I hope you will enjoy visiting my beautiful congressional district of San Francisco. Your work to elect Democrats in 2006 has already brought change to our country. In our fi rst 100 days, the Democratic House of Representatives began to take America in a new direction: passing the 9/11 Commission recommendations, raising the minimum wage, cutting student loan interest rates and prescription drug prices, promoting stem cell research, cutting subsidies to Big Oil in favor of alternative energy research, implementing ethics reform and pay-as-you-go budgeting, protecting our veterans, and calling for responsible redeployment and accountability in Iraq. We are prepared to lead, ready to govern, and determined to make you proud. Congratulations and thank you for your excellent work in electing New Direction Democrats from the West to Congress: Representatives Gabrielle Giffords (Arizona), Harry Mitchell (Arizona), Jerry McNerney (California), Ed Perlmutter (Colorado) and Mazie Hirono (Hawaii); and for waging competitive races in Idaho, New Mexico, Washington state and Wyoming. Working together, we will grow our House and Senate majorities and win back the White House in 2008. Onward to a great Democratic victory!

Nancy Pelosi, Speaker of the House

There’s so much to do and see in this great city; I’m sure you’ll have a wonderful time. I want to thank you for all the hard work you’ve done to help move our Party forward. You were instrumental in key Senate races in Colorado and Montana, and I’m so proud to be serving with Senators Ken Salazar and Jon Tester. The West has changed a great deal; you’ve done incredible work and made a huge difference. I’m confi dent that 2008 will be our year! Enjoy the conference!

10929 11015| RM|©BillRoss/CORBIS THANK YOU TO OUR WONDERFUL ELECTED OFFICIALS who care enough to make sure this event was funded and successful. You have shown that you care about the basics of campaign organizing and training. Your support will help us add a great deal of energy, skills and “blue” to the Western States in 2008!

The Harbor CALIFORNIA LEADERS IN WASHINGTON, D.C. Half Dome Freeway in Yosemite

42-15359706| RM| © George Steinmetz/Corbis 42-15359706| (California National Park. Highway Internationally 110) and the recognized for Hollywood its spectacular Freeway beauty, it was (U.S. 101) House Speaker Senator Senator Representative Representative Representative Representative the fi rst park Nancy Pelosi Dianne Feinstein Barbara Boxer Mike Honda Doris Matsui Barbara Lee Maxine Waters just north of set aside by downtown CALIFORNIA STATEWIDE OFFICERS the federal Los Angeles, government, at dusk. and was designated a World Heritage Site in 1984. Lt. Governor Treasurer Controller Board of Equalization Board of Equalization Attorney General Secretary of State John Garamendi Bill Lockyer John Chiang Betty Yee Judy Chu Jerry Brown Debra Bowen CALIFORNIA STATE SENATE CALIFORNIA STATE ASSEMBLY

Senator Senator Senator Senator Assemblyman Assemblywoman Assemblyman Sheila Kuehl Alex Padilla Pat Wiggins Jack Scott Kevin de León Karen Bass John Laird

Senator Senator Senator Senator Gloria Assemblyman Assemblywoman Assemblyman www.winningdirections.com Carole Migden Joe Simitian Jenny Oropeza Negrete McLeod Dave Jones Fiona Ma Mark Leno From strategy, to messaging, to targeting, to design and fi nally to production, Winning Directions is committed to getting the right message to the right people at the right time. Our clients demand, expect and deserve nothing less than that commitment to excellence – and winning. Winning Directions – the Most Honored Political Direct Mail Firm in the Nation Pollie Winner: Best Democratic Direct Mail Campaign of 2006 Senator President Pro Tem Senator Assemblyman Assemblywoman Speaker Winning Directions is proud to sponsor the Western DNC Regional Conference, and Alan Lowenthal Don Perata Darrell Steinberg Sandré Swanson Patty Berg Fabian Núñez is honored to provide design and production services for this program guide.

