A Rhetorical Take on Productivity Aids in Audio Engineering Software
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Georgia State University ScholarWorks @ Georgia State University English Dissertations Department of English 5-6-2019 Programmed 'Treasuries of Eloquence’: A Rhetorical Take on Productivity Aids in Audio Engineering Software Thomas Breideband Follow this and additional works at: https://scholarworks.gsu.edu/english_diss Recommended Citation Breideband, Thomas, "Programmed 'Treasuries of Eloquence’: A Rhetorical Take on Productivity Aids in Audio Engineering Software." Dissertation, Georgia State University, 2019. https://scholarworks.gsu.edu/english_diss/219 This Dissertation is brought to you for free and open access by the Department of English at ScholarWorks @ Georgia State University. It has been accepted for inclusion in English Dissertations by an authorized administrator of ScholarWorks @ Georgia State University. For more information, please contact [email protected]. PROGRAMMED ‘TREASURIES OF ELOQUENCE’: A RHETORICAL TAKE ON PRODUCTIVITY AIDS IN AUDIO ENGINEERING SOFTWARE by THOMAS BREIDEBAND Under the Direction of George Pullman, PhD and Prof. Dr. Alfred Hornung ABSTRACT This project examines the influence of productivity aids in digital audio production software on matters of professional expertise, user experience, and workflow. The research is based on both the public reflections of 25 leading audio engineers about the state of the craft and the field as well as close content analyses of the most widely used software solutions for music mixing. Using the practical tenets of the fourth canon of rhetoric, memory, as a heuristic lens and emphasizing its role as an arbiter of professional expertise, this study contextualizes memory as both recollection strategy and programmed practice. It examines the extent to which embedded productivity aids take over the work of audio engineers and what effects this has on the craft and its community of practitioners. The study culminates in a larger argument about the potentially detrimental effects of automation on creative practice and promotes an appreciation of memory and recollection strategies that inform a pedagogy of critical reflection and active engagement— especially in view of higher education where students prepare for their careers post-graduation. INDEX WORDS: Rhetoric, Memory, Software aids, User experience, Workflow, Professional development PROGRAMMED ‘TREASURIES OF ELOQUENCE’: A RHETORICAL TAKE ON PRODUCTIVITY AIDS IN AUDIO ENGINEERING SOFTWARE by THOMAS BREIDEBAND A Dissertation Submitted in Partial Fulfillment of the Requirements for the Bi-National Dual-Degree of Doctor of Philosophy in the College of Arts and Sciences, Georgia State University & in the Fachbereich 05, Johannes Gutenberg-Universität 2019 Copyright by Thomas Breideband 2019 PROGRAMMED ‘TREASURIES OF ELOQUENCE’: A RHETORICAL TAKE ON PRODUCTIVITY AIDS IN AUDIO ENGINEERING SOFTWARE by THOMAS BREIDEBAND Committee Chair: George Pullman Committee: Alfred Hornung Mary Hocks Ben McCorkle Electronic Version Approved: Office of Graduate Studies College of Arts and Sciences Georgia State University May 2019 PROGRAMMED ‘TREASURIES OF ELOQUENCE’: A RHETORICAL TAKE ON PRODUCTIVITY AIDS IN AUDIO ENGINEERING SOFTWARE Inauguraldissertation zur Erlangung des Bi-Nationalen, Dualen, Akademischen Grades eines Dr. phil., vorgelegt dem Fachbereich 05 – Philosophie und Philologie der Johannes Gutenberg-Universität Mainz & vorgelegt dem College of Arts and Sciences der Georgia State University Atlanta von Thomas Breideband Mainz und Atlanta 2019 Referent/in: Dr. George Pullman, PhD (Georgia State University) Referent/in: Prof. Dr. Alfred Hornung (Johannes Gutenberg-Universität) Korreferent/in: Dr. Mary Hocks, PhD (Georgia State University) Korreferent/in: Dr. Ben McCorkle, PhD (The Ohio State University) Tag des Prüfungskolloqiums: vii ACKNOWLEDGEMENTS First and foremost, I want to thank my adviser, George Pullman, who accompanied me on this exciting and tumultuous adventure and who helped me steer this ship of a study safely into port through encouragement, guidance, and mentorship. A big thank you also to my committee members, Mary Hocks, Alfred Hornung, and Ben McCorkle, whose constructive comments and feedback ensured that I never strayed from my path. I also want to thank my grad student colleagues and friends who were with me along the way and who would always help me re-hoist the sails after each encounter of rough and stormy weather. And thanks to the one closest to me who stood by my side as I was charting out the paths of ideas that have found their ways into this study. You know who you are. viii DEDICATION To my late parents watching over me, and to my friends who always believed in me and were there to lift me up whenever I felt I had lost my way. ix TABLE OF CONTENTS ACKNOWLEDGEMENTS ......................................................................................................... VII DEDICATION ........................................................................................................................... VIII LIST OF FIGURES ....................................................................................................................... X 1 THE DISRUPTIVE EFFECTS OF SOFTWARE AIDS IN AUDIO ENGINEERING .............. 