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DESERT MOUNTAIN THE APACHE WORD FOR STORY April - May 2007 | Vol.23, Issue 3 Tenth C.A.R.E. Draws Big Easter Eggstravaganza & Crowd, Bigger Donations Family Activities Arrive at DM-SPONSORED CHARITY EVENT EXCEEDS Sonoran April 7-8 $550,000 IN CONTRIBUTIONS SPRING EGGSTRAVAGANZA The tenth C.A.R.E. (Cancer Awareness, Research and Education) Once again Desert Mountain will be offering a number of activities for program concluded last month with a series of charity golf, ten- the family on Easter weekend April 7 and 8. It all starts on Saturday with nis, music, raffles, and new events to mark the anniversary. The the Spring Eggstravaganza at the Sonoran Clubhouse from 11:30 a.m.- event raised over $550,000. 2:30 p.m. There will be a number of activities for the kids including a We want to thank everyone who helped make this year’s rock climbing wall with bungie, games, caricaturist, face painting, Easter C.A.R.E. program the best yet. This year’s events included golf and egg hunt, and of course a special appearance by Mr. and Mrs. Easter tennis tournaments, and many special events like a “Texas Hold Bunny. ‘Em” poker night and silent auctions, which were a huge hit. To make a reservation, please call (480) 595-4355 or e-mail The C.A.R.E. Benefit Dinner was held on Wednesday, March 14, [email protected]. and the golf tournament was held the same day on the Cochise, Geronimo, Chiricahua and Apache courses. The $250 entry fee EASTER BRUNCH was a tax-deductible donation. On Sunday, the Sonoran Clubhouse will host a casual Easter family brunch from 10 a.m.-2 p.m. Included with Over the last few years, the C.A.R.E. event for both golf and our traditional selections will be a special buffet for the kids. Rumor has it that the Easter Bunny will be on hand tennis occurred in the same week, which caused many schedul- for this event, too. ing conflicts for members to attend. In addition, Cochise/Geronimo Clubhouse will be hosting its annual Easter Brunch Buffet from 11 a.m.- 4 p.m. Chef of Cuisine Andres Rumis and his team will be featuring an elaborate seafood display, oyster & clam bar, and continued on page 10 sushi station. For reservations please call Member Services at (480) 488-1363. PASSOVER SEDER AT C/G On Monday, April 2 starting at 5:30 p.m., the Cochise/Geronimo Clubhouse will be hosting this year’s Passover Seder celebration. The evening will start with a reception, a brief service, and a traditional kosher-style dinner buffet. To participate in this event please call Member Services at (480) 488-1363 for reservations. Biggest Mountain Magic, Mania Caps Season THE MONTHS OF APRIL AND MAY ALWAYS MEAN TWO THINGS: MAGIC AND MANIA. The Chiricahua, Cochise, and Geronimo courses will once again play host to these huge events for both men and women in what is one of the biggest member-guest events in the country. The women’s Mountain Magic tournament will be held on Wednesday, The Fashion Show and Silent Auction are always among April 25 through Saturday, April 28. In addition, there will the highlights of the C.A.R.E. festivities. continued on page 16 Golf Central. 4 Retail News . 9 Contents Real Estate . 10 Tennis . 11 Recreation & Wellness . 13 Bon Appétit: Food & Wine. 14 Events . 17 Nagonie Jr. 18 5 9 13 15 Club Operations MESSAGE FROM THE SENIOR VICE PRESIDENT Crescent Real Estate Equities Announcement By Bob Jones, Senior Vice President of Operations Crescent Real Estate new law, all Desert Mountain Clubhouses and Dining Rooms • Reviewed the tree damage caused by the March 2005 Equities Company held will become “Smoke-Free” areas. Since 1998, most all of winter storm. their fourth quarter 2006 our dining rooms, except for the Men’s Grill at Cochise/ Tennis earnings conference call Geronimo, have been “Smoke Free.” This dining room will • Outlined the revised Tennis programming now led by with investors Thursday, be included under the new ordinance. Smoking will be our new Tennis Director, Matt Wooldridge. March 1, 2007. As you allowed outside on the patios. State enforcement goes into • Discussed our operating plans to rebuild excitement may be aware, in effect May 1, 2007. We began adoption of the ordinance into the Tennis program. November Crescent effective March 1, 2007. • Outlined the plan to expand Member Tennis social pro- announced that they were Our goal has been to give proper notice to all Members of gramming. reviewing the company’s this important Membership Guideline and State Law change. strategic alternatives and Spa, Fitness, Youth Activities planned to consider all options. FOOD AND BEVERAGE GRATUITY INQUIRY • Discussed the 2006 operating schedule and program- Crescent more clearly defined their strategic plan and A question was received