Queers in Europe
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(Pink Capitalism) and Its Impact on Consumers' Brand Preferences
International Journal of Advance Research, Ideas and Innovations in Technology ISSN: 2454-132X Impact Factor: 6.078 (Volume 7, Issue 4 - V7I4-1276) Available online at: https://www.ijariit.com Social Cause Marketing (Pink Capitalism) and its impact on consumers’ brand preferences Saniya Savant [email protected] SVKM NMIMS School of Law, Navi Mumbai, Maharashtra ABSTRACT As its name implies, cause-based marketing is the process of marketing a specific idea, cause, or goal, rather than a specific business, product, or service. These initiatives are often partnerships between a nonprofit organization – typically the driving force behind the” “messaging of the campaign itself – and either an ad agency or corporate partner, which typically handles the execution of the campaign. Although cause-based marketing campaigns can focus predominantly on PPC or social advertising, these campaigns can and often do incorporate” elements of guerilla marketing in their execution. Trying to grab people’s attention is no easy feat these days, and as such many organizations adopt more creative ways of getting their message out, as we’ll see later on. Many cause-based marketing campaigns are organic offshoots of grassroots marketing efforts, which also tend to focus on causes. This paper will discuss thoroughly about cause related marketing through the lenses of Pink Capitalism. It will also discuss how pink capitalism is not entirely an ethically incorrect concept and focus on the silver lining of the same, which would benefit both the NGO as well as the corporations. [1] Keywords― Cause Related Marketing | Campaign | NGO | Corporations | Pink Capitalism 1. INTRODUCTION Social Cause Marketing or Cause related Marketing is a Collaboration that mutually benefits both corporations and NGO. -
Instructional Program Review Report Sierra College, 2016-17
Instructional Program Review Report Sierra College, 2016-17 Department/Program Name: LGBT Studies Date Submitted: 01/30/2017 Submitted By: Johnnie Terry Ideally, the writing of a Program Review Report should be a collaborative process of full-time and part time faculty as well as the appropriate educational administrator, instructional assistants, classified staff members and students who have an interest in the present and future vision of the program at all sites throughout the district. The Program Review Committee needs as much information as possible to evaluate the past and current performance, assessment, and planning of your program. Please attach your Department Statistics Report (DSR) and your ePAR Report when sending in your Program Review. 1) Relevancy: This section assesses the program’s significance to its students, the college, and the community. 1a) To provide context for the information that follows, describe the basic functions of your program. The LGBT Studies Program provides rigorous, interdisciplinary academic courses examining alternate sexual orientations/identities and gender identities and expressions as contemporary and historical circumstance. Emphasis is placed on the social, economic, and political heteronormative structure of our society as well as the everyday lives of LGBT women, men and non-binary individuals. As society still has an intense shaming effect on non-binary, non-heteronormative persons, students in their first two years of college are oftentimes just coming to terms with who they are. Unfortunately, LGBT students can still complete an entire four year education being taught a version of reality in which they never see themselves reflected. The LGBT Studies Department’s existence punctures that invisibility and silence, and affords LGBT students an opportunity to see themselves reflected in their academic studies. -
LGBT Identity and Crime
