FINALISTS

MAXI Awards 2018 www.icsc.org/maxiawards 2018 MAXI AWARDS FINALISTS

TRADITIONAL MARKETING

BUSINESS-TO-BUSINESS

Shopping Centers under 500,000 sq. ft.

Mobility Concierge Colony Square , Georgia

Owner: Lionstone Investments and North American Properties Management Company: North American Properties

Mixed Use Mixing it Up: Atlantic Station Re-imagined Atlantic Station Atlanta, Georgia

Owner: Morgan Stanley Management Company: Hines

Shopping Centers over 500,001 sq. ft.

Retailer Incubation Easton Columbus, Ohio

Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates

Joint Centers

Taste for the Space The Shops at South Town, Sandy, UT , San Jose, CA

Management Company: Pacific Retail Capital Partners

Company

EDENS Brand Strategy EDENS Bethesda,

An Award Winning 2017 Phillips Edison & Company Salt Lake City, Utah

CAUSE-RELATED MARKETING

Shopping Centers under 500,000 sq. ft.

Hambidge Creative HiVE Colony Square Atlanta, Georgia

Owner: Lionstone Investments and North American Properties Management Company: North American Properties

Picture-Perfect Prom Manhattan Town Center Manhattan, Kansas

Owner: UrbanCalManhattanTownCenter, LLC Management Company: CBRE

Party with a Purpose - PIER 39’s 39th Birthday Celebration PIER 39 ,

Owner: Moor + South/Pier Management Co. Management Company: PIER 39 Limited Partnership

The Rice Village Sing-Off Rice Village District , Texas

Owner: Rice University Management Company: Trademark

Arts of Healing River Oaks District Houston, Texas

Owner: JP Morgan Management Company: OliverMcMillan

TangerCares for Texas Tanger Outlets Houston Texas City, Texas

Owner: Tanger Outlets & Simon Property Group Management Company: Tanger Outlets

World Trade Center Memorial The Avenue Viera Viera, Florida

Owner: PGIM Real Estate Management Company: Poag Shopping Centers, LLC

Woof-a-Pawlooza The Shoppes at Arbor Lakes Maple Grove, Minnesota

Owner: Prudential Real Estate Investors Management Company: CBRE, Inc.

Shopping Centers over 500,001 sq. ft.

Savor & Celebrate - Avalon Avalon Alpharetta, Georgia

Owner: PGIM; Managed by North American Properties Management Company: North American Properties

Citadel Outlets PINK SAVES Campaign 2017 , California

Owner/Management Company: Craig Realty Group

Smoke on the Coast BBQ & Fireworks Festival - Destin Commons Coins for a Cause Destin Commons Destin, Florida

Owner/Management Company: Turnberry

NORTHSIDEkids Domain NORTHSIDE Austin, Texas

Owner/Management Company: Endeavor Real Estate Group

Easton Community Foundation, Change for Charity Program Easton Columbus, Ohio

Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates

Easton Community Resources Easton Columbus, Ohio

Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates

Taste of Turkey Creek 2017 Pinnacle at Turkey Creek Knoxville, Tennessee

Owner: HART TC I-III, IV Management Company: Bayer Properties LLC

Hometown Heroes Goes to the Dogs! The Village at Meridian Meridian, Idaho

Owner: CenterCal Properties, LLC Management Company: CenterCal Properties, LLC

Joint Centers

Don't FURget About Us Downtown Pleasant Hill, Pleasant Hill, CA The District at Green Valley Ranch, Henderson, NV Alameda Landing, Alameda, CA

Management Company: Vestar

Live 360° 10 SRP Malls

Management Company: Starwood Retail Partners

Company

PECO Community Partnership Phillips Edison & Company Cincinnati, Ohio

Westfield Veterans Initiative Westfield Los Angeles, California

DIGITAL/SOCIAL

Shopping Centers under 500,000 sq. ft.

Colony Square Presents: Festivity + Trees Colony Square Atlanta, Georgia

Owner: Lionstone Investments and North American Properties Management Company: North American Properties

FIGat7th Fashion Ambush Campaign FIGat7th Los Angeles, California

Owner/Management Company:

#GalleriaArtWalls Galleria Shopping Center EDINA, Minnesota

Owner/Management Company: Hines Global REIT, Inc.

