Music Video Introduction In this unit we have been asked to create a music video including things like a mise en scene, a genre and lighting styles and techniques. We are going to be researching these things throughout. Also, we have been asked to create an album cover that links to the song we choose for the music video. Another thing is we are going to learn how to use chroma key, which I am looking forward to try out. Mise en Scene Today I have learnt what Mise En Scene is, this is a French word used in the media industry and it means the arrangement of what is in the scene. To create a Mise En Scene you include lighting, color, costumes, props, and Décor which includes the location and set. Also, you should think about the space around the person the camera is focusing on, for example, if you're creating a sad scene the scene around the character might be empty with just the character alone. The clip below is a short example me, Tegan and Layla created. mise-en-scene At the start you can see Tegan sitting at the table by herself, in an empty room on her phone. She is looking quite sad. You can tell we thought about the scenery and the framing in this as we chose a grey and white colored room with Tegan sitting alone in the corner so the audience can see she is alone. Also, we changed the camera setting to an Infared light which emphasizes on the mood that Tegan is showing in this scene. After this bit you can hopefully see the visible change of mood from sad to happy because we go from an empty and dull lit room to a bright and colorful room with full of art. If this was in a film, it would show the audience how much the character in this case Tegan loves art and how it makes her happy. Another media style we learnt about today is an auteur. An auteur is where a film director makes their movies unique, so the audience recognize whose film they are watching. A few examples of unique directors are Charlie Chaplin, Hitchcock, Steven Spielberg, and Tim Burton and that is because they tend to use a dark camera setting and have the same age of people in the film. The History of Music Videos Why are music videos made and what are they used for? Music videos are a way to help artist promote their latest music and album. If it’s a new artist this style of promoting music will help them gain viewers whether that being on Twitter or Instagram and if it’s an existing artist this will help them have continuous support from their current fans as well gaining some new fans. Also, music videos help artists connect and entertain their audience as the videos are telling a story of what the song is about. What platforms do audiences view music videos now and in the past? In the past for example in the 1900s the generation didn’t have social media or YouTube like we do nowadays. Therefore, before today's generation artists music videos would be promoted on a video tape, the Tv or MTV. Moreover, in the present day the audience view their favorite artists music videos through YouTube, however, the artist shares it (sometimes it’s sponsored) on Instagram, Twitter, and Facebook as they are the most popular social media platforms with a variety of different age groups. A few examples of advertisement now: Golden by Harry Styles came out last year but the video was recently filmed and advertised on Instagram after it was published on YouTube. This will have made the single gain more views for example, my friend didn’t know about the song until she saw this video. Also, this music video will have helped Harry have continuous support from already existing fans. The James Arthur ft Sigala music video was also published but this is an example from twitter. As you can see many have retweeted this which will help him and Sigala gain more views from a variety of different ages most commonly adults. History of Album Covers Album covers have evolved due to updated technology and technical equipment that’s used to create an album cover. From the early 1900’s the album consisted of a brown envelope with the song name and the company who recorded it. When technology improved in the 1950’s artists liked to use photographs of themselves on their album as a way of connecting with the public and gaining more views. As we move from the 1960’s towards the 70s to the early 80’s just after colors where released artist loved to express themselves using bright, vibrant colors; especially neon colors as they were a trend at this time. Using these types of colors would catch the public's eye and help the artist increase their identity. Finally, to present day artist like to use a variety of ways to make their album covers unique. They often use a photograph of the selves with a light shining on their face or a combination of that including bright colors and a logos to make their album stand out. Editing Experimentation In class today we were practicing our editing skills on Final Pro cut. We had to film several clips then edit them to a song we were given, which was wipeout by Surfaris. This experiment was fun to complete because you had to think of ideas to match with the music when I edited. Also, it way a way to really show my editing skills and whether I understood how to or not. My video: Blast off Once filming the clips, we imported them into Final pro cut as well as the music and started editing so the clips would join with the music. As I was editing, I realized how all my clips didn’t save but it was too late to change as I had already given the SD card back. The clips that didn’t save was 5 and blast off so I used the same one and, in the end, it turned out okay but next time I will make sure all my video save onto my desktop. As you might be able to tell I used chroma key (greenscreen) for my video as I wanted to practice and improve my skills around that. To complete this I imported the video, then the picture for the section I wanted to edit. On the side, a column appeared, and I selected the ‘keying’ then a few filters appeared and one of them was called ‘Keyer.’ I selected the filter and slid it over the section where the green screen was and just like magic the photo appeared. After the photo appeared for all of them, I had to resize the photo and the background. If I needed to resize the background, I had to press on the image section, and you will see a ‘resize’ button light up blue. This is the same for resizing the green screen (me). Once I had completed all the editing, I exported the video and uploaded to YouTube so I could include the link onto this document. Furthermore, the editing section was quite annoying at times because when I wanted to delete something, even if I selected the clip I wanted to delete, it would remove the wrong thing. Some of the filming when a bit wrong too but I could only tell that when I was editing. When you do green screen the most important thing to think about is how much shadow is on the screen itself and it can’t be too bright either. The picture below is an example, and you might see this line on a few other sections of the video. This will have happened because the whoever was filming me at the time might not have noticed the shadow on the camera or the light on the side might’ve been in shot or too bright. Overall, I am quite proud of my outcome as I haven't really had the chance to edit something on the new software. In all it was easy once I got the hang of it. Also, I think I have improved on my editing skills with using chroma key. Music Video Genres Music videos come in many different types of genres such as narrative, Parody, Concerts, Homage, Surrealist and Interpretative. A few examples: Narrative A narrative music video genre is where the video is telling a story and it might seem like a short film. Sometimes the artist might be in the music video to connect with their audience. Marshmello ft. Bastille - Happier (Official Music Video) This music video is telling story of a girl getting a puppy growing older together and then it sadly passes but as she as a child of her own she gives her daughter the same breed of puppy. Concerts as Live footage Some artist like to use live footage from concerts in their music videos to make it more fun for their audience to watch. An example is Journey’s Don’t stop believing from the 80’s. Journey - Don’t Stop Believin’ (Escape Tour 1981: Live In Houston) Interpretive This genre of music video is where the video can be interpreted in many ways depending on the audience and their understanding. It’s a way for the audience to connect with the musician as everybody has a different opinion when it comes to your own thoughts and ideas.