Carnfunnock Country Park Development Plan
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Carnfunnock Country Park FINAL DRAFT Development Plan CHARTERED LANDSCAPE ARCHITECTS BELFAST | LONDON | DUBLIN Contents 1.0 Introduction 2.0 Site Context 7.0 Development Plan 2.1 Location 7.1 SWOT Analysis 2.2 Existing Site Conditions 7.2 Conceptual Zoning 7.3 Development Option A 7.4 Development Option B 3.0 Strategic Context 3.1 Social & Economic Policy Review 7.5 Priority Projects 3.2 Environmental Designations 3.3 Visitor Performance NI 8.0 Master Plan 3.4 Overnight Statistics NI 3.5 Top 10 Visitor Attractions NI 9.0 Implication 3.6 MEABC Performance 9.1 Business & Operating Model 3.7 CCP Performance Review 9.2 Land Ownership & Leasing 3.8 Tourism Strategy of MEABC 3.9 Consumer Insight & Market Assessment Conclusions 4.0 Consultation 4.1 Workshops 4.2 Questionnaire 4.3 Analysis 5.0 Precedent Study 5.1 Kelburn Estate, Largs, Scotland 5.2 Chatsworth House, Peak District, England 6.0 Strategy 6.1 Tourism & Tourists 6.2 Project Phasing Carnfunnock Development Plan | Page 3 1.0 Introduction Carnfunnock Country Park (CCP) opened in 1990, consider a programme of capital investment in the and from initial visitor numbers of 15,000 it grew to asset to ensure that it performs as a significant a point where visitor numbers exceeded 200,000 tourism engine driving future economic growth in per annum. There has however been a decline in the area. It is the intention of the Council to develop visitor numbers in recent years. The park is owned, a deliberate strategic framework within which this managed, maintained, and promoted by Mid & East matter can be progressed. Antrim Borough Council (MEABC) which has sought to operate the facility as both a Visitor Attraction and Accordingly, the Council now wishes to develop a a Community Park. Master Plan which will guide the future development of CCP, and serve as a comprehensive road map for In its Corporate Plan, MEABC has recognised that subsequent project implementation. It is expected “the full potential of the area’s tourism product has that the successful implementation of the CCP not been realised”. Notwithstanding this observation, programme will play an important role in helping it is the intention of the Council to build the Borough’s the Council to achieve its tourism objectives, which brand as a high-performing and compelling tourism include increasing overnight stays in the area, destination. increasing visitor spend, increasing average length of stay, and improving the mix of visitor accommodation Equally, despite the recent decline in visitor numbers, in the Borough, and increasing the number of people it is the Council’s view that CCP must be “recognised employed in the local tourism industry. as an asset with growth potential for domestic tourism within the Council’s emerging Tourism Strategy 2017 To assist the council in this process, Park Hood were to 2027”. The Council therefore is very clear that CCP appointed to produce this development plan following has an important role to play in the future tourism a series of key stages. Community engagement development of the MEABC area. through stakeholder consultation workshops, review of strategic context and consultation with Statutory Given that CCP is considered an important element agencies sought out in the requirements set by within MEABC’s tourism product portfolio, and that MEABC’s Development Plan appointment for CCP. it is expected to serve as a strong contributor to future tourism development, the immediate issue to be addressed therefore is how CCP can best be positioned and supported to make this contribution. It is noted in the project brief that a “lack of strategic investment within the asset” has hampered the performance of CCP in recent years, and there is therefore within the Council a preparedness to Carnfunnock Development Plan | Page 4 2.0 Site Context 2.1 Location Carnfunnock is situated on the famous Antrim Coast The park itself consists of a variety of landscape increase in total visitor numbers across all attractions. Road (A2) approximately 20 miles from Belfast on typologies over a rising topography. Starting at the This data is drawn from regular publications released the East Coast of County Antrim between the historic coastline with relatively flat managed grass land by the Northern Ireland Tourism Statistics & Research Port of Larne and at the village of Ballygally. rising to undulating and sloping agricultural pasture Agency (NISRA). segregated with regenerating swathes of mixed Carnfunnock has been in the ownership of several woodland and historical estate avenue planting. The park is currently running at a loss due to this wealthy families throughout the 19th and 20th century Ultimately the terrain reaches Chaine’s wood and decline in visitor numbers. Despite this, Carnfunnock until 1957 when Larne Borough Council bought returns to undulating agricultural pasture towards the is well positioned to benefit from the increased visitor the land. Although this 191 hectare Park is owned, village