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24 January 2020 PRESS RELEASE The CAC, the Regional Ministry of Sport, the Catalan Women's Institute and the public media are leading the #You'reMissingOut campaign to promote women's sport in the media The goal of the campaign is to promote more media coverage of women's sport to reach full equality, break down stereotypes and give visibility to female role models for children and young people The campaign features swimmer Mireia Belmonte, motorcyclist Laia Sanz, footballer Alexia Putellas, basketball player Laia Palau, and athlete Maria Vicente It will be broadcast on public and private TV and radio stations, in addition to the FGC train channel and MouTV (Barcelona metropolitan transport) Over 70 media outlets, including the main TV channels, radio, news agencies and generalist and sports press, have pledged to give more visibility to women's sports The Catalan Audiovisual Council (CAC), in conjunction with the Regional Ministry of Sport and Physical Activity, the Catalan Women's Institute (ICD) and the Catalan Broadcasting Corporation (CCMA), is leading the #You'reMissingOut campaign with the aim of promoting women's sport in the media. The goal of the campaign is to promote more media coverage of women's sport to contribute to reaching full equality, break down social and media stereotypes around women's sport, and to position it as interesting content that can appeal to wide audiences. Furthermore, it aims to give greater visibility to female role models among audiences, especially children and adolescents, for whom men are often their only role models in sports. The #You'reMissingOut campaign has the motto “If you're not seeing women’s sport, you're missing half the show”.
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