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AUDI AG, Ingolstadt, 23Rd November 2010 Investor Visit to AUDI AG, Ingolstadt, 23rd November 2010 Taking the lead via “Vorsprung durch Technik” Axel Strotbek Not for release, publication or distribution Not for release, publication or distribution in the United States, Australia, Canada or Japan. CFO, Memberin the United of States, the Australia, Board, Canada AUDI or Japan. AG Disclaimer United States Legend These materials do not constitute an offer of securities for sale or a solicitation of an offer to purchase securities in the United States, Germany or any other jurisdiction. The shares (the “Shares”) of Porsche Automobil Holding SE (the “Company”) may not be offered or sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended. The Company does not intend to register any portion of the offering in the United States or to conduct a public offering of Shares in the Company in the United States. Diese Mitteilung stellt weder ein Angebot zum Kauf von Wertpapieren noch die Aufforderung zur Abgabe eines Angebots zum Kauf von Wertpapieren in den Vereinigten Staaten von Amerika, Deutschland oder sonstigen Staaten dar. Die Aktien (die „Aktien“) der Porsche Automobil Holding SE (die „Gesellschaft”) dürfen in den Vereinigten Staaten von Amerika nur nach vorheriger Registrierung oder ohne vorherige Registrierung nur aufgrund einer Ausnahmeregelung von dem Registrierungserfordernis nach den Vorschriften des U.S. Securities Act von 1933 in der derzeit gültigen Fassung verkauft oder zum Kauf angeboten werden. Die Gesellschaft beabsichtigt nicht, das Angebot von Aktien vollständig oder teilweise in den Vereinigten Staaten zu registrieren oder ein öffentliches Aktienangebot in den Vereinigten Staaten durchzuführen. German Legends Diese Veröffentlichung stellt weder ein Angebot zum Verkauf noch eine Aufforderung zum Kauf irgendwelcher Wertpapiere dar. Ein etwaiges künftiges Angebot im Hinblick auf Aktien der Porsche Automobil Holding SE würde ausschließlich durch und auf Basis eines zu veröffentlichenden Prospektes erfolgen. Dieser Prospekt würde bei der Porsche Automobil Holding SE, Porscheplatz 1, 70435 Stuttgart, sowie auf der Webseite der Porsche Automobil Holding SE unter www.porsche-se.com kostenfrei erhältlich sein. This publication constitutes neither an offer to sell nor a solicitation to buy securities. A possible offer with regard to securities of Porsche Automobil Holding SE would be made solely by means of, and on the basis of, a securities prospectus to be published. Such securities prospectus would be available free of charge from Porsche Automobil Holding SE, Porscheplatz 1, 70435 Stuttgart, as well as on the Porsche Automobil Holding SE website under www.porsche-se.com. Not for release, publication or distribution in the United States, Australia, Canada or Japan. Audi deliveries growing much faster than major car markets [Audi deliveries by region, 1-10/2010] Western Europe Eastern Europe +3.7% +13.1% North America 2009 2010 +22.3% Overall market +6.3% Asia-Pacific +49.3% 2009 2010 233.5 Overall market +10.0% 156.4 2009 2010 Overall market -4.9% 2009 2010 Overall market +26.5% Africa/Middle East +38.2% Worldwide South America +16.4% +63.6% 2009 2010 Overall market +10.0% 2009 2010 Overall market +9.6% 2009 2010 Overall market +11.2% Not for release, publication or distribution in the United States, Australia, Canada or Japan. Audi Group posts new record profit in the first 3 quarters of 2010 2009 2010 Change Jan.-Sep. Jan.-Sep. Revenue [EUR million] 21,689 25,998 + 19.9% Operating profit [EUR million] 1,172 2,271 + 93.8% Operating margin [Percent] 5.4 8.7 Not for release, publication or distribution in the United States, Australia, Canada or Japan. Numerous market launches in 2010 A1 A8 R8 V8 Spyder S5 Sportback RS 5 Coupe A7 Sportback January February March April May June July August September October November December R8 Spyder A3 TT A8 L A8 L W12 Not for release, publication or distribution in the United States, Australia, Canada or Japan. The art of progess – the new Audi A8 Not for release, publication or distribution in the United States, Australia, Canada or Japan. Audi A8 – Superior efficiency ► Fuel efficiency increased by up to 22% ► Audi A8 3.0 TDI: 6.0 liters of diesel/100 kilometers (39.20 US mpg) 159 grams of CO2/kilometer (255.89 g/mile) ► New-generation Audi Space Frame: 40% lighter than steel body ► Extended modular efficiency platform Not for release, publication or distribution