of Ballygalley. numbers to this idyllic part of Northern Ireland. managed, maintained and promoted by MEABC, as both a visitor attraction and community facility; a In 2016 the Country Park had over 160,000 visitors to large proportion of land is currently leased to private its colourful gardens, walking trails and spectacular individuals and businesses operating activities and coastline with panoramic views of the Antrim Coast attractions within the park. In addition, local farmers and North Channel. This is however a 8% decrease utilise the land for grazing. on the previous year. Whereas the borough noted an Carnfunnock Development Plan | Page 5 2.0 Site Context 2.2 Existing Conditions Carnfunnock Development Plan | Page 6 2.0 Site Context 2.2 Existing Conditions Carnfunnock Development Plan | Page 7 2.0 Site Context 2.2 Existing Conditions In the early 1980’s, a tourism master plan was developed and as a result, the legacy council subsequently decided to develop the site as a country park with a mix of man-made attractions and entertainment to compliment the natural scenery. In 2007 the plan was revised which led to the replacement of the Carnfunnock Adventure Playground and development of a new upper car park. Carnfunnock’s Green Flag report highlighted the need to develop a timely development plan which would focus on the future development of the park as a successful visitor attraction; while incorporating traffic management, access requirements, in addition; taking into account a number of developments which have taken place since the most recent iteration of the master plan. Carnfunnock Development Plan | Page 8 3.0 Strategic Context 3.1 Social / Economic Policy Review Baseline studies have been undertaken in relation accommodation in the right areas; there must also Furthermore, Mid and East Antrim Council were to Policy documents at an International, national, be an adequate supply of things to do; both of which rewarded with the prestigious Green Flag accolade County and community level. The review includes the Carnfunnock could specifically cater for. in 2016. Which resulted in the formation of the Regional Development Strategy 2035 ‘Building a Green Flag Management Plan. The principal aim Better Future’. This document is a positive guide Acknowledgement has also been made to Mid of this plan is to aid the maintenance, management to the future development of Northern Ireland up to and East Antrim Borough Council’s Corporate and development of Carnfunnock Country Park 2035. Plan 2015 – 2019. This document is Mid and East by providing a framework within which future Antrim Borough Council’s first Corporate Plan and management is undertaken. The document notes that Larne’s position on the is a ‘statement of intent’. The key strategic priorities Antrim Coast and strong links with Scottish ports has include; Growing the economy; Developing the This Development Plan will combine and collaborate the potential to create a centre for tourism and with tourism potential; Building stronger, safe and healthy with the aforementioned documents to help meet regeneration of the townscape to increase the vitality communities. Carnfunnock is key to the regions the economic and tourism aspirations of Mid and and prosperity of the town and its local amenity tourism potential; building a ”go to” destination on one East Antrim Borough Council and contribute to the spaces. of the country’s most important tourist routes while sustained economic growth compatible with the actively involving local businesses and communities emerging Integrated Economic Development As a potential centre of tourism; comes the need in developing the Carnfunnock tourist product. Strategy and Tourism Strategy for the area. for the sufficient choice of the right type of visitor Carnfunnock Development Plan | Page 9 3.0 Strategic Context 3.2 Environmental Designations The historic Gardens of Carnfunnock Country Park are positioned within the Antrim Coast and Glens Area of Outstanding Natural Beauty (AONB) and within the Antrim Coast and Glens and Rathlin Environmentally Sensitive Area (ESA). It has the largest proportion of woodland in the Antrim Plateau and Glens Landscape Character Area, consisting of lowland woodland pasture and parkland but has no specific conservation designations, with associated protections. In addition, there are currently no Tree Protection Orders (TPO) in place. However. the presence of the AONB designation places Carnfunnock among the most valued of Northern Ireland’s landscapes. Carnfunnock Development Plan | Page 10 3.0 Strategic Context 3.3 Visitor Performance NI Tourism in Northern Ireland is a significant industry, Although Mid & East Antrim have a higher number of This is an important metric and suggests that tourism and a significant employer in the Mid & East Antrim overnight visitors than Derry City & Strabane, Mid & operators in the Borough may be less effective in Borough Council area. MEABC record a very strong East Antrim falls behind Derry City and Strabane in extracting economic value from overnight visitors.