People buy Apple ffcompUters for a number of reasons.

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,h1 _ 2780,833 atkstcount. No matter what time of day you're reading this, there's a member of the Apple® II family of personal computers hard at work in America. - . If it's three in the morning, Bruce - Mowery of Duluth is probably using his to feed the cows at his dairy ranch. If it's seven at night, Eileen Evans of L ttL Huntsville is totaling up the profits at her used-clothing shop before calling • 1 - itaday. And if it's breakfast time, thousands of Apple us are snapping to life in schools around the country. Ready to • . educate the next wave of nurses, physi- cians, firefighters, musicians, and scholars. •. Fact is, people buy Apple II comput- W _____ ers to do more than just write letters or - . . . ... - help their kids with their homework. They buy them to do just about everything. And it's not surprising. • . • - .. First of all, no other family of per- sonal computers is as easy to use. Ask .-•. . any kid who's ever used one in school. And no other computer family offers such expansion capabilities and so great a complement of accessories. To handle all those jobs you never - •. . •- imagined you could do. - But, most important, no other com- puter family has so many programs, cov- ering thousands and thousands of tasks, waiting for you on dealers' shelves.

-. . Right now. -. . So while over two million people bought Apple II personal computers for • over two million reasons, they also bought over two million Apple II per- sonal computers for just one reason: To • do whatever it was they wanted done. The Apple lic is fully equipped with a built-in 5.25-inch disk drive, Here, are 128K of memory that's expandable to over 1 megabyte, and ports in the back to plug in accessories. the first three reasons. The Apple llc is small enough to fit conveniently into crowded places. Meet the family: Starting with the Take, for example, Like a dining nook. Or your kid's Apple lic on the left. In the center, the Apple lic. bedroom. the Apple lie. And on the right, the And so easy to set up that you new Apple IIGS It's the smallest, most affordable can quickly move it back and forth Three different Apple II personal computer we make. between the two. computers. And it's every inch an Apple II. An Apple IIc can be doing a home- Yet they're all very easy to use. If That means it runs virtually all of work assignment one minute and you don't believe us, ask one of the the more than 10,000 programs in the income taxes the next. thousands of people who became Apple II library. Your kids can tell Apple II computer pros this year. you—since they probably use an Of course, there's also the And with three different models Apple II at school, they already know Apple lie. to choose from, it's easy to pick an there are programs covering every subject—including recess. So with It's the personal computer that's Apple II and not get stuck with too in more schools, homes, and busi- much computer. Or too little. an Apple lic at home, your kids will get a head start on everything from nesses than any other. In fact, the their ABCs to the SATs. Apple lie is the most popular per-

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sonal computer ever built—partly Yes, it runs virtually all of the more an Apple lIGs more realistic, more because it's so expandable. than 10,000 Apple II programs. exciting, and more fun. It comes with 128K of memory, But it's the first Apple II with a But you haven't heard expandable to more than 1 mega- 16-bit microprocessor and 256K of everything yet. byte. And seven expansion slots for memory, which is expandable to Literally. adding the hundreds of available more than 1 megabyte. Like all Apple Until you've heard the Apple IIGS, accessories. II computers, the Apple IIGS is ex- which has the most advanced sound Then, when you're ready for pandable. In addition to the periph- of any personal computer. more performance, you can buy eral ports on the rear panel, there are Sound so realistic, the Apple JIGS an upgrade kit and convert your eight expansion slots that allow you can reproduce the pounding surf or Apple lie into the more powerful to add a wide range of peripheral a jazz quartet. Faithfully, and in high Apple JIGS. and memory options. All of which fidelity. That's why the Apple lie has never gives the Apple IIGS the built-in Amazingly enough, you harness gone out of style. muscle to handle the biggest jobs, all this power by doing something And why it's the personal com- and run the most powerful soft- you've done all your life. puter standard in schools and homes ware—three times faster than its Pointing. across America. predecessors. For the first time on an Apple II, You can see that power in action a mouse is standard equipment. Finally, there's the with just one look. The very same mouse and pull-down Apple IIGS. It shows off its color graphics with menus made famous by our own The newest, and most powerful, images so real they resemble photo- Macintosh" personal computer. member of the Apple II family. graphs—not pages from the Sunday Without a doubt, the Apple JIGS is comics. True-to-life graphics that one of the most impressive personal will make everything you do with computers you've ever seen. Or heard.

