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Media Kit 2016 Our Philosophy Home of the Tri-State Area’s Top Radio Stations! Media Kit 2016 Our Philosophy: We believe in radio’s power to reinforce and enhance the impact of any well thought-out marketing effort… In a society characterized by timestarved and hectic consumer lifestyles, radio stays closer to the consumer for longer periods of time during prime buying hours than any other advertising medium. Allow us to provide your business with insight into how you can use radio most effectively as an alternative to or in combination with other media. “Our purpose is to increase your sales, improve your profits and build your company’s image and reputation.” Radio’s Unique Qualities • Reach: Pulse of the Community • Frequency • Efficient Targeting • Mobility: An Anywhere, Anytime Medium • Cost Effectiveness VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200 Station Profile Frequency: 104.7 Audience: WAYZ is programmed for Adults 25-54 Format: Current Country fused with hits from the late 90’s Listeners: 73,400 Weekly TSA 12+ Spring 16/ Fall 15) and early 2000’s. Power: 75,000 ERP FM signal offers 24-Hour coverage of Features: The HOTTEST country music, news, sports, the 4-state area from Washington, DC to Baltimore, MD to weather, & traffic emergencies Harrisburg, PA to Winchester, VA Station Lineup Mornings with AJ Weekdays 5 am - 10 am Afternoons with Tiny Weekdays 3 pm - 7 pm • Useless Knowledge • Tiny’s Top Ten • Silver Lining • Quick Me Up • Workday Kickoff • The 6 O’clock Shoot Out (45 minutes of commercial free music) • News once per hour 6-9 am Evening with J.D. Weekdays 7 pm - Midnight • Odd News File Mid Days with Krystle Weekdays 10 am - 3 pm • Top 5 at 9 pm • Entertainment Crunch • Country Kickback Replay at 10 pm • Your Tunes At Noon • Entertainment Crunch Special Features: • Krystle’s Krazies • American Country Countdown with Kix Brooks- Sundays, 8 am - 12 noon Community Service Program: Valley Forum Sunday Morning Sample Artist • Kenny Chesney • Zac Brown Band • Martina McBride • Carrie Underwood • Toby Keith • Rascal Flatts • Taylor Swift • Jason Aldean • Keith Urban • Miranda Lambert • Tim McGraw • The Band Perry • Lady Antebellum • Dierks Bentley VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200 Station Profile Frequency: 101.5 Audience: WBHB is programmed for Men 18 - 49 Format: The best current & modern rock fused with a 90’s Listeners: 47,100 Weekly (TSA 12+ Spring 16/ Fall 15) core and more Power: 50,000 Watt FM signal with 24-Hours of music Features: All the best rock dished out by jocks with a covering the 4 state area cutting edge, relevant sense of humor who relate to today’s rock listener… LIVE. LOCAL. FUN. Station Lineup Most Rock in the Morning with BIG BOB Mid Days with BOB CAT • ON-AIR weekdays 6 am - 11 am • ON-AIR Weekdays 11 am-3 pm • Listener Emails Mondays between • The Shuffle Weekdays at Noon 6 am - 11 am • Bob News Network at 1:20 pm • Sloppy Seconds Weekdays just after 7 am • Dumbass of the Day Weekdays just after 8 am Afternoons with CRAZY BOB • Rock Out with Your Clock Out • ON-AIR Weekdays 3 pm-7 pm 8:50 am - 10:40 am • Hit It or Quit It Weekdays at 4:20 pm • The Rage Weekdays at 4:45 pm Special Features: • The Hard Drive XL with Lou Brutus Weekdays 7 pm – Midnight • Just Dirty Saturday Nights 7 pm - Midnight • Home Grown Stash Sundays at 9 pm Community Service Program: Valley Forum Sunday Morning Sample Artist • Godsmack • Shinedown • Disturbed • Ozzy Osbourne • Staind • Metallica • Three Days Grace • Tool • Seether • Pearl Jam • Alice in Chains • Soundgarden • Stone Temple Pilots VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200 Station Profile Frequency: 92.1 Audience: WNUZ is programmed for women 18-40 Format: Adult contemporary hits Listeners: 24,100 weekly (TSA 12+ Spring 16/ Fall 15) Power: 4-State Coverage Station