at-mor HOOPER RADIO AUDIENCE INDEX

CITY: CLEVELAND, 0}110 City' Zone MONTH t OCTOBER 1956

SHARE OF RANO AUDIENCE LIDO WDOIC 4 WERE 4 WHK 4 W3W + TIME MS- . Km' WDOK-Fil WERE wan WHX-Pivi vim if14114 W.S 11S OTHER SSAMPLE R4-USE (me) (ABC) MA& FM ...... » (CT3 S ) CMS ) SIZE

MONDAY TIM YRTDAY 104 11,1 4,4 22,6 27,0 13.2 801 5.6 4,7 700 A, FL -12:00 NOON 3.4 9,540

VONDAY MU FRIDAY 10:9 13,9 1,1 37,1 18.6 i21;00 NOON-006 P.M, 7,0 7,,41 3.6 3,6 2.1 11,357

SUNDAY , 1109 12,4 1000 A-M,-6: 00 PA1, 4.1 22.7 37,5 7.4 2.41 7,4 2b7 3 ,0 1 817 - $

_ SA TURDA Y 1 /1,4 20,1 7,4 27,8 10:00 AM..-6:00 Pat 19.8 8,6 4.51 5.0 5,3 1.5 4,074

SUNDAY THRU SATURDAY 8,2 6:00 P,M-11400 P.M 00.8 1006 42.3 1306 91 5.8 5.7 2.3 8,804

I The above measurements are adjusted to compensate for the fact that Radio Station %RIO signs off at 5i45 P.N. in October.

"Radio Sets-in-Use is the percentage of 'Intel Bases Isitieh are listening ilhere an Nf station duplicates AM to the radio. "mire listening to a second program over a second radio its correepooding station's set is reported in a home, program schedule in its entirety, the I station mentions are that fact is reflected in both the 'Iliadio combined with the Ad Sets-in-Use' and in the individual station 'Shares'. "Share of Radio station's mentions. Audience' represents the proportion of the total radio tening to a particalar station. audience lis- The axle of Practice governing the use of "RAM 11X1ERATINE" applies to this "SAM 40/11SOCE UMRX " "DAYTIME AUDIENCES"

EXPLANATION OF PROGRAM LISTINGS

section of this Report for program names Space has been provided in the "Radio Hooperatings" to be inserted for each station by time- periods.

reported. Absence of program The programming in this Report is representative of the period period reported. names indicates that more than one program was broadcast during the time-

instead of program name, there It is to be noted that where regular program talent is listed may have been substitute talent within the period comprehended by this Report.

-Use ", "Rating" and "Share Should mistakes in names occur, the percentages of "Radio Sets -in station. of Radio Audience" may nevertheless be considered correct for the

NOTE Stations WERE, WHK, WJMO and WSRS are authority for their own program listings. Newspaper listings for final week of interviewing this Report period are used as

guide to program names for stations KYW, WDOK, WGAR and WJW 4,1/ RADIO HOOPERATINGS

CITY: =ENIXAND, OHIO MONTH t 00TOBEP, 11;56

J A T T I M E

X "f W W D OK4.11DOK-FM WERE+WERE-FM "i4 C A R RADIO LOCAL SETS-IN. SHARE SHARE SHARE SHARE TIA1G USE TING RADIO RA T HO RADIO LATINO RAMO RAT11.46 RAMO PROGRAM PROGRAM PROGRAM AUM PROGRAM AUD. 11 1 .w H 1 11 1 I II 1 § ( T) i i ( C B S )

Hungarian 'Iv :to Italian Hour FE:i0 Breakfast In Be' # & 1.8 & 3.4 Bob Smiley 2..4 Slovenian Mole Bohemian Hour

