ZENITH International Journal of Multidisciplinary Research _________ISSN 2231-5780 Vol.11 (7) July (2021), Impact Factor: 7.188 Online available at www.zenithresearch.org.in Email:
[email protected] A TOURISM PROSPECT OF RELIGIOUS DESTINATION OF UTTAR PRADESH WITH SPECIAL REFERENCE TO NAIMISARANYA (NEEMSAAR) VINOD KUMAR PANDEY PROF. M K AGARWAL SUJAY VIKRAM SINGH Research Scholar Head of Department Senior Research Fellow Department of Economics Department of Economics Department of History of Art and Tourism Management University of Lucknow University of Lucknow Banaras Hindu University Abstract The revival of religious sites and its connection with tourism has created keen interest among researchers in recent times. The paper emphasizes the prospect of religious tourism in Naimisranaya as there is dearth of academic research in the selected destination. The study explores issues and suggested promotional strategies for development of tourism industry. Expert interview and secondary sources (news articles, magazine, and reports) were used as data collection source, primary data was collected using purposive sampling. The finding of study offers insights into prospects pioneering roles in key religious sites of Naimisaranya, to create initiatives in rebuilding religious tourism destination. Keywords:Chakrateertha, Naimisaranya,Religious Tourism, Spirituality,Tourism Prospects. Introduction The religious tourism refers to “patterns of travel where visitor fulfil religious needs by visiting places of religious importance and pilgrimages” (Stausberg,2011). Most of the world‟s great religious centres, past and present, have been destinations for pilgrimages - think of the Vatican, Mecca, Jerusalem, Bodh Gaya (where Buddha was enlightened), or Cahokia (the enormous Native American complex near St. Louis). Religion and pilgrimage tourism refers to all travel outside the usual environment for religious purposes, excluding travel for professional purposes (e.g.