Lineup Mornings with Crash Pregame • Weekdays 6 am - 10 am • Saturday from 8 pm-9 pm Middays... coming soon American Top 40 with Ryan Seacrest • Weekdays 10 am - 3 pm • Sunday from 8 am - 12 noon Afternoons... coming soon Community Service Program: • Weekdays 3 pm - 7 pm Valley Forum Sunday Sample Artist • The Chainsmokers • Ariana Grande • Twenty One Pilots • Shawn Mendes • Justin Beiber • Rihanna • The Weekend • Alessia Cara • Sia • Bruno Mars VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200 Station Profile Frequency: 1380 AM Audience: WCBG is programmed for Men 25-44 Format: ESPN Sports Power: Tri State Coverage Features: Mike & Mike in the Morning, The Dan Le Batard Show & Rusillo show… Station Lineup As a proud affiliate of ESPN Radio, WCBG 1380 AM has The Dan Le Batard Show 10am - 1pm gained a loyal and significant listener base right here in the Dan Le Batard and his co-host Stugotz bring their unique Hagerstown, Chambersburg-Waynesboro Metro Area. blend of self-deprecating humor, insightful guests and thoughtful conversation to a national audience every weekday. Mike & Mike In The Morning 6 am - 10 am Sports fans rise and shine with Mike & Mike In The Morning Gordy’s Sports World with Coach Gordy on ESPN Radio, featuring Sports Center anchor man Mike Thursdays 1 pm - 4 pm Greenberg and former NFL defensive tackle Mike Golic. The program will explore local stories from area high schools Both get the morning started off right with the latest sports and colleges on up to the professional ranks. The input, news and scores, analysis and listener call-ins, plus big name thoughts, and opinions of the listeners will be highly valued interviews. It’s a fun, fast-paced morning drive for sports fans. and regarded by Gordy. Score updates throughout the week. Rusillo and Kanell Show 1 pm - 4 pm Ryen Russillo and Danny Kanell bring their own flavor to the sports talk game, mixing some pop culture in with the latest happenings in sports. The Right Time with Bomani Jones 4pm - 7pm The Right Time with Bomani Jones, which previously aired 9-11 p.m., debuted in March 2015 and showcases Jones’ provocative opinions, relevant guests and listener interaction while discussing topical issues. The show is broadcast from Miami. Jalen & Jacoby 7pm - 9 pm Hosted by ESPN NBA analyst Jalen Rose and Grantland writer, podcaster and senior producer David Jacoby, Jalen & Jacoby highlights the chemistry between Rose and Jacoby as they break down the latest news in sports and pop culture with humor, intelligence and perspective that only a former NBA star and long-time ESPN producer can provide. VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200 Thank You! General Manager: Blake Truman National Sales: Terrie Eyler Program Director: Edward Chapa Business Manager: Sally Straley Traffic Manager: Brian Seylar Creative Services Director: Denny Mattern Owner: VerStandig Broadcasting VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200 HOW MANY listen? Over 90% of adults listen to radio each week. Radio reaches more of the population every week than television, computers, tablets, and smartphones. While much attention on digital media focuses on “millennials,” more adults aged 35-49 use PCs, smartphones, TVs and tables in a week than P18-34. Resources Nielsen Newswire Nielsen Answers Nielsen.com NONDISCRIMINATION POLICY: VerStandig Broadcasting and its station do not discriminate in advertising contracts on the basis of race or ethnicity, and does not accept any advertising which is intended to discriminate on these factors. Advertiser represents and warrants that it is not purchasing advertising time from VerStandig Broadcasting and its stations that is intended to discriminate on the basis of race or ethnicity. VerStandig Broadcasting | 10960 John Wayne Drive | Greencastle PA, 17225 | 717-597-9200.
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