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Vol. XX, No. 1 Spring 2012 Are You Ready ® to RODEOHOUSTON ? 22 Star Entertainers Are Set to Take the Rotating Stage in 2012! Something Great To Come Page 12 • Meet Crazy Bronco Riders Page 13 Take a Look at the Show’s 80-year History, Page 14 • Lights! Camera! Auctioneer! – Just How Do They Do It?, Page 5 WHAT’S INSIDE Spring 2012 • Volume XX • No. 1 “Bowlegged H” Magazine is published quarterly by the Houston Livestock Show and Rodeo™. Copyright © 2012 MAGAZINE COMMITTEE Pam Springer, Officer in Charge 8 Gina Steere, Chairman Vice Chairmen Samantha Fewox, Copy Editor Ken Scott, Assignments Editor Editorial Board Katie Lyons Melissa Manning Nan McCreary Kenneth C. Moursund Jr. Kate Gunn Pagel Marshall R. Smith III Todd Zucker Photographers Lisa Norwood Debbie Porter Lisa Van Etta Reporters Sonya Aston Stephanie Earthman Baird Allyson Bandy Scott Bumgardner Brandy Divin Todd Eudy Terrie James FEATURES 15 Sarah Langlois Brad Levy Lights! Camera! Auctioneer! Lawrence S Levy 5 Becky Lowicki Each year, Show auctioneers speed-talk MORE Elizabeth Martin their way through thousands of junior Gigi Mayorga-Wark market auction entries. Now, meet the men 2012 Show Parking Plan Crystal McKeon 2 Wendy McNatt behind the voices. Professional Bull Riding event Edward Nawotka 4 Marina Olson From Professional to Volunteer — ® Laura Sanders 12 2012 RODEOHOUSTON Entertainer A Mirror Image 8 Sandra Hollingsworth Smith Lineup Jodi Sohl With a driving force of 26,000 volunteers, Kendra Ware several of the Show’s dedicated committee 10 2012 Hideout Calendar Emily Wilkinson members are able to use their professional Committee Spotlights: MARKETING & PUBLIC skills to enhance their volunteer abilities. 18 Armed Forces Appreciation RELATIONS DIVISION Steer Auction Clint Saunders, Managing Director, Q&A: 80 Years and Counting Communications 14 Transportation Leroy Shafer, chief operating officer of the Betsy Ellison, Coordinator, World Shows Communications Show, talks about eight decades of Rodeo. Rodeo Roundup MAGAZINE 21 Rhonda Bowers, Design/Layout 16 Community Involvement Series: A Perfect Match Staff Photographers Francis M. Martin, D.V.M. The Baylor Research Advocates for Student Vol. XX, No. 1 Spring 2012 Dave Clements Scientists is one of the many programs supported by the Show’s educational grant Cover LETTERS & COMMENTS Jason Aldean is Marketing & Public Relations Division program, and, while different as a whole, one of 22 star Houston Livestock Show and Rodeo the Show and BRASS go hand-in-hand to entertainers to P.O. Box 20070 promote better educational practices. perform in 2012 Houston, Texas 77225-0070 Are You Ready ® Phone: 832.667.1000 to RODEOHOUSTON ? 22 Star Entertainers Are Set to Web: www.rodeohouston.com Take the Rotating Stage in 2012! Something Great To Come Page 12 • Meet Crazy Bronco Riders Page 13 Take a Look at the Show’s 80-year History, Page 14 • Lights! Camera! Auctioneer! – Just How Do They Do It?, Page 5 “Bowlegged H” Magazine • SPRING 2012 SPRING 2012 • “Bowlegged H” Magazine 1 FROM THE CHAIRMAN OF THE BOARD SHOW OFFICIALS re you ready to RODEOHOUSTON®? Chairman of the Board In just a few short weeks, the R.H. “Steve” Stevens Jr. 2012 Houston Livestock Show and Rodeo™ will kick off its 80th President / C.E.O. anniversary, and all of us in the Skip Wagner volunteer corps have been working hard to bring Chief Operating Officer Show visitors some great new experiences this Leroy Shafer A year. Vice Presidents To start the world’s largest livestock show Roger Bethune and rodeo, the ConocoPhillips Rodeo Run will Curtis Brenner celebrate its 25th anniversary Saturday, Feb. 25, Rey Gonzales as it marks the beginning of the Downtown Larry Kerbow Sr. Rodeo Parade. This rich Houston tradition brings Paul F. Lehnhoff E.D. Lester hundreds of thousands of citizens together to Glenn T. Lilie celebrate the annual Show. Since its beginning, Michael S. “Mike” McKinney the race has raised $2.9 million for the Show’s Mark Melton Educational Fund! Yance S. Montalbano New for 2012, RODEOHOUSTON will co-host a Gary E. Parks Professional Bull Riding event in Reliant Stadium Tim Ping the final day of the World’s Championship Steve Roe Bar-B-Que Contest, Saturday, February 25. The Darryl Schroeder Show is excited to co-host this action-packed Pam Springer Jim VanHoozer event in Houston, and we look forward to Pat Walker watching the chutes fly open and the bullriding Mike Wells Jr. begin. On Tuesday, Feb. 28, RODEOHOUSTON returns Executive Committee with more money, more talent and more Jim Bloodworth Tilman J. Fertitta anticipation from some of the top cowboys and Wayne Hollis cowgirls in the world. A total purse of $2 million Don D. Jordan will be