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2020 s://rockco.sharepoint.com/sites/RockcoCommunicationshttp s://rockco.sharepoint.com/sites/RockcoCommunications ROCKEFELLER PRIVATE WEALTH ADVISORY PLATFORM WRAP FEE BROCHURE ROCKEFELLER FINANCIAL LLC FORM ADV PART 2A Rockefeller Financial LLC 45 Rockefeller Plaza, Fifth Floor New York, NY 10111 212-549-5100 http://www.rockco.com As of April 28, 2021 This wrap fee brochure provides information about the qualifications and business practices of Rockefeller Financial LLC (“Rockefeller Financial” or the “Firm”), also doing business as Rockefeller Capital Management relating to the Rockefeller Private Wealth Advisory Platform (the “Platform”). If you have any questions about the contents of this brochure, please contact the Rockefeller Financial team at [email protected]. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission (“SEC”) or by any state securities authority. Registration with the SEC does not imply a certain level of skill or training. Additional information about Rockefeller Financial dba Rockefeller Capital Management is available at the SEC’s website at www.adviserinfo.sec.gov. registered broker-dealer and a member of the Financial Industry Item 2: Material Changes Regulatory Authority, Inc. (“FINRA”). This Item identifies and discusses material changes to the Platform Rockefeller Financial is an indirect, wholly-owned subsidiary of since the most recent annual Wrap Fee Brochure update (the Rockefeller Capital Management, L.P., a leading independent “Brochure”) on March 30, 2020. The Brochure contains material financial services firm offering global family office, wealth updates to Items 4, 6 and to reflect changes to certain offerings management, asset management and strategic advisory services provided to investors, including the following: to ultra-high and high net-worth individuals, families, institutions and corporations. • The Firm acting as an investment manager for certain strategies offered through the Platform; Rockefeller Capital Management L.P.’s operating subsidiaries • Investments that are made available and/or recommended to include: Rockefeller Financial; Rockefeller & Co. LLC (“Rockefeller investors participating in the Platform, including investment & Co.”), an investment adviser registered with the SEC providing vehicles sponsored by Viking Global Investors LP (“Viking”), global family office and asset management services; Rockefeller which has a controlling interest in the Firm’s parent company, Trust Company, N.A., a national trust bank regulated by the Office Rockefeller Capital Management LP; and of the Comptroller of the Currency (“RTC NA”) and The Rockefeller • The Firm’s offering of a single cash sweep option to clients has Trust Company (Delaware), a limited purpose trust company been updated to reflect current practice. regulated by the Office of the State Bank Commissioner of the State of Delaware (“RTC Delaware”), both of which provide In addition, the disclosures regarding the custody and/or brokerage fiduciary services acting either as a trustee, co-trustee, executor, practices of the Firm and investment managers available on the co-executor, or as a fiduciary or agent for other fiduciary Platform are updated in Items 4 and 9. Among other changes, there relationships; Rockefeller Strategic Services LLC (“Rockefeller are more detailed disclosures regarding securities transactions Strategic Services”), which provides strategic advisory services with respect to certain types of business transactions not executed at broker-dealers other than the Custodian, including requiring registration in the U.S. as a broker dealer; and additional costs or fees you will sometimes incur that will be reflected Rockefeller Capital Management Insurance Services, LLC in the net price of the security, and not as separate charges on trade (“Rockefeller Capital Management Insurance Services”), an confirmations or account statements. Additional information insurance company licensed in all 50 U.S. states that provides regarding the trading away activity and related costs (if any) of access to a broad range of personal insurance expertise and various Strategies on the Platform in 2020 is available at rockco..com. services through numerous national providers to enable effective You can also obtain a copy of the document from your PWA. estate planning, asset protection or other key wealth management planning strategies and priorities. Moreover, Rockefeller Financial routinely makes updates throughout the brochure to improve and clarify the description of its business Advisory Services practices as well as to respond to evolving industry best practices. Through the Rockefeller Private Wealth Advisory Platform (“Platform”), Rockefeller Financial provides discretionary and non- Item 3: Table of Contents discretionary investment advisory services to its clients across a broad range of asset classes and investments. In the wrap fee Item Title Page program, the client pays Rockefeller Financial a single, bundled, or “Wrap” fee for investment advice, brokerage services, 1 Cover Page 1 administrative expenses and other fees and expenses. 