Serif Wins Best Software Product at RetailVision Show Submitted by: Serif Europe Tuesday, 20 May 2008

Press Release Nottingham, UK, 19 May 2008 Serif Wins Best Software Product at RetailVision Show Best Product Serif WebPlus X2 beats strong competition to top honour Serif (Europe) Ltd, the UK’s leading independent desktop publishing, design and graphics software developer, is delighted to announce that its WebPlus X2 software has been awarded ‘Best Product: Software’ at RetailVision, the world’s leading retail channel event. WebPlus X2 was awarded top honours amongst software products from over 70 vendors attending the RetailVision Europe 2008 show in Rome, 14-16th May. Voted for by the 131 retailers and 42 distributors in attendance, Serif is honoured that WebPlus X2 has been recognised for its unique combination of powerful features, value for money, and retail sales potential. In addition to recognising initiatives to drive growth in European retail channels, products are evaluated for their innovation and ingenuity. Other software in contention for the award included titles from Corel, Roxio, and IRIS. “We are delighted that WebPlus X2 has been awarded Best Product: Software at RetailVision, not only because WebPlus X2 headed off strong competition from other software vendors, but also because we received such enthusiastic support for our entire retail range.” said Ashley Hewson, Serif’s Sales Director. “Our other award-winning products launched in the retail channel this month have received a great deal of interest, and the feedback about our new line of packaging has been extremely positive. We very much look forward to converting this level of interest into positive growth in what is a very exciting year for Serif.” About WebPlus: WebPlus X2 is Serif's outstanding Vista certified web design marvel. With smart web gadgets, integrated e-commerce with partners including PayPal, support for YouTube, and Flash content, plus easy design and on-screen help, WebPlus X2 is the ideal solution for any business or organization looking to create professional websites with ease – and no need to learn any HTML. About RetailVision: RetailVision is produced by Vision Events, a division of EverythingChannel, and is recognised as the premier event for the retail channel, bringing technology providers together with top-level retailers, e-tailers, and direct marketers. "Best of RetailVision Europe Awards"™ is regarded as one of the European computer industry’s leading awards. End. Notes to Editors PR Enquiries:

Page 1 Please contact: Sarah Connelly • Tel: 0115 9149103 Email: [email protected] • Visit: www.serif.com Sales Information: Serif Sales Hotline: 0800 376 7070 Serif Online: www.serif.com Multi-User Site Licences: 0800 376 6868 Address: Serif (Europe) Ltd 12 Wilford Ind. Est. Nottingham NG11 7EP Reseller & Distributor Information: For information on distributing or reselling Serif software in the UK please contact: Tel: 0115 914 9109 • Fax: 0115 914 2020 • Email: [email protected]. About Serif Serif is the publisher of the award-winning software range that includes PagePlus, PhotoPlus, DrawPlus, WebPlus, ImpactPlus, AlbumPlus, MoviePlus and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 6 million customers worldwide, Serif has over 200 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.

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