DOCSLIB.ORG

St. Petersburg University Graduate School of Management Master in Management Program STAKEHOLDERS' INFLUENCE on ADAPTATION OF

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
St. Petersburg University Graduate School of Management Master in Management Program STAKEHOLDERS' INFLUENCE on ADAPTATION OF St. Petersburg University Graduate School of Management Master in Management Program STAKEHOLDERS’ INFLUENCE ON ADAPTATION OF INTERNATIONAL COMPANIES’ CSR STRATEGIES TO RUSSIAN ENVIRONMENT: THE CASE OF FOOD MANUFACTURERS nd Master’s Thesis by the 2 year student Concentration — MIM Semen Sushich Research advisor: Anastasia A. Petrova-Savchenko, PhD, Senior Lecturer St. Petersburg 2021 АННОТАЦИЯ Автор Сушич Семен Григорьевич Название ВКР Влияние заинтересованных сторон на адаптацию стратегий КСО международных компаний в России: кейс производителей продуктов питания Факультет Высшая школа менеджмента Образовательная программа Master in Management Год 2021 Научный руководитель Петрова-Савченко Анастасия Андреевна Описание цели, задач и основных Целью работы является разработка результатов рекомендаций для международных компаний пищевой промышленности для эффективной адаптации стратегий КСО на российском рынке. Для достижения поставленной цели были проведен множественный кейс-анализ международных производителей питания. В ходе исследования было выявлено влияние различных заинтересованных сторон на адаптацию КСО стратегий компаний данного сектора в России. Ключевые слова КСО, стратегия КСО, менеджмент заинтересованных сторон, производители питания, российская среда КСО ABSTRACT Master Student’s Name Sushich Semen Grigoryevitch Master Thesis Title Stakeholders' Influence on Adaptation of International Companies' CSR Strategies to Russian Environment: the Case of Food Manufacturers Faculty Graduate School of Management Educational program Master in Management Year 2021 Academic Advisor’s Name Petrova-Savchenko Anastasia Andreevna Description of the goal, tasks, and main results The goal of the work is to develop recommendations for international food industry companies for the efficient adaptation of CSR strategies in the Russian market. To achieve this goal, multiple case studies of international food manufacturers were researched. The study revealed the in-depth influence of various stakeholders on the adaptation of CSR strategies of companies in this sector in Russia. Keywords CSR, CSR strategy, stakeholder management, food industry, Russian CSR environment 2 ЗАЯВЛЕНИЕ О САМОСТОЯТЕЛЬНОМ ХАРАКТЕРЕ ВЫПОЛНЕНИЯ ВЫПУСКНОЙ КВАЛИФИКАЦИОННОЙ РАБОТЫ Я, Сушич Семен Григорьевич, студент второго курса магистратуры направления «Менеджмент», заявляю, что в моей магистерской диссертации на тему « Влияние заинтересованных сторон на адаптацию стратегий КСО международных компаний в России: кейс производителей продуктов питания», представленной в службу обеспечения программ магистратуры для последующей передачи в государственную аттестационную комиссию для публичной защиты, не содержится элементов плагиата. Все прямые заимствования из печатных и электронных источников, а также из защищенных ранее выпускных квалификационных работ, кандидатских и докторских диссертаций имеют соответствующие ссылки. Мне известно содержание п. 9.7.1 Правил обучения по основным образовательным программам высшего и среднего профессионального образования в СПбГУ о том, что «ВКР выполняется индивидуально каждым студентом под руководством назначенного ему научного руководителя», и п. 51 Устава федерального государственного бюджетного образовательного учреждения высшего образования «Санкт-Петербургский государственный университет» о том, что «студент подлежит отчислению из Санкт- Петербургского университета за представление курсовой или выпускной квалификационной работы, выполненной другим лицом (лицами)». _______________________________________________ 07.06.2020 STATEMENT ABOUT THE INDEPENDENT CHARACTER OF THE MASTER THESIS I, Sushich Semen Grigoryevitch, second year master student, program «Management», state that my master thesis on the topic «Stakeholders' Influence on Adaptation of International Companies' CSR Strategies to Russian Environment: the Case of Food Manufactures», which is presented to the Master Office to be submitted to the Official Defense Committee for the public defense, does not contain any elements of plagiarism. All direct borrowings from printed and electronic sources, as well as from master theses, PhD and doctorate theses which were defended earlier, have appropriate references. I am aware that according to paragraph 9.7.1. of Guidelines for instruction in major curriculum programs of higher and secondary professional education at St.Petersburg University «A master thesis must be completed by each of the degree candidates individually under the supervision of his or her advisor», and according to paragraph 51 of Charter of the Federal State Institution of Higher Education Saint-Petersburg State University «a student can be expelled from St.Petersburg University for submitting of the course or graduation qualification work developed by other person (persons)». ______________ _________________________________ 07.06.2020 3 Table of contents Introduction ............................................................................................................. 5 Chapter 1. Corporate social responsibility: concept evolution and integration into corporate strategy ............................................................................................ 8 1.1 CSR concept: major approaches ..................................................................................................... 8 1.1.1 Normative approach (CSR-1).................................................................................................... 