11. I 049 1.4 11.9 2.9 24.6 2.9 2406 a a a a a 11:00 Polish /twin 10 ) Slovak Hour 204 3.4'

Czeoh "tbsio Palish Row Bob Smiley 12800 Big Wilson # 204 294 5.4 & & & 51 nian l'Insie _ Bill Randle # Varieum 1110) 109 r07 .2 107 l9 16.5 . 2 36.5

a a 1:00 0o1 lemearlan H0231.3 Bill Ianiie IA Vootball 1.0

a a a Pi A ;;._ 2:00 # LT a a aD4i

105 Vo3 1/ 2,8 230 60 Arenian Hour a a ootbe,11 1:00 & a fa 2.2 3.1 & Snnw of Pregue Warions

Sunday In 1.2 a a 4:00 Cleveland # Grarfk Pe9gral 2.6 S xday APZ:ernoon # 4°7

1.2 1300 0.5 6.5 2.4 25.1 VSP1 , OUT a a 1.2 & a a 2.1 a a !IA

Radio Sets-in-Use & Ratings Bast: Total Homes Called ft Indicative M asurentents Share of Radio Andiron. Bast: Total Radio Mentions § Conclusive Meassoments # Woks five Mimes of other programming.

' 'Palm 1101, CE. HOOPER, INC. (411 RADIO HOOPERATINGS

C., N , OBIU am , wTOBKR, 1956 SUNDAY DAYTIME

11 WHIR WH/C4WAX-E WJMO W 0144WJW- 11 WSRS RADIO Am& FAA LOCAL CHAIR ITS-IN- SMARR SMARM SHARI TIME WING will RADIO SATIN* RADIO RATING lame RATING RADIO P19 Iffiyt,R4 PROGRAM MID. MID. I TiST i .. PROGRAM PROGRAM ... i .. 11 1 ' ' ' i B S ' 1, - CM WI i Rmdio Pulpl Ten Odleok Spiritual T':IBO Polka Tones Cantor & & 105 Nnson # V6-eloue! Various 1

1.5 117 00'5 4,n WI 11.0 First Methodist Htingarian Mils:0 & Chuveh Kenny Bass Slovenian HOW 111111 1

i V r Var&ì ou 12:00 German HrAlr Hungarian Hour Eternal Light

loo d./ 0,7 6.1 0.6 , , D-L., Bob Pierce Various & 11.;00 Music For Sunday & ', Lutheran Hour Ceoh Hour Ill" "I'd

: Varioue Willie Burton # & e u & Whigs Of Healing 111111 Various U:e5 I 005 4:1 002 let 0,3 German Program lionitoe Shirley Maria e . .? Re vu .1%., Hayes Ted L:renee #

Spirituals Dinner Hour v, I 4200 & H H VP & Ill Oral Roberts Various 9.2 8. i 0.5 ..4 0.2 2.2 e Ootober Sign-Off Maio For Sunday 500 1,4 5:45 P.M. & Ted Leavrenoe Oreatest Story

Radio Sas-irs-Um (7 Lump &us. Toed Hain Cella ff Indicative Msaistetrusets For explanation of symbols see Introduetion. Shan .f Rake Adieu, Bus: Tool Rah. Mentions f Conclusivs Measstrwmour * loschhin fin seiouge, al mho? pagrataraing.

C.E. HOOPER. INC. Paas 1-R E

RADIO HOOPERATINGS

CITY: CVATELAND,, OHIO MONTH MONDAY THRO FR,LDA f DAYTIME

, WDOK4WO0K 1 WEDE4WERE-FM ilf ii, A D RADIO LOCAL sis.i.4- SHARE SHARE SHARE SMARR RUM° RADIO RATI MO RADIO TING USE RAT HO RADIO RAT I HO RADIO PROGRAM PROGRAM AUD. PROGRAM AUD. PROGRAM AUD. I§ 4 4 44 4 I 44 4 4 44 4 4 ( 0 D 5

`7t00 41.9440 Of (1. 9 itP"ArpAe Mooning h« Rt 14i' IF 30? lbgt1 ATTIVi 0 o 9 5 0.i.3 0.5 44 '.1.4 30.0