LGBT Identity and Crime LGBT Identity and Crime* JORDAN BLAIR WOODS** Abstract Recent studies report that LGBT adults and youth dispropor- tionately face hardships that are risk factors for criminal offending and victimization. Some of these factors include higher rates of poverty, over- representation in the youth homeless population, and overrepresentation in the foster care system. Despite these risk factors, there is a lack of study and available data on LGBT people who come into contact with the crim- inal justice system as offenders or as victims. Through an original intellectual history of the treatment of LGBT identity and crime, this Article provides insight into how this problem in LGBT criminal justice developed and examines directions to move beyond it. The history shows that until the mid-1970s, the criminalization of homosexuality left little room to think of LGBT people in the criminal justice system as anything other than deviant sexual offenders. The trend to decriminalize sodomy in the mid-1970s opened a narrow space for schol- ars, advocates, and policymakers to use antidiscrimination principles to redefine LGBT people in the criminal justice system as innocent and non- deviant hate crime victims, as opposed to deviant sexual offenders. Although this paradigm shift has contributed to some important gains for LGBT people, this Article argues that it cannot be celebrated as * Originally published in the California Law Review. ** Assistant Professor of Law, University of Arkansas School of Law, Fayetteville. I am thankful for the helpful suggestions from Samuel Bray, Devon Carbado, Maureen Carroll, Steve Clowney, Beth Colgan, Sharon Dolovich, Will Foster, Brian R. -
International Journal of Social Science and Economic Research
International Journal of Social Science and Economic Research ISSN: 2455-8834 Volume: 05, Issue: 05 "May 2020" MARKET TRENDS AND TREPIDATIONS: A STUDY ON RAINBOW CAPITALISM IN INDIA Anahita Kapoor Pathways School Gurgaon, Haryana DOI: 10.46609/IJSSER.2020.v05i05.018 URL:https://doi.org/10.46609/IJSSER.2020.v05i05.018 ABSTRACT It is an encouraging development that the LGBTQ community has seen an increase in their rights and made progress towards equal treatment. Along with this development, they have seen an increase in purchasing power and participation in the economic and social system. Rainbow capitalism emerged as a method of integrating the community into the market economy, when corporations realized that it is profitable to be inclusive in marketing and advertising, creating a whole host of new avenues for expansion. Activists in India and across the world have expressed concern that rainbow capitalism has increased visibility, but the profit motive does not contribute to an increase in rights or awareness of structural, institutional and socio economic issues that the community continues to face especially in a developing country like India. This paper will examine the emergence of rainbow capitalism in India, especially in light of the decriminalization of Section 377, and highlight the critiques by activists and possible counter- actions. The paper will conclude with an emphasis on the sociological effects and drawbacks of rainbow capitalism in the Indian context. Keywords: Rainbow capitalism, LGBTQ community, LGBT in India, Basic rights INTRODUCTION Rainbow capitalism is the incorporation of the LGBT movement and sexual diversity to capitalism and the market economy, viewed especially in a critical lens as this incorporation pertains to the LGBT, Western, white, and affluent, upper middle class communities and market (Exall, 2015). -
Transgender History / by Susan Stryker
u.s. $12.95 gay/Lesbian studies Craving a smart and Comprehensive approaCh to transgender history historiCaL and Current topiCs in feminism? SEAL Studies Seal Studies helps you hone your analytical skills, susan stryker get informed, and have fun while you’re at it! transgender history HERE’S WHAT YOU’LL GET: • COVERAGE OF THE TOPIC IN ENGAGING AND AccESSIBLE LANGUAGE • PhOTOS, ILLUSTRATIONS, AND SIDEBARS • READERS’ gUIDES THAT PROMOTE CRITICAL ANALYSIS • EXTENSIVE BIBLIOGRAPHIES TO POINT YOU TO ADDITIONAL RESOURCES Transgender History covers American transgender history from the mid-twentieth century to today. From the transsexual and transvestite communities in the years following World War II to trans radicalism and social change in the ’60s and ’70s to the gender issues witnessed throughout the ’90s and ’00s, this introductory text will give you a foundation for understanding the developments, changes, strides, and setbacks of trans studies and the trans community in the United States. “A lively introduction to transgender history and activism in the U.S. Highly readable and highly recommended.” SUSAN —joanne meyerowitz, professor of history and american studies, yale University, and author of How Sex Changed: A History of Transsexuality In The United States “A powerful combination of lucid prose and theoretical sophistication . Readers STRYKER who have no or little knowledge of transgender issues will come away with the foundation they need, while those already in the field will find much to think about.” —paisley cUrrah, political -
