Television Victoria O'donnell
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TELEVISION To Paul, spouse, partner, and friend, whose creativity and scholarship I admire. I also dedicate this book to my granddaughter Elizabeth Helen Stupp, who brings me so much joy. Finally, I wish to include my two dogs, Argus and Coco, in this dedication because they lay at my feet while I wrote this book, patiently waiting until I finished so we could go outside and play. VICTORIA O'DONNELL MONTANA STATE UNIVERSITY I ~ ~~~~o~.~e~~e!~~~~ Copyright © 2007 by Sage Publications, Inc. All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. For information: Contents Sage Publications, Inc. Sage Publications India Pvt. Ltd. ~ 2455 Teller Road B 1/1 1 Mohan Cooperative Thousand Oaks, Industrial Area California 91320 Mathura Road, New Delhi 110 044 E-mail: [email protected] India Introduction Xlll Sage Publications Ltd. Sage Publications Asia-Pacific Pvt. Ltd. 1 Oliver's Yard 33 Pekin Street #02-01 55 City Road Far East Square PART I: ORIENTATION London ECIY ISP Singapore 048763 Chapter 1. The Work of the Critic United Kingdom 3 PN Introduction 3 Printed in the United States of America I,1992.8 The Ends of Criticism 4 Journalistic Television Criticism 4 Library of Congress Cataloging-in-Publication Data ·e7 The Critical Stance 6 l033 Criticism and Culture 8 O'Donnell, Victoria. Television criticism I Victoria O'Donnell. 2007 Narrative and Contextual Reality 9 Critical Categories and Critical Choices 13 p. em. 1 Includes bibliographical references and index. ! The Business of Television 15 ISBN-13: 978-1-4129-4166-2 (cloth) The Familiar and the Unfamiliar in Television 16 ISBN-13: 978-1-4129-4167-9 (pbk.) Critical Orientation 17 1. Television criticism. 2. Television criticism-United States. 1. Title. Summary 18 PNI992.8.C7033 2007 Exercises 19 791.45-dc22 Suggested Readings 20 2006032000 Chapter 2. Demystifying the Business of Television 21 Printed on acid-free paper Introduction 21 The Role of Advertising, Ratings, and Schedules 22 07 08 09 10 11 10 9 8 7 6 5 4 3 2 1 Advertising 22 Acquiring Editor: Todd R. Armstrong Ratings 22 Editorial Assistant: Katie Grim Categories of Ratings 24 Production Editor: Sarah K. Quesenberry Ratings and the Cost of Advertising 25 Marketing Associate: Amberlyn M. Erzinger The Sweeps 26 Copy Editor: Bill Bowers Why Television Shows Get Renewed or Canceled 27 Proofreader: Kevin Gleason Indexer: Ellen Slavitz Shortcomings of the Nielsen Rating System 28 Typesetter: C&1\-f Digitals (P) Ltd. Ratings in the Summer 28 Cover Designer: Edgar Abarca o,. ,,!~:! l c .,<:.~d The Strategies of Television Advertising 29 The Nature of Narrative 73 Product Promotion Within Television Programs 30 Narrative Theories 74 Product Placement 30 Aristotle's Narrative Theory 74 Scheduling and Advertising 32 Propp's Narrative Theory 75 Noncommercial Channels 34 Bartbes's Narrative Theory 75 The Production of a Television Show 34 Narrative Structure 77 Production Houses 34 Intertextuality 79 Pilots and the "Pitch" 35 Characters 80 The Production Team 37 Archetypes 83 The Producer 37 Myth 85 Writers 38 Structural Analysis of Myth 88 The Writer's Treatment 40 Close Analysis of Narrative Structure 92 Directors 41 Summary 92 Casting 42 Exercises 93 Putting a Show Into Production 43 Suggested Readings 94 Summary 45 Exercises 46 Chapter 5. Television Genres 95 Suggested Readings 48 Introduction 95 Television Genre, Production, and Scheduling 97 PART II: FORMAL ASPECTS OF TELEVISION The Rules for Classifying Genres 97 Genre and Television Criticism 99 Chapter 3. Television Style 51 Comedy 100 Introduction 51 Situation Comedy 100 Length of Shot and Framing 52 Animated Situation Comedy 110 Multi-Camera Production 54 Variety Comedy 112 Reaction Shots 54 Talk Shows 112 Lighting 55 Nighttime Talk Shows 112 Production on Film Versus Digital Video 56 Daytime Talk Shows 113 Style, Reception, and Digital Video Practices 57 Information Talk Shows 114 Modes of Presentation 59 News 114 Television Sound and Editing 60 National and World News 115 Production Styles 61 Local News 115 Art Direction 62 News-Talk 116 , The Split Screen 64 24-Hour News 117 Directors 65 Magazine Shows 117 Actors 66 News-Talk-Entertainment 117 Summary 66 Investigative or Public Affairs 118 Exercises 67 Celebrity News 119 Suggested Readings 68 Drama 119 Chapter 4. Television, the Nation's Storyteller 69 Crime Shows (Detective, Police, FBI, Introduction 69 and Forensic Science) 120 Storytelling and the Human Condition 70 Workplace Drama 121 ••iL.