at-mor HOOPER RADIO AUDIENCE INDEX CITY: CLEVELAND, 0}110 City' Zone MONTH t OCTOBER 1956 SHARE OF RANO AUDIENCE LIDO WDOIC 4 WERE 4 WHK 4 W3W + TIME MS- . Km' WDOK-Fil WERE wan WHX-Pivi vim if14114 W.S 11S OTHER SSAMPLE R4-USE (me) (ABC) MA& FM ..........» (CT3 S ) CMS ) SIZE MONDAY TIM YRTDAY 104 11,1 4,4 22,6 27,0 13.2 801 5.6 4,7 700 A, FL -12:00 NOON 3.4 9,540 VONDAY MU FRIDAY 10:9 13,9 1,1 37,1 18.6 i21;00 NOON-006 P.M, 7,0 7,,41 3.6 3,6 2.1 11,357 SUNDAY , 1109 12,4 1000 A-M,-6: 00 PA1, 4.1 22.7 37,5 7.4 2.41 7,4 2b7 3 ,0 1 817 - $ _ SA TURDA Y 1 /1,4 20,1 7,4 27,8 10:00 AM..-6:00 Pat 19.8 8,6 4.51 5.0 5,3 1.5 4,074 SUNDAY THRU SATURDAY 8,2 6:00 P,M-11400 P.M 00.8 1006 42.3 1306 91 5.8 5.7 2.3 8,804 I The above measurements are adjusted to compensate for the fact that Radio Station %RIO signs off at 5i45 P.N. in October. "Radio Sets-in-Use is the percentage of 'Intel Bases Isitieh are listening ilhere an Nf station duplicates AM to the radio. "mire listening to a second program over a second radio its correepooding station's set is reported in a home, program schedule in its entirety, the I station mentions are that fact is reflected in both the 'Iliadio combined with the Ad Sets-in-Use' and in the individual station 'Shares'. "Share of Radio station's mentions. Audience' represents the proportion of the total radio tening to a particalar station. audience lis- The axle of Practice governing the use of "RAM 11X1ERATINE" applies to this "SAM 40/11SOCE UMRX " "DAYTIME AUDIENCES" EXPLANATION OF PROGRAM LISTINGS section of this Report for program names Space has been provided in the "Radio Hooperatings" to be inserted for each station by time- periods. reported. Absence of program The programming in this Report is representative of the period period reported. names indicates that more than one program was broadcast during the time- instead of program name, there It is to be noted that where regular program talent is listed may have been substitute talent within the period comprehended by this Report. -Use ", "Rating" and "Share Should mistakes in names occur, the percentages of "Radio Sets -in station. of Radio Audience" may nevertheless be considered correct for the NOTE Stations WERE, WHK, WJMO and WSRS are authority for their own program listings. Newspaper listings for final week of interviewing this Report period are used as guide to program names for stations KYW, WDOK, WGAR and WJW 4,1/ RADIO HOOPERATINGS CITY: =ENIXAND, OHIO MONTH t 00TOBEP, 11;56 J A T T I M E X "f W W D OK4.11DOK-FM WERE+WERE-FM "i4 C A R RADIO LOCAL SETS-IN. SHARE SHARE SHARE SHARE TIA1G USE TING RADIO RA T HO RADIO LATINO RAMO RAT11.46 RAMO PROGRAM PROGRAM PROGRAM AUM PROGRAM AUD. 11 1 .w H 1 11 1 I II 1 § ( T) i i ( C B S ) Hungarian 'Iv :to Italian Hour FE:i0 Breakfast In Be' # & 1.8 & 3.4 Bob Smiley 2..4 Slovenian Mole Bohemian Hour 11. I 049 1.4 11.9 2.9 24.6 2.9 2406 a a a a a 11:00 Polish /twin 10 ) Slovak Hour 204 3.4' Czeoh "tbsio Palish Row Bob Smiley 12800 Big Wilson # 204 294 5.4 & & & 51 nian l'Insie Bill Randle # Varieum _ 1110) 109 r07 .2 107 l9 16.5 . 2 36.5 a a 1:00 0o1 lemearlan H0231.3 Bill Ianiie IA Vootball 1.0 a a a Pi A ;;._ 2:00 # LT a a aD4i 105 Vo3 1/ 2,8 230 60 Arenian Hour a a ootbe,11 1:00 & a fa 2.2 3.1 & Snnw of Pregue Warions Sunday In 1.2 a a 4:00 Cleveland # Grarfk Pe9gral 2.6 S xday APZ:ernoon # 4°7 1.2 1300 0.5 6.5 2.4 25.1 VSP1 , OUT a a 1.2 & a a 2.1 a a !IA Radio Sets-in-Use & Ratings Bast: Total Homes Called ft Indicative M asurentents Share of Radio Andiron. Bast: Total Radio Mentions § Conclusive Meassoments # Woks five Mimes of other programming. ' 'Palm 1101, CE. HOOPER, INC. (411 RADIO HOOPERATINGS C., N , OBIU am , wTOBKR, 1956 SUNDAY DAYTIME 11 WHIR WH/C4WAX-E WJMO W 0144WJW- 11 WSRS RADIO Am& FAA LOCAL CHAIR ITS-IN- SMARR SMARM SHARI TIME WING will RADIO SATIN* RADIO RATING lame RATING RADIO P19 Iffiyt,R4 PROGRAM MID. MID. I TiST i .. PROGRAM PROGRAM ... i .. 