A Qualitative Analysis of Contemporary Queer Discourse Around Gay Pride in Thessaloniki, Greece Lund University
1 AIKATERINI TOMANA SIMV-2021 Spring Term 2021 “Keep it Radical”: A qualitative analysis of contemporary queer discourse around gay pride in Thessaloniki, Greece Lund University Department of Political Science Master of Science in Social Studies of Gender Supervisor: Ekatherina Zhukova Abstract In the last 50 years the gay pride movement has gained more momentum worldwide than ever before. The increased visibility obtained from the Stonewall riots of 1969 in the US, granted queer identities agency. Almost a decade later, the gay pride movement started to flourish in Greece as well, but the country did not see its first gay Pride parade until 2005 in the capital city of Athens. Since then, the movement’s political character has been a point of contestation within the county’s gay pride movement. This thesis aims to explore one actor in this conversation, namely the Radical Pride group which mobilizes in Thessaloniki, Greece. Combining Alberto Melucci’s conceptualization of New Social Movement Theory with Chantal Mouffe’s theorization on the notion of ‘the political’, 11 texts published on the group’s blog between 2017 and 2021 are analyzed through the three dimensional model within crit- ical discourse analysis, to examine whether or not contemporary discussions around gay pride are political and if so, to what extent. The analysis reveals a high level of political elements in the group’s discourse, reveal- ing moreover the antagonistic qualities that contemporary queer discourse can have in order to challenge the dominant sociopolitical structures. Keywords: gay pride movement, queer, New Social Movement Theory, ‘the political’, Critical Discourse Analysis 1 Table of Contents 1 Introduction ...................................................................................................................... -
Fat Is a Queer Issue, Too": Complicating Queerness and Body Size in Women's Sexual Orientation and Identity
University of New Mexico UNM Digital Repository Communication ETDs Electronic Theses and Dissertations Spring 5-18-2020 "Fat is a Queer Issue, Too": Complicating Queerness and Body Size in Women's Sexual Orientation and Identity Hannah R. Long University of New Mexico - Main Campus Follow this and additional works at: https://digitalrepository.unm.edu/cj_etds Part of the Communication Commons Recommended Citation Long, Hannah R.. ""Fat is a Queer Issue, Too": Complicating Queerness and Body Size in Women's Sexual Orientation and Identity." (2020). https://digitalrepository.unm.edu/cj_etds/131 This Dissertation is brought to you for free and open access by the Electronic Theses and Dissertations at UNM Digital Repository. It has been accepted for inclusion in Communication ETDs by an authorized administrator of UNM Digital Repository. For more information, please contact [email protected], [email protected], [email protected]. i Hannah R. Long Candidate Communication & Journalism Department This dissertation is approved, and it is acceptable in quality and form for publication: Approved by the Dissertation Committee: Dr. Shinsuke Eguci, Chairperson Dr. Myra Washington Dr. Jaelyn DeMaria Dr. Shadee Abdi, External member, San Francisco State University ii “FAT IS A QUEER ISSUE TOO”: COMPLICATING QUEERNESS AND BODY SIZE IN WOMEN’S SEXUAL ORIENTATION AND IDENTITY by HANNAH R. LONG A.A. Liberal Arts, Lehigh Carbon Community College, 2010 B.A. Psychology, Bloomsburg University of Pennsylvania, 2013 B.A. Communication Studies, Bloomsburg University of Pennsylvania, 2013 M.A. Speech Communication, Southern Illinois University, Carbondale, 2015 DISSERTATION Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy Communication The University of New Mexico, Albuquerque, New Mexico July, 2020 iii DEDICATION This dissertation is dedicated to my fellow queer fat folks. -
Being Inappropriate: Queer