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- 41 - -____iL:- J% I I', •' i—. .- '- . L - t. - L L _ •= • - ,- et. t. I. I• L .M U. - •'- k '- And here are the ones people always take for granted. We're referring to those things software, installation, maintenance, that help you get more out of your upgrade, and pricing questions. And Apple II once you get it out of they get them the modem way: via the box. an Apple personal computer and Our dealers. Training materials. modem. Not the old-fashioned way: User groups. by thumbing And all the through pages other pieces and pages of that make up often-outdated our worldwide 10- information. support net- Which means work—a unique the answers to network we your questions established and are as up-to-date maintain for and accessible one purpose: to as the Apple II make Apple per- itself Authorized Dealer There are hundreds of Apple User Groups acn sonal comput- Your would like to share their experience ing about as Nobody knows more about the Apple II mysterious as computers than your authorized Apple dealer Apple II microwaving a Look for this sign. There's sure to be one can explain TV dinner. near you. itself. Any questions? With the aid of tutorial disks you'll If so, ask an authorized Apple find inside every Apple II box. dealer. You'll discover that dealers They're part of our in-home, hands- have the answers in one of two on training program. A training pro- - places—on the tip of the tongue, or gram unique to Apple. at the tip of a finger. The disks contain hints, tips, tech- For the latter, you can thank niques, and basic information all AppleLinkM our own electronic designed to walk you through the information network. It's a direct use of your Apple II. And all at your connection to Apple, designed own pace. exclusively for our dealers. More magazines are devoted to the Apple II With AppleLink, dealers get instant than to any other personal computer answers to your Apple II hardware, difik an EM E..1. U :%• /.. •.•: ••.... •.. : MM . ...

Use your Apple II to tap into electronic networks for round-the- The AppleLink electronic network supplies clock access to important information. your Apple dealer with instant answers to our Apple II questions.

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This tutorial disk gets you off on the right foot by walking you through all the features of your Apple IL Li You'll be up and running before you know it Remember what we said about magazines? Ditto for books.

Upgrade kits and expansion cards are an Apple II tradition. They keep your Apple II computer up to date. Instead of up in the attic.

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PtJ.A) yJUI 11PPIC II !Jti4iiJy- without a healthy investment on your part. Even if you've never touched the And now, AppleCare protects you against keyboard of anything more technical unexpected service costs. Just like than a toy piano, you'll probably be a few more words. your original limited warranty. using your Apple II in no time. Look for them at your favorite Then if your Apple II ever needs Keep at it, and before you know )ookstore, newsstand, or autho- service, just take it to any participat- it you'll be doing useful work with ized Apple dealer's. You won't be ing dealer. It will be restored to powerful software programs. lisappointed. health in no time. The tutorial disks. They're the Because more books and maga- And at no charge. fastest way yet to learn an Apple II. sines have been written about the pple II than about any other per- Your Apple II will grow Meet the nicest people. onal computer. up, not old. You'll find them at meetings of Which means you'll be able to With technology moving so your local Apple User Group. lemystif' hardware, pick up tips on rapidly, the future is bound to bring They're people like you who get )rogramming, catch up on the latest improvements you'll want to incor- together regularly to swap stories, E3J Apple fiGs Omiers Guide porate into your Apple II. share information, and otherwise Like upgrade kits and memory engage in one of their favorite pas- expansion cards. times: making the most of their It's an Apple tradition. Apple II computers. In fact, Apple lie users can pur- And don't think you have to be a chase an upgrade kit today to convert computer whiz to fit in. their Apple lie computers into User Group members come in all Apple liGs computers. And Apple TIc levels of experience—beginner to owners can have an expansion card expert. In fact, most User Groups installed to increase the lic's mem- have training meetings especially ory to over 1 megabyte. for newcomers. Because at Apple, we invent new technologies to improve our com- Call for more information. puters. Not to obsolete them. Add a modem, a telephone, and Our manuals are designed to turn you into Your authorized appropriate software to your Apple II a computer user. So you don't have to be a system and share the wealth of infor- computer user to understand them. Apple dealer. mation available through electronic software, stay ahead of new products, Not every accessory is right for user groups and bulletin boards and discover ready-to-run programs every Apple II. Or for you. So when across America. And the world. —all without leaving your favorite you and your Apple II are ready for For example, both The Source and easy chair. a change, check with your authorized CompuServe offer their subscribers Apple dealer. special on-line libraries crammed Keep your Apple II He or she will help you select with comments from Apple users, alive and well. exactly what you need. For whatever notes on new products, even free you have in mind. Apple II programs you won't find Treat it to a very special health care in any software store. plan: AppleCareO the extended ser- vice plan that picks up where your warranty leaves off. For a single annual fee, one that's less than the cost of a typical repair, Onceyou buy an Apple 11) you can always change your mind.# One of the best things about ever assembled for a personal for text, spreadsheets, and graphics. an Apple II is that you can always computer family. Color composite monitors that let change it. Accessories that can transform you create colorful graphics, and Into a more powerful Apple II. your Apple II from a tutor for your then with a flick of a switch generate Or a more colorful one. kids into an assistant for running easy-to-read monochrome text. Or a You can do it yourself, with about your home. top-of-the-line RGB color monitor, the same effort it takes to replace a perfect for working with the colored light bulb—thanks to the largest Monitors charts, graphs, and true-to-life images collection of plug-in accessories There are various monitors in the the Apple liGs creates. Apple II family to choose from. Crisp, Which one is right? It just depends clean monochrome monitors on how you want to look at things.

