Maryanne Pittman
[email protected] · cell: 858.335.1499 · www.linkedin.com/in/mpittman color variants gray variants Project: The Henson Soundstage logo The historic Jim Henson Company lot and soundstage (originally built by Charlie Chaplin in 1917) are available for event and production rentals. As part of the Henson marketing strategy, a brand identity was created through a new logo, choice of typefaces, and color palette. This new style was implemented across letterhead, business cards, one sheets, mailers, print ads, presentations and e-newsletters. As the Graphic Designer working on this project, I wished to encapsulate both the visual feel of the lot as well as its classic history. The red, brown, and blue draw respectively from the brick buildings and courtyard, the Tudor architectural façade, and open blue sky iconic of the lot. The design of the “H,” inspired by early set design typical of Chaplin-era productions, speaks to the function of the soundstage while subtly referencing the world-famous Hollywod Sign itself. Initial drawings were done by hand and in Photoshop, the final logo is in Illustrator. The Henson Soundstage mark and logo: ™ & © The Jim Henson Company. All rights reserved. Maryanne Pittman
[email protected] · cell: 858.335.1499 · www.linkedin.com/in/mpittman page from online guide page from printed guide Project: Sid the Science Kid Style Guide The Jim Henson Company, formerly partnered with PBS station KCET, produces “Sid the Science Kid,” an educational television series that debuted on PBS Kids in September of 2008. A style guide was created both in print and online forms to meet the delivery needs of people internally at Henson, our collegues at PBS, licensees, and distribution partners worldwide.