News Release For Immediate Release

Award-winning animation, documentary and lifestyle programmes lead Singapore’s offerings at MIPTV 2011 Aleph Labs’ BeyondTV “second screen” application vying for the top honours at the MIPTV Content 360 Competition

Singapore, 1 April 2011 – 11 Singapore media companies will be participating in MIPTV, the world’s premier market for the buying and selling of audio-visual entertainment content.

Together with the Media Development Authority of Singapore (MDA), the Singapore companies bring to the Cannes event some 45 TV titles covering more than 200 hours of animation, factual and drama content, as well as innovative technologies with the potential to transform the TV viewing experience.

Nine of the Singapore companies (August Media, Bang Productions, Infinite Frameworks, MediaCorp, Ochre Pictures, Scrawl Studios, ScreenBox, Sitting In Pictures and Sparky Entertainment), will be offering a catalogue of award winning animation series, hard hitting factual documentaries and web-enabled interactive lifestyle programmes. .

Some of the highlights include:

Animation Content The premier animation titles being showcased illustrate the high quality of work done by Singapore companies with their international partners. These include the popular pre-school animated series Dinosaur Train (Season 2) co-produced by Sparky

Page 1 of 13 Animation and The Jim Henson Company. The series was among the top five programmes for children aged two to five on United States’ PBS Kids channel in 2010. PBS Kids is a Public Broadcasting Service in the United States for kids aged 8 and under.

Guess How Much I Love You – The Adventures of the Little Nutbrown Hare developed by Scrawl Studios and Australia’s SLR Productions, is the first official TV co-production resulting from the Australia-Singapore co-production agreement.

August Media’s Ask Lara is an animated sitcom that follows the lives of Lara and her friends as they muddle through their prepubescent years. The series created by animation expert and visual developer Mercedes Marro, Director of Tomavistas, has been commissioned by Televisio de Catalunya, BBC Learning and Dutch public broadcaster VPRO.

Factual Content MediaCorp will be showcasing seven titles with a strong Asian focus on the trials and tribulations of life. Six of these, Crimson, Almost Famous, Living for the Dead, Rest of My Life for Sale, Street Teachers and Angels of Troubled Paradise will be making their debut on the international stage. Food takes centrestage for two shows, Kungfu Kitchen and The Maverick Chef by Sitting In Pictures and Ochre Pictures respectively. Screenbox’s second season of FUSEAN sees 10 youths discovering more about ASEAN through the performing arts.

Technology solutions SyQic and Aleph Labs will be at MIPTV to display innovative TV technologies. Singapore-based broadcast technology solution provider SyQic will be marketing its internet protocol TV platform YOONIC™. The platform has been deployed to Hypp.TV’s broadband TV service in Malaysia, supporting over 30 live and video-on- demand channels. SyQic is looking to promote the YOONIC™ platform to content owners and distributors around the world as it seeks new partners for its next phase of expansion.

Page 2 of 13 Aleph Labs will be pitching BeyondTV, an application that enhances viewers’ experience by combining conventional TV-watching with real-time interactive content such as Facebook and Twitter through a “second screen”, typically a tablet device or smart phone. BeyondTV is among 18 finalists (out of 157 entries from 29 countries) competing at the sixth edition of Content 360, the digital creativity festival held in conjunction with MIPTV to showcase the latest ideas in audience engagement. The company has been nominated under the “Rich Media Tablet and Social TV Apps” category. One of the most established competitions of its kind, the judging panel comprises senior executives from leading international companies such as MTV, Nokia and Samsung. Each winner in the four categories will receive project development funding. Aleph Labs now seeks partnership with broadcasters and advertisers in its next phase of developing BeyondTV.

Interactive TV Content Singapore will also be showcasing interactive content at MIPTV. Hidden Cities is an off the beaten track travelogue series supplemented by a blog, Facebook page and micro site that is produced by Singapore’s Beach House Pictures.

Partners in Crime , produced by Singapore’s Very! Productions, is a 6 x 30 minute series focusing on forensic criminal investigations that is complemented with web- exclusive video vignettes. These two titles are also making their debut at Cannes and are also the first two titles to emerge from MDA’s partnership with AETN All Asia Networks to develop TV series which harness the interactive and versatile capabilities of new media platforms for a 360-degree viewing experience.