9 1.1.2. Positive approach (CSR-2) ..................................................................................................... 15 1.2 Stakeholder theory .......................................................................................................................... 17 1.3 Strategic approach to CSR ............................................................................................................. 26 1.3.1 Сreating shared value concept ................................................................................................ 27 1.3.2 Business sustainability concept ............................................................................................... 29 1.3.3 CSR strategy: major approaches ............................................................................................ 32 1.4 Factors influencing CSR strategy among countries. .................................................................... 38 1.4.1 Institutional and stakeholders’ influence ............................................................................... 38 1.4.2 Peculiarities of the Russian CSR context ............................................................................... 44 2. Chapter 2. CSR strategies of international food manufacturers: adaptation to Russian stakeholders' influence ................................................... 52 2.1 Research methodology .................................................................................................................... 52 2.1.1 Research philosophy ................................................................................................................ 52 2.1.2 Research method ...................................................................................................................... 52 2.1.3 Data collection .......................................................................................................................... 53 2.1.4 Data analysis ............................................................................................................................. 54 2.1.5 Validity and reability of the study .......................................................................................... 55 2.2. Food industry: major characteristics and CSR peculiarities ..................................................... 55 2.3. Empirical analysis of food manufactures' approaches to building and adapting CSR strategies................................................................................................................................................. 57 2.3.1 Danone ....................................................................................................................................... 57 2.3.2 Coca-Cola HBC ........................................................................................................................ 60 2.3.3 MARS ........................................................................................................................................ 63 2.3.4 Unilever ..................................................................................................................................... 65 2.3.5. Comparative cross-case analysis ............................................................................................ 67 2.4. Proposals on adapting international food manufactures' CSR strategies to Russian stakeholders' peculiarities. ................................................................................................................... 84 Conclusion .............................................................................................................. 88 References .............................................................................................................. 93 Appendix .............................................................................................................. 101 4 Introduction Research Motivation Nowadays, corporate social responsibility (CSR) has ceased to be an element that companies treat as
Load more

Recommended publications
  • Unilever Annual Report & Accounts
    DISCLAIMER This is a PDF version of the Annual Report on Form 20-F 2018 and is an exact copy of the document filed with the SEC at www.sec.gov. Certain sections of the Annual Report on Form 20-F 2018 have been audited. These are on pages 75 to 127 and the Guarantor Statements on pages 158 to 162. The maintenance and integrity of the Unilever website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters. Accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially placed on the website. Legislation in the United Kingdom and the Netherlands governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Except where you are a shareholder, this material is provided for information purposes only and is not, in particular, intended to confer any legal rights on you. This Annual Report on Form 20-F does not constitute an invitation to invest in Unilever shares. Any decisions you make in reliance on this information are solely your responsibility. The information is given as of the dates specified, is not updated, and any forward-looking statements are made subject to the reservations specified in the cautionary statement on the inside back cover of the Annual Report on Form 20-F 2018. Unilever accepts no responsibility for any information on other websites that may be accessed from this site by hyperlinks. MAKING SUSTAINABLE LIVING COMMONPLACE ANNUAL REPORT ON FORM 20-F 2018 ANNUAL REPORT ON CONTENTS FORM 20-F 2018 Strategic Report ..............................................................................
