 460 lines and connections totaling 11,103 kilometers in length, is the backbone of Agricultural space 35.06 km2 municipal rate fixed by the municipality regional traffic within the Rhine-Neckar Metropolitan Region.

Forests 18.13 km2 Property Tax A: 26.0 % A key node in Europe’s road system Bodies of water 7.62 km2 Property Tax B: 45.0 % Mannheim is located at the intersection of two international and five Area for other purposes 1.04 km2 Trade Tax: 41.5 % national highways (Autobahn), as well as multiple federal highways: E 35 Arnheim-Cologne-Frankfurt-Mannheim-Basel E 50 Prague-Mannheim-Paris SURROUNDING REGIONS A 5 Frankfurt-Mannheim-Karlsruhe-Basel A 6 Nuremberg-Mannheim-Saarbrücken-Paris Tourist-friendly landscapes offering many recreation and leisure opportu- A 67 Arnheim-Cologne-Frankfurt-Mannheim-A 3 nities (Bergstraße/Odenwald, Weinstraße/Palatinate Forest, Alsace) in the A 61 Venlo-Bonn-Koblenz-Speyer-A 5 immediate vicinity A 65 Karlsruhe-Landau-Ludwigshafen Source: Office for Statistics, City of Mannheim

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Employment Construction Agriculture and forestry ECONOMIC POWER industry 2% 5% Employees required to pay into social insurance Gross value added Gross domestic product Gross domestic product Total industrial sales International sales Export quota Total number: 166,911 2009 (in billions of Euros) 2009, based on market per employed citizen in 2010 abroad 2010 (in billions 2010 (As of December 31, 2010) prices (in billions of Euros) 2009 (in Euros) (in billions of Euros) of Euros) Manufacturing 13.995 15.670 71,716 14.35 8.55 59.55 % Incoming commuters: 99,771 industry (As of June 30, 2010) 23% Other services 47% Outgoing commuters: 36,061 Mannheim’s retail industry in numbers: (As of June 30, 2010) € € Trade and commerce, 2011: 2.1 billion in annual sales, 0.8 billion of which was generated in the city center 780 retail shops (in the city center) Hotel and restaurant industry €716 million increase in purchasing power (highest value in Baden-Wuerttemberg) Chain stores: 79.9 % 23% 10,000 employees Current sales rating: 136.7 PROMINENT LOCAL COMPANIES* 2,500 retail and small-scale trade shops Current centrality rating: 138.8 450,000 m2 of retail space / 205.000 m2 of retail space in the city center Average purchasing power per inhabitant (2011): Employees: 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 Purchasing power in 2011: general – 97.2, retail – 98.5 €19,129 Daimler AG/Evobus 8,338 Roche Diagnostics approx. 7,500

Universitätsklinikum Mannheim approx. 4,500 Tourism John Deere Werke Mannheim approx. 2,700 Diringer + Scheidel approx. 2,100 Period Establishments/hotels Arrivals/hotel business Overnight stays ABB approx. 2,000 Total Total Guests from out- Total Guests from out- SCA Hygiene Products approx. 2,000 side Germany side Germany Bilfinger Berger (Metropolregion) 1,960 2010 59 431,536 104,254 1,005,852 235,872 MVV Energie approx. 1,800 RNV approx. 1,800 Trade fairs & exhibitions Alstom approx. 1,500 Siemens approx. 1,200 Maimarkt Mannheim’s 333,000 visitors and 1,400 exhibitors (2011) make it the largest regional consumer exhibition in Germany. Engelhorn approx. 1,200 The Maimarkt grounds: self-supported total area of 225,000 m2, of which 130,000 m2 is used for trade fairs and exhibitions; comprehensive Bombardier Transportation 974 infrastructure (power, water supply, telephone connections, etc.); an 8,000 m2 exhibition hall; lobby and additional rooms; 18,000 parking Pepperl + Fuchs approx. 900 spots located directly on the grounds Congress Center Rosengarten: 44 big rooms; capacity for 9,000 participants; nearly 22,000 m2 of space; each room with separate audio, Friatec 880 video, and air-conditioning facilities Inter Versicherungen 820 Mannheimer AG Holding 730 FUCHS Petrolub Europe approx. 600 Phoenix Pharmahandel approx. 600 Dr. Haas GmbH 555 Südzucker 500 Bibliographisches Institut 212

As of December 31, 2010 * Companies with at least 1,000 local employees and other important businesses headquartered in Mannheim

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BILDUNG & FORSCHUNG KULTUR & FREIZEIT