MIPTV 2011 takes place from 4 – 7 April 2011. The Singapore Pavilion at MIPTV is located at 05.20 - 07.19. Please refer to Annex A for the full list of programmes that will be marketed at the Pavilion.

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Page 3 of 13 For media queries and high-resolution screenshots of the programmes in Annex A, please contact:

Mustaffa Bin Ehsan Sa’aid (Mr) Chia Pei Siang (Ms) Assistant Manager, Communications Head, Communications Media Development Authority Media Development Authority Tel: +65 9726 3021 Tel: +65 9726 3151 Email: [email protected] Email: [email protected]

About Media Development Authority of Singapore (MDA) The Media Development Authority of Singapore (www.mda.gov.sg) promotes the development of vibrant and competitive film, television, radio, publishing, music, games, animation and interactive digital media industries in Singapore. It has developed an industry masterplan, Singapore Media Fusion 2015 (www.smf.sg) to advance this goal. MDA also promotes a connected society, consumer choice and a pro-business environment.

Page 4 of 13 Annex A: List of Programmes at the Singapore Pavilion MIPTV 2011 Title Producers Genre Synopsis Format Animation Ask Lara is about growing up and learning how to deal with puberty, friendships and relationships. August Media Holdings Together Lara and her two best friends, Monica and Akira, along with their / Red Kite Animations, 'Tween' friends Tony, Deon and Gabriel, explore the issues of puberty with all the 26 episodes x 11 Ask Lara Tomavistas, Drama drama and humour of everyday ‘tween’ life, and reflect how each character minutes (HD) Submarine & 2D Animation copes differently with this new phase in their lives. Televisio de Catalunya As well as being great fun, Ask Lara is an informative show for teens and parents alike, encouraging kids to talk about these issues openly and honestly. The Adventures of CG Animated Meet Bradley - a plucky 6 year old boy with a head crammed full of ideas. August Media, Red 52 episodes x 11 Bradley and Pre-School Join Bradley and his pals on their adventures around the world as they Kite Animations minutes (HD) Friends Series discover new and exotic places. For the millions of girls around the world who love horses… here comes WENDY! This new animated TV series is full of drama, horse & rider August Media, Red CG Animated 26 episodes x 24 Wendy adventures, romance and a big helping of comedy. Follow our teenage Kite Animations Series minutes (HD) heroine, Wendy Thorburn, as she navigates the stormy waters of her teenage years against this exciting background of an equestrian-centred world. You know Mr Moon. We all do. Just look out your window at night - there he is! Climbing up his ladder and taking his place in the star-studded, indigo sky. Sparky Animation Pte But have you ever wondered what Mr Moon does when he's not shining down Ltd., Gallileo Ltd.and Animated TV on us? Well, that, my friends, is where our story begins. Mr Moon is an 26 episodes x 22 Mr Moon Title Entertainment (Mr Series adventurer - and who wouldn't be, with the whole Universe for a playground? minutes (HD) Moon) Inc. With his Supafast Moon Rocket and his best friends Silva and Gold Star, Mr Moon zips around exploring planets, stars, constellations, black holds nebulae and galaxies. Dinosaur Train embraces and celebrates the fascination that preschoolers have with both dinosaurs and trains while encouraging basic scientific thinking and skills as the audience learns about natural science, natural The Jim Henson Animated TV history and paleontology. Each episode features Buddy, an adorable 80 episodes x 15 Dinosaur Train Company and Sparky Series preschool-age Tyrannosaurus Rex who, along with his adoptive Pteranodon minutes (HD) Animation family, ride the Dinosaur Train on a whimsical voyage through prehistoric jungles, swamps, volcanoes and oceans to have adventures with all kinds of dinosaurs and creatures.

