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Recognised by the IOC Ordinary Member of GAISF Kloten Recognised by the IOC Ordinary member of GAISF Kloten, Switzerland 15.02.2020 Appendix 13 IFF Strategy 2021-2032 Strategy Task Force (STF) – Meeting 3 Time: 14.-15.02.2020 Place: Hotel Allegra Lodge, Kloten; Switzerland Participants: Steve King, Chair (AUS) Junoh Lee, ATC (KOR) Kaarina Salomaa (FIN) Filip Suman (CZE) Helèn Wiklund-Wårell (SWE) Michael Zoss (SUI) Merita Bruun, IFF Communication (IFF) John Liljelund, IFF secretary general Excused: Agenda 1. Opening Mr. King opened the meeting at 13:00 and thanked everyone for their active contribution during the running of the IFF Association Meeting Strategy workshops, which has received very good feedback from the participants. The fact that the Member Association were given the possibilities to discuss and share ideas, was much appreciated. Mr. King further defined the objectives for the STF meeting: - Discuss and agree upon the Content Structure for the Strategy Document - Discuss and analyse the political and strategic directions to be chosen for the IFF. - Defining the next steps of the Process for approval of the Strategic document with the consultation phase with the IFF CB, the IFF committees, the member associations and all the other stakeholders 2. Recap of the IFF Association meeting Strategy workshops (1,5h) Mr. King made a short recap of the outcome from the IFF Association Meeting Strategy workshops. The STF member gave a short feedback of their perception of the workshops. Mr. Suman (EFT Countries): The countries feel that there is great needs to strengthen the member associations, to close the gap between the countries and enlarge the top4 to a top10 and to grow the number of players, to secure global growth. There should be more cooperation, knowledge shearing and having more experience exchange between the associations. IFF needs to have more financial success Mr. Lee (Spain): The group discussed about closing the gap, knowledge sharing and need more courses for coaches and referees. Bigger MA’s need to help the smaller MA’s, with more friendly matches. Need to have different financial fees for organising events. Ms. Salomaa (GER, LAT, NOR, POL) Key to strengthen the National Associations operations, which now has too much focus on the National Teams and the Events. More sharing of information and more meetings with the National Associations. Change of focus to the IOC to develop National Associations. Address: Phone: E-mail: Bank: Alakiventie 2 +358 9 454 214 25 [email protected] Credit Suisse, CH-8700 Küsnacht, Switzerland FI-00920 Helsinki, Fax: Web-site Account No: 0818-559200-11. Swift: CRESCHZZ80A Page 1 Finland +358 9 454 214 50 www.floorball.org IBAN: CH52 0483 5055 9200 1100 0 Recognised by the IOC Ordinary member of GAISF Mr. Zoss (NED, SVK): There was a lot of help asked for, but the issue is that the organisation needs to know where they need help and what kind of help. Ms. Wiklund Wårell (DEN, EST, ISL): The group discussed about receiving more services from the IFF and Closing the Gap. They discussed the Mentorship and more information and knowledge sharing with IFF. There is a paradox between developing the IFF and the member associations at the same time. Mr. King (IND, CIV, CAN, UK): Focused on how to get material cheaper and that the Sport is too far European focused. Discussing how the countries can support the global development and have support structures around them. Mr. King summarized that the outcome of the IFF Associations Meeting Strategy Workshops have been summarised and we have also identified the following topics as being the most commonly mentioned by the groups. The most essential topics to consider for future Strategy work based on the results: • Focused/targeted development efforts: at least 7 groups mentioned this • Closer cooperation and more knowledge sharing between MAs and IFF and between the MAs: at least 7 groups mentioned this. • Marketing, visibility and awareness: mentioned by at least 6 groups • Different versions of the game: mentioned by 6 groups • Closing of the gaps between MAs: mentioned by 5 groups o Top 4 to take a greater leadership role to help close the gap o More focus on existing MA’s to strengthen them o Strengthen the base/organisation • Lower entry level for IFF Events (both for participating and organising): mentioned by 5 groups • Focus on the Growth of Number of Players Globally • No need to actively grow in the number of New countries • Focus on non-European countries • Help the nations to get into the schools • Olympic dream, be ready for the inclusion in the multi-sport games 3. Short recap of the Growth Pockets and Key Trends, based on the PPT we have (0,5 h) The STF discussed the Global Mega Trends and Sport trends affecting us and listed the most important ones: Global Mega-trends Sport trends Technological development 8 Big becomes bigger (Marketing/Media) Media 7 Higher level of Professional sports Equality 5 Match-fixing/Illegal betting Fight for free time/Smaller Age group Difficult to meet Sustainability/Corporate