A A H 04 99 78 n 0 64 f Wa71,4 l'im,olfb f 3.6 tsT4 _ 9 "tkie5* 3.6

Ri) % t', V1 H H Hf 4.0 tar Ow 4 0 4 4 AP, 7830 il * 1 208 C22 0.7 J.5 28.7 3.1 25.4 006 4,9 H K H 99 00 3,0 ia H 745 " # 44 f 3.3

H 4) H 2.2 H H il-. -,1.1 - Nes1 2.2 '''' f 4.7 14,7 2.0 403 O,F 3.4 2O 13.45 4.1 2/%9 , H A A 99 1m 99 8813 Cj 2,0 N'S 11 .7 j, r. 4 2' q 210 H H ! o R H H 1411 ifeaellA 2.2 3.0 OR f.3 N.' ,,. 1 .9 31., 00"' ®9 10i ',".7

H f 4, 0 ao H A 09 ei Jo 94 g o 7

N tr'l 99 A 9800 IU kg. 1? 2o 2 0 19O6 0.3 2,9 11.8 10.8 3.3 34

90 09 A 42113 A H 11.8 2.8

ire H H H 30 oe W Hf f 2. tf+A 1e,* Dky 1.4 8.0 0.0 02.5 1.6 1.5 Z. ON 3. 0.5 11 r

H Gil Pi 00 # UV H a Hf f fl, 11.6

Radio Sets-sre-Use & Ratings Base. Total Homes Called §§ Indicative Measurements Pr .,, ,e,s'plawoat igIri of ,44rnbci..3 ArR A ifleltAtik"ebo Share of Radio Audience Base. Total Radio Mentions § Conclusive Measurements # Inclorelts five promises of other programming. PaiTt 74, C.E. HOOPER, INC. rr\ W-2) RADIO HOOPERATINGS

CITY: cLgtrEuoro,, OHIO OCìB8. 9i6

MONDAY THRO FRIDA Y DA ?TIME OTHER WHK+WHK.,=FM WJMO WJW+W.1-14 AM 4 RADIO =1"'M WS RS SETS-IN. SNARE SNARE SNARE SNARE RATING USN RADIO RATING RADIO RADIO EATING RADIO RATING AUD. PROGRAM LUD. PROGRAM AUD. PROGRAM AUD. lt 1111111 A B NB,) nu

Bill Gordon Dta0/1 Party Rise 'Shine # Roger Holmes 11.3 # 0.5 4.4 0.2 1.8 0.4 3.5 0.4 so

It It 12.2 1007 0.7 5.7 0.4 3.3 0.7 5.7 0.6 7E48 Of M 0 It

8*00 ?aryls Spirituals News, Sports to It 14.7 13.6 2.0 $3.6 4.8 1.0 6.8 0.3 N 81115 9E Ii Rise 'n' Shine It It

It 8130 Unity Viewpoint 11.9 0.9 0.9 7.6 0.4 3.4 0.0

to It It 01 Mary Dee It

9E00 Downtown Special Breakfast Club Robert Hurleigh 10.2 0.9 8.8 1.0 9.8 0.6 5.9 0.5 4.9 0.5

9: 15 no Roger Holmes

W N 99 9230 oo 8.0 13.8 6.3 60i3O 0.3 3.8 0.4

W

RAW Sett-in-Ute otr Rating" Base: Total HOWN1 Called Indicative Mtasurementi ?or explanation of symbols see Introduction. Shan of Radio Audience Bale: Total Radio Mentions § Conclusive Measurements # Includes Pm intrisitet of other jorogrammoinx. C.E. HOOPER, INC. Pdge 24 1 vt! RADIO HOOPERATINGS

t7BER CITY: C°R,EVEY.aND. o A%0PÌ1H 0955

N D A "i: T U B v F R I D A Y DA Y T I M E

KGI WT! OKd.WD OK-k"R1 W E, E RE -k'&1 WG ä}t RA./0 .. SHARI SIIAR. SHARI SoAM LOCAL SRTS-IN- MDRO RATIN, RADIO RATING RADIO RATINO IIADIO TIME use AYD. PROGRAM .D- PROGRAM AVD. PROGRAM AUD. P®OGRAM I : ; !â B MT) I i 1 ©© ; W3z.mT ,Ari;' God 2r G.5 108 0t rx. T3, Iota.® 9.2 8.0 10.9 0.7 7<6 1.3 14. at OP PB G0 Pa 10815 90