BEING INAPPROPRIATE: QUEER ACTIVISM IN CONTEXT By Amy Watson Submitted to Central European University Department of Gender Studies In partial fulfillment for the degree of Master of Arts in Gender Studies. Supervisor: Professor Allaine Cerwonka CEU eTD Collection Budapest, Hungary 2009 Abstract This thesis offers a genealogical approach to queer activism. Starting from the gay liberation movement in the late 1960s, I end with what materialized of queer activism in the form of Queer Nation. Out of theoretical discourse, political events and conceptual problems in the United States, queer activism and theory emerged as a disruption. I depict deliberations of identity as essence and as basis for political action which shifted into the concept of identity as a relational process of practices, as can be seen in the political undertakings of ACT UP. Yet, queer activism is not without its limitations. Specifically, I consider particular practices of Queer Nation as well as mainstream gay and lesbian pride parades. These limitations largely depict queer activism as being class- and race-blind. Moreover, I engage with a critical view of the pink economy and the commodification of queer/gay and lesbian social identities. I take into account the speculation that consumerism has the capacity to depoliticize queer subjects. Contemporary queer activist networks are reformulating as a response to critical engagements with queer activism, the pink economy and a portrayal of the queer subject as commodified. They are engaging in “power-to-do” as part of a relational process. As such, the practices that these sites of activism engage in are indicators that there is an ongoing critique against CEU eTD Collection identity politics, homonormativity and consumerism. -
A Queer Critique of LGBT Characters and Themes in Primetime Network Television Situational Comedies
The University of Southern Mississippi The Aquila Digital Community Dissertations Fall 12-2014 The (Not So) New Normal: A Queer Critique of LGBT Characters and Themes in Primetime Network Television Situational Comedies Robert Dallas Byrd Jr. University of Southern Mississippi Follow this and additional works at: https://aquila.usm.edu/dissertations Part of the Broadcast and Video Studies Commons, Critical and Cultural Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, and the Mass Communication Commons Recommended Citation Byrd, Robert Dallas Jr., "The (Not So) New Normal: A Queer Critique of LGBT Characters and Themes in Primetime Network Television Situational Comedies" (2014). Dissertations. 757. https://aquila.usm.edu/dissertations/757 This Dissertation is brought to you for free and open access by The Aquila Digital Community. It has been accepted for inclusion in Dissertations by an authorized administrator of The Aquila Digital Community. For more information, please contact [email protected]. The University of Southern Mississippi THE (NOT SO) NEW NORMAL: A QUEER CRITIQUE OF LGBT CHARACTERS AND THEMES IN PRIMETIME NETWORK TELEVISION SITUATIONAL COMEDIES by Robert Dallas Byrd Jr. Abstract of a Dissertation Submitted to the Graduate School of The University of Southern Mississippi in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy December 2014 ABSTRACT THE (NOT SO) NEW NORMAL: A QUEER CRITIQUE OF LGBT CHARACTERS AND THEMES IN PRIMETIME NETWORK TELEVISION SITUATIONAL COMEDIES by Robert Dallas Byrd Jr. December 2014 This analysis of primetime situational comedies feature LGBTQ characters argues that through heteronormative and homonormative constructions of sexuality, race, gender, and class, many LGBTQ people are rendered invisible in the mainstream. -
I Want to See More Non-Queer Students Educated About LGBT Issues! “The Idea That ‘Brands’ Will Further LGBT “It Is Always Equality Is Kind of Funny to Me
LGBTQ+ Student Report Gen Z are 96% 4 x 71% of students feel of students more likely to be there is NOT enough support the LGBTQ+ than past support for the LGBTQ+ LGBTQ+ community generations community in the UK 64% 37% 87% of students of students of students think will be celebrating have experienced conversion therapy Pride this year verbal harassment should be banned Coming out More students have come out to their friends rather than family members 84% 49% of students have of students have come out to their come out to their friends regarding family regarding their sexual their sexual orientation orientation How can universities better support the University LGBTQ+ community? support Offer support to LGBTQ+ students 87% Provide free support and 84% guidance 79% Use their platform to educate on LGBTQ+ issues of students feel 82% supported