2 27 KR001584| RM|©RufusF. Folkks/CORBIS SCHEDULE OF EVENTS ■ 10:45 a.m. - 12:00 p.m. – Session 4: “Western Voter Contact – What’s New? What’s Cheap? What’s Good?” TABLE OF CONTENTS Thanks Congressman Welcome to California and best FRIDAY, MAY 25: Sponsor: Newspaper Association Schedule of Events ...... 3 Grand Ballroom EAST of America Speaker Bios ...... 4-5 wishes for a wonderful Western ■ 11:00 a.m. – Registration Opens Moderator: Aleita Huguenin Contributor Thank You Page ..... 27 ■ 1:30 p.m. – Welcome from Art Presenters: The States Regional Caucus. Torres, California Democratic ■ Jack Brady, Newspaper Association ADVERTISER INDEX The DM001702| RM| © David Muench/CORBIS DM001702| RM| 14,179-foot Party Chairman of America Winning Directions ...... 2 Hollywood Mt. Shasta For your generous ■ 1:45 p.m. - 3:15 p.m. – Session 1: ■ Sam Rodriguez, Senior Political San Diego County Democratic Party ....6 Sign is a in Siskiyou “What Is ‘New’ in the Old West” Advisor, National Cable Wholesale Lithographers ...... 6 famous Communications (NCC) support of the DNC Moderator: Alice Travis Germond, California Teachers Association ...... 7 County. ■ landmark of DNC Secretary George Ray, Univision Action Democrats ...... 8 The ■ Los Angeles, Western Regional Presenters: Cyrus Krohn, Yahoo! Getty Images ...... 9 mountain ■ Rick Ridder, President and ■ spelling out 12:15 p.m. - 1:30 p.m. – Lunch PG&E ...... 10 Caucus. Your Co-Founder, RBI Strategies (Grand Ballroom WEST): consists Dean Democratic Club of Silicon Valley .. 10 the name and Research “Climate Change: How We Must of four Women’s Equality Day Parade ...... 10 of the area leadership and ■ Rick Johnson, Vice President, Lake Change” – California Lt. Governor overlapping Research Partners John Garamendi Comcast ...... 11 in 50-foot- volcanic support made this ■ Maggie Linden, Vice President, Sponsor: Witham & Dickie Campaigns & Elections ...... 12 high white cones, event possible! Ogilvy Public Relations Worldwide (Union Printers) Robert Kaplan ...... 13 letters. creating its ■ 3:15 p.m. - 3:30 p.m. – Break ■ 1:30 p.m. - 1:45 p.m. – Western AT&T ...... 14 Democratic Party of San Fernando Valley .. 14 complex Refreshments Hosted by Congressman Caucus Business Meeting Mike Honda ■ 2:00 p.m. - 3:30 p.m. – Session 5: Talat and Kamil Hasan ...... 15 shape. ■ 3:30 p.m. - 4:45 p.m. – Session 2: “Connect With the West” Martin J. Kotowski ...... 15 “How the West Was Won” Sponsor: California Corbis ...... 15, 17 Doris O. Matsui Sponsor: AFSCME Teachers Association Spinelli Graphics ...... 16 Mike Honda Member of Congress Moderator: Christine Pelosi, Moderator: Jill Derby, Nevada California DNC Delegation ...... 17 DNC California State Chair Stanislaus County Democratic Presenters: Presenters: Central Committee ...... 17 ■ Carl Pope, Executive Director, ■ Special National Presenter Univision ...... 18 Sierra Club ■ Steve Ybarra, DNC California, Vote- Winning Campaigns ...... 18 ■ Larry Scanlon, Political by-Mail Best Practices ElectionMall.com ...... 19 Director, AFSCME ■ John Jamison, President, Winning Newspaper Association of America ...... 20 ■ Jim Gonzalez, Chair, Connections, Phoning to Win Eworldwire ...... 21 New House PAC ■ Darrel Thompson, Senior Advisor to Winning Connections ...... 21 ■ 5:30 p.m. - 6:30 p.m. – Senate Majority Leader Harry Reid, California Wine Institute ...... 22 Welcome Reception Outreach Essentials Patriot Signage ...... 22 ■ Sponsor: Comcast (with wine from 3:30 p.m. - 4:30 p.m. – Session 6 Witham & Dickey ...... 23 the California Wine Institute) (Optional Session): “Quest for Los Angeles County Democratic Party ... 24 ■ Dinner on your own – check with the Presidency in the West” Gary Shay and Thom O’Shaughnessy ..25 Hyatt Les Clef D’or Concierge on Sponsor: California Democratic Party UFCW Local 324 ...... 25 the lobby level Moderator: Alex Rooker, California Democratic Party Vice Chair Congressman Mike Honda ...... 26 Congresswoman Doris Matsui ...... 26 SATURDAY, MAY 26: ■ Videos From Presidential Grand Ballroom EAST Candidates/Discussion Senator Barbara Boxer ...... 26 ■ ■ 8:00 a.m. – Breakfast 7:00 p.m. – Dinner (Grand Ballroom Cover photo: AABU001041| RM| Sponsor: Senator Dianne Feinstein WEST): Pacifi c Rim Buffet © James Sparshatt/CORBIS. ■ 8:45 a.m. – “More Red to Blue” – Sponsor: Pacifi c Gas & Thom O’Shaughnessy & Electric Company Special thanks to Aleita Huguenin for Grassroots Allies her hard work putting this conference program together. ■ 9:30 a.m. - 10:30 a.m. – Session 3: SUNDAY, MAY 27: “Quest for the West” Grand Ballroom EAST DNC Western Caucus Members will Sponsor: Univision ■ 8:30 a.m. – Breakfast Moderator: John A. Perez, DNC Hosted by Speaker Nancy Pelosi be blogging throughout the weekend. Thanks to our Caucus Secretary, Jenny California and UFCW, along with a ■ 9:15 a.m. - 10:30 a.m. – Session 7: roundtable of experts Greenleaf of Oregon, for putting our “Speaking Training Tips for all blog together. ■ 10:30 a.m. - 10:45 a.m. – Break Occasions” – Maggie Linden 26 3 SPEAKER BIOS President – for the more than 325,000 members of the JB007984| RM|©JonathanBlair/CORBIS California Teachers Association. At one point she caused former Governor Pete Wilson to write the following: “...For 7iVœ“iÊ̜ÊÌ iÊ John P. Brady the past seven years, I’ve had to contend with a California NEWSPAPER ASSOCIATION Teachers Association that is a relentless political machine.” 7iÃÌiÀ˜Ê-Ì>ÌiÃÊ œ˜viÀi˜Viʈ˜Ê >ˆvœÀ˜ˆ>t OF AMERICA Huguenin now devotes her time to turning the western states shades of blue in 2008. At a height John P. Brady (Jack) joined the Newspaper  As a diver