Page 5 of 13 Annex A: List of Programmes at the Singapore Pavilion MIPTV 2011 Title Producers Genre Synopsis Format Young viewers join Buddy and his adoptive family of Pteranodons on whimsical adventures through prehistoric jungles, swamps volcanoes and 26 CG-animated, The Jim Henson paleontology. The Dinosaur Train is a colourful locomotive, customized to Dinosaur Train Animated TV half-hour episodes Company and Sparky accommodate all kinds of dinosaurs. The Dinosaur Train has the ability to Season 2 Series (or 52 x 11 minute Animation Pte Ltd visit the Triassic, Jurassic and Cretaceous worlds, while the Train's episodes) (HD) Conductor, a knowledgeable Troodon, provides passengers with fascinating facts along the way. A new wittily, funny CGI animation series about Jack, a human-like terrestrial from Beano - an asteroid that orbits the earth, with his two sidekicks, Chip (a small hovering ball and the brain of the group) and Rocket (a faithful pet dog) 3D Animated 52 episodes x 11 Jack Sparky Animation who travel to earth to help his new found earthling friends to solve problems. TV Series minutes (HD) While trying to help his friends, Jack usually ends up creating a bigger mess for them which he has to mobilize the assistance of Chip, who pulls them out of trouble! The series follows the adventures of Fleabag Monkeyface – a man-made half-monkey, half- boy, and his two creators, Gene and Gerald, best friends and fans of all things grossly silly. Each episode sees them presenting Fleabag Animated TV another edition of their hit TV series, Gross Out TV, on their latest discoveries 52 episodes x 11 Sparky Animation Monkeyface Series of the grossest, smelliest and most disgusting places and things. In the minutes (HD) meantime, the villain, Dr Dirk Spamflex is executing all sorts of fiendish plans, with the aid of his sidekick, Deathbeak, on how to reclaim his TV show which was given to the gross-out trio. 2D animated television series for pre-schoolers (aged 3 to 5 years old) based Planet Nemo, Animated TV on the title published by Les Editions Hachette. Each episode focuses on 78 episodes x 3.5 Silly Bitty Bunny CarpeDiem Film & TV Series, Pre- “first times”, as experienced by the titular here – key moments which are minutes (HD) and Scrawl Studios School difficult and exhilarating, and the hallmarks of growing up. GUESS HOW The first time adaptation of the timeless classic, GUESS HOW MUCH I LOVE MUCH I LOVE YOU™, relates the adventures of the Nutbrown Hares and their friends with YOU™ -The Scrawl Studios/SLR the same endearing simplicity and love that has made the book a timeless 52 episodes x 11 Animation Adventures of Productions classic. For over 15 years this charming picture book about a father and minute series (HD) Little Nutbrown son’s efforts to measure how much they love each other has delighted adults Hare and children the world over.

Page 6 of 13 Annex A: List of Programmes at the Singapore Pavilion MIPTV 2011 Title Producers Genre Synopsis Format An ordinary boy transforms into the world’s smallest superhero to defend the 52 episodes x 11 2D Animated micro-world from villains too small for the naked eye! 52 episodes of minutes (series) + Nanoboy: Mission Comedy Scrawl Studios exhilarating adventures completed and ready to blast off! Included with the 30 x 2.5 minutes Health Adventure / series is Nanoboy: Mission Health, comprising 30 x 2.5 mins of interactive (interactive e- Educational content such as games and e-learning modules. learning) Based on the international publishing hits, this charming series follows the adventures of our two heroines and their friends in a small country town. Exciting, poignant and funny, Milly Molly celebrates difference and promotes Scrawl Studios and 52 episodes x 15 Milly Molly Animation acceptance of diversity. Each episode has a subtle message about values Beyond Entertainment minutes such as honesty, persistence and responsibility, as well as showing life skills like dealing with bullying and forgiveness. Together, Milly and Molly face the world and its complexities, while managing to have fun. Franklin – he’s older, wiser and coming out of his shell! The brand new CGI series, Franklin and Friends, co-produced by IFW and Nelvana, features new episodes for kids aged 4-7 based on the award- winning books by Paulette Bourgeois and Brenda Clark. Infinite Frameworks CGI Animated Franklin has been an international favorite for decades - keeping children 52 episodes x 11 Franklin and Nelvana Ltd. TV Series laughing and learning with heartwarming stories focused on personal growth minutes (HD) and empowerment, building self-esteem and independence. With over 65 million Franklin books sold worldwide and 100 titles in print in over 30 languages 2011 marks the 25th anniversary of the first Franklin book release. This 3D Animated Series of 52 x 11 minutes adventures transports children aged 4–6 to the Robot Galaxy where they explore amazing worlds, solving puzzles and problems with Rob and his friends. One Animation and Animated TV 52 episodes x 11 Rob The Robot Amberwood Series Each episode features a fun new planet and a fantastic mission for Rob and minutes (HD) Entertainment his friends. The series encourages young viewers to explore and have fun while they learn. Rob is a natural leader who steers his rocket off to new and exciting planets where every day leads to fun and games.