by their university 65% Donate to LGBTQ+ charities 17% Rainbow logo How can brands better support the LGBTQ+ Brand & community? media Use their platform to educate on support 80% LGBTQ+ issues Offer support to LGBTQ+ 76% employees 70% 76% Donate to LGBTQ+ charities of students feel there is NOT enough Provide job opportunities for LGBTQ+ community representation in the 65% mainstream media 17% Rainbow logo ONLY 36% 69% 17% of students have of students agree that of students think been discriminated trans women should be Getting your products directly into the hands of ‘Rainbow Logo’ helps against becauseconsumers is an effectiveable to way compete of driving trial in for the of their sexual new and existing women’sproducts, generating category loyalty, for driving sales, increasingthe brand Olympics awareness, orientation building brand affinity and more! Whilst nobody is questioning this, there are question marks around how sampling can be “Too much done in a more targeted and sustainable way. -
Examining the STEM Institution and Imagining the Beginnings of a Revolutionary Praxis Through the Queer Perspective
Paper ID #32384 Examining the STEM Institution and Imagining the Beginnings of a Revolutionary Praxis Through the Queer Perspective Madeleine Jennings, Arizona State University Madeleine Jennings is a doctoral student and graduate research assistant at Arizona State University - Polytechnic Campus, pursuing a PhD in Engineering Education Systems and Design and a MS in Human Systems Engineering. They received a BS in Manufacturing Engineering from Texas State University - San Marcos. Madeleine’s research interests include investigating and improving the experiences of marginalized and invisible identities in engineering, such as queer engineering and ex-engineering stu- dents. They are also interested in examining and critiquing the engineering and engineering education institution to determine how its current structure marginalizes certain communities. c American Society for Engineering Education, 2021 Examining the STEM Institution and Imagining the Beginnings of a Revolutionary Praxis Through the Queer Perspective Madeleine Jennings, J.S. Deese, and Participants “I feel like if you change that core [capitalist] part of the system itself, that [change] will fundamentally reverberate throughout it.” -Alexandra, Participant Abstract The STEM institution in the United States has grown and evolved within the context of the capitalist society that it is embedded in. Scholars from the fields of education, gender and sexuality studies, and ethnic studies have adopted anti-capitalist frameworks which examine how American society’s educational, -
Queer Youth and the Importance of Punk Rock
QUEERING PUNK: QUEER YOUTH AND THE IMPORTANCE OF PUNK ROCK DENISE SCOTT A THESIS SUBMITTED TO THE FACULTY OF GRADUATE STUDIES IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ARTS GRADUATE PROGRAM IN INTERDISCIPLINARY STUDIES YORK UNIVERSITY TORONTO, ONTARIO DECEMBER 2011 Library and Archives Bibliotheque et Canada Archives Canada Published Heritage Direction du Branch Patrimoine de I'edition 395 Wellington Street 395, rue Wellington Ottawa ON K1A0N4 Ottawa ON K1A 0N4 Canada Canada Your file Votre reference ISBN: 978-0-494-90087-1 Our file Notre reference ISBN: 978-0-494-90087-1 NOTICE: AVIS: The author has granted a non L'auteur a accorde une licence non exclusive exclusive license allowing Library and permettant a la Bibliotheque et Archives Archives Canada to reproduce, Canada de reproduire, publier, archiver, publish, archive, preserve, conserve, sauvegarder, conserver, transmettre au public communicate to the public by par telecommunication ou par I'lnternet, preter, telecommunication or on the Internet, distribuer et vendre des theses partout dans le loan, distrbute and sell theses monde, a des fins commerciales ou autres, sur worldwide, for commercial or non support microforme, papier, electronique et/ou commercial purposes, in microform, autres formats. paper, electronic and/or any other formats. The author retains copyright L'auteur conserve la propriete du droit d'auteur ownership and moral rights in this et des droits moraux qui protege cette these. Ni thesis. Neither the thesis nor la these ni des extraits substantiels de celle-ci substantial extracts from it may be ne doivent etre imprimes ou autrement printed or otherwise reproduced reproduits sans son autorisation.