I ...... 1111 ...... ffil 3.1 09 ea Do M11:Lra T Edwards 0.8 10O0 # 3.4 . 2.0 E9o8 80.1 . 0.5 5.0 005 500 aa BP aP 10845 i °° 2> 1

er 11800 B9 o wt,i® f 2.8 SI' 2.5 30.5 , 32.9 Ì 2.4 0.6 .2 R ; . aa 1115 2.1 n .. ,. .. _.. {jj -.;y. _ ... ' ae w e e ' k°A1.. 11210 Q ` 1.6 16.8 9.5 .0,3 r.2 2. 0 3.1 II SI 90 18 Howard j 11845 j 09 eB tlra Hrr.d®l Miller ... ._ ® Í w aa 0;800 V.1 W1YggrA # 9.4 Wayne Na ek 2.8 Nem # i 9 08.5 00.2 0.<4B3â I.0 9.8 3.1 I ao a e9 e B s Oj Dao, Wate I 0.4 ta

j

6^ 00 99 VO 96 ; . Helen rW eTlt 3.0 1 : # 10.5 a,, II 8.8 fi,:01- oa vo 9 Pa 128i5 A °° B.z U i Wendy Warren 1.'5

3800 c':' 9' Go`3 m . Pei GO ' D^ek U U Om8 .N 31.5 11204 26.1 a0 9P PP 9 0 0 3115 : 5 R'ï. Pt,tk'i.yk? ...... _...... , S .. ... _...... IN aa P re ce, # 2.4 Gs 18 A.8 tr9arag . RT,, ? 1.8 ,yo s. ..I g u. 'r r d II o e1 ' -tsbJ T+:ú í<)!% II Ra/,. Sas-iw-Usi b' 1Gi ïg, &or Total Maxi Ca11Ni IA Waariw Mcairrr+wewu r 4, vt' ,ey ,.a . Shim 4 Radio Awliean Bast: Twirl Radio M.nriwu ß G,RCI.vive MId,RNf11MPIlJ ill Wahl five mira, 4 other ,M.àw,wa+wg.

l'tkitp `:1-41, C.E. HOOPER, INC. ea RADIO HOOPERATINGS

cm: CLEVELAND OHIO AiONTH OCWBER9 1956 MONDAY THRU PRIDA)Y DAYTIME OTHER 1 ft K = W H K 1? 4 4 - M W J M O W J W 4 W 03 W F M W S R S AM 4fr FA I AMMO - SHARI LOCAL grayft- , SWAM SMARM SHARI *TS NS &ATMS PAR us' I IIIA010 RATING RADIO 'Awe Rating LUD ... PROGRAM AUD. PROGRAM ita". "AUDDI° PROGRAM (EST) 1 H PRPFPBRIt44 i i N I I ( A B 0 ) H i 1 (11 B S )

10g00 1NB O Bandatand Oind3r Lea My Pri Story P d Lwo e 9.2 i- 1.8 19.6 0,7 7.6 0.3 Ii.'.3 - 0.6 6.5 0.3 108 15 n -4 o 49 9' ID ii W

" o 1083 Downtown Speoial Girl Marries OD Q0

i 0 o ! 0.9 8.9 , 0.8 7.9 0.6 5.9 0.8 7.9 0.6

aa al t045 . °° o Whispering S e - ,

e 999 e : 11800 1. 1 " Party Line # " 8.9 1.4 /7. t -4 3.7 4.-...- 0.5 6. 11 0.0 la W W 1h 15 1.6 90 W 116.

