National Harbor Brochure
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Your Capital Waterfront Perched on the historic Potomac River, National Harbor is a unique, all-in-one destination and all-American tradition, offering unrivaled shopping, dining and attractions and a roster of year-round, family-friendly events. Featuring expansive views from the riverbank – and from 180 feet up on The Capital Wheel, the waterfront’s newest iconic draw – National Harbor combines an approachable, resort- like personality with a singular, dynamic experience for local residents and visitors alike. It’s the ultimate embodiment of the waterfront lifestyle – a total immersion has never been so inviting. National Harbor 7,300,000+ SF of mixed-use waterfront property at completion BY THE 1,000,000+ SF retail, dining, and entertainment space at completion NUMBERS 340,000 SF retail outlet space 2 Total IMMERSION 3,000 hotel rooms, including MGM National Harbor 114,000+ SF of meeting space 1,000,000 SF Class-A commercial office space 180 FT Observation Wheel, 3 commercial piers and a full-service marina THE CAPITAL WHEEL 10,000 on-site parking spaces 36 FT American-themed Carousel 3 Capital GAINS 10 MILLION visitors each year National Harbor 8 MILLION arrive by personal vehicle Visitors 2 MILLION arrive by private motor coach, sedan service, cab, public transportation BY THE 200,000 arrive by water taxi, bicycle, on foot 800,000 expected visitors to The Capital Wheel NUMBERS 250,000 daily trips across adjacent Woodrow Wilson Bridge 4 The combination of more than 40 million annual visitors to the region and one of the highest educated, well-paid local workforces in the nation make Washington, D.C. one of the most resilient consumer GAINS markets in the world. Just a stone’s throw from area airports and attractions with easy access to key museums, revered monuments and historic sites, National Harbor is a must-see local and national destination experience that already attracts more than 10 million visitors each year. TOP 10 US FEEDER In 2011, a record 2.175 million overseas travelers visited the DMA MARKETS TO Washington, D.C. region. Travelers stayed an average of WASHINGTON, DC 8 nights and spent a record $1.7 billion on hotels, meals, shopping, attractions, and other goods and services New York, NY Los Angeles, CA across D.C., Maryland, and Virginia. Philadelphia, PA San Francisco, CA Boston, MA Baltimore, MD PRIMARY: The United Kingdom and Germany Chicago, IL Dallas-Fort Worth, TX SECONDARY: France and Brazil Atlanta, GA Raleigh, NC EMERGING: Korea and China 5 Occupying 350 acres of prime waterfront real estate, National Harbor is an integral part of the fabric of the thriving Washington, DC region. Powerful ® “Gross Regional Product $425B “ “10% of the INC. 500 come from greater Since 2006, the regional economy has grown by Washington, D.C.” nearly 7.5 percent on an inflation-adjusted basis. Greater Washington has more Inc. 500 fastest- No other major metropolitan area in the United growing private businesses than any other States enjoyed a greater level of economic region in the country—a title the region has held growth during this period. In fact, Greater for the past fifteen consecutive years. In 2011, Washington’s economy outperformed most other 56 Greater Washington firms were recognized major metropolitan regions by more than two on the Inc. 500 list—more than 10 percent of the percentage points. nation’s total. - Bureau of Economic Analysis - INC Magazine National Harbor is directly accessible from the Capital Beltway, I-95, I-495, I-295 and the Woodrow Wilson Bridge, and is minutes away from all three area airports. There are interchange and multi-lane fly-off ramps exiting exclusively into the community from Maryland, Virginia and D.C. 6 Powerful POSITION WOODROW REAGAN WASHINGTON WILSON JEFFERSON NATIONAL MONUMENT BRIDGE MEMORIAL AIRPORT WHITE HOUSE “Residents of Greater Washington expressed the “Greater Washington has the world’s greatest confidence in the US economy among the seventh most productive workforce.” largest metro areas.” - Brookings Institution 2011 - Gallup Economic Confidence Index 2012 7 Vibrant VISION 8 Vibrant VISION 9 The perfect spot for retail therapy, downtown National Sophisticated Harbor is home to more than 40 diverse shops and boutiques with the potential for 1,000,000 SF of premium SHOPPING waterfront retail space. National Harbor 93% of shoppers make a purchase Shoppers 171 minutes is average length of visit 62% of National Harbor’s patrons come from areas beyond the traditional trade area, indicating the property’s powerful BY THE draw Tertiary market shoppers are a key strength, delivering 61% NUMBERS of all sales 10 ® PMS 273 PC 06.03.08 09JB_PP0001_peepsNco_logo.eps Custom PMS 102 PC 2CLR - PMS 273 - PMS 102 COLOR CHANGE AVERAGE KEY SHOPPER WELL-HEELED SPENDS* GROUPS* HOUSEHOLDS* Overall $103 Regional Residents 34% Total Local Population 3,133,980 Business Visitors $183 Tourists 23% Total Local Households 1,185,782 Tourists $123 Convention Attendees 23% Average Household $144,171 Income Trade Area Resident 17% Shoppers College Education 70% Area Workers 6% Median Local Resident 40.3 Age *Alexander Babbage Study 11 12 Delicious DISTRACTIONS Serving up an unprecedented combination of ingredients for restaurant success, National Harbor offers restaurants prime waterfront locations surrounded by retail, office, residential, hotels, parking, beautiful tree-lined sidewalks and over a mile of waterfront. From acclaimed national restaurateurs to popular local and regional eateries, National Harbor boasts more than 30 dining destinations. ´ “Granite City Food & Brewery is so happy with its National Harbor location that we have just doubled down; we are finalizing a lease that will bring a new flagship Granite City Food & Brewery location to the Harbor in early 2015, several blocks from our Cadillac Ranch location. We feel that this new restaurant will fill a niche at the Harbor, and will enable us to add to our portfolio with a great new restaurant in a very dynamic market.” - Dean Oakey, Chief Concept and Development Officer of Granite City Food & Brewery 13 14 High-end HOSPITALITY Four major hotels and three resorts — AC Hotels by Marriott, Gaylord, Marriott Residence Inn, Westin and Wyndham — are conveniently located on-site at National Harbor, offering an impressive range of accommodations within easy walking distance of our signature waterfront experience. For retailers and businesses alike, each and every visitor represents the untapped possibilities of a potential customer. 2,000 total guest rooms 8,000,000+ total annual visitors 470,000 SF flexible meeting space 500,000 SF convention center Gaylord National is the largest non-gaming hotel and convention center on the East Coast 15 16 Creative COMMUNITY Living at National Harbor is the ultimate my-ship-has-come-in moment. At full build-out, this unique mixed-used community will feature up to 2,500 well-appointed apartments, condominiums, townhomes and manor homes. For retail and restaurant tenants, it means daily access to one of the most enticing, engaged captive audiences in the world. Contemporary Hotel amenities + Luxury living urban lifestyle residential privacy on the Plaza Traditional Well-appointed, brownstone style mid-rise luxury apartments 17 18 Employee BENEFITS With its awe-inspiring office space, easy access to key transportation corridors, complimentary daily shuttle service and 1 million square feet of office space, National Harbor is one of the area’s most sought-after business addresses. An inspiring work environment, surrounded by shimmering water and immersed in possibility — there’s simply nothing better a company can do for its employees. 1,000,000 SF Class-A commercial office space at completion FLEXIBLE floor plates for small and large tenants Making business BUILD TO SUIT space for sale or lease CONVENIENT covered employee parking area A PLEASURE CABLE, fiber optic, DSL and Wi-Fi ready suites EASY ACCESS to D.C., Virginia and Maryland DAILY SHUTTLE service to key area destinations 19 FACTS ABOUT THE CAPITAL WHEEL 800,000 Projected Annual Passengers 180 Feet High 42 Climate Controlled Gondolas 336 Passengers Per Ride 1.5 Rotations per minute 15 Minute Ride Time 1.6 Million LED lights, full programmable, with a spectrum of 16,387,064 colors Wolfgang Puck Catering Visible from the top: Washington Monument, U.S. Capitol, Alexandria, Prince George’s County 20 National TREASURES With The Capital Wheel’s May 2014 debut, National Harbor joins an elite group of global destinations with iconic observation wheels. National Harbor is committed to providing visitors with one of the most versatile offerings in the nation — both the sights and sounds of our unique waterfront and easy access to a wide array of area adventures. For day trippers and tourists alike, few places have more memories worth treasuring. Cruises & Sightseeing Tours Water Taxi National Children’s Museum Set sail on a lunch, dinner Hop a water taxi to Old Town Spark the imagination and or sightseeing cruise and Alexandria, Georgetown, Mt. celebrate the true power experience the beauty and Vernon, National’s Baseball of children at this nationally splendor of the Potomac Park, Reagan National Airport recognized cultural like never before. and more. institution. Kayaking & Pedal Boats Carousel Marina On-the-water exploring gives The littlest visitors will thrill The Potomac’s premier visitors a fresh perspective at the opportunity to go a yachting destination, with to area wonders. few rounds with our deluxe state-of-the-art floating hand-painted carousel. docks, attentive service and incredible amenities. 21 EVENTS BY THE NUMBERS 300 marquee events annually Wine & Food Festival – 10,000 tickets sold Red Bull – 10,000 tickets sold Ice – 190,000 estimated attendees Cirque du Soleil – 240,000 tickets Carousel – 2,700 rides per month 22 Culture COUNTER A destination in a city of destinations, National Harbor is home to a variety of enticing seasonal events throughout the year, each promising increased foot traffic and potential new customers.