Page 7 of 13 Annex A: List of Programmes at the Singapore Pavilion MIPTV 2011 Title Producers Genre Synopsis Format Dream Defenders chronicles the adventures of a pair of twins - Zane and Zoey. They’ve discovered that the worlds where we dream actually exist! 26 episodes x 22 Tiny Island CGI Dream Defenders Until recently, only our minds visited there, but someone has found a way to minutes (HD) Productions Animation break through. Chaos and destruction threaten... and only the twins can stop (Stereoscopic 3D) them. Television

Many children in Kashmir, some of whose fathers have been killed, arrested, or are missing, are forced to help their families survive. Aadil lives with his parents in an area referred to as the “Gaza Strip” of Kashmir. He collects tear Angels of 1 episode x 26 MediaCorp & NHK Documentary gas shells fired by police at protesters and sells them to a scrap dealer. Troubled Paradise minutes (HD) Because the scrap dealer won’t accept the shells unless they are cleared of the explosive material, he must often remove the detonator and take out the explosives from the shells by hand. This documentary follows three passionate individuals who are trying to make a difference in the lives of Thailand’s homeless children. As they go around town, witness how they discover what life is really like when you are 1 episode x 26 Street Teachers MediaCorp & NHK Documentary struggling to survive without a home or family. See the obstacles they must minutes (HD) overcome, and the extraordinary acts of kindness that turn these children’s lives around. A 23-year-old girl opens an online shop selling “the rest of her life.” In her own words posted on the website: “It’s your right to arrange my life, and it’s my duty to serve you. I’ll fulfill your wishes. I’ll take pictures of the process The Rest of My 1 episode x 52 MediaCorp & NHK Documentary and put them on my website so all people will know how I live with your Life For Sale minutes (HD) arrangements.” Watch as she undertakes a myriad of requests – from bringing cat food to an old lady who takes care of 200 vagrant cats, to collecting 100 pictures of 100 smiling men for a girl’s birthday. Everyone hopes and wishes for a death with dignity. India, a country of more than a billion people, where many don’t even find dignity in life, asking for a venerable end is hoping for the impossible. This heart rending documentary Living For The 1 episode x 52 MediaCorp & NHK Documentary journey into the lives of the few exceptional individuals. One of them has Dead minutes (HD) performed over 1500 cremations on unclaimed bodies and has kept a meticulous record of the deceased in case the family someday comes looking for the dead relative. The protagonists are common people who have turned

Page 8 of 13 Annex A: List of Programmes at the Singapore Pavilion MIPTV 2011 Title Producers Genre Synopsis Format personal tragedies into inspiring stories of hope and humanity. Set in the 1960s, this is a coming-of-age drama about three teenage boys living during a tumultuous period in colonial Singapore. Soon Lee, Charlie and Peter meet when trying to escape a bully and become fast friends. They 13 episodes x 46 Fighting Spiders 2 MediaCorp Drama form a pact to travel together to Malaysia to bring back the King of Spider for minutes the wildly popular fighting spider matches. The boys start to devise various schemes to raise money for their trip, fumbling along the way but thus begin their journey into manhood. Within a social landscape considered to be largely conservative, certain sub- communities of Asians are pushing the boundaries of the “acceptable” and “appropriate”. These Asians are speaking their mind while finding their voices 4 episodes x 46 Crimson MediaCorp Documentary in unlikely or alternative forms of expression. And, they are starting to get minutes attention! Almost Famous looks at life outside of the mainstream, through the stories of characters that thrive in a parallel world they inhabit. Asia is booming and on a fast track to becoming an economic powerhouse of the world. Despite it all, some parts of Asia are still entrenched in its old ways, and some have seen undesirable social ills building up. This documentary 8 episodes x 30 Almost Famous MediaCorp Documentary explores the many social facets of Asia, each of its 8 stories shares old and minutes new issues, such as “gendercide”, honour killing and compensated dating, facing the countries currently. An adventure series which explores historical, cultural and environmental sites in Asia and highlight efforts to protect, preserve and develop them. In Travel / each programme the Heritage Hunter (Linda Black) will have to find 3 6 episodes x 30 Heritage Hunter Sitting In Pictures Adventure / ‘treasures’. Which comes in the form of a relic, a legend or a task. The clues minutes (HD) Culture are cryptic. The “treasures” are pieces of a puzzle which are significant to the heritage of the people who live there. Find Me a Cure is an 8 part series about traditional and alternative medicine. Each week our presenter Dr Derrick Siu and his volunteers turn themselves 8 episodes x 30 Find Me A Cure Sitting In Pictures Lifestyle into guinea pigs to test out the viability of traditional and alternatives cures for minutes daily aches and pains. Kungfu Kitchen is a six-part action-packed culinary adventure series that Factual delves into the highly-disciplined cooking techniques in some of Asia’s best 6 episodes x 30 Kungfu Kitchen Sitting In Pictures Entertainment known specialties. From the high jinks of knife juggling in Japanese minutes (HD) teppanyaki to the contorting acrobatics of Kungfu tea in China, the disciples