TS002768| RM| © Ted Streshinsky/CORBIS © Ted TS002768| RM| of 77 feet, Association of America (NAA) as a director 7iʈ˜ÛˆÌiÊޜÕÊ̜ʍœˆ˜ÊÌ œÕÃ>˜`ÃʜvÊ i“œVÀ>ÌÃÊÜ œ½ÛiÊVœ“iÊ̜}iÌ iÀʈ˜ÊÌ iÊ feeds fi sh in Sleeping of marketing and advertising in 1999. In his role at the NAA, LiˆivÊÌ >ÌÊ}À>ÃÃÀœœÌÃÊ«>À̘iÀà ˆ«ÃÊ>ÀiÊiÃÃi˜Ìˆ>Ê̜ÊVœÕÀÃi‡VœÀÀiVÌÊÌ iÊ a 31-foot- Brady has been a leader in the development of numerous Rick Johnson AKE ESEARCH ARTNERS `iÃÌÀÕV̈ÛiÊ`ˆÀiV̈œ˜ÊÌ >ÌʜÕÀÊ-Ì>ÌiÊ>˜`Ê œÕ˜ÌÀÞÊ >ÛiÊÌ>Ži˜° Beauty Castle projects that have resulted in an increase in advertising L R P deep pool, is the fairy open to the revenue and market share for the newspaper industry. He Rick Johnson is a vice president at 7iÊÀi«ÀiÃi˜ÌÊ>ÊVœ>ˆÌˆœ˜ÊœvʜÀ}>˜ˆâ>̈œ˜ÃÊܜÀŽˆ˜}ÊvÀœ“ÊÌ iʏœV>‡iÛi‡Õ«]Ê tale structure continues to act as a liaison between the newspaper and Lake Research Partners, where he has worked with ̜Ê`iÛiœ«Ê i“œVÀ>̈VÊv>À“ÊVÕLÃ]ÊV >i˜}iÊÜi‡v՘`i`Ê,i«ÕLˆV>˜ÊºÃ>vi»Ê sky, a giant at the center advertiser communities, developing projects and programs to candidates at all levels of the political process, including Ãi>ÌÃ]Êi“«œÜiÀÊÀÕÀ>Ê >ˆvœÀ˜ˆ>Ê i“œVÀ>ÌÃÊÜˆÌ Ê̜œÃÊ>˜`ÊÀiÜÕÀViÃ]Ê piston help build strong partnerships with advertisers through the of Disneyland Jerry McNerney’s 2006 campaign for Congress, as well >˜`ʈ˜VÀi>ÃiÊ i“œVÀ>̈VÊۜÌiÀÊÀi}ˆÃÌÀ>̈œ˜Ê>˜`ÊÌÕÀ˜œÕÌ° simulates the marketing federation network. in Anaheim. as organizations such as the Blue-Green Alliance, ocean’s surge National Immigration Forum, AFL-CIO, Change to 7iÊLiˆiÛiÊÌ >ÌÊܜÀŽˆ˜}Ê̜}iÌ iÀÊ>ÌÊ>ÊiÛiÃʜvÊ}œÛiÀ˜“i˜ÌʈÃÊÌ iʓœÃÌÊ Win, and numerous other clients. Johnson joined LRP ivviV̈ÛiÊÜ>ÞÊ̜ʎii«ÊœÕÀÊÃÌ>ÌiÊ>ÌÊÌ iÊvœÀivÀœ˜Ìʜ˜ÊˆÃÃÕiÃʜvÊÜVˆ>ÊÕÃ̈ViÊ that a kelp Alice Travis Germond in 2004 after working for General Mills. He has also >˜`Êi˜ÛˆÀœ˜“i˜Ì>Ê>Ü>Ài˜iÃÃÊpÊ>˜`ÊÜiÊ܈Ê˜œÌÊވi`ÊÌ iÃiÊÛ>Õið forest needs to DNC worked for Market Facts (now Synovate) and the Gallup draw nutrients 7iʏœœŽÊvœÀÜ>À`Ê̜ÊܜÀŽˆ˜}Ê̜}iÌ iÀÊÜˆÌ Êޜհ Organization, and received Amnesty International’s from the Alice Travis Germond was elected secretary 1989 Ralph J. Bunche Fellowship, working in Los water at of the DNC in 2002. The Offi ce of the Angeles on the abolition of capital punishment and />ŽiÊ >VŽÊ,i`Ê >ˆvœÀ˜ˆ> -œ >ÊÀ>ÃÃÀœœÌà Secretary oversees Democratic National Monterey Bay helping to end torture practices worldwide. ÜÜÜ°/>Ži >VŽ,i` >ˆvœÀ˜ˆ>°œÀ} ÜÜܰÜV>}À>ÃÃÀœœÌðœÀ} Committee Meetings, communications