Introduction to Graphic Design Mondays and Jessica Svendsen Typography for Print and Video Wednesdays
[email protected] 1–4:15 pm jessicasvendsen.com Session B June 29–July 31 * The entire course will meet online Course Description Goals This studio course will introduce you to graphic — Obtain an understanding of the relationship design as a discipline and a practice. The class will between form and content. focus on the various ways design functions—how — Ability to describe the rationale and logic visual communication takes form and is recognized behind design decisions. by an audience. We will learn and use design — Understand how to identify and principles and processes, and begin to understand communicate to a specific audience. the context and impact of graphic design. — Apply a reflective and iterative process. This class is taught through a series of — Develop an ability for self and group critique. weekly studio assignments, both during class — Situate your work within the context of and outside meeting times. Each week, we will historical and contemporary graphic design. discuss your work in group critiques and analyze assigned readings. There will also be occasional Objectives workshops, lectures, and presentations. Upon completion of the course, students will be We will focus on developing the ability to able to: skillfully create and manipulate core graphic elements, such as type and image. We’ll practice — Demonstrate a foundational understanding how to translate ideas, information, and emotions of graphic principles and techniques into meaningful and evocative visual expressions. (composition, hierarchy, structure). We’ll investigate the nature and use of key — Demonstrate a design process that visual tools such as composition, color, contrast, incorporates research methods, iteration, hierarchy, scale, rhythm, and visual metaphor.