Elf On the Shelf Hilltop Mall Kearney, Nebraska

Owner/Management Company: DP Management, LLC

Valentine's Day Promotion Outlets of Mississippi Pearl, Mississippi

Owner/Management Company: Spectrum Capital LLC/Bloomfield Holdings

We Are Mililani Town Center of Mililani Mililani, Hawaii

Owner: M & J WIlkow and MetLife Management Company: M & J Wilkow Properties

Village at the Peaks Employee Discount App Village at the Peaks Longmont, Colorado

Owner: NMMS Twin Peaks, LLC Management Company: NewMark Merrill - Mountain States

#WestBendLove Snap & Seek WestBend Fort Worth, Texas

Owner/Management Company: Trademark Property Company

Shopping Centers over 500,001 sq. ft.

@IndytheGoldenDoodle's Birthday Bash Avalon Alpharetta, Georgia

Owner: PGIM; Managed by North American Properties Management Company: North American Properties

Persona-Based Content Marketing Easton Columbus, Ohio

Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates

MainPlace Mall and Foodbeast MainPlace Mall Santa Ana, California

Owner: Centennial in partnership with joint venture investors Management Company: Centennial Real Estate

Perkins Rowe - Rebranding with Influence Perkins Rowe Baton Rouge, Louisiana

Owner/Management Company: Trademark Property Company

Let it Snow! Live with Grammy Award Winner, Kalani Pe'a Queen Ka'ahumanu Center Kahului, Hawaii

Owner: The Seligman Group Management Company: QKC Maui Owner, LLC

Regency's BIG Christmas Giveaway Regency Richmond, Virginia

Owner: 1420 N. Parham Road, LC Management Company: Cushman & Wakefield - Thalhimer

The Waterfront's Summer of Social The Waterfront Homestead, Pennsylvania

Owner: BIG Shopping Centers/M & J Wilkow Management Company: M & J Wilkow Properties

Company

The Festive Five Hull Property Group Augusta, Georgia

GRAND OPENING / REDEVELOPMENT / EXPANSION / RENOVATIONS

Shopping Centers under 500,000 sq. ft.

Arvada Marketplace Grand Re-Opening Arvada Marketplace Arvada, Colorado

Owner: Pine Tree JV Management Company: Pine Tree, LLC

Inspired by the Uncommon - Galleria Expansion Campaign Galleria Shopping Center Edina, Minnesota

Owner/Management Company: Hines Global REIT, Inc.

Shopping Centers over 500,001 sq. ft.

The Annex Grand Opening Times Four! The Collection at RiverPark Oxnard, California

Owner: CenterCal Properties, Shea Properties, Oak Tree Financial Management Company: CenterCal Properties, LLC

Eastridge Center Mural Program Eastridge Center San Jose, California

Owner/Management Company: Pacific Retail Capital Partners

Property Transformation and Grand Reopening Celebration Hill Country Galleria Bee Cave, Texas

Owner: INVESCO Management Company: CBRE

Isabella Eatery Grand Opening at Tysons Galleria McLean, Virginia

Owner/Management Company: GGP Inc.

Westfield Grand Opening Los Angeles, California

Owner/Management Company: Westfield

INTEGRATED ADVERTISING

Shopping Centers under 500,000 sq. ft.

The District of Joy CityCenterDC Washington, District of Columbia

Owner: Hines /Qatari Diar Management Company: Hines

Paniolo Pride at Parker Ranch Center Parker Ranch Center Waimea,

Owner: M & J Wilkow/Intercontinental Management Company: M & J Wilkow Properties

Waterside Wayfinder Awareness Campaign Waterside Fort Worth, Texas

Owner/Management: Trademark Property Company

Shopping Centers over 500,001 sq. ft.

