FINALISTS
MAXI Awards 2018 www.icsc.org/maxiawards 2018 MAXI AWARDS FINALISTS
TRADITIONAL MARKETING
BUSINESS-TO-BUSINESS
Shopping Centers under 500,000 sq. ft.
Mobility Concierge Colony Square Atlanta, Georgia
Owner: Lionstone Investments and North American Properties Management Company: North American Properties
Mixed Use Mixing it Up: Atlantic Station Re-imagined Atlantic Station Atlanta, Georgia
Owner: Morgan Stanley Management Company: Hines
Shopping Centers over 500,001 sq. ft.
Retailer Incubation Easton Columbus, Ohio
Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates
Joint Centers
Taste for the Space The Shops at South Town, Sandy, UT Eastridge, San Jose, CA
Management Company: Pacific Retail Capital Partners
Company
EDENS Brand Strategy EDENS Bethesda, Maryland
An Award Winning 2017 Phillips Edison & Company Salt Lake City, Utah
CAUSE-RELATED MARKETING
Shopping Centers under 500,000 sq. ft.
Hambidge Creative HiVE Colony Square Atlanta, Georgia
Owner: Lionstone Investments and North American Properties Management Company: North American Properties
Picture-Perfect Prom Manhattan Town Center Manhattan, Kansas
Owner: UrbanCalManhattanTownCenter, LLC Management Company: CBRE
Party with a Purpose - PIER 39’s 39th Birthday Celebration PIER 39 San Francisco, California
Owner: Moor + South/Pier Management Co. Management Company: PIER 39 Limited Partnership
The Rice Village Sing-Off Rice Village District Houston, Texas
Owner: Rice University Management Company: Trademark
Arts of Healing River Oaks District Houston, Texas
Owner: JP Morgan Management Company: OliverMcMillan
TangerCares for Texas Tanger Outlets Houston Texas City, Texas
Owner: Tanger Outlets & Simon Property Group Management Company: Tanger Outlets
World Trade Center Memorial The Avenue Viera Viera, Florida
Owner: PGIM Real Estate Management Company: Poag Shopping Centers, LLC
Woof-a-Pawlooza The Shoppes at Arbor Lakes Maple Grove, Minnesota
Owner: Prudential Real Estate Investors Management Company: CBRE, Inc.
Shopping Centers over 500,001 sq. ft.
Savor & Celebrate - Avalon Avalon Alpharetta, Georgia
Owner: PGIM; Managed by North American Properties Management Company: North American Properties
Citadel Outlets PINK SAVES Campaign 2017 Citadel Outlets Los Angeles, California
Owner/Management Company: Craig Realty Group
Smoke on the Coast BBQ & Fireworks Festival - Destin Commons Coins for a Cause Destin Commons Destin, Florida
Owner/Management Company: Turnberry
NORTHSIDEkids Domain NORTHSIDE Austin, Texas
Owner/Management Company: Endeavor Real Estate Group
Easton Community Foundation, Change for Charity Program Easton Columbus, Ohio
Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates
Easton Community Resources Easton Columbus, Ohio
Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates
Taste of Turkey Creek 2017 Pinnacle at Turkey Creek Knoxville, Tennessee
Owner: HART TC I-III, IV Management Company: Bayer Properties LLC
Hometown Heroes Goes to the Dogs! The Village at Meridian Meridian, Idaho
Owner: CenterCal Properties, LLC Management Company: CenterCal Properties, LLC
Joint Centers
Don't FURget About Us Downtown Pleasant Hill, Pleasant Hill, CA The District at Green Valley Ranch, Henderson, NV Alameda Landing, Alameda, CA
Management Company: Vestar
Live 360° 10 SRP Malls
Management Company: Starwood Retail Partners
Company
PECO Community Partnership Phillips Edison & Company Cincinnati, Ohio
Westfield Veterans Initiative Westfield Los Angeles, California
DIGITAL/SOCIAL
Shopping Centers under 500,000 sq. ft.