in the Club office regarding ming. stated that the Board of Trust Managers has approved a why all Food and Beverage Operations are charging a gra- • Received input on upgrading the Youth Activities pro- plan to focus on its office business in the future, and as tuity charge on “to go” items. The Club Bylaws, The Deferred gramming. such will exit several of its non-office businesses includ- Equity Membership Plan and the Membership Guidelines • Discussed the need for expanding services and space ing certain residential assets if pricing is satisfactory. provide that the Club will charge dues and gratuities as set for future growth. At this point, it is uncertain whether Crescent will sell forth and listed on an annual basis. its interest in Desert Mountain, or if it will continue to The current Club guidelines (section H, Item 7) state, This is an outline of key points discussed at each of hold it until its planned turnover of the Club to the mem- “a 20 percent Catering and an 18% F&B dining room service these meetings. If you missed the opportunity to give your bers, which is slated to occur by March 2011. We believe charge will be added to all service personnel as part of input on these topics please feel free to e-mail Club that Desert Mountain is clearly one of the world’s premier their compensation. The operations require a minimum to be Operations (see Desert Mountain Member Club Website residential and recreational communities, with wonderful paid on all F&B charges. This charge goes to all individuals Home Page) and/or contact the key Manager’s by busi- golf and club amenities. As Crescent executes its new that prepare, package and deliver food and beverage. This ness Segment: Shawn Goben - Director of Golf, Shawn strategic plan, we will continue operating Desert has been a guideline of the Club since inception. Emerson - Director of Agronomy, Friedrich Eder - Club Mountain at the high quality of standards that our mem- Manager of all Food and Beverage Operations, Ron Haas - UPCOMING MEMBER/GUEST EVENTS bers expect from us. Club Manager of Sonoran Operations, Geri Rivers - Fitness We are looking forward to an exciting lineup of events Thanks to each of you for your continued support of Manager, Matt Wooldridge - Director of Tennis. for this year’s Mountain Magic and Mountain Mania Member/ the Desert Mountain Club. Please be assured that our All Directors’ and Managers’ contact information is Guest Tournaments. Please be sure to contact the Tournament management and employee team is committed to provid- listed on the website and/or through Member Services at Office to sign up, or visit the Desert Mountain website for ing the quality and service that has helped us achieve (480) 488-1363. a full listing of events! recognition as one of the finest residential and recre- Please know that the staff would welcome your atten- dance and suggestions at all future meetings. All managers ational communities in the world. We will continue to pro- FOCUS GROUP UPDATES per business segment will attend each Focus Group. This vide you with future updates as they become available. Since January we have held Focus Group meetings by is a great way to give input directly to your operating team. business segment. Membership attendance and turnout REGISTER FOR ALL CLUB UPDATES Please know that your input is key to our operational suc- has been low, averaging 4-9 members per session. While In order to assure you are receiving the very latest in cess in meeting and exceeding member expectations. The the attendance has been disappointing, we have received Desert Mountain information please register your e-mail next upcoming sessions are: great feedback on Food and Beverage Dining Operations, address in the Club Membership Directory. Your Club Golf Operations, Golf Agronomy, Tennis Operations, Spa, Directory is located on the Desert Mountain Member Website Fitness and Youth Activities. Key discussions have been Tennis Operations. May 2, 2007 at www.desertmountain.com. held on the following points: To date we have a total of 2,178 Membership e-mails Food & Beverage Operations . May 7, 2007 registered, 65% of all members are online registered Food & Beverage Golf Operations . May 9, 2007 users (member and spouse). Help us keep you up to date • Improved menus at Apache, Constantino’s and at the Golf Agronomy . May 16, 2007 by registering today. All Club updates are sent weekly via Outlaw Arizona Grill dining rooms. Spa/Fitness/Youth Activities. May 30, 2007 e-mail, posting on the Club Website, and direct mail. Your DM Club Advisory Board also encourages you to Golf Operations • We received positive member suggestions on the Handicap register as they plan to increase communications and * All Focus Groups will be held from 3–5 p.m.