Education Cultural facilities The region is home to some 25,000 university students. TECHNOSEUM – Landesmuseum für Technik und Arbeit Reiss-Engelhorn-Museen: - Museum für Kunst-, Stadt- und Theatergeschichte (art, urban, and theater history) Universities Students - Museum für Archäologie und Völkerkunde (archaeology and ethnology) University of Mannheim 11,197 - Museum für Naturkunde (natural history) Nationaltheater Mannheim (theater) Mannheim University of Applied Sciences: 4,421 Städtische Kunsthalle (art gallery) Formerly the Hochschule für Technik, Gestaltung und Sozialwesen Mannheimer Kunstverein (art association) Baden-Wuerttemberg Cooperative State University 5,534 Planetarium Mannheim Kurfürstliches Schloss Mannheim (castle) Mannheim University of Music and Performing Arts 656 Various cabaret stages University of Popular Music and Music Business (SS 2011) 185 Several large movie-theater complexes Congress Centrum Mannheim (convention center) Federal University of Applied Administrative Sciences: Museum Ship Mannheim Departmental Branch of Federal Defence Administration Approx. 500 University of the Federal Employment Agency Approx. 300 Recreation Federal Academy of Defence Administration and Technology 9,525 seminar participants per year SPORTS FACILITIES Mannheimer Abendakademie und Volkshochschule (adult evening classes and education center) Over 5,600 courses per year SAP ARENA Bundesliga sports: hockey (Mannheimer Adler, the “Eagles”), tennis (Grün-Weiß-Mann- The Goethe Institute registers around 2,500 students every year. heim), field hockey, bowling, curling, baseball In addition, the city of Mannheim maintains three commercial, five industrial, and three home economics vocational schools. High-level training centers for ice sports, canoeing, track and field, and female gymnastics Around 240 sports clubs, a horse-racing track, a horse-riding stadium, a golf course, a ve- lodrome, a power glider field, five municipal in- and outdoor swimming pools, a waterskiing Research facility, and the Hockenheimring racetrack in the immediate vicinity

Key institutes Green spaces Forschungsgruppe Wahlen e.V. (electoral research) Institute for SME Research (Ifm) Luisenpark’s 41 hectares offer ideal opportunities for relaxation, including a greenhouse, Institut für Deutsche Sprache (IDS, German language) a butterfly house, an aquarium, a terrarium, playgrounds, a Chinese garden and tea house, a Mannheim Centre for European Social Research (MZES) pond with gondolettas and floating stage, and much more. Schweißtechnische Lehr- und Versuchsanstalt (SLV, welding) Herzogenriedpark spans 22 hectares that include a multipurpose facility, adventure play- Central Institute of Mental Health (ZI) grounds, vivaria, and a mini-golf facility. Centre for European Economic Research (ZEW) Rosengarten/Wasserturm, the largest preserved Jugendstil site in Europe GESIS Department of Survey Design and Methodology (formerly ZUMA) Waldpark/Strandbad on the banks of the Rhine The Altrhein/Reißinsel natural preserve

Medical care University Medical Centre Mannheim Nine other hospitals and clinics providing maximum care Central Institute of Mental Health (ZI)

40 MANNHEIM STADT IM QUADRAT 2012 MANNHEIM STADT IM QUADRAT 2012 41 contact us! · FAX: +49 (0)621/293-9850

Stadt Mannheim Fachbereich für Wirtschafts- und Strukturförderung Rathaus E5 Postfach 10 30 51 68030 Mannheim Germany

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The Department of Economic and structural Development at a Glance Electricity generated by water, sun and wind is most abundant in remote areas like mountains, deserts or far out at sea. ABB’s leading power and automation Secretary Telephone: +49(0)621/293 - 33 51 Commercial Real Estate (South) -33 60 technologies help renewable power reach about 70 million people by integrating Key Account Management - 33 53 Commercial Real Estate (North) - 3358/-3664 it into electrical grids, sometimes over vast distances. Our effort to harness Small and Medium-sized Enterprises - 33 55/-3379 Marketing PR - 36 68 renewable energy is making power networks smarter, and helping to protect the environment and fight climate change. www.abb.de/betterworld Naturally. Retail and City Management - 99 78 Talents & Professionals - 20 49 Regional Clusters - 33 59 Entrepreneurs’ Office, Point of single contact (EU Services Directive) - 33 84 (PSC)/-21 34 Cultural and Creative Industries 0621/122-6776 Business Start-ups, Subsidies, Gründerverbund - 33 54 Medical Technology -21 55 Start-up Consultancy, MAFINEX e.V., Business Settlement & Commercial Real Estate -33 61 Gründerverbund - 36 65

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ANZ_Solar_MA_Stadt_Quadrate_engl_A4_110913.indd 1 13.09.11 13:57 R-Evolution!

Evolutionary technology – R-evolutionary performance

With the new 6R Series tractors, John Deere Werke Mannheim enters a new era in its long standing history as a tractor manufacturer. Nine new 6R tractors ranging from 125 to 240 hp (maximum power) represent state-of-the-art technology, including new diesel-only engines that meet the latest EU Stage IIIB emission regulations – entirely new styling – a spacious cab which offers a completely new level of operator comfort – and intelligent solutions, including Bluetooth connectivity with SIM card access. It’s no wonder that John Deere ranks among the Top 100 Brands worldwide in 2011.*

* Interbrand-Ranking of “Best Global Brands 2011” JohnDeere.com X 9079.1 E

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X_9069_1_E_A4.indd 1 14.10.2011 18:40:13 Uhr