Colony Square Presents: Festivity + Trees Colony Square Atlanta, Georgia
Owner: Lionstone Investments and North American Properties Management Company: North American Properties
FIGat7th Fashion Ambush Campaign FIGat7th Los Angeles, California
Owner/Management Company: Brookfield Properties
#GalleriaArtWalls Galleria Shopping Center EDINA, Minnesota
Owner/Management Company: Hines Global REIT, Inc.
Elf On the Shelf Hilltop Mall Kearney, Nebraska
Owner/Management Company: DP Management, LLC
Valentine's Day Promotion Outlets of Mississippi Pearl, Mississippi
Owner/Management Company: Spectrum Capital LLC/Bloomfield Holdings
We Are Mililani Town Center of Mililani Mililani, Hawaii
Owner: M & J WIlkow and MetLife Management Company: M & J Wilkow Properties
Village at the Peaks Employee Discount App Village at the Peaks Longmont, Colorado
Owner: NMMS Twin Peaks, LLC Management Company: NewMark Merrill - Mountain States
#WestBendLove Snap & Seek WestBend Fort Worth, Texas
Owner/Management Company: Trademark Property Company
Shopping Centers over 500,001 sq. ft.
@IndytheGoldenDoodle's Birthday Bash Avalon Alpharetta, Georgia
Owner: PGIM; Managed by North American Properties Management Company: North American Properties
Persona-Based Content Marketing Easton Columbus, Ohio
Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates
MainPlace Mall and Foodbeast MainPlace Mall Santa Ana, California
Owner: Centennial in partnership with joint venture investors Management Company: Centennial Real Estate
Perkins Rowe - Rebranding with Influence Perkins Rowe Baton Rouge, Louisiana
Owner/Management Company: Trademark Property Company
Let it Snow! Live with Grammy Award Winner, Kalani Pe'a Queen Ka'ahumanu Center Kahului, Hawaii
Owner: The Seligman Group Management Company: QKC Maui Owner, LLC
Regency's BIG Christmas Giveaway Regency Richmond, Virginia
Owner: 1420 N. Parham Road, LC Management Company: Cushman & Wakefield - Thalhimer
The Waterfront's Summer of Social The Waterfront Homestead, Pennsylvania
Owner: BIG Shopping Centers/M & J Wilkow Management Company: M & J Wilkow Properties
Company
The Festive Five Hull Property Group Augusta, Georgia
GRAND OPENING / REDEVELOPMENT / EXPANSION / RENOVATIONS
Shopping Centers under 500,000 sq. ft.
Arvada Marketplace Grand Re-Opening Arvada Marketplace Arvada, Colorado
Owner: Pine Tree JV Management Company: Pine Tree, LLC
Inspired by the Uncommon - Galleria Expansion Campaign Galleria Shopping Center Edina, Minnesota
Owner/Management Company: Hines Global REIT, Inc.
Shopping Centers over 500,001 sq. ft.
The Annex Grand Opening Times Four! The Collection at RiverPark Oxnard, California
Owner: CenterCal Properties, Shea Properties, Oak Tree Financial Management Company: CenterCal Properties, LLC
Eastridge Center Mural Program Eastridge Center San Jose, California
Owner/Management Company: Pacific Retail Capital Partners
Property Transformation and Grand Reopening Celebration Hill Country Galleria Bee Cave, Texas
Owner: INVESCO Management Company: CBRE
Isabella Eatery Grand Opening at Tysons Galleria Tysons Galleria McLean, Virginia
Owner/Management Company: GGP Inc.
Westfield Century City Grand Opening Westfield Century City Los Angeles, California
Owner/Management Company: Westfield
INTEGRATED ADVERTISING
Shopping Centers under 500,000 sq. ft.
The District of Joy CityCenterDC Washington, District of Columbia
Owner: Hines /Qatari Diar Management Company: Hines
Paniolo Pride at Parker Ranch Center Parker Ranch Center Waimea, Illinois
Owner: M & J Wilkow/Intercontinental Management Company: M & J Wilkow Properties
Waterside Wayfinder Awareness Campaign Waterside Fort Worth, Texas
Owner/Management: Trademark Property Company
Shopping Centers over 500,001 sq. ft.
