Community Pharmacy in 2016/17 and beyond Local Campaign Activity

Peter Prokopa Chief Officer, South Staffs LPC What are the LPC doing?

• Initial response to the consultation • MP engagement • Local Councils • Healthwatch • Media – coming soon Initial LPC Response – 12th February

• Supports PSNC & PV responses • Builds on these with local examples – eg outcomes from Pharmacy First services • Focus on impact on both patients and commissioners • Provides the basis for engagement with MPs and other stakeholders • http://psnc.org.uk/south-staffordshire-lpc/wp- content/uploads/sites/95/2016/02/SSLPC-Response-11- Feb-2016-1.pdf Local MPs…

• Stafford – Jeremy Lefroy (12th February) • Burton – Andrew Griffiths (26th February) • South – (18th March) • Stone – William Cash • Cannock Chase – • Lichfield – • Tamworth – Christopher Pincher • Unsure of your MP? Input your postcode at http://www.parliament.uk/mps-lords-and-offices/mps/

Action you can take with local MPs… • Write to your MP – your own words, not a template • Mention the Parliamentary debate of 23rd February • Focus on the impact on their constituents • Use local examples of the “added value” of your community pharmacy – employment, investment, community, social value • Use a short case study to demonstrate the value to patients • Invite them to visit your pharmacy – the LPC will support you! What makes a good case study -1 PSNC and the other national pharmacy organisations are all seeking examples of pharmacies offering care that has made a real difference to patients. This helps us to demonstrate the value of the community pharmacy network. Contractors are encouraged to note down case studies and send them to the LPC at [email protected] as well as emailing them to PSNC at: [email protected] Next slide - notes on preparing good case studies: What makes a good case study - 2

• Make sure any story is about a person – ideally a patient, otherwise a member of the pharmacy team. • All case studies should be about pharmacy’s extraordinary contribution to patient care. • Remember that something that seems normal to you could be extraordinary to someone else. • Stories are more powerful than pleas for help. • People should speak for themselves wherever possible – use quotes (make sure you have consent!) • Be positive. • Be brief – if you are writing a letter or an email, save some detail for a meeting. • Pharmacies can record case studies electronically, or, if patients are keen to help, they may like to record short video clips of patients telling their own stories. • Remember to cover the key points – what happened; what did the pharmacy do; how did this help the patient; how might this have helped the NHS or others? Local Council Engagement

• Cannock Chase 23rd February • South Staffordshire 8th March • Tamworth 10th March • Lichfield 22nd March • East Staffordshire 23rd March • Stafford – to be confirmed Healthwatch Staffordshire

• Met 23rd February • HWS raised issue at Staffordshire Commissioning Congress same day • Feedback to Healthwatch and Healthwatch England Getting involved: NPA – “Support Your Local Pharmacy” www.supportyourlocalpharmacy.org Getting involved: e-petition Getting involved: NPA paper petition Getting involved: Social media Facebook - https://www.facebook.com/Supportyourlocalpharmacy/?fref=nf Getting involved: Social media Twitter - #lovemypharmacy Keep up to date…

• Sign up to PSNC Newsletters http://psnc.org.uk/email • Dedicated PSNC campaign webpage: http://psnc.org.uk/psncs-work/communications-and- lobbying/community-pharmacy-in-201617-and-beyond/ • NPA campaign http://supportyourlocalpharmacy.org/ • SSLPC http://psnc.org.uk/south-staffordshire-lpc • Pharmacy Voice http://www.pharmacyvoice.com/ Community Pharmacy in 2016/17 and beyond Any questions? Contacts: • South Staffs LPC – [email protected] • Shropshire LPC – [email protected]