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Datacenter cooling makeovers can deliver quick, refreshing savings | Green IT - InfoWorld Page 1 of 6 App Dev Applications Big Data Cloud Computing Consumerization Data Center Mobile Tech News Blogs Test Center Technologies Tech Watch White Papers Webcasts Deep InfoWorld Home / / Datacenter cooling makeovers can deliver quick,... Today's Head Find out what wi -thing-in-the-mor OCTOBER 14, 2009 Datacenter cooling makeovers can deliver quick, refreshing savings Thermal mapping and real-time sensors can swiftly pinpoint opportunities for real energy savings By Ted Samson | InfoWorld Follow @tsamson_IW Print | Add a comment Like 1 Data-processing and storage demands have soared over the years as organizations and customers have demanded quicker access to a larger array of information and resources, from accessing sales reports from past fiscal years to conducting real-time teleconferences to viewing and sharing high- def videos of Aunt Linda's new baby hiccupping for three minutes straight. Plenty of datacenter operators have embraced perhaps the simplest solution possible: throwing hardware at the problem. Only later do problems with this approach begin to surface. For example, datacenter operators have failed to accommodate for the effect that, say, doubling the IT load will have on cooling and airflow. In a vain effort to keep all the machines operating at a safe temperature, datacenter operators have turned to cranking up CRAC units to the max -- or to put it another way, blowing cold air at the problem. This has proven costly as many datacenters operator find themselves paying as much to cool IT hardware as they pay to power it. http://www.infoworld.com/d/green-it/datacenter-cooling-makeovers-can-deliver-quick-re... 12/26/2012 Datacenter cooling makeovers can deliver quick, refreshing savings | Green IT - InfoWorld Page 2 of 6 [ Learn how datacenter operator RagingWire grapples with cooling challenges using SynapSense's wireless monitoring system. | Utilities across the country are offering incentives to companies that cut energy consumption. ] Fortunately, IT companies such as IBM, AdaptivCool, SynapSense, and others are rolling out products and services to assist datacenter operators in managing cooling and airflow issues. Doing so can help an organization reclaim a hefty chunk of its power and utilty budget, often without having to invest time and money into ripping and replacing existing equipment. Measure to manage IBM, for example, announced this week that Toyota Motor Sales successfully deployed its Measurement and Management Technologies (MMT) over a five-month period at Toyota's 20,000- square-foot datacenter in Torrance, Calif. Big Blue's multilevel measurement tool assesses thermal readings throughout a datacenter -- from floor to ceiling -- and provides a detailed breakdown of the heat distribution by creating a high-resolution, three-dimensional chart that pinpoints power and cooling inefficiencies. According to Hendrik Hamman, research staff member and manager of the Photonics and Thermal Physics department at IBM, those inefficiencies might relate to the physical placement of servers and other IT gear, as well as cooling ducts and even perforated tiles. The map might also reveal which CRAC units can be turned off entirely. ■ The 16 most a ■ Nexus 4 revie smartphone ■ 10 technologie ■ The 10 biggest 1 23 next page › ■ The essential Tags: Green IT, IBM Print | Add a comment http://www.infoworld.com/d/green-it/datacenter-cooling-makeovers-can-deliver-quick-re... 12/26/2012 Datacenter cooling makeovers can deliver quick, refreshing savings | Green IT - InfoWorld Page 3 of 6 Like 1 ■ Green Grid offe efficiency ■ Green IT in hig FREE Downloads: InfoWorld Special Reports ■ Research: Tele ■ Cloud Computing in 2012 percent more w ■ Developers Survival Guide ■ HP: Cow poop ■ Mobile Management Expert Guide List of all recent p ■ Biggest Tech Fails and Flops of 2012 ■ A walking tour: 33 questions to ask ■ 16 Most Anticipated Tech Products of about your company's security 2013 ■ Chop shop: Inside an IT asset disposal ■ Service and Su facility Paper ■ 7 Technologies Poised for Failure in 2013 ■ The 'January effect' for cyberattacks is ■ Cisco Unified C real Processors - 63 ■ Holiday Lights Go Tech Paper ■ 10 tips for successful penetration tests » Read more at CIO.com ■ CSC Partners w » Read more at CSO Online with VCE Vbloc ■ SAP OS/DB Mig Systems | Whit ■ TCO and ROI A Technology | W WHITE PAPER ■ VCE FastPath O Service Desk Comparative Report Gartner's recent magic quadrant for IT Service Support Management included See all White Pap no vendors as leaders or innovators. 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Read now » ■ The 16 most a ■ Nexus 4 revie smartphone ■ 10 technologie ■ The 10 biggest ■ The essential Comments powered by Our Commenting Network | Policies | Privacy Comments for this page are closed. http://www.infoworld.com/d/green-it/datacenter-cooling-makeovers-can-deliver-quick-re... 12/26/2012 Datacenter cooling makeovers can deliver quick, refreshing savings | Green IT - InfoWorld Page 4 of 6 Showing 0 comments Sort by newest first M Subscribe by email S RSS Information Techn Flint, MI -U.S. Na Customer Servic Denver, CO -Gov Subcontracts Ad Sacramento, CA - Information Techn Houston, TX -Hal Senior Informatio Tampa, FL -AMC See All Jobs » P job title or comp Jobs powered by S http://www.infoworld.com/d/green-it/datacenter-cooling-makeovers-can-deliver-quick-re... 12/26/2012 Datacenter cooling makeovers can deliver quick, refreshing savings | Green IT - InfoWorld Page 5 of 6 Download SolarWinds IP Address Manager and Say Goodbye to BlackBerry® 10 Webcast Serie Spreadsheets! 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Try Microsoft Office 365 for Free! http://www.infoworld.com/d/green-it/datacenter-cooling-makeovers-can-deliver-quick-re... 12/26/2012 Datacenter cooling makeovers can deliver quick, refreshing savings | Green IT - InfoWorld Page 6 of 6 Learn SEO, PPC, PR, Get your free estate Email and Mobile planning toolkit from Wells Marketing. Free info. Fargo Advisors. » BUY A LINK NOW About Us | Advertise | Contact Us | Careers at IDG | Newsletters | Privacy Policy | Reprints, Permissions, Licensing | Terms of Service | Abo The IDG Network CFOworld | CIO | CITEworld | Computerworld | CSO | DEMO | IDC | IDG | IDG Connect | IDG Knowledge Hub | IDG TechNetwork | IDG Ventures | In IT World | JavaWorld | LinuxWorld | Macworld | Network World | PC World | TechHive | Technology Briefcase ©1 http://www.infoworld.com/d/green-it/datacenter-cooling-makeovers-can-deliver-quick-re... 12/26/2012.