Domain NORTHSIDE - Our SIDE has it all. Domain NORTHSIDE Austin, Texas
Owner/Management Company: Endeavor Real Estate Group
Where (Ridgedale) Lives – GGP’s Ridgedale Center, Minnetonka, MN Ridgedale Center Minnetonka, Minnesota
Owner/Management Company: GGP Inc.
Company
Parking Garage Innovations GGP Inc. Chicago, Illinois
Starwood Retail Partners - Feels Like Christmas Starwood Retail Partners Chicago, Illinois
Westfield Beauty & Balance Westfield Los Angeles, California
PUBLIC RELATIONS
Shopping Centers under 500,000 sq. ft
Colony Square Groundbreaking Colony Square Atlanta, Georgia
Owner: Lionstone Investments and North American Properties Management Company: North American Properties
Welcoming Home a Legend - Don Ho Statue Unveiling & Dedication Ceremony International Market Place Honolulu, Hawaii
Owner/ Management Company: Taubman
A Goundbreaking PR Opportunity Mountain View Village Riverton, Utah
Owner/ Management Company: CenterCal Properties, LLC
Shopping Centers over 500,001 sq. ft.
Citadel Outlets Public Relations Media Program 2017 Citadel Outlets Los Angeles, California
Owner/ Management Company: Craig Realty Group
Domain NORTHSIDE - Our SIDE has it all - Public Relations 2017 Domain NORTHSIDE Austin, Texas
Owner/ Management Company: Endeavor Real Estate Group
Great American Eclipse Viewing Party Jefferson Pointe Shopping Center Fort Wayne, Indiana
Owner: Red Development Management Company: CBRE
Chivas Meet and Greet! North Riverside Park Mall North Riverside, Illinois
Owner: The Feil Organizaiton Management Company: North Riverside Park Mall
Experience Joy at Tivoli Tivoli Village Las Vegas, Nevada
Owner: PBC USA Management Company: Pacific Retail Capital Partners
Westfield Century City Grand Opening PR Westfield Century City Los Angeles, California
Owner/ Management Company: Westfield
Joint Centers
Santa's Toy Factory Clackamas Town Center , Happy Valley, OR North Point Mall, Alpharetta, GA Southwest Plaza, Littleton, CO The Parks at Arlington, Arlington, TX
Management Company: GGP Inc.
Choose Cheer Fairfax Corner, Fairfax, VA Downtown Silver Spring, Silver Springs, MD Rio Washingtonian Center, Gaithersburg, MD
Management Company: Peterson Companies
Company
Crisis in a Box JLL Atlanta, Georgia
Get Connected Plaza Las Américas San Juan, Puerto Rico
SALES ACTIVATION
Shopping Centers under 500,000 sq. ft
Igloo Lounge at CityCenterDC CityCenterDC Washington, District of Columbia
Owner: Hines/Qatari Diar Management Company: Hines
Black Friday Pop-Up Taproom The Shoppes at Arbor Lakes Maple Grove, Minnesota
Town Center of Mililani Presents the New Year's Eve Pineapple Drop Town Center of Mililani Mililani, Hawaii
Owner: M & J Wilkow and MetLife Management Company: M & J Wilkow Properties
Property Marketing at the Village at La Floresta Village at La Floresta Brea, California
Owner/Management Company: Regency Centers
Shopping Centers over 500,001 sq. ft.
FITRow: The city’s new fitness paradise Assembly Row Somerville, Massachusetts
Owner /Management Company: Federal Realty Investment Trust
Atlantic Station Holiday: We Have it All Atlantic Station Atlanta, Georgia
Owner: Morgan Stanley Management Company: Hines
Fashion Row Features Avalon Alpharetta, Georgia
Owner: PGIM Management Company: North American Properties
A Christmas Story Cherry Hill Mall Cherry Hill, New Jersey
Owner/ Management Company: PREIT
NORTHSIDE Abloom Domain NORTHSIDE Austin, Texas
Owner/ Management Company: Endeavor Real Estate Group
19th Annual Holiday Tree Lighting Ceremony Easton Columbus, Ohio
Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates
6th Annual Easton Fashion Night Easton Columbus, Ohio
Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates
Mall Gift Cards Are Still HIP Harlem Irving Plaza Norridge, Illinois
Owner/ Management Company: The Harlem Irving Companies, Inc.