Page 9 of 13 Annex A: List of Programmes at the Singapore Pavilion MIPTV 2011 Title Producers Genre Synopsis Format are stretched to their limits under the exacting standards of their ‘Kung Fu’ masters. The result is entertaining, adrenaline pumping, but honest and unpredictable television. In FUSEAN season 2, 10 youths with different cultural backgrounds and different interests in the arts will each visit a country within the ASEAN cluster, to discover more about ASEAN through the performing arts. Also we discover the different cultures of the various countries that form ASEAN. Throughout the series, the youths will bond as they continue on their journey of cultural discovery, and instill a true ASEAN spirit amongst themselves through the power of traditional dances and theater. At the end of each 8 episode x 23 FUSEAN ScreenBox Pte Ltd Documentary episode, the youths will collaborate together for a special arts performance, minutes (HD) with the help of their arts mentors that signifies what ASEAN means to them, and symbolizes the cross-cultural experience that they had and share their profound insight of what it means to be ASEAN.

This programme aims to be a timeless look at how the ASEAN spirit crosses boundaries and countries to create a united front in the world. I CAME, I ATE, I DECONSTRUCT – this essentially is what Maverick Chef is all about. Featuring Alvin Leung, a self-taught 2-star Michelin chef and self- dubbed ‘Demon Chef’, ‘Maverick Chef’ is an avant-garde travel food show Cooking that takes some of the most iconic foods from different cultures, deconstruct 6 episodes x 30 The Maverick Chef Ochre Pictures Pte Ltd Travelogue them into their bare essence and reconstruct them into surprising modern minutes (Full HD) renditions that tastes just as amazing as they stun. Think a version of the traditional tiramisu as ‘Sex on the Beach’ or the traditional Chinese soup- dumpling, ‘xiaolongbao’ as a luscious pink glob. “Super Science 2” is a science series which uncovers groundbreaking scientific topics across the world. Dissecting technologies with a language that relates to the common man in the street, the new series aims to make Super Science 8 episodes x 30 Ochre Pictures Pte Ltd Documentary 21st century science ever more appealing, and relevant to the masses. Season 2 minutes (Full HD) Topics include unmanned military plane and vehicles in Israel, food farming in the US, the latest Digital Media developed in Japan, and deep ocean robots in Tasmanian seas. Confessions of A Crime Docu 'Confessions of a Crime' tells the story of real criminals in a no holds barred, 5 episodes x 30 Ochre Pictures Pte Ltd Crime Drama Series gritty, dramatic re-creation led by the first person testimonial of the criminal minutes (Full HD)