I I 830 0.1 n Mary ts Spirituals 0.9 9.5 " " 5t5.8 f 9.5 11111 1.0 10.5 .. .. p.J 3.2 0.6

1

ii, i, OD 49 OD 1 e 11845 1 . 8 ' , , . 4- 12800 1.4 " e 1110? 06. 5 . 9 11.3 2.7 Ne kg kete 0.6 5. eATAL; Neathor # 0.3 2.9 0.0

9r9 12 15 Eleanor HEMS OVI o 1 arty Line # %limit

I2s30 rsb.gaz 1116 of mi.. AI Music Seasion 1.5 aa e w h4 4,'-Y NH 7,5 10.5 ' 0.8 705 :3.2 0.5 OA ' r--- 12t15 w " W 1.2 49 W #

I

WO %WM 9 O 9.2 0.2 2._ ° ho 0.4 4..i '-th1 2Auhltta 0.5 ME VanOrg92is ThAn AW O e co 0830 Oink 0 ftWli',AWD Pi.-....le ..,raoV,: Polta "ainlite=3 Outten Por A ' ,e 10.0 0.9. 9.0 . 0.6 6.0 " 0.9 9.0 0..4. 4.0 0.0

'9 04 184' `-'9 WW WW '

1 , - I , Lake $s-.a-Ilas er Leirsqp ILwr: Hams CAW fil Taal Isdicatiev Meammivamts l!'" expl..0.41A,n vf ,._!yAbeibp Jet, 11,13m,dv,otion Sham 4 itAthi. Ardinsce Boa: Mal Rai. Atersieas 4 Cadisisv Meargungwyof # hawks fide tairou 4 raw priparmiffg. CL NOON" INC. r'..,.:iv vit>! RADIO HOOPERATINGS

CITY: 47ifi0 runy MONTH 8 OCTOBER Ig56

M4)OVD.ft X THRU FRIDAY DA YTIME

KYW W1à ® K * W D ß l f dY'M WF, RE4WE R E^FM W 3A R LOCAL Tm fHAllf tHAll! SHADS TIM' RATING RADIO u RATING RADIO RATING RADIO DATINO RADIO PROGRAM AvD. PROGRAM AUD. PROGRAM Avo. PROGRAM AUD. OS T I N I I H * N MI, I i, I::. G B i i I

20ï11 Big Wilson P hlv,1xa B.'.9,, R

to va 300 " 1.7 v' w vv 3.9 dames 91.3 : _ 2.5 4.4 38.9i Taylor 107 22.9 0.@ .1 .. . I,A OSo9 3845 w w_ ' w 3.3 BB 409 w n' 1,9

3°00 w w ? Wee HopkteF 2.8 w w 5.[) R8ti1 1.4 ( x man IDoS 2, 19.1 Om? ,1 5.0 4305 _ 0.3 11e3 W 1.6 w w 4895 w BB g/) Iln 4.9 I , a. w w i Bv a,a 4830 # o:4 PO w I. 5.9 c9 9 g.4. R , i 1 ,'3 1.x, - Üo w< 1 7 OJ.íi i

W w ,AÓ47 BB w i104 90 w 00 5.4 PA 2.0

w w 5800 w w 9 5e 0 - 2. ry 1,1i, 2 964 s?. ° `7,,:?, i7,,$ '

w av I 5815 e!. .:5 w w , Im Bv ÇìOT' ,, .---- ..... i w co 58'30 # en w w g.0 a w w P 45e U 3,1 J. 0m ' ("± r'>.i , ''' . , 9 W w # 09 5845 am = . 99 i3b NQbl9 N,P,96'£i 70 1 Oil _ .,:íí

+ Radio .I'Ill-ilr-Uso dR.Dlflf,/ Baru Total HMfl Coiled ff Gdlc.rsrs M«IM/ItHUIrIJ MCIí.' top1en®î:Ion of symbols see ITAI;xodvosttoAll. Aim of Limbo elcrJielatx Ago: Total Radio Mentions f C.wDtlRUisK MlilR7RIVDtAil * &clam firs Ronarm of olber programming 4-f, Pd.kal C.E. HOOPER, INC. RADIO HOOPERATINGS

MONTH $ i)1.:'i'ï1BER. 195±

MONDAY d' H is j F R I D A Y DAYTIME oTHGR Ci JW447JCîdr°hi W 6 ft AM FM

.NARR SWAMI SNARE RADIO RATING RADIO RATING RADIO PROGRAM AUD. PROGRAM AUD. PROGRAM AUD. H K _ Mb ) Anotdoon Lopez # 0.6 6.6 0.3 3.:1 Us.