awarded to champion athletes during the Jack A. Lyons RODEOHOUSTON BP Super Series (Feb. 28 – March Ed McMahon 17) and the Cinch RODEOHOUSTON Super Shootout: Louis M. Pearce Jr. North America’s Champions, presented by Chris Richardson Crown Royal (Sunday, March 18). Charles R. “Butch” Robinson The 2012 RODEOHOUSTON entertainer lineup John O. Smith has already created quite a buzz around the city Paul G. Somerville Keith A. Steffek and state! Featuring some of the top performers R.H. “Steve” Stevens Jr. in the music industry — seven of whom are P. Michael Wells new to the rotating stage this year — the full entertainer lineup can be viewed in this issue of Lifetime Members of the Executive Committee the “Bowlegged H” Magazine. Don A. Buckalew This will mark my first Show as chairman of John Causey the board, and I am thrilled to see it is shaping J.M. “Jim” Clepper up to be one of the best yet! If you’re one of my John T. Cook 26,000 fellow volunteers, you’ve been in high gear James M. Windham for months. We hope everyone else will join us for a great, affordable family outing! AGRICULTURE H Best wishes, EDUCATION H ENTERTAINMENT H Steve Stevens WESTERN HERITAGE “Bowlegged H” Magazine • SPRING 2012 SPRING 2012 • “Bowlegged H” Magazine 1 fter a phenomenal Show year in 2011, with more than 2.2 million visitors and in excess of $100 million in gross revenue, the Show found some challenges with its parking and transportation systems. Feedback fromA volunteer surveys regarding parking helped the task force implement a new parking and transportation plan for 2012. Members of the task force include the Show’s chairman of the board, president, chief operating officer, general manager, vice presidents, volunteers, and industry experts. The 2012 parking plan was approved by the Show’s Executive Committee on Oct. 27, 2011. The Show continues to thank its 26,000 volunteers for their hard work and dedication to make the annual event the best it can possibly be. Fannin St. irby Dr. Greenbriar St. K N. Braeswood rail Old Spanish T S. Braeswood Reliant Park ParkingReliant Plan OST 1 La Concha 1 . N Ln. Dr. 15McNee Rd. Stadium Cambridge St. Buffalo Speedway 16 Training Reliant Pkwy. Center Holly Hall S. Main St. 14 3 Murworth Dr. 13 Naomi Lantem Westridge Point Dr. 9 8 irby Dr. K 5 7 6 Almeda Rd. Fannin St. Fannin W. Bellfort St. Astroworld Tentative Yellow: Cash and volunteer overlow parking Orange: Volunteers on assignment, commercial Blue and Yellow Striped: exhibitors and security personnel Volunteers only parking OST 1: Public Rodeo Express lot Astroworld: Public parking and volunteer overflow Blue and White Striped: (Tentative) Volunteers on assignment Green: Season ticket holders Blue: Season ticket holders Teal: Suite holders Red: Livestock exhibitors Purple: Permit parking Maroon: Volunteers on assignment and horseshow exhibitors Gate 2012 Houston Livestock Show and Rodeo™ Show 2012 Houston Livestock odeo Express and METRO Park & Ride shuttles will run from seven locations throughout the Houston area. Show visitors can park at one of these convenient locations and ride a shuttle to Reliant Park. Visitors are dropped off near Reliant CenterR and Reliant Arena. Each off-site parking lot is handicap accessible. RODEO EXPRESS 2. DeLMAr StadiuM BELTWAY 8 2020 Mangum Rd. • No charge to park • Round Trip Ride Prices Express and MetroRodeo Park & Ride Locations • $10 for ages 13 and older • $5 for ages 3 to 12 1. North • Free for ages 2 and younger Shepherd 3. OST 1 2103 South Braeswood (Old Spanish Trail at N. Stadium Dr.) 2. Delmar • $10 per car to park Stadium • Ride Options • Ride shuttle bus for free • Ride the METRORail to Reliant Park for $2.50 (round trip) 4. ArAMCO SerVICeS Company 9009 W. Loop South 3. OST 1 225 • No charge to park 4. Aramco • Round Trip Ride Prices Services • $7 for ages 13 and older Company 7. Monroe • $5 for ages 3 to 12 5. West Loop • Free for ages 2 and younger 6. 2400 Reed Road 6. reeD rOAD 2400 Reed Rd. (off Hwy. 288) • No charge to park 288 BELTWAY 8 • Round Trip Ride Prices • $7 for ages 13 and older • $5 for ages 3 to 12 • Free for ages 2 and younger SHUTTLE HOURS Free rides for Show volunteers with gold badge, and their guest, from all Rodeo Express locations. WOrLD’S CHAMPIONSHIP HOuston LIVestock SHOW www.rodeohouston.com BAr-B-Que CONTeST AND rODeO™ Feb. 23 – 25 Feb. 28 – March 18 Last inbound bus from parking Last inbound bus from parking locations to Reliant Park departs locations to Reliant Park departs METRO PARK & RIDE lots at 9:30 p.m. lots at 9 p.m. 1. N. SHePHerD 7821 N. Shepherd 2400 reed road 2400 reed road • No charge to park • Thur., Feb. 23, 5 p.m. – 1 a.m. • Continuous service from • Round Trip Ride Prices • Fri., Feb. 24, 5 p.m. – 1 a.m. 5 a.m.