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Appendix 4.1. Major E-Cigarette Manufacturers

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Appendix 4.1. Major E-Cigarette Manufacturers Appendix 4.1 Major E-Cigarette Manufacturers References A4.1-15 List of Tables Table A4.1-1 Major e-cigarette manufacturers A4.1-2 A. Tobacco industry A4.1-2 B. Independent public e-cigarette companies A4.1-4 C. Independent private e-cigarette companies A4.1-6 D. Other e-cigarette-related companies: E-liquid, flavor, and battery A4.1-11 E. China-based e-cigarette manufacturers A4.1-12 A4.1-1 A Report of the Surgeon General Table A4.1-1 Major e-cigarette manufacturers A. Tobacco industry Brief description of the company and key Company name and website events Major e-cigarette products and brands Altria Group, Inc./Nu Mark • NuMark formed in 2012—youngest • MarkTen e-vapor: Cigalike, rechargeable. http://www.altria.com operating company within Altria. • MarkTen XL e-vapor: Has twice the cartridge http://www.nu-mark.com • Aims to develop a full portfolio of capacity and battery life when compared with https://www.markten.com heat-not-burn and e-cigarettes in the the original MarkTen e-vapor rechargeable. https://www.greensmoke.com/ United States. • MarkTen flavors include classic, menthol, • MarkTen is a brand from NuMark. MarkTen fusion, and winter mint. is manufactured in China, and its e-liquids • Green Smoke sells starter kits (Pro Kit, Express are produced by an affiliate of NuMark in the Kit, Ultimate Kit, Love Birds Kit, Essentials Kit) United States. and flavored cartridges that include signature • MarkTen launched in the United States in red, classic, southern gold, menthol ice, smooth August 2013 and is available in 80,000 retail cream, and mocha mist. outlets. • NuMark acquired Green Smoke in April 2014. Founded in 2008, Green Smoke is sold primarily online and has operations in the United States and Israel. Philip Morris International • In June 2014, PMI acquired Nicocig brand, • iQOS (known until June 2014 as “platform 1”): (PMI) which has more than one-quarter of the Uses small Marlboro cigarette sticks that are http://www.pmi.com market share in the United Kingdom heated at high temperatures in a device that https://www.markten.com (PMI 2014). looks like a vaporizer. Device heats but does https://www.greensmoke.com • Heavy investment in heat-not-burn not burn the cigarette. Currently being test- http://www.nicocig.co.uk technology. marketed in Japan, Switzerland, and Italy. https://www.nicolites.com • In December 2013, PMI announced • MarkTen/Solaris: Solaris is MarkTen rebranded https://www.solaris-ecig.com/ a strategic agreement with Altria to for the Spanish market in the European Union. Note: As of July 5, 2016, commercialize Altria’s e-cigarette products See information above under Altria. the landing page for Solaris outside the United States. PMI is providing • Green Smoke: See information above under (https://www.solaris-ecig. two of its candidate heat-not-burn products Altria. com/) says “This website is to Altria for marketing in the United States. • Nicocig offers e-cigarettes in menthol and restricted to adult smokers tobacco flavors. 18 years and above residing • Nicolites offers cigalike starter kits, disposables, in Spain and using a Spain IP and refills in golden tobacco, menthol, tobacco, [Internet protocol] address.” and cherry flavors. Also offers disposable e-cigars. Imperial Tobacco • In August 2013, Imperial acquired Dragonite • blu offers cigalike disposable and rechargeable http://www.imperialbrandsplc. (previously Ruyan), a Chinese company, for products in classic tobacco, magnificent com/ $75 million. menthol, cherry crush, java, vivid vanilla, piña http://www.blucigs.com/ • Currently seeking to enforce the colada, and peach schnapps; disposables are https://uk.puritane.eu/united- Ruyan patents against a group of about available only in cherry, menthol, and tobacco. kingdom/home nine companies marketing e-cigarettes in blu also offers a tank system, called blu PLUS. http://www.fontemventures. the United States. • Puritane offers cigalike disposable and starter com/ • In February 2014, made a deal with Boots kits in menthol and tobacco and is marketed Pharmacy chain in the United Kingdom to as a health care product in a limited number of sell a new e-cigarette brand called Puritane. outlets. • In June 2015, Imperial acquired blu. • JAI offers rechargeable cigalikes and is • In February 2015, Imperial announced the positioned as a lifestyle brand. launch of a new e-cigarette brand, JAI, in • Fontem Ventures is a subsidiary that focuses French and Italian markets. on consumer lifestyle products, including e-cigarettes. A4.1-2 Appendix 4.1 E-Cigarette Use Among Youth and Young Adults Table A4.1-1 A Continued Brief description of the company and key Company name and website events Major e-cigarette products and brands Reynolds American, Inc. (RAI) • RAI built its own manufacturing capabilities • VUSE: This is a cigalike that comes in the http://www.reynoldsamerican. instead of contracting out those services. following flavors: crema, chai, mint, berry, com • VUSE is the leading e-cigarette brand menthol, and tobacco. VUSE plans to develop https://vusevapor.com/ in the United States, with about more products with advanced technology, http://rjrvapor.com/Pages/ 100,000 retail outlets in early 2015 including Bluetooth, smart technology, default.aspx (RJ Reynolds Vapor 2015). cartridges, and tanks (Kress 2015). • Revo was test-marketed in Wisconsin in • Revo: Heat-not-burn device, closely resembles January 2015 and pulled from the market in a cigarette, comes in packs of 20, and has more July 2015. vapor. Japan Tobacco • Entered into a partnership with Ploom in • Pax: Loose-leaf vaporizer. http://www.jti.com 2011, and purchased the intellectual rights • Ploom Model Two: Similar to a coffee pod http://www.e-lites.co.uk to some of Ploom’s technology in February system. 