PO

2 :30 Bob por-,4.1; ü? 11.9 f 0.3 2.9 aa 99 w m

op OP Po ea 10.1 o 20)

Oé 0o5 4o4 U.t'

09 0e'j

W

0.6 4.6 Ui üo

dO 99 O.ÿ 0.4 2.8 li. 4

U. .

y1'91-3 1ú11sa,;j';idlra # ILdi. a..r: Taal Hwwn C.Ud H Ldirotiw M.o.nrrrnw+Rtl S_jAIIbu Ì. w f Dï. 'dY É;gw;.jl)9 ti?^!,. lbr .f R.Ji. AarJi.an 4us T.to! RAJi. Maoism I Gdauiw M.oralnRrrlrti * larbRéu fin Rwaat.l +i .tb.r prv+arRRiasg. CE. HOOPER, INC Irarr. RADIO HOOPERATINGS

C1TMI I;k,:FY.?.?iF:Fo OHIO MONTHP VUTUBEFin 11

#D a "Y Q A'?

ìiYW WD(1.) :kdbiti liCi W E R .E WK i+ E- LOCAL SPARE SMART TIME RADIO RADIO PROGRAM PROGRAM AUD. PROGRAM AUD. PROGRAM (&ST) ,C" B

Galen DAaÂCel Qh©0 âpe.stw. B ,1 Redd Edwas°ciP

S,pegs }{'o,prri.xR BPOr.) & ro ECtwN.F'619 # b!,ébex' Q. Lewi,=. # On The Go

ÌfiaY'ß.13v,ï.rr tiL 3.1 gnre # o 'Mayne MaEó K # rx I ï O b Flo}tk:85r.;:. t'r'. AI 11 IhE:.K G-: li 0 7 7

Club 300 Wes Hopkins # (;oAàoe4''%;

N' .Cnëi;!1 Wa1ar, vv 4

ía

at 90

on s:'tt,.

H

Ve,Y"1 ,a#

Y:i#71e S `l,'ra,:!

ia Sots -in-Um Rating, Bar. Total H«wu Called 44 Iadicative Meosxreeaents b o f ,yatibo.â,a sss ltät Awe 4 Radis Mlislrt Brr: T«r/ Radie Mentions 4 CoeclRUive Measxreonents * farimior fiel Imola of otbor Jnarainiwing. C.E. HOOPER, INC. ill limp, RADIO HOOP RATINGb

CITY: clAvii,im., OHIO

S A l' .0 ft 1.1 tt. rf 1) A t.- T I 14 E

OTNER W W W H '' ' f..' Isl ' ' 1, S k S - a '14 4. 14 ,V - ' ,--. ..f.' *ADM j - 0 LOCAL givirs.m. SHARI SHAME slim"' SHASHI A THAi WI MM O RADIO &cr ass RADIO *ATM* DAD10 !ATM* MAW* 'tat ,i,A4 ((EST) PROGRAM AUD . PROGRAM -.."'-`"'''UD.- PROGRAM PROGRAM AUD. i It I I ... iN B C I& I 1 (A B C) li I I (MB S' ii I 1 i ....------, ...... O14 Mî1 R0200 Mmlit Ur fiowtstown Speolal & 13 La 461166 # Nanigans ,,-, :1) A 1 .i-'4 , 304 ':.`11 06-3 208 006 5.8 0.3 Various 11100 o is 6 & Ktny Base # Charl ie Edwards

a. And I+Irte Mary 2s Spirituals Various & 1200 & Charlio Edwdi # & Grbuoho Marx Pol ka Paritti Kenny Bass # Ii4.2 i 21; '0-..' 4.9 I.0 - ' ,00H 5.6 0.4 Ki6.1.0 ss 6 IWO & Polka Parade Bob Forster # Various

