PLEASURE BOAT International Resource Guide 2018 Edition U.S. Department of Commerce | International Trade Administration | U.S. Commercial Service Pleasure Boat Resource Guide | 2018 1 About the U.S. Commercial Service Table of Contents What Can the U.S. Commercial Service Do for You? Introduction.........................................................................3 The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. Through its network of trade experts and policy professionals in 78 markets, and all 50 states, the U.S. Commercial Service assists U.S. firms in selling their “Made in the USA” products around the world, advises them NMMA..................................................................................5 on how to use trade deals to their advantage, and helps them overcome obstacles and barriers to international expansion. Market Briefs.......................................................................6 Argentina................ 7 Italy.......................... 45 How we can help your business: Our trade specialists work to address issues and trade opportunities to ensure you have the information you need Australia.................. 9 Korea....................... to grow your business. 48 Belgium................... 11 Malaysia.................. Market Intelligence Business Matchmaking 50 • Customized reports analyzing your market • Meetings with pre-screened, vetted potential overseas potential, alongside your foreign competitors partners Brazil....................... 13 Mexico..................... 53 • Briefing materials on export financing, laws, and • Introductions for your product or service to prospective cultural issues buyers at trade events worldwide Canada.................... 15 Netherlands........... 56 • Background checks on potential buyers and • Meetings with international industry and government distributors decision makers in your target market(s) Caribbean............... 17 Norway.................... 58 Trade Counseling Commercial Diplomacy • Guidance on developing effective market entry and • Direct assistance to overcome trade obstacles in China....................... 20 Panama................... 60 sales strategies international markets • Export documentation requirements and import • Government-to-government engagement to Colombia................ 23 Poland..................... 64 regulations of foreign markets protect your company’s interests • Background on U.S. government export controls, • Advocacy support from the U.S. government for 25 compliance, and trade financing options your foreign government procurement bids Croatia.................... Portugal.................. 66 Czech Republic....... 29 South Africa............ 70 Denmark................. 31 Spain....................... 72 Egypt....................... 33 Sweden................... 76 Finland.................... 35 Taiwan..................... 78 France..................... 37 Turkey..................... 79 Germany................. 39 UAE........................ 82 Ireland..................... 41 United Kingdom..... 84 Top 20 Markets.................................................................86 Marine Technology Team Contacts...............................87 Commercial Service Offices............................................89 1 U.S. Commercial Service Pleasure Boat Resource Guide | 2018 2 Introduction The U.S. Department of Commerce’s International Trade Administration (ITA) Global Marine Technology Team is pleased to bring to you this Pleasure Boat International Resource Guide filled with valuable information about key international market opportunities to support your exporting goals and help you succeed in markets around the world. Our team of locally-based professionals and internationally-based specialists provide timely market insights and customized programs to give you the tools needed for success. In addition, we have programs at many major trade events to help you find opportunities and meet partners. We work closely with the National Marine Manufacturers Association (NMMA), an ITA Strategic Partner, to promote U.S. pleasure boat exports. We greatly appreciate NMMA’s support in promoting. The market intelligence in this Resource Guide highlights some of the major global markets for recreational marine craft, parts, and accessories. U.S. exports of recreational marine craft and accessories totaled $1.6 billion in 2016, accounting for an estimated 30 percent of all US manufacturing in this industry. The United States is typically a net exporter in this industry, but with the strength of the US dollar it became a net importer in 2015. U.S. recreational marine market makes up approximately 75 percent of the entire world market for these products. Servicing this market, U.S. firms provide high quality products and benefit from production efficiencies that make them competitive worldwide. To provide you a global market overview of the most important countries and growth rates for U.S. exports in this industry (please see the chart on the next page). To find more information on this industry and similar recreational transportation industries you can look at the Top Markets Report for Recreational Transportation that can be found out at: http://trade.gov/topmarkets/. This report has information on the following top recreational transportation markets: Australia, Brazil, Canada, China, Korea, and Mexico. Recognizing the exporting strength and industry importance of the U.S. recreational marine craft, part and accessory industry, the U.S. Government included it in the Recreational Transportation priority sector of the National Export Initiative (NEI), an initiative to help U.S. exporters increase their sales overseas in these sectors and in priority foreign markets. This project is an example of that initiative to help recreational marine industry manufacturers find information on overseas marine markets. To help your company take advantage of the many international sales opportunities outlined in this Resource Guide, the ITA provides a global network of trade professionals throughout the United States and in U.S. Embassies and Consulates in more than 70 countries. Whether you are seeking your first international sale or are expanding into additional markets, we offer the expertise you need to grow your global business. We hope that this introduction and the international market information included in the Resource Guide peaks your interest in exporting and using the export promotion services of the U.S. Department of Commerce. The Marine Technology Team works directly with the industry to provide U.S. companies with information needed to grow their business through global sales. Connect with us through our list of upcoming trade events, trade missions, buyer programs, and conferences at www.export.gov/industry/marine. You can also sign up for event alerts through our newsletter and follow us on Twitter (@USCSMarineTech) so you’ll always have the latest information. For direct exporting assistance, please contact your closest U.S. Department of Commerce - U.S. Export Assistance Center. A list of U.S. Department of Commerce Marine Team Members appears at the back of this Resource Guide and a comprehensive list of all offices is at: www.export.gov/usoffices. For questions about overseas barriers you may be confronting, certification requirements, and industry statistics please contact Industry Analyst John Vanderwolf at [email protected]. Maryanne Burke ITA Global Marine Technology Team Leader Boston, MA [email protected] 3 U.S. Commercial Service MARKET BRIEFS National Marine Manufacturers Association As the leading trade organization for the North American recreational boating industry, the National Marine Manufacturers Association (NMMA) is pleased to partner with the U.S. Commercial Service’s Global Marine Technology Team to help you grow your export business. This revised edition of the Pleasure Boat Resource Guide, which includes reports on 32 countries, is an excellent tool for exporters looking for specific market insight and information. NMMA’s Export Development fosters global opportunities for U.S. member manufacturers including exporter education, international events, new market development, business-to-business connections and assistance with international compliance certification requirements. Together with our partners at the U.S. Commercial Service, let us help you navigate beyond U.S. borders. Whether you are a seasoned exporter or new to exporting, the NMMA is here to help! Learn more at www.nmma.org/international. Julie Balzano Sr. Director, Export Development National Marine Manufacturers Association [email protected] 5 U.S. Commercial Service Pleasure Boat Resource Guide | 2018 6 Argentina boat parts, equipment, and supplies also enjoy a strong sales potential, especially for local motor and Capital: Buenos Aires sailboat builders. During the 1990’s, the market for new yachts grew significantly. Currently, owners seek Population: 44 million innovative and cost- effective products to update the vessels’ decoration, mechanics and electronics. This is GDP*: $585 billion (est. 2016) an interesting niche, particularly given the nonexistence of local products. Currency: Peso (ARS) The equipment and accessories market is expected to continue to grow due to the ongoing Language: Spanish 2 development of new nautical gated communities. This trend represents a strategy of Area (Total): 2,780,400 km business people