Aozora Bank, Ltd. July 16, 2019
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Money Service for Your Wonderful Life“BANK™ BY AOZORA BANK” ~Aozora Bank to launch a new service from July 16th~
Tokyo July 16, 2019 – Aozora Bank, Ltd. (President and CEO: Shinsuke Baba; Head Office: Tokyo) (‘Aozora’ or ‘the Bank’) today announced the launch of its new money service for retail customers, called “BANK”.
BANK is a new smartphone app-enabled banking service. The “Money Service for Your Wonderful Life” concept was created in order to support adults who value “using their time and money efficiently to live a happy life”. The “simple, fast, and smart” design aims to deliver a “truly helpful” service that caters to a variety of individual lifestyles.
The first three features released alongside the BANK new money service are “Bank The Debit”, a cashless debit card service, “Bank The Savings”, a service that automatically deposits a percentage of debit card purchases into savings, and “Bank The Story”, which offers ideas on how to use money to lead a fulfilling life. Each of these features are intended to deliver new value to Aozora’s customers.
Aozora will make ongoing efforts to provide high-value added solutions for its customers while building upon its specialized and differentiated services as the “Primary Secondary Bank; the partner of choice” by further leveraging its core competencies.
Contact: Atsuhiko Goto, Business Strategy Division 03-6752-1217
Aozora Bank, Ltd. 6-1-1, Kojimachi, Chiyoda-ku, Tokyo 102-8660, Japan Tel. 03-6752-1111 1 Attachment Benefits of the BANK “Money Service for Your Wonderful Life” (as of July 16, 2019) 0.20% annual interest rate for ordinary deposits, No. 1 in the industry (0.159% after taxes) Cash-back of up to 1% for all Visa debit card purchases Save money automatically when using debit card (Automatic Piggy Bank) Ideas for how to use 10,000 yen to lead a fulfilling life Simple and convenient, from opening an account to savings deposits
BANK Service Features (as of July 16, 2019) BANK The Debit – Simple to use cashless service
The Visa debit-enabled cash card provided by BANK gives up to 1% cash back for all debit purchases. The card can be used at any Visa-affiliated convenience store, restaurant, and café across Japan. Smooth checkouts and cash-back. The BANK branch also has a high ordinary deposit interest rate. A card for smart living in a cashless age.
Cash-back on all Visa debit card purchases: up to 1% (0.25%~) Safe spending limits: 5 million yen per day Free debit card usage: No annual fees Stress-free contactless payments: Visa contactless payment compatible No.1 ordinary deposit interest rate in the industry: annual 0.20% (0.159% after taxes) Use at any Visa-affiliated store across the globe One card for all ATM transactions: No service fee when using a Post Bank ATM
Aozora Bank, Ltd. 6-1-1, Kojimachi, Chiyoda-ku, Tokyo 102-8660, Japan Tel. 03-6752-1111 2 BANK The Savings – Save money automatically [Automatic Piggy Bank] (Patent Pending)
When shopping with the Visa debit-enabled cash card, the BANK The Savings service makes automatic deposits into your savings account based on a percentage of every purchase. This new deposit method gives you control over your money and your life, and helps build up savings without the stress.
1. Decide on a savings goal First, select a savings goal and deposit settings in the BANK app.
2. Use the debit card Pay using your Visa debit-enabled cash card, including shopping, online purchases, restaurants, medical bills, travel, and phone bills.
3. Save Automatically Deposits will be made automatically based on the rules you set.
BANK The Story – Ideas for how to use money to lead a fulfilling life
BANK The Story offers articles and tips for using money to lead a fulfilling life, such as “Amazing experiences for under 10,000 yen” and “Surprise gifts to delight your family and friends”. Stories that interest you can be set as “BANK The Savings” savings goal. It’s natural to spend money on nice things. Focusing on what you can buy and what you can do with just 10,000 yen, BANK will deliver “ideas for how to use money to lead a fulfilling life” straight to your smartphone.
Aozora Bank, Ltd. 6-1-1, Kojimachi, Chiyoda-ku, Tokyo 102-8660, Japan Tel. 03-6752-1111 3 Starting the BANK Experience: Simple Registration Open an account Open a BANK branch account through the Account Opening App. Complete the application in 4 easy steps all on your smartphone. No need to submit any documents or identification.
Download the BANK app Gain access to all of the BANK services after downloading the BANK App and logging in. You can try out some of the features even if you don’t have an account.
Website Redesign Together with the launch of our new BANK services, our website has undergone a complete redesign. By replacing the old, cumbersome layout, our new “simple, fast, and smart” design concept helps customers quickly gain access to all of the information they need.
Aozora Bank, Ltd. 6-1-1, Kojimachi, Chiyoda-ku, Tokyo 102-8660, Japan Tel. 03-6752-1111 4 BANK Creative Brand Launch Development of the BANK creative brand design begin from the perspective of “creating a truly helpful money service” that supports customers in their daily lives amidst changing and diversified work and life styles. Tsutomu Endo’s iceberg photographs were used as the key visual motif, showcasing the brand’s fashionable design aesthetic. BANK will continue to develop new creative services and aims to be a one-of-a-kind money service brand.
Profile of BANK Creative Director Unit One Inc. Representative and BALMUDA Inc. Director Kentaro Katsube
Born in Tokyo, Japan in 1974. Graduate of Keio University’s Department of Economics. Drawing on his experience in marketing and business development for Shinsei Bank, Mercedes Benz, and Uniqlo, he established Unit One Inc. in 2010, where he received recognition for his work in the planning, creation, and direction of several campaigns including the “MUJI Passport” smartphone app (Ryohin Keikaku Co., Ltd.), “Coke On” (Coca-Cola Japan Company Inc.), “Toyota Rent-A-Car App” (Toyota Motor Co.), and “Pocket Parco” (Parco Co., Ltd.).
Katsube became a director of the home appliance venture company BALMUDA Inc. He is involved in the business development, products and marketing for their “BALMUDA The Toaster” campaign. He has also delivered lectures and won multiple marketing awards in Japan and internationally.
New Service Overview “BANK” [Name] BANK [Start Date] July 16, 2019 [Usage fees] None [Method] Aozora Bank Internet Branch Account/ BANK app download (iOS, Android)
[Collaboration] Unit One Ltd., NTT Data Ltd.
* No.1 ordinary deposit account interest rate in the industry: claim based on survey conducted by Aozora Bank of the interest rates listed on the home page of 128 domestic banks (excluding overseas banks and Shinkin banks) as of July 4, 2019. As a comparison of other banks’ interest rates as of July 4, 2019 and the BANK branch interest rate as of July 16, 2019, this claim does guarantee future applicability. * The iOS trademark is used under license from Cisco America. * Apple, the Apple logo, and Safari are registered trademarks of Apple Inc. in the U.S. and other countries * Android is a registered trademark of Google LLC. Aozora Bank, Ltd. 6-1-1, Kojimachi, Chiyoda-ku, Tokyo 102-8660, Japan Tel. 03-6752-1111 5