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Análisis Del Uso De Herramientas Para La Gestión De Contenidos En Los Sitios Web Personales E Institucionales De La Universidad De Salamanca

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Análisis Del Uso De Herramientas Para La Gestión De Contenidos En Los Sitios Web Personales E Institucionales De La Universidad De Salamanca UNIVERSIDAD DE SALAMANCA FACULTAD DE TRADUCCIÓN Y DOCUMENTACIÓN MÁSTER EN SISTEMAS DE INFORMACIÓN DIGITAL Trabajo Fin de Máster Análisis del uso de herramientas para la gestión de contenidos en los sitios web personales e institucionales de la Universidad de Salamanca Autor: Isabel Abedrapo Rosen Tutor: Dr. Ángel Zazo Rodríguez Asiento catalográfico repositorio institucional GREDOS: Título Análisis del uso de herramientas para la gestión de contenidos en los sitios web personales e institucionales de la Universidad de Salamanca Autor Abedrapo Rosen, Isabel Director Zazo Rodríguez, Ángel Palabras CMS, Sistema de Gestión de Contenidos, Arquitectura de la clave Información, sitios web. Keywords CMS, Content Manager System, Information Architecture, websites. Fecha 2012 Resumen Actualmente en el ámbito universitario es muy importante la comunicación entre los miembros de las comunidades, para lograrlo es necesario contar con canales efectivos de difusión de información y contenidos. Los sitios webs como plataformas de difusión son de mucha utilidad para establecer flujos de información, pero si no se gestionan adecuadamente no sirven de nada. La Universidad de Salamanca pone a disposición de su comunidad dos servicios orientados a la difusión de información: espacio en sus servidores para crear sitios web y Diarium (plataforma de blog). En este trabajo se analiza el uso de ambos servicios y la utilización de herramientas de gestión de contenidos, o CMS, en los sitios web personales e institucionales de la Universidad. Abstract Currently within the sphere of university communication between community members is very important. To have effective channels for disseminating information and content is needed to achieve this. The websites as delivery platforms are very useful to establish information flows, but they're useless unless managed properly. The University of Salamanca offers two services about information spreading to it's community: space on their servers to create websites and Diarium (blog platform). This thesis discusses the use of both services, and content management tools handling (or CMS), in the personal and institutional websites of the University. Descripción Trabajo de Fin de Máster en Sistemas de Información Digital, curso 2011-2012 Análisis del uso de herramientas para la gestión de contenidos en los sitios web personales e institucionales de la USAL Tabla de contenidos 1.Introducción...................................................................................................................................6 1.1.Justificación...........................................................................................................................7 1.2.Preguntas de investigación....................................................................................................7 1.3.Objetivos del estudio..............................................................................................................8 1.4.Metodología...........................................................................................................................9 1.5.Estructura del trabajo...........................................................................................................10 2.Entorno Teórico............................................................................................................................11 2.1.Arquitectura de la información..............................................................................................11 2.2.Gestión de contenidos digitales...........................................................................................12 2.3.Sistemas de Gestión de Contenidos....................................................................................13 2.3.1.Tipos de Sistemas de Gestión de Contenidos..............................................................16 2.3.2.Estado de la cuestión...................................................................................................18 2.3.3.Datos estadísticos........................................................................................................18 2.3.4.Descripción y características de las plataformas CMS.................................................23 3.Recogida de datos......................................................................................................................28 3.1.Detección de CMS...............................................................................................................30 3.2.Conteo de páginas web.......................................................................................................30 4.Análisis de resultados..................................................................................................................34 4.1.Tipo de sitios web................................................................................................................34 4.2.Finalidad de los sitios web...................................................................................................34 4.3.Actualización de los sitios web.............................................................................................36 4.4.Utilización de CMS...............................................................................................................37 4.5.Diarium................................................................................................................................39 4.6.Conteo de páginas...............................................................................................................39 4.6.1.Conteo de páginas en sitios que utilizan CMS.............................................................44 5.Conclusiones...............................................................................................................................46 5.1.Uso y recomendaciones sobre CMS....................................................................................47 5.2.Perspectivas futuras de estudio...........................................................................................47 Referencias bibliográficas..............................................................................................................49 Bibliografía citada......................................................................................................................49 Bibliografía consultada...............................................................................................................50 Anexos...........................................................................................................................................51 Análisis del uso de herramientas para la gestión de contenidos en los sitios web personales e institucionales de la USAL Índice de figuras Figura 1: Diagrama de los tres círculos de la Arquitectura de la Información. Fuente: Morville, 2004. .....12 Figura 2: Anatomía de un CMS. Fuente: Robertson, 2003 a.....................................................................15 Figura 3: Distribución de las plataformas CMS en un millón de sitios web. Fuente: BuiltWith...................19 Figura 4: Presencia en Internet de los CMS más populares. Fuente: Wappalyzer....................................20 Figura 5: Gráfico de representación de tipos de sitios web. Elaboración propia........................................34 Figura 6: Gráfico de relación entre tipo de sitios web y su finalidad.Elaboración propia...........................35 Figura 7: Gráfico del grado de actualización de los sitios web..................................................................36 Figura 8: Gráfico de utilización de CMS en los sitios web. Elaboración propia..........................................37 Figura 9: Gráfico representativo de los CMS utilizados en los sitios web. Elaboración propia..................38 Figura 10: Uso de Diarium y relación de los blogs activos con su objetivo. Elaboración propia................39 Figura 11: Gráfico del número de páginas contabilizado en los sitios web personales. Elaboración propia. ................................................................................................................................................................... 40 Figura 12: Gráfico del número de páginas (menos de 100) contabilizado en los sitios web institucionales. Elaboración propia..................................................................................................................................... 41 Figura 13: Gráfico del número de páginas (más de 100) contabilizado en los sitios web institucionales. Elaboración propia..................................................................................................................................... 42 Figura 14: Gráfico de intervalos de tamaño de los sitios web. Elaboración propia....................................43 Figura 15: Gráfico del número de sitios web que utilizan CMS distribuido según cantidad de páginas. Elaboración propia..................................................................................................................................... 44 Índice de tablas Tabla 1: Cantidad de sitios que utilizan los 20 CMS más populares en Internet. Fuente: BuiltWith....................................................................................................................................... 20 Tabla 2: Cantidad de sitios web que utilizan los 10 CMS más populares en Internet. Fuente: Wappalyzer. ..................................................................................................................................................................
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