social responsibility 4 Volunteering decreases/Prof. Service expected Urbanisation Healthy lifestyle Climate change Different forms of communication People on the move Equality Smaller age groups Gaming Big becomes bigger The STF discussed what are the most important achievements the IFF needs to achieve by Address: Phone: E-mail: Bank: Alakiventie 2 +358 9 454 214 25 [email protected] Credit Suisse, CH-8700 Küsnacht, Switzerland FI-00920 Helsinki, Fax: Web-site Account No: 0818-559200-11. Swift: CRESCHZZ80A Page 2 Finland +358 9 454 214 50 www.floorball.org IBAN: CH52 0483 5055 9200 1100 0 Recognised by the IOC Ordinary member of GAISF 2032 for the three different member groups: Top countries: Secure sources of Money for the whole movement/Adult stage, Professional league in 3-4 countries x3, Move the masses (more players), Major Media sport, Resources to develop next level countries, More players Intermediate countries: Build a strong professional structure of the federation with 4-5 employees x4, Inclusion in the Regional multi-sport games, Strong competition structure, Concentrate on organisational development, more players Developing countries: To play a real national competition x3, grow organisation to meet Tier 2 x2, significantly growing the number of player x2, Recognition by NOC/NSC, Building the structure 4. Discussion about the Content Structure for the Strategy Document (2h) The STF discussed and analysed the basic structure and content for the Strategy Document based on the input from the members. It was agreed upon a basis for the content structure and the directions will be discussed later. - It was agreed that we will try to use as much tables and graphs in the strategy as possible - There will be written a separate management Summary 5. Discussion of the political and strategic directions to be chosen for IFF in the document, based on the Growth Pockets and other input (4 h): Mr. King made a recap of the discussions from yesterday. 5.1. Global Trends affecting Floorball – what is important: Completed based on discussion 5.2. IFF Vision The STF discussed that the vision statement gives the organisation the direction. It is the future of the business, which then provides the purpose. The vision statement is about what you want to become. It’s aspirational Vision Statement questions look like this: - What are our hopes and dreams? - Who and what are we inspiring to change? What needs to be mentioned in our vision membership - TOP 10 team sport in the world, most equal team sport in the world, moving people through life, money, awareness, known, reach the level which makes us ready for the Olympics, need to be unique or better, enter multi-sport game. 5.3. Mission The STF discussed that the Mission is to drive the organisation, it’s what you do/the core of the business – how shall it be formulated and what shall be included The Mission statement questions look like this - What do we do? - Whom do we serve? - How do we serve Leadership, run international floorball, serve the members, provide the competitions, bringing members, enable people to play, promote, develop, protect, evaluate, lead and support members, Enable future growth and direction Address: Phone: E-mail: Bank: Alakiventie 2 +358 9 454 214 25 [email protected] Credit Suisse, CH-8700 Küsnacht, Switzerland FI-00920 Helsinki, Fax: Web-site Account No: 0818-559200-11. Swift: CRESCHZZ80A Page 3 Finland +358 9 454 214 50 www.floorball.org IBAN: CH52 0483 5055 9200 1100 0 Recognised by the IOC Ordinary member of GAISF 5.4. Values – what values IFF (whole floorball family) stands for - for the period The STF listed the values - Inclusive/Equality/Equal - Innovative/Progressive, Fast/Proactive, Ambitious, Fan driven - Cooperative/Communality/Family/Solidarity, Together, Loyal, Democratic Openness, Easy - Fun, - Fan driven, Attractive, Accessible/Easy to access - Clean/Fairness, Drug free, Democratic, Fair, Core of Sport, Sportsmanship --- - Service focused It was discussed that if an element is selected as a core value, it is not to be presented as a key priority in the implementation 6. IFF Direction for the Future 2021 – 2032 The STF went through the Key Priorities and listed the topics from which the concreate directions for the future will be deducted. Key Priorities: Awareness and Visibility: - Marketing / branding / name of the sport - More TV times, leading in new media, digitalization - Multi-sport events, Olympics, IFF events, Sport Presentation and Appearance - Different version of the game - Events structure - Lower entry level for IFF events - Equal, accessible, safe and clean sport - Entertaining events, games Development, Service levels and Expansion - NA Development - Knowledge gathering and sharing and communication, data - Strengthening the existing NA (countries help - mentors), licensing - Targeted development projects (ROI) - Closing the gap - Focus on the growth of the numbers of players - School system Governance, Sport Culture and Leadership - Professional structure, leagues - Strong financial base - Sustainability 7.
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