POST-SHOW REPORT 2019
BIG CROWDS. BIG SUCCESS. Thousands of homeowners converged on the Greater Columbus Convention Center for three days of shopping at the all-new 2019 Ohio Home + Remodeling Show. With ideas in mind and money to 8,041 spend, visitors eagerly walked the show to gain inspiration and meet with more than 188 exhibitors and experts to discuss their projects. Total Attendees Here’s a recap of the exciting marketplace these visitors experienced.
16,817 NEW 192 NEW MORE THAN visitors browsed our consumers signed up to show website in the 90 days receive information from prior to the show. us in the future. Web banners are available Ask us how you can 6.5 at a low cost to put YOU communicate your MILLION in front of this powerful marketing message to PAID MEDIA and huge online audience. them year-round. IMPRESSIONS VISITOR SNAPSHOT Voicing YOUR % 85% 87 traveled up to 45 miles OPINION are homeowners to attend “This was a well-run show. Marketplace Events obviously cares about much % % more than just selling booth 84 84 space!” spent between 1-4 hours at plan on completing Tami Erickson, the show a project Appliance Factory Fine Lines
“Best organized show!” Cathy Polta, Kitchen. Inspired., a division of Big Sandy Superstore
“The show is run extremely well. It has a very high-end feel compared to some other home shows in which we exhibit.” Aaron Steininger, Sunlight Housepainting
EXHIBITOR SNAPSHOT 95% 89% 85% 70% rate the rate their rate their rate their quality of overall move-in and overall exhibits as experience move-out satisfaction as excellent, working with experience as excellent, very very good or the facility as excellent, very good or good good excellent, very good or good good or good
SPONSORSHIP SATISFACTION GUARANTEED Looking for unique ways to gain Any visitor who was not completely additional exposure before, satisfied with the Ohio Home + Remodeling during and after the show? Show was able to visit the Show Office and Contact Rosanna Hrabnicky at submit paperwork to receive a full refund. 440-248-5729, ext. 104 or This guarantee was promoted in show [email protected] for advertising. We’re pleased to report that rates and info for this or any out of 8,041 visitors, we only received 2 Marketplace Events show. requests for a refund. GETTING THE WORD OUT
Advertising spend topped more than $140,000! Plus, the show garnered more than 6.5 million paid impressions across a variety of mediums. Spreading these dollars across multiple media—television, radio, print, outdoor and online—ensured total saturation of the local market and drove thousands of attendees through the doors.
MEDIA SAMPLES
PRINT ADS SHOW GUIDE (8 pages) EMAILS TV – Our strategy to secure top prime programs on WBNS, WCMH, WSYX, WTTE, Cable and others ensured attendees at the show who were eager to buy.
Radio – Hundreds of thirty-second spots were heard across stations such as WSNY, WLVQ, WVMX, WCOL, WNCI, WODC and several others. Plus, on-air contests and ADMISSION TICKETS BILLBOARDS ticket giveaways all contributed to traffic.
Print – We teamed up with the Columbus Dispatch, OHIO Magazine and Columbus Monthly to promote the show with attention-grabbing ads and inserts in Sunday’s circulation. ONLINE ADS Online – Our digital presence on multiple websites gave us total saturation of the market.
Home And Garden Events Habitat for Humanity 105,171 fans Ready to start your In January 2017, Marketplace next project? We’d Events announced a new love to help! Stop @OhioHomeShow partnership with Habitat for by the Home and 28,100 impressions Humanity to help create a world Garden Events Ohio where everyone has a decent place Home + Remodeling to live. To date through multiple Show and take a fundraising initiatives across all of look at our reclaimed lumber! We’re here our shows, we’ve raised more than til 6! $153,000 to support Habitat for Posted by Humanity plus additional dollars HomeShows The Reclaimed Barn through many local initiatives! 4,173 followers 2019 OHIO HOME + REMODELING SHOW
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1. Nationally known carpenter Clint Harp, who 4. The Weaver Urban Garden built by Weaver appeared as a supporting role on HGTV’s “Fixer Barns included an adorable potting shed retreat Upper” and now appears on the DIY Network series with fireplace, a chicken coop that ran along the “Wood Work,” appeared live on stage drawing perimeter so chickens could eat pesky garden HUGE crowds. He shared tips and behind-the- insects, a covered arch and a dining area. scenes secrets and inspired guests with his advice. 5. Visitors needing a break relaxed and enjoyed 2. Attendees entered the show through an beverages and a light snack at Club Cambria before Outdoor Living Oasis constructed by premier heading back out to the aisles to meet landscaper Peabody Landscape Group and with exhibitors. Belgard Hardscapes. 6. The Marketplace offered unique home products, gifts, 3. From Drab to Fab! Local design experts and DIY jewelry, apparel and more for purchase at the show. bloggers sourced and repurposed items from the Habitat for Humanity: ReStore. Participants 7. Home Sweet Gnome — Local celebrities designed promoted their participation while working on their and decorated gnome figures which were displayed DIY project. Entries were displayed at the show at the front entrance of the show. Visitors bid on the where visitors bid on the items. All proceeds were figures in a silent auction with the hopes of taking donated to Habitat for Humanity – MidOhio. one home. Proceeds benefitted Susan G. Komen of Columbus. THANK YOU TO OUR SPONSORS & PARTNERS ACE NARI TO BOOK! Belgard Nature Stone Call today Cambria Peabody Landscape Ethan Allen Recreations Outlet CATHY BERTHOLD Ever Dry Waterproofing Short North Arts District Exhibit Sales Consultant GS Marble + Granite Sleep Number 440-248-5729, ext. 101 [email protected] Habitat For Humanity ReStore Susan G. Komen Infinity Massage Chairs Universal Windows SAVE THESE DATES! RESE PARDUE Exhibit Sales Consultant JANUARY 10-12, 2020 440-248-5729, ext. 103 [email protected] Greater Columbus Convention Center OhioHomeAndRemodelingShow.com CAITLIN DORNEY Assistant Show Manager JANUARY 31-FEBRUARY 9, 2020 440-248-5729, ext. 125 Cleveland’s I-X Center [email protected] GreatBigHomeAndGarden.com
ROSANNA HRABNICKY Sponsorship & Show Manager MARCH 20-22, 2020 440-248-5729, ext. 104 Cleveland’s I-X Center [email protected] HomeAndRemodelingExpo.com