Polka Parade Ch.60:Ve Eciwarvis # 2400 Pootba & is o 1.1 & Jookey John

li , ri ...... , II; i fl L.5 08 -%1 00 e:', 5.3 ''. '''. , .5 `-3giCi av Jookey John ft If

. 4'" 6 se 6 . 10.6 1.1 0,4 0 '" 4;:' P.5 Ootober SignAVIC Football '91,00 b:111.0 ,?'' 5g45" P.M. & 0 6 aial S66reboar1

Lid,. Smi-in-UN Cr Ratings Base: Tod Hoorn Calla if Indicative Measuretnents FN t,x-p4witict, ,:,6, (' 6yneoo1 * 666 Tntroduotion. Dore 4 Radio eindienco Am: n44 Radio Mentions i Conclusive MtaSUMOUNIS # Incladot fens Pones of other pogramonitsg. C.E. NOOPER. INC. Page 5 "EVENING AUDIENCES"

EXPLANATION OF PROGRAM LISTINGS

Space has been provided in the "Radio Hooperatings" section of this Report for program names to be inserted for each station by time -periods.

The programming in this Report is representative of the period reported. Absence of program

names indicates that more than one program was broadcast during the time -period reported.

It is to be noted that where regular program talent is listed instead of program name, there

may have been substitute talent within the period comprehended by this Report.

Should mistakes in names occur, the percentages of "Radio Sets -in -Use ", "Rating" and "Share of Radio Audience" may nevertheless be considered correct for the station.

NOTE: Stations WERE, WHK, WJMO and WSRS are authority for their own program listings Newspaper listings for final week of interviewing this Report period are used as guide to program names for stations KYW, WDOK, WOAR and WJW CI RADIO HOOPERATINGS

MONTH 8 OCTOBER, 0955 anr: CLEVELAND, ONIO

J S A T U R D A Y 3 ï i ff D A ' ` 4 ' H R I EVENING ==FM VI GA R K1`W WDOK4WD 0K=k'M WERE+WE RE SHARE SNARE RADIO SHARE SNARE RATING RADIO RATING RADtO LOCAL SETS-IN- RA TING RATING RADIO RADIO UD. TIMi us' .UD. PROGRAM .. PROGRAM 1' I PROGRAM AUD. PROGRAM ii I (C B II B I i i S) (EST) I If i i News Sport e B°i1A Re:gil BAl. Réndl.e 53 6800 NewrsD Sports 12 6.1 .6 1.2 10.3 1.3 10.T, 0.9 7.8 11.6 av n ao a 6.9 B±xs3nese 6215 Wes Hopkins 1.4 H as n ao ea # 1,5 2.1 B0 5.9 6830 6. 4 47.4 0.6 4.4 13.5 ;;'.7 16.`3 1.7 12.4 aa a a Lowell Thomas ao a 0.2 6.8 6845 2.8 6.`7 Am©s 'n' Andy # a ae ae 1. 5.5 5 .9 0.'% 2.9 7800 1.8 I7.' 0.8 00.4 n N n Phil MLeLer3xA 4.2 7815 a 2.3 1.'3 H H 4.4 B3.ng Crosby a. B3],l. Re Id 0.4 4.4 7830 "a 9.9 1.6 1`7.6 3.6 39.r; 9.1 0.9 Edward R. Marrow H a e n 1.8 Rosary 2.8 7845 Candlelight Cora- Phil Mo Lean 1.5 Robert Q. Lewis 8800 (7 art 1.4 20.0 1 +--^ 2.1 30.0 "2.9 1. 15.7 an n . c., 0.2 av ao n N aa 2.7 8815

av va 1.8 va vo 3.0 '4. # 1.5 20,6 8830 ' 46.6 0.:3 4.1 0.8 0 G.0 3.4 7.3 ' no n n n n e 3.7 1.2 8845

av 1°4 vv va n 1.8 rame Taylor ev a 11.'.? ü° 1 9800 8. 8 40. 3 0. 5 t? 0 n va n n RI 2.7 " 1.0 ' n aa 9805