2015. • E-Lites: Offers cigalike starter kits in menthol • Main products, Pax and Ploom, use heat- and tobacco flavor. not-burn technology. • Ploom is available in the United States and Japan and is being rolled out in France and the United Kingdom. • Pax is sold in Austria, Italy, Korea, and the United States. • In June 2014, Japan Tobacco acquired E-Lites. British American Tobacco • In July 2014, formed a strategic partnership • Vype: Cigalike, available in both disposable and (BAT) with Reynolds American to commercialize rechargeable formats and many flavors (golden http://www.bat.com each company’s e-cigarette and heat-not- tobacco, fresh apple, infused vanilla, oriental https://uk.govype.com/ burn products. spice, and rich aniseed). • Produces e-liquid named “ECOpure” in the • Vype eStick: A rechargeable e-cig with constant United Kingdom and sells it to other e-cig in-pack charging. companies. • Vype ePen: Ego style with five flavor profiles • Main brands: Vype and Voke. available. • Intellicig: Offers cigalike and ego style starter kits, refills, and e-liquids. • Voke (initially Oxette): Inhaler/aerosol device (only nicotine inhaler device to have been commercialized to date); no heat or combustion, and no battery or other energy source. • ECOpure: E-liquid. Lorillard • Lorillard acquired blu Ecigs in 2012. • blu: Offers cigalike disposable and rechargeable http://www.lorillard.com • Lorillard bought SKYCIG (formed in products in classic tobacco, magnificent 2011) in October 2013 for £30 million menthol, cherry crush, java, vivid vanilla, piña in cash paid at closing and an additional colada, and peach schnapps; disposables are £30 million to be paid in 2016 on the basis available only in cherry, menthol, and tobacco of the achievement of certain financial flavors. performance benchmarks. • SKYCIG • Since acquiring SKYCIG, Lorillard has been rebranding SKYCIG as blu in the United Kingdom and Ireland. • In June 2015, blu was purchased by Imperial. Major E-Cigarette Manufacturers A4.1-3 A Report of the Surgeon General Table A4.1-1 Continued B. Independent public e-cigarette companies Brief description of the company and key Company name and website events Major e-cigarette products and brands ECIG (formerly Victory • ECIG claims to be the largest public • FIN: Offers a range of cigalike disposable and Electronic Cigarettes) e-cigarette company by sales. rechargeable closed vaping systems in menthol http://ecig.co • Incorporated in the state of Nevada in 2004 and tobacco flavors. Also offers two tank https://www.fincigs.com/ as Teckmine Industries, which later became a systems: the cartomizer vaping system and the https://www. public company traded in the over-the-counter advanced vaping kit in tobacco, menthol, cherry, vipelectroniccigarette.co.uk/ market, a market for securities not listed on vanilla, blueberry, and cinnamon flavors and https://www.vapestick.co.uk/ a stock exchange. In 2013, acquired Victory flavorless. http://elreyecigs.com/ Electronic Cigarettes, Inc. and changed • VIP: Leading brand in the United Kingdom and its name to “Victory Electronic Cigarettes Ireland. Offers cigalike starter kits in tobacco Corporation.” On July 2, 2014, changed and menthol flavors; starter tank kits in tobacco the name again to “Electronic Cigarettes and menthol; and refills in apple, cherry, coffee, International Group, Ltd.” strawberry, and vanilla. E-liquids come in two • ECIG expanded rapidly during 2013 and 2014, sizes, 10 mL and 30 mL, and numerous flavors. making four significant acquisitions across the • VAPESTICK: Has signature blue line tips. Offers United States and Europe (FIN, VIP, Vapestick, cigalike starter kits; cartomizer kits; disposable and Hardwire), and now operates in the United flavored, soft tip, and regular cigalike e-cigs; States, Europe, and Latin America. disposable cigars; cartomizer refills; e-liquids; • ECIG is one of the companies named in “clearomisers”; and replacement parts. Ruyan’s patent infringement lawsuit. • Victory: Broad line of disposable, rechargeable e-cigarette products offered in cherry, blueberry, coffee, chocolate, tobacco, vanilla, strawberry, and menthol flavors. • El Rey: Marketed to Hispanic men. Offers a broad line of disposable, rechargeable, and cigalike products in menthol and tobacco flavors. • Victoria: Marketed to women. Offers disposable, rechargeable, and vaping items.
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