.,.. . = .. . - • •• • .• S • ••••• • • • S • • • G 0 0 0 •• • 0 • • 0 • S0 SS •• ••- p 5 0 5 S S •-. S S 0 5 5 5 5 5 a:• .. . S S • S S Disk drives store multiple programs and data on banking, traveling, investing, Apple gives you a choice of disk one disk. And because the disks are research, and correspondence, drives and ways to store information. smaller; they're easier to store and because it enables your Apple II Our 5.25-inch floppy-disk drive transport to communicate with similarly is compatible with every one of the You can eliminate floppy-disk equipped computers all over more than 10,000 programs in the clutter entirely with our Apple Hard the world. Apple II software library. And each Disk 20SC. With an Apple SCSI Inter - Don't be fooled by its size. This disk drive holds 140 kilobytes— face Card and Hard Disk 20SC, you compact wall unit has the same fea- enough space for a typical Apple II can store the equivalent of over one tures as a full-size modem—auto program, or more than 100 typewrit- hundred 5.25-inch floppy disks or answer; dial, and redial. But it doesn't ten pages of information. twenty-five 3.5-inch disks. Not only gobble up precious desk space. If you'd like to cut down on the does that make your programs and number of disks on your desk top, data instantly accessible, it helps Memory expansion cards select our newer 3.5-inch floppy-disk your Apple lie or Apple liGs load By expanding your Apple lic, drive. The plastic-encased disks hold information up to six times faster. Apple lie, or Apple JIGS with a about five times as much information memory expansion card, you can as a 5.25-inch floppy disk, so you can Modem add as much as 1 megabyte of The Apple Personal Modem is memory. Which means you can run your passport to electronic shopping,

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"I^ V_ Image Writer II Hand Controllers Apple Personal Modem i6Joystick Ium a If you've ever changed a light bulb, you can change your Apple II into whatever you want it to be. 111111 f 11111 1 I I I I ! I I 11I1IIII1I1I I I I I I IllIllIllIll We've made owning an lell quite reas )le. We've done it with an Apple Credit otherwise enjoying your Apple II Card, available from a participating system, at home, the very same day. authorized Apple dealer. The card Making you wait any longer would lets you pay for your Apple II in low be unreasonable. monthly installments. You may qualify for up to $2,500 of instant credit. If so, you'll be writing, calculating, investing, teaching, playing, Apple Computei Inc shopping, banking, and

Apple, the Apple logo, and LaserWriter are registered trademarks of Apple Computer, Inc. AppleCare is a registered service mark of Apple Computer, Inc. AppleColor, AppleLink, AppleMouse, Apple IIGS, ImageWriter, and UniDisk are trademarks of Apple Computer, Inc. Macintosh is trademark of McIntosh Laboratory, Inc. and is being used with express permission of its owner. CompuServe is a registered trademark of CompuServe Corp. an H & R Block company. ME SOURCE is a service mark of SourceTelecomputing Corp., a subsidiary of the Reader's Digest Association, Inc.

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