TURKISH SOCIETY OF NEPHROLOGY WORLD KIDNEY DAY ACTIVITIES FOR THE YEAR 2011

1) Kidney Health Survey for Press Members Media

Serum creatinine levels of press members are going to be checked between 1-10 March 2011 in ‹stanbul free of charge.

1-3 March : (TV channel), Star (TV channel), CNN TURK (TV channel), Do¤an Press, Do¤an TV radios and thematic channels 4-5 March : Hürriyet (newspaper) 7 March : Zaman (newspaper) 8 March : Haber Türk (TV channel) 9 March : Fox TV (TV channel) 10 March : Sabah (newspaper)

This activity is organised by the unconditional grant of the Hürriyet (newspaper) pharmaceutical company Roche.

Zaman (newspaper) Fox TV (TV channel) Akflam (newspaper)

2) School Visits

On 8 March 2011 two schools in each city; Ayd›n, Diyarbak›r, Elaz›¤, Kayseri and Trabzon, are going to be visited by nephrology professors and posters are going to be hung up on the walls; notebooks, colorurful pencils and brochures are going to be handed out to the students and the professors are going to inform these students and also teachers about kidney health and diseases.

Ayd›n 09:00 Avukat Cemal Aldemir Primary School 13:00 Nahit Mentefle Primary School Professor in charge: Dr. Harun Akar

Diyarbakır 09:00 ‹MKB Karacada¤ Primary School 13:00 Yeniflehir ‹lçesi Mehmetçik Primary School Professor in charge: Dr. Ali Kemal Kadiro¤lu TURKISH SOCIETY OF NEPHROLOGY WORLD KIDNEY DAY ACTIVITIES FOR THE YEAR 2011

Elazı€ 09:00 fiehit Piyade Binbafl› Zafer K›l›ç Primary School 13:30 Yurtbafl› fieker Primary School Professor in charge: Dr. Hüseyin Çeliker

Kayseri 10:00 Refika Küçükçal›k Primary School 13:00 Hayriye Dabano¤lu Primary School Professor in charge: Dr. Murat Sipahio¤lu

Trabzon 08:30 Kanuni Primary School 13:00 24 fiubat Primary School Professor in charge: Dr. fiükrü Ulusoy

3) Handing Out Posters and Brochures in Nephrology Centers

Posters and brochures have been prepared in order to be handed out to public and also hang up the walls of health organisations which have nephrology units.

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Bu sorulardan en az birine yan›t›n›z B BREKLER N Z KONTROL ETT RMEK N DOKTORA BA VURUNUZ.

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4) Press Briefing

In 10 March 2011, at 11.30 a.m., in The Marmara Hotel a press briefing will take place in which the board members Turkish Society of Nephrology; Prof. Dr. Gültekin Süleymanlar, Prof. Dr. Turgay Ar›nsoy, Prof. Dr. Kenan Atefl, Prof. Dr. Tevfik Ecder ve Prof. Dr. Bülent Altun, are going to be present. After the briefing the members of the board and the press who want to attend in, are going to have a parade with banners from Taksim to ‹stiklal Avenue. In this parade, a hardworking kidney mascot will also wark and some brochures are going to be handed out to people around.

This activity is organised by the contributions of Abbott.

5) Preparing Stands in Shopping Malls

Between 10 and 12 March 2011, in the shopping malls listed below there will be TSN stands and brochures, notebooks, colourful pencils and balloons will be handed out to visitors. Several informative videos about kidney health and diseases will also be shown to visitors. In this activity a hardworking kidney mascot is going to be used.

Ankara – Ankamall Shopping Mall Antalya – Migros Shopping Mall ‹stanbul – Cevahir Shopping Mall ‹stanbul – Tepe Nautilus Shopping Mall ‹zmir – Forum Bornova Shopping Mall

The activity in Cevahir Shopping Mall is organised by unconditional grant of Eczacibaflı Baxter. TURKISH SOCIETY OF NEPHROLOGY WORLD KIDNEY DAY ACTIVITIES FOR THE YEAR 2011

6) Television Videos

Three television ads, which are listed below, have been prepared and also “the hardworking kidney spot” has been updated.

Who are at high risk to have kidney disease? Does kidney disease give harm to heart? What should we do to save our kidneys? Hardworking Kidney

7) Newspaper Advertisements

Several advertisements have been prepared to be published in three newspapers between 12 and 13 March 2011 in order to inform the public about kidney health and diseases.

12 March 2011 Hürriyet Cumartesi One forth (15.5 x 25 cm) 13 March 2011 Milliyet Cadde One forth (15.5 x 20 cm) 13 March 2011 Pazar Postas› One forth (15.4 x 20 cm)

This activity is made possible by the unconditional grant of the pharmaceutical company Abbott.

8) Banners in Football Matches

A banner that says “Protect your kidneys, save your heart” has been prepared for teams to hold at the beginning of the game at five Super League matches, that are going to be played and broadcasted on television between 11-14 March.

11 March 2011 Manisaspor – Befliktafl 12 March 2011 Kardemir DÇ Karabükspor – Bursaspor Trabzonspor – Kas›mpafla 13 March 2011 Fenerbahçe – Konyaspor 14 March 2011 Ankaragücü – Galatasaray TURKISH SOCIETY OF NEPHROLOGY WORLD KIDNEY DAY ACTIVITIES FOR THE YEAR 2011

9) Attending in Television Programs

The members of Turkish Society of Nephrology are going to attend in lot of television programs at 10 March 2011 and in that week, in order to inform the people about kidney health and diseases.

Abbott, Roche and Eczacibafli-Baxter are contributing to these activities.

TV PROGRAMMES

NATIONAL DATE PROGRAM NAME TSN SPEAKER INVITED TIME CHANNEL

7 March 2011 TV8 50 Dakika - News Aydın Türkmen 16.15

7 March 2011 TGRT Art› Sa¤l›k - Health Programme Rümeyza Kazanc›o¤lu 10:15

9 March 2011 TV8 Ebruli – Ebru fiall› - Health Gültekin Süleymanlar 10.30

9 March 2011 Sky Tv Sa¤l›k Hatt› – Health Programme Kenan Atefl 10.20

9 March 2011 Kanal 24 Daily News Rezzan Ataman 12:00

News Gültekin Süleymanlar 9 March 2011 Haber Turk Kenan Atefl 14.00

10 March 2011 TRT On'dan Sonra (News Programme) Tevfik Ecder 09.40

10 March 2011 TGRT Hülyal› Sabahlar Radyo ve TGRT News Bülent Altun 10.00

10 March 2011 Kanal A Daily News fiehsuvar Ertürk 13:00

10 March 2011 Kanal 24 2. Moderatör Gültekin Süleymanlar 13:00

10 March 2011 CNN Turk Daily News Alaattin Y›ld›z 13:00

10 March 2011 Show Tv Chief News Kenan Atefl 19:00

Hayata Gülerken 10 March 2011 Kanal Turk Ece Erken & Davut Gülo¤lu (Health) Ayd›n Türkmen 11.00

11 March 2011 Show TV Sa¤l›k Haber / Health - Gülgün Feyman Turgay Ar›nsoy 07.40

11 March 2011 CNN Turk Check-up – Leyla Ataman Turgay Ar›nsoy 10:30

11 March 2011 TRT Anadolu Hayat›n Renkleri Kenan Atefl 16:30