with Democratic Aquarium in activists throughout the nation, and the day-to-day business *ÀœiVÌÊ ÕiLÀˆ`}i ÊvœÀÊ >˜}i Monterey. of the National Party membership. The secretary calls the roll at the Democratic National Convention for the Cyrus Krohn ÜÜÜ°«ÀœiVÌLÕiLÀˆ`}i°œÀ} ÜÜÜ°LivœÀV >˜}i°œÀ} nomination of the President and Vice President, and YAHOO! certifi es all delegates and all vote counts. She served as Cyrus Krohn is director of Yahoo!’s California political director for Clinton-Gore in 1992 and election strategy. Krohn was Slate as vice president of NARAL Pro-Choice America from magazine’s (www.slate.com) fi rst employee, 1999 to 2002. and then its publisher while the webzine was owned by Microsoft. While at Microsoft, Krohn also managed the political advertising division for MSN.com, and was Jim Gonzalez executive producer of MSN Video. Krohn worked in NEW HOUSE PAC CNN’s Washington, D.C., bureau producing “Larry King Live” and “Crossfi re,” and served as an intern for Vice Jim Gonzalez was a chief aide to San President Dan Quayle. He resides in Santa Monica, Francisco Mayor Dianne Feinstein, and California, with his wife, Jennifer, and two children. later was elected to the San Francisco Board of Supervisors. In 1994, President Clinton offered him the position of regional administrator for the U.S. Small Business Administration. Gonzalez serves as chair of Maggie Linden the Latino Policy Coalition, a national research organization OGILVY PUBLIC that studies public policy issues affecting the Latino RELATIONS WORLDWIDE community, and the New House PAC, which promotes the Democrats’ New Direction for America. Visit them online Maggie Shandera Linden has more than at www.thenewhousepac.org. 30 years’ experience working in local, state and national politics, public affairs and community relations. Now a senior vice president with Ogilvy Public Relations Worldwide, Linden works to shape policy and Aleita Huguenin public opinion for clients as diverse as Planned Parenthood, CALIFORNIA DNC DELEGATION Indian casinos, public employee unions and AT&T. Recently she helped manage two initiative campaigns to For more than a decade, Aleita Huguenin defeat proposed parental notifi cation laws. Prior to joining has managed and organized the political Ogilvy PR, Linden was a media consultant to former activity – from school board races to U.S. California Assembly Speakers Herb J. Wesson, Jr., Robert