11 1 ' ' ' i B S ' 1, - CM WI i Rmdio Pulpl Ten Odleok Spiritual T':IBO Polka Tones Cantor & & 105 Nnson # V6-eloue! Various 1 1.5 117 00'5 4,n WI 11.0 First Methodist Htingarian Mils:0 & Chuveh Kenny Bass Slovenian HOW 111111 1 i V r Var&ì ou 12:00 German HrAlr Hungarian Hour Eternal Light loo d./ 0,7 6.1 0.6 , , D-L., Bob Pierce Various & 11.;00 Music For Sunday & ', Lutheran Hour Ceoh Hour Ill" "I'd : Varioue Willie Burton # & e u & Whigs Of Healing 111111 Various U:e5 I 005 4:1 002 let 0,3 German Program lionitoe Shirley Maria e . .? Re vu .1%., Hayes Ted L:renee # Spirituals Dinner Hour v, I 4200 & H H VP & Ill Oral Roberts Various 9.2 8. i 0.5 ..4 0.2 2.2 e Ootober Sign-Off Maio For Sunday 500 1,4 5:45 P.M. & Ted Leavrenoe Oreatest Story Radio Sas-irs-Um (7 Lump &us. Toed Hain Cella ff Indicative Msaistetrusets For explanation of symbols see Introduetion. Shan .f Rake Adieu, Bus: Tool Rah. Mentions f Conclusivs Measstrwmour * loschhin fin seiouge, al mho? pagrataraing. C.E. HOOPER. INC. Paas 1-R E RADIO HOOPERATINGS CITY: CVATELAND,, OHIO MONTH MONDAY THRO FR,LDA f DAYTIME , WDOK4WO0K 1 WEDE4WERE-FM ilf ii, A D RADIO LOCAL sis.i.4- SHARE SHARE SHARE SMARR RUM° RADIO RATI MO RADIO TING USE RAT HO RADIO RAT I HO RADIO PROGRAM PROGRAM AUD. PROGRAM AUD. PROGRAM AUD. I§ 4 4 44 4 I 44 4 4 44 4 4 ( 0 D 5 `7t00 41.9440 Of (1. 9 itP"ArpAe Mooning h« Rt 14i' IF 30? lbgt1 ATTIVi 0 o 9 5 0.i.3 0.5 44 '.1.4 30.0 A A H 04 99 78 n 0 64 f Wa71,4 l'im,olfb f 3.6 tsT4 _ 9 "tkie5* 3.6 Ri) % t', V1 H H Hf 4.0 tar Ow 4 0 4 4 AP, 7830 il * 1 208 C22 0.7 J.5 28.7 3.1 25.4 006 4,9 H K H 99 00 3,0 ia H 745 " # 44 f 3.3 H 4) H 2.2 H H il-. -,1.1 - Nes1 2.2 '''' f 4.7 14,7 2.0 403 O,F 3.4 2O 13.45 4.1 2/%9 , H A A 99 1m 99 8813 Cj 2,0 N'S 11 .7 j, r. 4 2' q 210 H H ! o R H H 1411 ifeaellA 2.2 3.0 OR f.3 N.' ,,. 1 .9 31., 00"' ®9 10i ',".7 H f 4, 0 ao H A 09 ei Jo 94 g o 7 N tr'l 99 A 9800 IU kg. 1? 2o 2 0 19O6 0.3 2,9 11.8 10.8 3.3 34 90 09 A 42113 A H 11.8 2.8 ire H H H 30 oe W Hf f 2. tf+A 1e,* Dky 1.4 8.0 0.0 02.5 1.6 1.5 Z. ON 3. 0.5 11 r H Gil Pi 00 # UV H a Hf f fl, 11.6 Radio Sets-sre-Use & Ratings Base. Total Homes Called §§ Indicative Measurements Pr .,, ,e,s'plawoat igIri of ,44rnbci..3 ArR A ifleltAtik"ebo Share of Radio Audience Base. Total Radio Mentions § Conclusive Measurements # Inclorelts five promises of other programming. PaiTt 74, C.E. HOOPER, INC. rr\ W-2) RADIO HOOPERATINGS CITY: cLgtrEuoro,, OHIO OCìB8. 9i6 MONDAY THRO FRIDA Y DA ?TIME OTHER WHK+WHK.,=FM WJMO WJW+W.1-14 AM 4 RADIO =1"'M WS RS SETS-IN. SNARE SNARE SNARE SNARE RATING USN RADIO RATING RADIO RADIO EATING RADIO RATING AUD. PROGRAM LUD. PROGRAM AUD. PROGRAM AUD. lt 1111111 A B NB,) nu Bill Gordon Dta0/1 Party Rise 'Shine # Roger Holmes 11.3 # 0.5 4.4 0.2 1.8 0.4 3.5 0.4 so It It 12.2 1007 0.7 5.7 0.4 3.3 0.7 5.7 0.6 7E48 Of M 0 It 8*00 ?aryls Spirituals News, Sports to It 14.7 13.6 2.0 $3.6 4.8 1.0 6.8 0.3 N 81115 9E Ii Rise 'n' Shine It It It 8130 Unity Viewpoint 11.9 0.9 0.9 7.6 0.4 3.4 0.0 to It It 01 Mary Dee It 9E00 Downtown Special Breakfast Club Robert Hurleigh 10.2 0.9 8.8 1.0 9.8 0.6 5.9 0.5 4.9 0.5 9: 15 no Roger Holmes W N 99 9230 oo 8.0 13.8 6.3 60i3O 0.3 3.8 0.4 W RAW Sett-in-Ute otr Rating" Base: Total HOWN1 Called Indicative Mtasurementi ?or explanation of symbols see Introduction.