oa w n 3.I 9830 at av 41 2.7 61,4 0.2 4.5 4o' 0.:3 6.8 0.2 4.5 ae TO n RI i.3 9845 H aa # n II 1.2 " 99 10800 Night Mus lu I.7: 19.4 8. 1 1.4 .6 .`H' 0.8 P..9 0.5 Io n are n n n 10815 n n °0 AIse Liar*. n Com:fu Hour 5 10830 1. 00.9 0.4 05. 38.0 9.`<: 1.' 04,0 aa ,G oF ve ae 7B A° 10845 M9 ¢I Indicat ve Measurements or 3ysnbuÿ. see IntxHï:ductlon. Radio Sets-ila-Un Qh' Ratings Ban: Taal Homes Called FM. axplanei;"IJn NOT E8 Ma;Oúrb1t;Y of For>:agrams Shawn a4 f,;k Radio Mentions ¢ Conclusive Measurements Share of Radio Audience Ban: Total Monday R;hx ü Friday. VA Ilaclydet five minutes of other programming. C.E. HOOPER, INC. pszte 6.1. RADIO HOOPERATINGS

9 oc.r OBEali il 956 aTy: CLEVELAND OHIO moNni SUNDAY THRU SATURDAY EVEN ING MUG. WHK+WHK -FM WJMOt WJW4-WJW-FM WSRS RADIO SHARE SOARS LOCAL SMARR SHARE SETS IM WINO 'mom IIATI NO RADIO MAXIM RADIO ri, . ,,, TONS us, RATINIO RADIO AUD AUD. PROGRAM PROGRAM .... PROGRAM PROGRAM M M 11- i I H I i , ) i i M B S EST ) 1 N 8 M 1 § [ A, B r -- ' 6800 tre Sat ety. il e org to Reeve j.: 7. 8 0.6 5.c' 0.G , 0.6 5;2 ' 0.9 --, Bob Forster I 68 ibl5 Ft-ed Warir.g

6930 ----i 0.5 3.7 0.-4! ' 0.5 3 . , V ,J 0 5 [1.4 0.4, 6945 Three Star Extra 705 Mod AL len on Lewis, 7800 Tomorrow Edward P °Morgan, .0 Fu it Jr. 0.5 4.8 ' 1.0 9.6 0.5 4.8 0.0 il Ted Lawrenoe 78 5 a George Reaves .0 Al Hill Hawkins )830 World News 0.1 , ,0 11,0 0.9 g 9 0.5 5.5 ----- 9., a un /845 One Man') 3 FF.mtly o r 8800 8.6 0.6 8.6 0.,2 7.0 0.8 , ,,,,I. 0.6 - 0 , ,/# 0 f38::0

i O.'S 4. 7.3 0.'5 .f--,8 0.2 2., 8845 T d I4... wv en6 8 9800 1 abri b Heatt er ,.: 0.4 - .0 0.4 5.ii G. i , `). 0 , 995 Oob and Ray

e 01 9830 Ringwal I Present & It 0.2 4.5 0.0 4.4 *----' 0.8 8 ,,.i. 4 9845 w w Gou- ge ReeVe,

() 00 Tom Brown 0.-3 0.8 ,a.9 li, 0.6 6.2 0 0 f.N 9. 4.8 Ms95 0 V George Reeves T td lAnwrenoe

a e at ra ty Wan 70830 ti 0.5 5.4 0.2 9.2 at a 00845 w News, Sport &

No 1, i on Lai. Sen-io-Uss tr ltatimily BAN: Toad How Callai ff holicaoisv Alleassmarin Fox- explanation of symbols se Intr ad NOTE 8 Majority of programs shown 13 f or i Cavelessiar Msanoramears Show 4 Lai. Alaimo: Boa: Taal Radio Mowing Monday thru Friday. # baciedu firs asisvoss 4 maw pegrosamm& t Radio Station WJMO signs off at local sunset. C.E. HOOPER,/ INC. Page 6---ft