    [Show full text]
  • Unilever Annual Report on Form 20-F 2020 in This Report
    Disclaimer This is a PDF version of the Annual Report on Form 20-F 2020 and is an exact copy of the document filed with the SEC at www.sec.gov. Certain sections of the Annual Report on Form 20-F 2020 have been audited. These are on pages 112 to 167. The maintenance and integrity of the Unilever website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters. Accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially placed on the website. Legislation in the United Kingdom and the Netherlands governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Except where you are a shareholder, this material is provided for information purposes only and is not, in particular, intended to confer any legal rights on you. This Annual Report on Form 20-F does not constitute an invitation to invest in Unilever shares. Any decisions you make in reliance on this information are solely your responsibility. The information is given as of the dates specified, is not updated, and any forward-looking statements are made subject to the reservations specified in the cautionary statement on the inside back cover of the Annual Report on Form 20-F 2020. Unilever accepts no responsibility for any information on other websites that may be accessed from this site by hyperlinks. Purpose-led, future-fit Unilever Annual Report on Form 20-F 2020 In this report
    [Show full text]
  • Unilever Annual Report and Accounts 2018 Consolidated Cash Flow Statement
    UNILEVER ANNUAL REPORT CONTENTS AND ACCOUNTS 2018 Strategic Report ............................................................................... 1 This document is made up of the Strategic Report, the Governance About us .................................................................................................... 1 Report, the Financial Statements and Notes, and Additional Chairman’s statement .............................................................................. 2 Information for US Listing Purposes. Board of Directors .................................................................................... 3 The Unilever Group consists of Unilever N.V. (NV) and Unilever PLC Chief Executive Officer’s review ............................................................... 4 (PLC) together with the companies they control. The terms “Unilever”, the “Group”, “we”, “our” and “us” refer to the Unilever Group. Unilever Leadership Executive (ULE) ...................................................... 5 Our performance ...................................................................................... 6 Our Strategic Report, pages 1 to 35, contains information about us, how we create value and how we run our business. It includes Financial performance .......................................................................... 6 our strategy, business model, market outlook and key performance Unilever Sustainable Living Plan .......................................................... 7 indicators, as well as our approach to sustainability
    [Show full text]
  • The 2006-2015 Outlook for the Ice Cream Market in Russia
    The 2006-2015 Outlook for the Ice Cream Market in Russia The 2006-2015 Outlook for the Ice Cream Market in Russia 2 Summary In 2010, demand for ice cream in Russia increased by 9%, compared to 2009, and amounted to 392 thousand tons. The surge in demand can be regarded as market recovery after unprofitable seasons of 2007-2009. In the previous years, due to the price hike for raw materials, manufacturers had to raise the price for products dramatically, which amid the economic crisis led to the decline in the sales volume. In Russia 10 different kinds of ice cream are on sale. Ice cream cups account for the major share of the sales in volume terms (127 thousand tons) and sandwich account for the minor share (2 thousand tons). The most expensive kind of ice cream in the Russian market is sandwich ice cream, the average price for which equals 303 rubles per kilogram. The cheapest kinds of ice cream are fruit ice (120.03 rubles per kg) and ice cream cups (128.7 rubles per kg). In 2010, the average price for 1 kilogram of ice cream amounted to 185.7 rubles. In Russia 55.5% of the population consume ice cream. The average consumption level equals 4.8 kilograms per consumer unit annually. The average expenditures on ice cream amount to 887.3 rubles per consumer unit annually. The 2006-2015 Outlook for the Ice Cream Market in Russia contains the essential data, necessary to comprehend the current market opportunities and conditions and to assess the future prospects, covering such points as: The overall assessment of the economic environment