Page 10 of 13 Annex A: List of Programmes at the Singapore Pavilion MIPTV 2011 Title Producers Genre Synopsis Format him or herself. From the point where the protagonist entered into a crime, all the way till his or her eventual capture, their stories will be reconstructed like a crime thriller through suspenseful plotting and polished scripts. It is first and foremost a drama interspersed with first hand recounting of the misdeeds. This is a portrait of the fate that awaits the human race. While we are already glimpsing the coming crises, using testimony from world-leading scientists and engineers we project the future and the truly apocalyptic scenarios that Infinite Frameworks could result from dwindling natural resources and climatic change. Credible 2 episodes x 60 Future Earth and Darlow Smithson Factual disasters are vividly portrayed with state-of-the-art CGI and documentary minutes (HD) Productions sequences. The programmes also explore how these disasters can be averted by adopting new technologies and making changes to the way we live. With first-hand eyewitness interviews, archive footage, dramatic re- enactments and striking CGI, Anatomy of a Crime reveals how detective work Infinite Frameworks in Anatomy of a and forensic science came together to solve some of Asia's most notorious 6 episodes x 60 association with Ten Factual Crime crimes. From the devastation caused by a huge bomb explosion to the minutes (HD) Alps Asia fragments of clues left behind at a murder scene, the series discovers how police and experts find themselves pushed into new realms of crime science. Within a social landscape considered to be largely conservative, certain sub- communities of Asians are pushing the boundaries of the 'acceptable' and 'appropriate'. These Asians are speaking their mind while finding their voices 4 episodes x 60 Almost Famous Vertigo Pictures Factual in unlikely or alternative forms of expression and, they are starting to get minutes (HD) attention! Almost Famous looks at the stories of 16 characters who thrive in a parallel world they inhabit. Partners in Crime takes us into the hotbed of crime and the intriguing world of 6 episodes x 30 forensic criminal investigations set against the hustle and bustle of Asian Partners in Crime Very! Factual minutes (HD & 360 cities. Six of Asia’s top forensic experts helm the series, taking us behind the online) scenes as they tackle the most earth-shaking crime cases in Asia. In and around Asia’s most bustling cities lay towns, temples, palaces and underground fortresses, that have been abandoned, forgotten, even hidden. 4 episodes x 60 With the help of historians, archaeologists and scientists, presenter Anthony Hidden Cities Beach House Pictures Factual minutes (HD & 360 Morse investigates these places, uncovering many unbelievable relics and online) untold stories – a Cold War nuclear bomb shelter in Beijing, China; an old prison island in Penang, Malaysia; the Dutch garrisons of Java, Indonesia;

Page 11 of 13 Annex A: List of Programmes at the Singapore Pavilion MIPTV 2011 Title Producers Genre Synopsis Format and an underground city in the Kinmen Islands of Taiwan. We spend so much time caught up in our daily routines that it’s important we bust loose every now and again, relax, de-stress and do something different. Beach House Pictures Enter Lonely Planet Stressbuster: showcasing inspirational short breaks that Lonely Planet 8 episodes x 30 and Lonely Planet Factual offer a new perspective on life. Whether you’re looking for spiritual solace or Stressbuster minutes (HD) Television (Australia) natural highs, a warm inner glow or a burst of adrenaline to blow the cobwebs away, intrepid presenters Dominic Bonuccelli and Anita Kapoor will brave high seas and rugged canyons to find it for you. Six established photographers embark on a transformational journey in 6 episodes x 30 Asia Exposed Third Floor Pictures Factual search of the true meaning of their role behind the lens. Their experiences minutes (HD) expose issues confronting these Asian societies. Oak3 Films and Extinctions is a wildlife series that follows 6 endangered species on what may 6 episodes x 52 Extinctions Federic Lepage Factual be their last few years on Earth. Extinctions follow these animals closely in minutes (HD & 360 Concepts (France) their means to survive in the ever-changing world. online) What will the future look like? In this series we find the answers from some of Asia’s best and brightest. From Singapore to Taiwan, South Korea to Japan, we look back to find out the visions of yesterday, tie them to the realities of 3 episodes x 60 Into The Future Infocus Asia Factual today, and look forward to the science of tomorrow. In a region synonymous minutes (HD) with groundbreaking design, communications and technology, we tease out the history of how these ideas became ‘real’ and how our future could look dramatically different. Plagues of giant jellyfish are preparing to attack Japan - billions of these Sumo sized gelatinous monsters will wreak havoc on Japan's coastal town 1 episode x 60 Monster Jellyfish Infocus Asia Factual and cities. The giant Nomura - over two meters long and up to 200 kilos, is minutes (HD) one of the world's largest jellyfish. Global warming has seen an increase in these monsters - and this year will see the biggest attack ever. 360TV

BeyondTV is a platform to enhance & create a driving force of information & social interactivity within users to make TV watching more enjoyable. It is a Beyond TV Aleph companion device to be used while watching TV, providing real time interactive content to enhance the television viewing experience. OTT IPTV platform Yoonic is licensed as a complete entertainment, Yoonic SyQic information and services platform or purely just as a technology solution. The

Page 12 of 13 Annex A: List of Programmes at the Singapore Pavilion MIPTV 2011 Title Producers Genre Synopsis Format platform is capable of delivering rich media content where internet broadband infrastructure is not optimally set up to deliver video content. The "Storefront" Project targets content owners and distributors. This project "Storefront" SyQic is basically a bridge for business - consumers, marrying platforms with Project contents.

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