4 25 M. Hertzberg and Antonio Villaraigosa. Linden has OW004322| RM|©BobRowan;ProgressiveImage/CORBIS worked on numerous local, state and national campaigns, Sam Rodriguez including 44 statewide initiatives. NATIONAL CABLE COMMUNICATIONS Sam Rodriguez serves as a senior political advisor to National Cable Christine Pelosi Communications (NCC). Rodriguez was Coastal DNC most recently political director for the California Founded Democratic Party and manager for the 2006 Democratic Highway 1, Attorney, author and activist Christine December 4,

42-16839494| RM| © Ralph Clevenger/Corbis 42-16839494| Coordinated Campaign. Previously he was Washington seen here Pelosi chairs the California Democratic state director for Senator John Kerry’s 2004 presidential 1786, near Big Sur, Party Platform Committee and serves on campaign. There, he managed campaign operations, was Mission is famous for the DNC, where she co-founded the DNC Veterans and chief political strategist for communications, and served Santa Barbara Military Families Council. She has served as deputy city running as a media spokesman. He has over 14 years of combined is a Spanish Los Angeles County Democratic Party attorney and assistant district attorney for the city of San campaign management and public policy experience at along some Francisco; as HUD special counsel in the Clinton-Gore both the federal and state levels. Franciscan of the most www.lacdp.org administration; and as chief of staff to Congressman John F. mission in beautiful Tierney (D-MA). Pelosi is currently writing Campaign Boot Santa Barbara. Camp, a book that arose out of the 2006 campaign, during coastline in Larry Scanlon which she directed the AFSCME PEOPLE/New House AFSCME the world, PAC 2006 Congressional Candidates Boot Camp, a series leading to its of management and leadership trainings for over 40 Larry Scanlon started his union career in designation Welcome to California challengers, 12 of whom are now members of Congress. 1974 as a fi eld representative for the as an 250,000-member New York Civil Service All-American Employees Association, American Federation of State, Carl Pope County and Municipal Employees (AFSCME) Local Road. SIERRA CLUB 1000. He held a series of positions with the union, On behalf of LACDP culminating in his appointment as executive director in Carl Pope was appointed executive director 1992. In 1995 Scanlon became director of AFSCME’s and the nearly two million Democrats of the Sierra Club in 1992. A veteran leader political department. in the environmental movement, Pope has in Los Angeles County been with the Sierra Club for nearly 30 years. Pope is co- it is my pleasure to welcome the author – along with Paul Rauber – of Strategic Ignorance: Darrel Thompson Why the Bush Administration Is Recklessly Destroying a Century OFFICE OF SENATOR HARRY REID DNC Western Regional Caucus. of Environmental Progress, which The New York Review of Books called “a splendidly fi erce book.” He currently Darrel Thompson is a senior advisor to maintains a weblog called “Taking the Initiative,” which United States Senate Majority Leader Special thanks to Aleita Huguenin, regularly discusses environmental and political issues. Visit Harry Reid (D-NV). A key member him online at www.sierraclub.org/carlpope. of Reid’s leadership team, Thompson’s responsibilities DNC Western Regional Caucus Chair. include oversight for national constituency operations, Nevada issues, organized labor, and the African American You are an inspiration and a true leader. Rick Ridder and faith communities. Before joining Reid’s staff RBI STRATEGIES AND RESEARCH in 2005, he was chief of staff for Barack Obama’s Senate campaign. Rick Ridder, president and co-founder of RBI Strategies and Research, possesses Eric C. Bauman , Chair extensive experience from both the Steve Ybarra campaign trail and the consultant’s chair. As the national DNC HISPANIC CAUCUS campaign manager for Dean for America in early 2003, he oversaw the campaign as it rose from an asterisk in the Steve Ybarra is the former chair of polls to a legitimate contender. He has served as a senior the Chicano Latino Caucus of the consultant for three presidential campaigns (including Democratic Party, and as a member of both Clinton-Gore campaigns) and as the national fi eld the DNC he is the Pacifi c Regional vice chair for the director for two other presidential bids. Ridder has DNC Hispanic Caucus. He also serves as a member of consulted for numerous congressional, gubernatorial, the Executive Board of the California Democratic Party. and state and local initiative campaigns. Internationally, Under his leadership, the caucus actively involved itself in he has worked in 17 countries. 59 absentee ballot campaigns, helping to re-energize local county central committees in California and other states.