in the United States, Australia, Canada or Japan. The next big Audi – the all new Audi A1 Not for release, publication or distribution in the United States, Australia, Canada or Japan. A new class – the all new Audi A7 Sportback Not for release, publication or distribution in the United States, Australia, Canada or Japan. High flexibility thanks to production turntable Brussels Ingolstadt Neckarsulm Győr Not for release, publication or distribution in the United States, Australia, Canada or Japan. Optimal use of synergies through modular longitudinal and transverse platforms Introduction of Previously modular platform strategy Body Module Platform D E D C C B B A A A0 A0 Synergies A00 Synergies A00 Body Vehicle specific 100% Modules vehicle Platform Not for release, publication or distribution in the United States, Australia, Canada or Japan. Audi Group achieves major productivity advances [Employees Audi Group (average, in thousand) vs. Audi deliveries (in thousand vehicles)] ∼58.9 52.4 49.4 ∼1,080 829 653 2000 2005 2010 Not for release, publication or distribution in the United States, Australia, Canada or Japan. The automotive industry faces huge challenges Markets Politics Technology Climate Resources Changing conditions for the automotive industry Mega-Cities Values Not for release, publication or distribution in the United States, Australia, Canada or Japan. The Audi roadmap of sustainable mobility Optimized Lightweight / combustion engines Reversal of the Hybrid Electric vehicles and alternative weight spiral fuels Not for release, publication or distribution in the United States, Australia, Canada or Japan. Efficiency today … ► 53 Audi model variants with emissions of less than 140 grams CO2/kilometer (225.31 g/mile) ► 19 Audi model variants with emissions of less than 120 grams CO2/kilometer (193.12 g/mile) Not for release, publication or distribution in the United States, Australia, Canada or Japan. … and tomorrow Audi Q5 hybrid Audi A8 hybrid Not for release, publication or distribution in the United States, Australia, Canada or Japan. The Audi way to an electrical future ► e-performance project house ► Concentrates expertise across divisions ► Core team of 30 staff ► New development and testing center for electric drive systems ► Consolidation of experts ► Around 840 employees ► e-performance research project ► With scientists and industrial partners ► Applied research Not for release, publication or distribution in the United States, Australia, Canada or Japan. The Audi e-tron family Not for release, publication or distribution in the United States, Australia, Canada or Japan. Audi on its way to a new record in deliveries [in thousand vehicles] ∼ 1,080 1,003 950 917 829 653 448 1995 2000 2005 2008 2009 1-10/2010 FC 2010 Not for release, publication or distribution in the United States, Australia, Canada or Japan. Strategy 2020 Audi: the number one premium brand Vision Audi: the number one premium brand … via expertise, passion and agility. Mission We … via the delight … via innovative best brand customers worldwide and emotional experience. products. Superior Continuous Most attractive Image leader financial Goals growth employer strength Not for release, publication or distribution in the United States, Australia, Canada or Japan. Strategy 2020 Audi: the number one premium brand 1.Growth market focus • Increased market penetration • Emerging markets expansion • Balanced global footprint 2. Modular platform strategy • Reduction in investment, 6.Potential upside development and unit costs • Product portfolio extension • Scale and efficiency effects Image • North American expansion and • Increased production flexibility market recovery leader • Reduced time to market Most Continuous attractive growth employer 5.Synergy potential • Leveraging best practices within Superior financial 3. Capital discipline the Group strength • >18% RoI target • Purchasing, production and • >8% profit before tax margin distribution benefits 4.Operating profit measures • Around 6% capex in PPE/sales • Strong cost control • Process / product optimization • Regional scale effects Not for release, publication or distribution in the United States, Australia, Canada or Japan. Axel Strotbek Not for release, publication or distribution Not for release, publication or distribution in the United States, Australia, Canada or Japan. CFO, Memberin the United of States, the Australia, Board, Canada AUDI or Japan. AG.
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