Great American Eclipse Viewing Party Jefferson Pointe Shopping Center Fort Wayne, Indiana
Owner: Red Development Management Company: CBRE
Creating the Heartbeat Of Kapolei Ka Makana Ali`i Kapolei, Hawaii
Owner: DeBartolo Development, OPTrust Management Company: JLL
Butterflies Oakland Mall Troy, Michigan
Owner: UrbanCal Oakland Mall LLC Management Company: CBRE, Inc
Hope & Cheer after the Storm in Support of Merchants and the Community Plaza Las Americas San Juan, Puerto Rico
Owner/ Management Company: Plaza Las Americas, Inc.
Stylist Partnership Pilot - GGP's Ridgedale Center Ridgedale Center Minnetonka, Minnesota
Owner/ Management Company: GGP Inc.
Winter Castle – Rosedale Center Rosedale Center Roseville, Minnesota
Owner: PPF RTL Rosedale Shopping Center Management Company: JLL
Christmas in the Wizarding World Shops at South Town Sandy, Utah
Owner/ Management Company: Pacific Retail Capital Partners
Starwood Retail Partners - Girl Scout Lock In - SouthPark Mall SouthPark Mall Strongsville, Ohio
Owner: Starwood Retail Partners Management Company: SRP Property Management, LLC
Tiny House Holiday Village The Shops at Northfield Stapleton Denver, Colorado
Owner/ Management Company: QIC, Forest City
The Waterfront's 12 Days of Free Santa Photo The Waterfront Homestead, Pennsylvania
Owner: M & J Wilkow and BIG Shopping Centers USA Management Company: M & J Wilkow Properties
Company
Glam Up Your Travel MarketPlace Development Dulles, Virginia
NOI Enhancement
PARTNERSHIP MARKETING / SPONSORSHIP
Shopping Centers under 500,000 sq. ft.
College Night Out at Paseo Nuevo Paseo Nuevo Shops & Restaurants Santa Barbara, California
Owner: Pacific Retail Capital Partners & JP Morgan Management Company: Paseo Nuevo Shops & Restaurants
Westfield World Trade Center Holiday Village Westfield World Trade Center Manhattan, New York
Owner: Westfield and The Port Authority Management Company: Westfield
Up on the Rooftops for NOI Winery Shopping Center Fairfield, California
Owner/Management Company: Phillips Edison & Company
Shopping Centers over 500,001 sq. ft.
Atlantic Station "Drives" New Revenue Atlantic Station Atlanta, Georgia
Owner: Morgan Stanley Management Company: Hines
Fashion Outlets of Chicago's THE COLLECTION: Where Art Meets Fashion Fashion Outlets of Chicago Rosemont, Illinois
Owner/Management Company: Macerich
Community Minded. Events Focused. Sales Oriented. Grand Boulevard at Sandestin Miramar Beach, Florida
Owner: GBL Retail, LLC Management Company: Howard Group, Grand Boulevard and Merchants Retail Partners
#PoppingUpAtPaseo Paseo Nuevo Shops & Restaurants Santa Barbara, California
Owner: Pacific Retail Capital Partners & JP Morgan Management Company: Paseo Nuevo Shops & Restaurants
LEASING / SPECIALTY LEASING
Shopping Centers over 500,001 sq. ft.
Winter Wonderland The Maine Mall South Portland, Maine
Owner/Management Company: GGP Inc.
Westfield Century City Pop-Up Westfield Century City Los Angeles, California
Owner/Management Company: Westfield
Emerging Technology
NEW / EMERGING TECHNOLOGY
Joint Centers
ShareRails Virtual Shopper The Shops at South Town, Sandy, UT Yorktown Center , Lombard, IL Eastridge Center, San Jose, CA
Management Company: Pacific Retail Capital Partners
Company
Centennial Augmented Reality Centennial Real Estate Dallas, Texas
GGP's Parking Availability GGP Inc. Chicago, Illinois
VIP HD - The Power of Personalization Horizon Group Properties Rosemont, Illinois exCLAUSive Access JLL Atlanta, Georgia