Domain NORTHSIDE - Our SIDE has it all. Domain NORTHSIDE Austin, Texas

Owner/Management Company: Endeavor Real Estate Group

Where (Ridgedale) Lives – GGP’s Ridgedale Center, Minnetonka, MN Ridgedale Center Minnetonka, Minnesota

Owner/Management Company: GGP Inc.

Company

Parking Garage Innovations GGP Inc. , Illinois

Starwood Retail Partners - Feels Like Christmas Starwood Retail Partners Chicago, Illinois

Westfield Beauty & Balance Westfield Los Angeles, California

PUBLIC RELATIONS

Shopping Centers under 500,000 sq. ft

Colony Square Groundbreaking Colony Square Atlanta, Georgia

Owner: Lionstone Investments and North American Properties Management Company: North American Properties

Welcoming Home a Legend - Don Ho Statue Unveiling & Dedication Ceremony International Market Place , Hawaii

Owner/ Management Company: Taubman

A Goundbreaking PR Opportunity Mountain View Village Riverton, Utah

Owner/ Management Company: CenterCal Properties, LLC

Shopping Centers over 500,001 sq. ft.

Citadel Outlets Public Relations Media Program 2017 Citadel Outlets Los Angeles, California

Owner/ Management Company: Craig Realty Group

Domain NORTHSIDE - Our SIDE has it all - Public Relations 2017 Domain NORTHSIDE Austin, Texas

Owner/ Management Company: Endeavor Real Estate Group

Great American Eclipse Viewing Party Jefferson Pointe Shopping Center Fort Wayne, Indiana

Owner: Red Development Management Company: CBRE

Chivas Meet and Greet! North Riverside Park Mall North Riverside, Illinois

Owner: The Feil Organizaiton Management Company: North Riverside Park Mall

Experience Joy at Tivoli Tivoli Village Las Vegas, Nevada

Owner: PBC USA Management Company: Pacific Retail Capital Partners

Westfield Century City Grand Opening PR Westfield Century City Los Angeles, California

Owner/ Management Company: Westfield

Joint Centers

Santa's Toy Factory Clackamas Town Center , Happy Valley, OR North Point Mall, Alpharetta, GA Southwest Plaza, Littleton, CO The Parks at Arlington, Arlington, TX

Management Company: GGP Inc.

Choose Cheer Fairfax Corner, Fairfax, VA Downtown Silver Spring, Silver Springs, MD Rio Washingtonian Center, Gaithersburg, MD

Management Company: Peterson Companies

Company

Crisis in a Box JLL Atlanta, Georgia

Get Connected Plaza Las Américas San Juan, Puerto Rico

SALES ACTIVATION

Shopping Centers under 500,000 sq. ft

Igloo Lounge at CityCenterDC CityCenterDC Washington, District of Columbia

Owner: Hines/Qatari Diar Management Company: Hines

Black Friday Pop-Up Taproom The Shoppes at Arbor Lakes Maple Grove, Minnesota

Town Center of Mililani Presents the New Year's Eve Pineapple Drop Town Center of Mililani Mililani, Hawaii

Owner: M & J Wilkow and MetLife Management Company: M & J Wilkow Properties

Property Marketing at the Village at La Floresta Village at La Floresta Brea, California

Owner/Management Company: Regency Centers

Shopping Centers over 500,001 sq. ft.

FITRow: The city’s new fitness paradise Assembly Row Somerville, Massachusetts

Owner /Management Company: Federal Realty Investment Trust

Atlantic Station Holiday: We Have it All Atlantic Station Atlanta, Georgia

Owner: Morgan Stanley Management Company: Hines

Fashion Row Features Avalon Alpharetta, Georgia

Owner: PGIM Management Company: North American Properties

A Christmas Story Cherry Hill Mall Cherry Hill, New Jersey

Owner/ Management Company: PREIT

NORTHSIDE Abloom Domain NORTHSIDE Austin, Texas

Owner/ Management Company: Endeavor Real Estate Group

19th Annual Holiday Tree Lighting Ceremony Easton Columbus, Ohio

Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates

6th Annual Easton Fashion Night Easton Columbus, Ohio

Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates

Mall Gift Cards Are Still HIP Harlem Irving Plaza Norridge, Illinois

Owner/ Management Company: The Harlem Irving Companies, Inc.