•.. Family Drama 123 Television Representation 165 Hybrid Drama 123 Interpreting Representation 165 Teleplays and Telefilms 124 Reception of Televisual Images 166 Docudrama 125 Symbols 168 Soap Opera 125 The Illusion of Reality 168 Science Fiction 127 The Need for Images 169 Reality Shows 127 Representation of the "Other" 170 Sports 128 Advice for Television Critics 174 Children's Television 129 Representation and Collective Memory 176 Game Shows 129 Summary 177 Other Genres 130 Exercises 178 Summary 131 Suggested Readings 180 Exercises 132 Chapter 8. Postmodernism Suggested Readings 133 181 Introduction 181 The Emergence of New Technologies 182 PART ill: THEORETICAL APPROACHES Postmodernism Defined 183 TO TELEVISION CRITICISM Postmodern Television 185 Chapter 6. Rhetoric and Culture 137 MTV 188 Introduction 137 MTV's Influences 190 Rhetoric 138 Postmodern Theories 191 Classical Rhetoric 140 Summary 194 Rhetoric Over the Ages 141 Exercises 195 Intentionality 142 Suggested Readings 196 The Symbolic Nature of Rhetoric 142 The Rhetoric of Kenneth Burke 143 PART IV: CRmCAL APPLICATIONS Television Rhetoric 145 Chapter 9. Guidelines for Television Criticism Rhetoric and Values 147 199 Introduction 199 Cultural Studies 149 Critical Orientation 200 British Cultural Studies 151 Story and Genre 201 Power, Ideology, and Hegemony 152 Organization 203 Hall's Encoding/Decoding Model 154 Opening Segment 204 The Codes of Television Production 156 Decoding and Pleasure 158 The Structure of the Program 205 Demographics 205 Summary 159 Context 206 Exercises 161 Suggested Readings in Rhetoric 162 The Look of the Program and Its Codes 207 Analysis 209 Suggested Readings in Cultural Studies 162 Judgment 211 Chapter 7. Representation and Its Audience 163 Writing Television Criticism 212 Introduction 163 Summary 213 What Is Representation? 164 ;~ Chapter 10. Sample Criticism of a Television Program: CSI: Crime Scene Investigation 215 Introduction 215 Thesis 215 Purpose 216 Description of CSI 216 Acknowledgments Description of the Episode 217 Production Information 217 Questions for Analysis 219 Analysis and Interpretation 221 Visual Style 221 ara Miller McCune, former president of Sage Publications, encouraged Visual Credits 222 me to write this book a long time ago. Margaret Seawell, former editor Story and Substance 224 S at Sage Publications, patiently waited for me to finish it. Todd Armstrong, Hermeneutic Code 226 current editor at Sage, saw me through the book's completion with many Representation 229 helpful suggestions. Professors Barbara Baker of Central Missouri State Viewer Involvement 230 University and Peter Lev of Towson State University offered many valuable Summary 230 recommendations in their reviews of my manuscript. Sarah Quesenberry, Suggested Readings 231 production editor at Sage Publications, has been a jewel. She received and assembled the parts of this book, kept me up to date on its progress, was References 233 always timely in responding to my questions, and she generously acquired the photos for this book. Bill Bowers was the copyeditor. I wish to express Index 247 my sincere gratitude to all of you. 261 I About the Author This book could not have been written without the hundreds of students who took my film and television criticism classes and who wrote graduate 1 theses and dissertations about film and television under my direction. They were a joy to teach and to join in discussions about films and television pro 111 grams. It pleases me so much that many of them still stay in touch with me. I'II' I also wish to thank my friends Patricia Hill, camera operator for M*A *S*H, Cheers, Frasier, Caroline in the City, and The New Adventures II of Old Christine, and Jeff Meyer, director for Coach, Everybody Loves Raymond and Yes, Dear, for introducing me to their writers, directors, and producers and for letting me sit in on television program run-throughs and taping. They also provided very useful information about the television !~ business. I am also grateful to the directors at the Museum of Television and 1 Radio, who allowed me to spend many hours in both their locations, New 1 (1\ York City and Beverly Hills, viewing tapes of their television seminars with " I professionals. I -I II " xi xii Television Criticism I I, II I have dedicated this book to Paul Monaco, but I also wish to acknowl edge his valuable contribution to it. He coauthored Chapter 3, "Television Style," which reflects his professional experiences as a film and video creator and educator. Introduction Television presents the new American Dream. -Ron Howard on Today, 24 March 1999 ears ago, when my youngest son came home from a day at the YMontessori kindergarten, he watched late-afternoon television shows. I discussed this with his teacher who said not to worry. "He does stimulat ing activities in school, so when he comes home, he just wants to relax by I watching television," she said. Of course, we all use television to relax. We , I laugh at the comedies and watch crimes get solved. Even shows that would II not seem to be relaxing, such as the grisly CSI: Crime Scene Investigation, comfort us because we see good triumphing over evil. We can enjoy vicari I ous experiences by watching reality shows, see how other people live on the III talk shows, find out what is news, check the weather, and keep up with .1 sports on the news shows and channels, stay informed through public affairs programs, and get new recipes on the food channels.