    [Show full text]
  • Survey of the Russian Food and Beverages Sector
    Survey of the Russian Food and Beverages Sector Opportunities for Dutch Companies December 2007 1 TABLE OF CONTENTS Table of contents............................................................................................................2 List of tables...................................................................................................................5 1. Introduction............................................................................................................7 1.1 Why the Russian food and beverages sector?.................................................7 1.2 Structure of the survey....................................................................................8 2. The Russian economy............................................................................................9 3. The major Russian food and beverages sectors ...................................................11 3.1 Meat ..............................................................................................................11 3.1.1 Introduction..........................................................................................11 3.1.2 Production............................................................................................11 3.1.3 Consumption........................................................................................12 3.1.4 Problems ..............................................................................................13 3.1.5 Opportunities and threats .....................................................................13
    [Show full text]
  • Strategy for the Russian Federation
    DOCUMENT OF THE EUROPEAN BANK FOR RECONSTRUCTION AND DEVELOPMENT STRATEGY FOR THE RUSSIAN FEDERATION As approved by the Board of Directors on 16 November 2004 TABLE OF CONTENTS EXECUTIVE SUMMARY..................................................................................................... 1 1. THE BANK’S OPERATIONS TO DATE AND CURRENT PORTFOLIO......... 6 1.1 Overview of Activities to Date...................................................................................... 6 1.2 Implementation of the previous Country Strategy ........................................................ 7 1.2.1 Promoting Restructuring in Infrastructure .................................................................................... 7 1.2.2 Encouraging Restructuring and Attracting Strategic Investors in the Corporate Sector ............. 8 1.2.3 Strengthening Small Business Development and Expanding Regional Coverage ......................... 8 1.2.4 Enhancing Competition and Supporting Financial Sector Reform................................................ 9 1.3 Implementation of the Regional Approach ................................................................. 10 1.4 Transition Impact of the Bank’s Portfolio and Lessons Learnt................................... 10 1.5 Mobilisation and Co-Financing................................................................................... 12 2. OPERATIONAL ENVIRONMENT ....................................................................... 13 2.1 The General Reform Environment.............................................................................
    [Show full text]
  • Fixed Income
    21 April 2008 Kapital View - Fixed Income Market Outlook Calendar Date Time Country Event Period Consensus Prior Eurobond Market 22 Apr 18:00 USA Advance Retail Sales Mar 4.9 mn 5.03 mn Conditions on the domestic debt market are favorable, 18:00 USA Retail Sales Less Autos Mar -2.4% 2.9% mainly due to abundance of ruble liquidity. Some worsening is likely in the short term, but we do not expect any major 18:00 USA Business Inventories MoM Apr 2% 6% price fall. 24 Apr 12:00 Germany Zew Survey (Current Situation) Apr 104.3 104.8 12:00 Germany ZEW Survey (Econ. Sentiment) Apr 111 111.5 Ruble Bond Market Conditions on the domestic debt market are favorable, 12:00 Germany Empire Manufacturing Apr 98 98.4 mainly due to abundance of ruble liquidity. Some worsening 16:30 USA PPI Ex Food & Energy MoM Weekly 2,985K 2,984K is likely in the short term, but we do not expect any major 16:30 USA PPI Ex Food & Energy YoY Mar 0% -1.1% price fall. 16:30 USA Producer Price Index YoY Mar 0.2% -2.4% FX Market 16:30 USA Producer Price Index MoM Weekly 375K 372K The euro was mixed against the dollar on the last trading 18:00 USA Net Long-term TIC Flows Mar 580K 590K day of the week. 18:00 USA Total Net TIC Flows Mar -1.6% -1.8% Corporate News 25 Apr 12:00 EZ NAHB Housing Market Index Mar 10.6% 11.3% • Amurmetal placed its third bond issue.