1 1.1 A Note on Method .............................................................................................................. 26 1.2 The 4th Canon of Rhetoric in Practice: A Brief History ..................................................... 33 2 AUDIO ENGINEERING AS TECHNE .................................................................................... 50 2.1 A Primer on Music Mixing Principles and Workflows ...................................................... 64 3 MAKING MEMORIES, CREATING ORDER ........................................................................ 78 3.1 Memoria as an Affair of Space and Segmentation............................................................. 82 3.2 Using Memoria to Manage the Windowed Mixing Experience ........................................ 88 3.3 The Importance of Getting Technology ‘Out of the Way’ .............................................. 106 4 ANY SOUND IMAGINABLE: LEVERAGING MEMORY FOR INVENTION ................. 108 4.1 Building a Repertoire of Mixing Techniques with Software ........................................... 119 5 THE END OF EXPERTISE AS WE KNOW IT? MEMORIA AS COMMODITY ............... 137 5.1 The Disappearing Recording Studio and Its Effects on Instruction ................................. 143 5.2 Conservative, Associative, Emancipatory, and Referential Appeals to Memory ............ 147 5.3 ‘Let Me Mix That For You’ – The ‘Lure’ of the Smart Algorithm ................................. 163 5.4 Memoria Determines Pricing Strategies for Audio Software .......................................... 168 6 SOFTWARE AIDS AND CREATIVITY: CONCLUDING THOUGHTS ............................ 174 REFERENCES ........................................................................................................................... 182 x LIST OF FIGURES Figure 1 Visualization of this study’s methodology. .................................................................... 32 Figure 2 Musicians arranged in front of a sound-recording horn in the 1920s............................. 53 Figure 3 Bruce Swedien recording Michael Jackson’s Thriller album on a Harrison console. .... 55 Figure 4 The range of human hearing - Infographic. Source: ProductionMusicLive.com ........... 62 Figure 5 Jack Joseph Puig in his mix room at Ocean Way Studios in Los Angeles, CA. ............ 79 Figure 6 Michael Brauer’s mix room at Electric Lady Studios in New York City. ..................... 80 Figure 7 The main window of Harrison’s analog console-inspired Mixbus software. ................. 90 Figure 8 A view of the session creation window in Pro Tools 11. ............................................... 92 Figure 9 Visual representation of channel routing options in mixing technologies. .................... 95 Figure 10 Color-coding tracks in Pro Tools. .............................................................................. 101 Figure 11 The timing grid option menu in Pro Tools 11. ........................................................... 103 Figure 12 A cleaned-up session with stripped silence in Pro Tools 11. ..................................... 105 Figure 13 A still from the video skit, “Sound Engineer’s Hard Work.” ..................................... 110 Figure 14 Frank Sinatra recording with the famed Neumann U47. ............................................ 116 Figure 15 List of Pro Tools equalizer factory presets arranged alphabetically by instrument and labeled according to sonic characteristics. .................................................................................. 127 Figure 16 SampleMagic’s ‘Magic A/B’ and ‘Reference’ by Mastering the Mix. ...................... 134 Figure 17 Comparison of hardware units (left) and their emulated counterparts (right). ........... 153 Figure 18 The API lunchbox, a rack for mounting 500-format processors. ............................... 155 Figure 19 Slate Digital’s Virtual Mix Rack with UREI 1176 emulation on the far right. .......... 156 Figure 20 Vintage Compressor processor bundled with Ozone’s mastering software suite. ..... 157 Figure 21 The plugin interface of the ‘ChannelStrip3’ by Metric Halo. .................................... 158 Figure 22 Screenshot of the ‘JJP Vocals’ processor. .................................................................