2 Summary Material Changes 2 3 Table of Contents 2 For accounts enrolled in the Platform, you will receive 4 Services, Fees, and Compensation 2 personalized investment advice and guidance through your 5 Account Requirements and Types of Clients 9 individual Private Wealth Advisor (“PWA”), along with a range of 6 Portfolio Manager Selection and Evaluation 10 financial services and investment solutions as described herein. 7 Client Information Provided to Portfolio Managers 14 For each account on the Platform, you will select how you want 8 Client Contact with Portfolio your assets to be invested and managed (see below for additional Managers 15 detail). The Platform’s investment process typically begins by 9 Additional Information 15 PWAs helping clients define their goals, objectives and risk tolerances. Item 4: Services, Fees and Compensation PWAs that participate in wrap fee programs generally also have clients with accounts in brokerage or other advisory programs. The Introduction services and management of those accounts differ. For example, This Brochure describes the Rockefeller Private Wealth Advisory when acting in a discretionary capacity, a PWA may place Platform (the “Platform”) that Rockefeller Financial LLC transactions for their discretionary clients’ accounts prior to (“Rockefeller Financial”, the “Firm” or “we”) makes available to soliciting the same securities in their non-discretionary advisory advisory clients of the Firm (“clients,” “you” or “your”). The Firm and brokerage clients’ accounts. also does business under the name Rockefeller Capital Management. You may obtain information about your PWA, their licenses, educational background, employment history, and if they have Rockefeller Financial is an investment adviser registered with the had any regulatory disclosures or received serious complaints U.S. Securities and Exchange Commission (the “SEC”) and a from investors through FINRA BrokerCheck, available at 2 etc.) and such omission does not indicate that the topic is not http://www.finra.org or from the Securities and Exchange applicable to your financial situation. Please consult with your Commission at www.adviserinfo.sec.gov. PWA regarding specific topics you would like to address in your Strategy. Our strategies also do not analyze estate planning In addition, some of our PWAs may hold certain professional documents and/or estate and death tax liabilities. You are advised educational credentials, such as the Certified Financial Planner to seek the counsel of your legal and tax advisors for a complete (“CFP”) or the Chartered Financial Analyst (“CFA”) designation. analysis of estate and death tax liabilities. The Firm and your PWA Holding a professional designation typically indicates that a PWA will manage clients’ advisory accounts without taking into has completed certain courses or continuing education. However, consideration client specific tax consequences; however, certain a PWA’s professional designation does not change the obligations of our affiliates provide, for additional compensation, additional of the Firm in providing investment advisory or brokerage services services including estate and tax planning, including to our clients. to you. Please see Item 9 – Conflicts of Interest below for a more comprehensive discussion of affiliated entities’ services and the While we offer an extensive list of investment options and conflicts associated therewith. strategies, the offerings are limited to those approved for sale or recommendations at the firm. We do not offer or recommend every Generally, the Platform is designed for clients who want to investment manager, investment or strategy available in the implement a medium to long term investment plan, who seek and industry. use the advice and guidance of an investment professional either in their self-directed accounts or by delegating management of You are encouraged to, and are responsible for, promptly notifying their assets to the Firm or an investment manager, who prefer the your PWA in writing of any material changes in your objectives or consistency of asset-based fee pricing, and/or who are looking for financial situations. investment advice, custody, trading and/or execution services, and performance reporting in an all-inclusive account instead of Types of Accounts and Strategies accessing those services separately.
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