    [Show full text]
  • Downloadfacility.Aspx (Accessed 19 June 2013)
    Preface \ i Transnational Corporations and Local Innovation ii \ ARMED CONFLICTS IN SOUTH ASIA 2008 BRICS NATIONAL SYSTEMS OF INNOVATION Series Editors: José E. Cassiolato, Federal University of Rio de Janeiro, Brazil. Maria Clara Couto Soares, Federal University of Rio de Janeiro, Brazil. This series of books brings together results of an intensive research programme on aspects of the National Systems of Innovation in the fi ve BRICS countries — Brazil, Russia, India, China, and South Africa. It provides a comprehensive and comparative examination of the challenges and opportunities faced by these dynamic and emerging economies. In discussing the impact of innovation with respect to economic, geopoliti- cal, socio-cultural, institutional and technological systems, it reveals the possibilities of new development paradigms for equitable and sustainable growth. Books in this Series The Role of the State Editors: Mario Scerri and Helena M. M. Lastres ISBN 978-0-415-84254-9 Inequality and Development Challenges Editors: Maria Clara Couto Soares, Mario Scerri and Rasigan Maharajh ISBN 978-0-415-71032-9 The Promise of Small and Medium Enterprises Editors: Ana Arroio and Mario Scerri ISBN 978-0-415-71036-7 Transnational Corporations and Local Innovation Editors: José E. Cassiolato, Graziela Zucoloto, Dinesh Abrol, and Liu Xielin ISBN 978-0-415-71038-1 Financing Innovation Editors: Michael Kahn, Luiz Martins de Melo and Marcelo G. Pessoa de Matos ISBN 978-0-415-71039-8 Preface \ iii BRICS NATIONAL SYSTEMS OF INNOVATION Transnational Corporations
    [Show full text]
  • 2014 Registration Document Registration Document 2014 Registration Growing in a Bigger Playing Field
    2014 REGISTRATION DOCUMENT REGISTRATION DOCUMENT REGISTRATION 2014 GROWING IN A BIGGER PLAYING FIELD Essilor International (Compagnie Générale d’Optique) 147, rue de Paris 94220 Charenton-le-Pont France Phone: + 33(0)1 49 77 42 24 A French Limited Company (Société Anonyme) with capital of €38,860,655.04 Créteil trade and Company registry n°712 049 618 RCS www.essilor.com ESSILOR CONTENTS 1 4 ESSILOR AT A GLANCE 4CORPORATE, SOCIAL AND ENVIRONMENTAL 1.1 Company history 6 REPORTING 200 1.2 Ophthalmic optics industry 8 4.1 Introduction 202 1.3 Group businesses 9 4.2 Social information 205 1.4 The Group’s strategy 15 4.3 Environmental information 215 1.5 Performance of the Group in 2014 16 4.4 Information on societal engagement to promote 1.6 Risk factors AFR 27 sustainable development 223 4.5 Note on methodology 230 4.6 Independent third-party Report on the consolidated corporate, social and environmental information included in the Management Report 235 2 4.7 Location of GRI elements 237 CORPORATE GOVERNANCE 32 2.1 Management and supervisory bodies 34 2.2 Chairman’s Report on corporate governance AFR 51 2.3 Compensation and Benefi ts 71 2.4 Summary table of the AFEP-MEDEF Code recommendations which are not applied 87 5 2.5 Statutory Auditors’ Report on the Report of the INFORMATION ABOUT THE COMPANY, Chairman AFR 88 ITS SHARE CAPITAL AND STOCK OWNERSHIP 238 2.6 Special Report of the Statutory Auditors 5.1 Company 240 on regulated agreements and commitments 89 5.2 Share capital AFR 242 3 FINANCIAL STATEMENTS 90 6 ADDITIONAL INFORMATION 3.1
    [Show full text]
  • Supporting Strategy for Economic Growth of Regional Industrial Production
    Sonderdruck aus Hannoversches Jahrbuch Band 7, 2014 Albert G. Kostromin SUPPORTING STRATEGY FOR ECONOMIC GROWTH OF REGIONAL INDUSTRIAL PRODUCTION Hannover 2014 1 Sonderdruck aus Hannoversches Jahrbuch Band 7, 2014 Albert G. Kostromin Supporting strategy for economic growth of regional industrial production Sonderdruck aus Hannoversches Jahrbuch Band 7, 2014 Serie: Wirtschaftswissenschaft (Ökonomik) Unter Förderungen der Europäischen Akademie der Naturwissenschaften e.V. Hannover 2014 1 Europäische Akademie der Naturwissenschaften e.V. Albert G. Kostromin Supporting strategy for economic growth of regional industrial production Germany, Hannover -2014 Academic Advisor Doctor of Economics, Professor E.N. Krolivetskiy Professor Vladimir Tyminskiy Reviewers: Professor Wojciech Slomski Professor S.M. Pyastolov Professor A.L. Kurakov Europäische Akademie der Naturwissenschaften Gegründet 2002 30161 Hannover Husarenstr. 