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CSR – Impact on the IT world I RESUM / RESUME / ABSTRACT Resum: Aquest estudi sobre Responsabilitat Social Corporativa tracta de comparar la visió d’aquesta en dos països, Anglaterra i Espanya. S’intenta recollir la opinió de les dues societats amb la realització d’unes enquestes, les quals serviran també per analitzar la importància que té per als usuaris i com veuen que actuen les empreses relacionades en el món TIC. Resumen: Este estudio sobre Responsabilidad Social Corporativa trata de comparar la visión sobre ésta en dos países, Inglaterra y España. Se intenta recoger la opinión de las dos sociedades con la realización de unas encuestas, las cuales servirán también para analizar la importancia que tiene para los usuarios y como ven que actúan las empresas relacionadas con el mundo TIC. Abstract: This study about Corporate Social Responsibility deals in compare the vision about it in two countries, UK and Spain. Attempts to collect the opinion of both societies passing surveys to citizens, which also will serve to analyze the importance that have to users and they point of view about how actuate the companies related with IT world. II Resum/Resumen/Abstract CSR – Impact on the IT world III Table of contents 1. Introduction .................................................................................................................... 1 2. Initial proposals and objectives ...................................................................................... 3 3. Methodology .................................................................................................................. 7 4. Findings .......................................................................................................................... 9 4.1. CSR Concept ........................................................................................................... 9 4.1.1. Definitions ....................................................................................................... 9 4.1.2. Origin ............................................................................................................. 13 4.1.3. What is and what is not CSR? ....................................................................... 13 4.1.4. CSR defenders and CSR detractors ............................................................... 16 4.2. CSR Stages ........................................................................................................... 17 4.2.1. 1st stage: Shareholders ................................................................................... 18 4.2.2. 2nd stage: Workers ......................................................................................... 18 4.2.3. 3rd stage: Others (consumers, suppliers ...) .................................................... 19 4.2.4. 4th stage: Society ............................................................................................ 20 4.3. Socially responsible IT products ........................................................................... 22 4.3.1. Example 1: Laptops. ...................................................................................... 22 4.3.2. Example 2: Monitors. .................................................................................... 23 4.3.3. Example 3: Companies and products. ........................................................... 23 4.3.4. Example 4: Ecologic mobile phone. .............................................................. 25 4.4. Sustainability issues .............................................................................................. 25 4.4.1. IT possibilities to improve the environment .................................................. 27 4.4.2. IT and Power consumption ............................................................................ 29 4.5. Code of ethics in the IT profession ....................................................................... 35 4.6. CSR budget in IT companies ................................................................................ 37 IV Table of contents 4.7. IT Magazines ........................................................................................................ 41 5. Analysis of Findings .................................................................................................... 43 5.1. IT companies and CSR ......................................................................................... 43 5.1.1. Green ranking of IT companies for Greenpeace ........................................... 43 5.1.2. IT Companies. Relationship between the business dimension and CSR ...... 44 5.1.3. Can you measure CSR? ................................................................................. 45 5.2. Comparison between GB – Spain ......................................................................... 54 5.2.1. Surveys .......................................................................................................... 54 5.3. CSR comparison in smaller – bigger businesses .................................................. 63 6. Evaluation of Results ................................................................................................... 65 7. Critical evaluation of project ....................................................................................... 95 8. Conclusions .................................................................................................................. 99 References ......................................................................................................................... 103 Annex I: Literature review ................................................................................................ 105 1. Introduction ............................................................................................................ 105 2. Why I chose this topic for my Project? .................................................................. 105 3. Why I chose the title CSR - Impact on society? .................................................... 106 4. Objectives ............................................................................................................... 107 5. What is important on this topic? ............................................................................ 109 6. Is important my work to the people? ...................................................................... 110 Annex II: interview with José Luís Fernández .................................................................. 113 Annex III: Magazines ........................................................................................................ 115 Annex IV: Surveys ............................................................................................................ 135 Annex V: Resumen ........................................................................................................... 145 CSR – Impact on the IT world V List of figures Table 1: Similar aspects on CSR definitions…………………………………………………. 12 Table 2: Different aspects on CSR definitions……………………………………………… 12 Table 3: Differences in business culture……………………………………………………... 14 Table 4: United Global Compact IT businesses……………………………………………… 39 Table 5: Company size (based on workers number, European Union)………………………. 44 Table 6: Table 6: CSR: Indicators and involved people ………………………………………………………… 46 Table 7: CSR Ranking………………………………………………………………………... 49 Table 8: Relative position between CSR and economic performance……………………….. 50 Table 9: Survey methodology………………………………………………………………... 56 Table 10: Survey questions explanation ………………………………………………………………… …………… 62 Table 11: Collected data……………………………………………………………………… 66 Table 12: Question 9 results………………………………………………………………….. 91 Table 13: Question 10 results……………………………………………………………….... 92 Table 14: Similarities and differences………………………………………………………... 93 Table 15: Objectives of the project in the literature review………………………………….. 97 Image 1: Electricity use by servers…………………………………………………………… 21 Image 2: Bamboo, the new ecological mobile phone……………………………………… 31 Image 3: pieces of bamboo…………………………………………………………………… 32 Image 4: Samsung ecologic mobile phone. …………………………………………..……… 33 VI List of figures Image 5: Ranking verde de electrónicos. Greenpeace………………………………………... 43 Graphic 1: Type of businesses in Europe…………………………………………………….. 51 Graphic 2: Nationality of people…………………………………………………………… 65 Graphic 3: Gender of people. UK……………………………………………………………. 68 Graphic 4: Range of ages. British survey…………………………………………………… 68 Graphic 5: For whom work British male people?..................................................................... 69 Graphic 6: For whom work British female people?.................................................................. 69 Graphics 7 and 8: Big company, SMEs gender of people working………………………… 70 Graphics 9 and 10: Gender of people and range of ages…………………………………… 75 Graphics 11 and 12: For who works people?............................................................................ 76 Graphics 13 and 14: Classification of where works people by sex…………………………... 78 Graphic 15: Question 1……………………………………………………………………….. 83 Graphic 16: Question 2……………………………………………………………………….. 84 Graphic 17: Question 3……………………………………………………………………….. 85 Graphic 18: Question 4……………………………………………………………………….. 86 Graphic 19: Question 5……………………………………………………………………… 87 Graphic 20: Question 6……………………………………………………………………… 88 Graphic 21: Question 7……………………………………………………………………… 89 Graphic 22: Question