Great American Eclipse Viewing Party Jefferson Pointe Shopping Center Fort Wayne, Indiana

Owner: Red Development Management Company: CBRE

Creating the Heartbeat Of Kapolei Ka Makana Ali`i Kapolei, Hawaii

Owner: DeBartolo Development, OPTrust Management Company: JLL

Butterflies Oakland Mall Troy, Michigan

Owner: UrbanCal Oakland Mall LLC Management Company: CBRE, Inc

Hope & Cheer after the Storm in Support of Merchants and the Community Plaza Las Americas San Juan, Puerto Rico

Owner/ Management Company: Plaza Las Americas, Inc.

Stylist Partnership Pilot - GGP's Ridgedale Center Ridgedale Center Minnetonka, Minnesota

Owner/ Management Company: GGP Inc.

Winter Castle – Rosedale Center Rosedale Center Roseville, Minnesota

Owner: PPF RTL Rosedale Shopping Center Management Company: JLL

Christmas in the Wizarding World Shops at South Town Sandy, Utah

Owner/ Management Company: Pacific Retail Capital Partners

Starwood Retail Partners - Girl Scout Lock In - SouthPark Mall SouthPark Mall Strongsville, Ohio

Owner: Starwood Retail Partners Management Company: SRP Property Management, LLC

Tiny House Holiday Village The Shops at Northfield Stapleton Denver, Colorado

Owner/ Management Company: QIC, Forest City

The Waterfront's 12 Days of Free Santa Photo The Waterfront Homestead, Pennsylvania

Owner: M & J Wilkow and BIG Shopping Centers USA Management Company: M & J Wilkow Properties

Company

Glam Up Your Travel MarketPlace Development Dulles, Virginia

NOI Enhancement

PARTNERSHIP MARKETING / SPONSORSHIP

Shopping Centers under 500,000 sq. ft.

College Night Out at Paseo Nuevo Shops & Restaurants Santa Barbara, California

Owner: Pacific Retail Capital Partners & JP Morgan Management Company: Paseo Nuevo Shops & Restaurants

Westfield World Trade Center Holiday Village Westfield World Trade Center Manhattan, New York

Owner: Westfield and The Port Authority Management Company: Westfield

Up on the Rooftops for NOI Winery Shopping Center Fairfield, California

Owner/Management Company: Phillips Edison & Company

Shopping Centers over 500,001 sq. ft.

Atlantic Station "Drives" New Revenue Atlantic Station Atlanta, Georgia

Owner: Morgan Stanley Management Company: Hines

Fashion Outlets of Chicago's THE COLLECTION: Where Art Meets Fashion Fashion Outlets of Chicago Rosemont, Illinois

Owner/Management Company: Macerich

Community Minded. Events Focused. Sales Oriented. Grand Boulevard at Sandestin Miramar Beach, Florida

Owner: GBL Retail, LLC Management Company: Howard Group, Grand Boulevard and Merchants Retail Partners

#PoppingUpAtPaseo Paseo Nuevo Shops & Restaurants Santa Barbara, California

Owner: Pacific Retail Capital Partners & JP Morgan Management Company: Paseo Nuevo Shops & Restaurants

LEASING / SPECIALTY LEASING

Shopping Centers over 500,001 sq. ft.

Winter Wonderland The Maine Mall South Portland, Maine

Owner/Management Company: GGP Inc.

Westfield Century City Pop-Up Westfield Century City Los Angeles, California

Owner/Management Company: Westfield

Emerging Technology

NEW / EMERGING TECHNOLOGY

Joint Centers

ShareRails Virtual Shopper The Shops at South Town, Sandy, UT Yorktown Center , Lombard, IL Eastridge Center, San Jose, CA

Management Company: Pacific Retail Capital Partners

Company

Centennial Augmented Reality Centennial Real Estate Dallas, Texas

GGP's Parking Availability GGP Inc. Chicago, Illinois

VIP HD - The Power of Personalization Horizon Group Properties Rosemont, Illinois exCLAUSive Access JLL Atlanta, Georgia