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LET US BUG YOU

Arizona and the Southwest • Direct to Plate • Printing • Mailing Service Call Walt Pearson (520) 349-4588 email: [email protected] 831 E. 47th St. Tucson, AZ 85713

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MAY 25-26, 2007 GRAND HYATT ON UNION SQUARE SAN FRANCISCO, CALIFORNIA

CTA/NEA represents more than 340,000 educators in California public schools, colleges and universities.

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Meeting May 25-27, 2007 in San Francisco, CA

Action Democrats Officers: Mary Ellen Early, President Bonnie Shatun, Vice President Events Barbara Rolbin, Vice President Membership Angie Field, Secretary Michael Bennett, Treasurer

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For More Information Contact: Jack Brady BRADJ NAAORG

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Hooray for the 50-State Strategy! Thank you, Governor Dean!

Yours for a continuing Democratic majority, Dean Democratic Club of Silicon Valley www.dfasv.org

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California’s Central Valley Welcomes the Western Regional Caucus of the DNC We pledge to register and turn out more Democratic voters in 2008! STOCKTON MODESTO YOU CAN HELP US! FRESNO The presidential candidates must spend time in the Central BAKERSFIELD Valley. Candidate rallies could be held in population centers 4VCTDSJCF
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RI007816| RM| © Bob Krist/CORBIS RI007816| RM| Joshua trees The great in Death Welcome to California DNC Western redwood Valley. Death Regional Caucus Members! trees in Valley is the Northern location AT&T hopes you have a great conference. California’s of the lowest old-growth elevation forests are in North some of the America, oldest living at 282 feet things on below sea the planet. level.

Proudly Supporting the 50-State Strategy

DPSFV is an alliance of 25 Democratic Clubs working together to elect Democrats in the Valley, California, and nationwide Antelope Valley Democratic Club • Burbank Democratic Club • Beverly Glen Democratic Club Democratic Alliance for Action • Democratic Club of Santa Clarita • Democratic Club of the High Desert Democratic Women of the San Fernando Valley • Democrats for Change • Democrats for Israel - Los Angeles Democrats for Neighborhood Action • Glendale Young Democrats • Los Angeles County Young Democrats Malibu Democratic Club • North Valley Democratic Club • Pacific Palisades Democratic Club San Fernando Valley Young Democrats • Sherman Oaks Democratic Club • Stonewall Democratic Club Stonewall Young Democrats • Topanga Democratic Club • Valley Democrats United Valley Grassroots for Democracy • Valley West Democratic Club • Verdugo Hills Democratic Club West Hollywood Democratic Club 14 15