20 E-mail: [email protected] Vorstand und Beirat Vorstand: 1. Vorsitzender Prof. Dr. V. Tyminskiy 2. Vorsitzender Prof. Dr. A. Gorbunov 3. Vorsitzender Prof. Dr. chem. R. Melik-Ohanjanian Beirat Prof. Dr. V. Tyminskiy Prof. Dr. med. K Matkovski Prof. Dr. B Rimantas 2 Sonderdruck aus Hannoversches Jahrbuch Band 7, 2014 Table of Contents Introduction 4 Bibliographic list 24 Author’s scientifi c work: 31 3 Europäische Akademie der Naturwissenschaften e.V. Supporting strategy for economic growth of regional industrial production Introduction According to the author, necessity to form and realize the strategy for economic
    [Show full text]
  • FIAC Russia: Success Stories
    incorporated FIAC Russia: Success Stories 2010 Introduction As coordinator of the foreign members of the Foreign Investment Advisory Council (FIAC) in Russia, I am pleased to introduce this review of foreign investors’ success stories in the Russian market. FIAC was established by the Government of the Russian Federation to improve the investment climate for both foreign and domestic companies, make Russia a preferred investment alternative, and encourage the development of the Russian economy. FIAC members include senior executives of multinational companies investing in Russia who have combined their efforts to make specific recommendations on how to improve the investment climate. Russia is an integral part of the global economy. The Russian economy is growing James S. Turley despite the recent crisis. The government has maintained financial stability Chairman & CEO, and continues to support economic reform, including the removal of administrative Ernst & Young Global barriers and improved corporate governance. Coordinator of the Foreign Investment Advisory Council Some challenges remain: Russia needs to attract more foreign investments to expand and diversify its economy. Substantial progress has been made in a number of areas, and FIAC members are committed to actively support the government’s initiatives to make Russia a preferred investment alternative. FIAC Russia: Success Stories 1 3M Company Company profile 3M in Russia A recognized leader in research and development, 3M 3M company products first appeared in Russia (or more pre- produces thousands of innovative products for dozens of cisely, the former USSR) in 1970. In the USSR 3М delivered diverse markets such as consumer and office, display and medical products for hospitals and reflective materials for graphics, electro-communications, health care, industrial manufacturing a new generation of traffic signs.
    [Show full text]
  • Unilever Annual Report & Accounts
    Disclaimer This is a PDF version of the Annual Report on Form 20-F 2019 and is an exact copy of the document filed with the SEC at www.sec.gov. Certain sections of the Annual Report on Form 20-F 2018 have been audited. These are on pages 87 to 142 and the Guarantor Statements on pages 173 to 178. The maintenance and integrity of the Unilever website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters. Accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially placed on the website. Legislation in the United Kingdom and the Netherlands governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Except where you are a shareholder, this material is provided for information purposes only and is not, in particular, intended to confer any legal rights on you. This Annual Report on Form 20-F does not constitute an invitation to invest in Unilever shares. Any decisions you make in reliance on this information are solely your responsibility. The information is given as of the dates specified, is not updated, and any forward-looking statements are made subject to the reservations specified in the cautionary statement on the inside back cover of the Annual Report on Form 20-F 2019. Unilever accepts no responsibility for any information on other websites that may be accessed from this site by hyperlinks. Purpose-led, future-fit Annual Report on Form 20-F 2019 Annual Report on Form 20-F 2019 In this report This document is made up of the Strategic Report, the Governance Report, the Financial Statements and Notes, and Additional Strategic Report Information for US Listing Purposes.
    [Show full text]