FINALISTS MAXI Awards 2018 www.icsc.org/maxiawards 2018 MAXI AWARDS FINALISTS TRADITIONAL MARKETING BUSINESS-TO-BUSINESS Shopping Centers under 500,000 sq. ft. Mobility Concierge Colony Square Atlanta, Georgia Owner: Lionstone Investments and North American Properties Management Company: North American Properties Mixed Use Mixing it Up: Atlantic Station Re-imagined Atlantic Station Atlanta, Georgia Owner: Morgan Stanley Management Company: Hines Shopping Centers over 500,001 sq. ft. Retailer Incubation Easton Columbus, Ohio Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates Joint Centers Taste for the Space The Shops at South Town, Sandy, UT Eastridge, San Jose, CA Management Company: Pacific Retail Capital Partners Company EDENS Brand Strategy EDENS Bethesda, Maryland An Award Winning 2017 Phillips Edison & Company Salt Lake City, Utah CAUSE-RELATED MARKETING Shopping Centers under 500,000 sq. ft. Hambidge Creative HiVE Colony Square Atlanta, Georgia Owner: Lionstone Investments and North American Properties Management Company: North American Properties Picture-Perfect Prom Manhattan Town Center Manhattan, Kansas Owner: UrbanCalManhattanTownCenter, LLC Management Company: CBRE Party with a Purpose - PIER 39’s 39th Birthday Celebration PIER 39 San Francisco, California Owner: Moor + South/Pier Management Co. Management Company: PIER 39 Limited Partnership The Rice Village Sing-Off Rice Village District Houston, Texas Owner: Rice University Management Company: Trademark Arts of Healing River Oaks District Houston, Texas Owner: JP Morgan Management Company: OliverMcMillan TangerCares for Texas Tanger Outlets Houston Texas City, Texas Owner: Tanger Outlets & Simon Property Group Management Company: Tanger Outlets World Trade Center Memorial The Avenue Viera Viera, Florida Owner: PGIM Real Estate Management Company: Poag Shopping Centers, LLC Woof-a-Pawlooza The Shoppes at Arbor Lakes Maple Grove, Minnesota Owner: Prudential Real Estate Investors Management Company: CBRE, Inc. Shopping Centers over 500,001 sq. ft. Savor & Celebrate - Avalon Avalon Alpharetta, Georgia Owner: PGIM; Managed by North American Properties Management Company: North American Properties Citadel Outlets PINK SAVES Campaign 2017 Citadel Outlets Los Angeles, California Owner/Management Company: Craig Realty Group Smoke on the Coast BBQ & Fireworks Festival - Destin Commons Coins for a Cause Destin Commons Destin, Florida Owner/Management Company: Turnberry NORTHSIDEkids Domain NORTHSIDE Austin, Texas Owner/Management Company: Endeavor Real Estate Group Easton Community Foundation, Change for Charity Program Easton Columbus, Ohio Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates Easton Community Resources Easton Columbus, Ohio Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates Taste of Turkey Creek 2017 Pinnacle at Turkey Creek Knoxville, Tennessee Owner: HART TC I-III, IV Management Company: Bayer Properties LLC Hometown Heroes Goes to the Dogs! The Village at Meridian Meridian, Idaho Owner: CenterCal Properties, LLC Management Company: CenterCal Properties, LLC Joint Centers Don't FURget About Us Downtown Pleasant Hill, Pleasant Hill, CA The District at Green Valley Ranch, Henderson, NV Alameda Landing, Alameda, CA Management Company: Vestar Live 360° 10 SRP Malls Management Company: Starwood Retail Partners Company PECO Community Partnership Phillips Edison & Company Cincinnati, Ohio Westfield Veterans Initiative Westfield Los Angeles, California DIGITAL/SOCIAL Shopping Centers under 500,000 sq. ft. Colony Square Presents: Festivity + Trees Colony Square Atlanta, Georgia Owner: Lionstone Investments and North American Properties Management Company: North American Properties FIGat7th Fashion Ambush Campaign FIGat7th Los Angeles, California Owner/Management Company: Brookfield Properties #GalleriaArtWalls Galleria Shopping Center EDINA, Minnesota Owner/Management Company: Hines Global REIT, Inc. Elf On the Shelf Hilltop Mall Kearney, Nebraska Owner/Management Company: DP Management, LLC Valentine's Day Promotion Outlets of Mississippi Pearl, Mississippi Owner/Management Company: Spectrum Capital LLC/Bloomfield Holdings We Are Mililani Town Center of Mililani Mililani, Hawaii Owner: M & J WIlkow and MetLife Management Company: M & J Wilkow Properties Village at the Peaks Employee Discount App Village at the Peaks Longmont, Colorado Owner: NMMS Twin Peaks, LLC Management Company: NewMark Merrill - Mountain States #WestBendLove Snap & Seek WestBend Fort Worth, Texas Owner/Management Company: Trademark Property Company Shopping Centers over 500,001 sq. ft. @IndytheGoldenDoodle's Birthday Bash Avalon Alpharetta, Georgia Owner: PGIM; Managed by North American Properties Management Company: North American Properties Persona-Based Content Marketing Easton Columbus, Ohio Owner: Steiner + Associates, L Brands, The Georgetown Company Management Company: Steiner + Associates MainPlace Mall and Foodbeast MainPlace Mall Santa Ana, California Owner: Centennial in partnership with joint venture investors Management Company: Centennial Real Estate Perkins Rowe - Rebranding with Influence Perkins Rowe Baton Rouge, Louisiana Owner/Management Company: Trademark Property Company Let it Snow! Live with Grammy Award Winner, Kalani Pe'a Queen Ka'ahumanu Center Kahului, Hawaii Owner: The Seligman Group Management Company: QKC Maui Owner, LLC Regency's BIG Christmas Giveaway Regency Richmond, Virginia Owner: 1420 N. Parham Road, LC Management Company: Cushman & Wakefield - Thalhimer The Waterfront's Summer of Social The Waterfront Homestead, Pennsylvania Owner: BIG Shopping Centers/M & J Wilkow Management Company: M & J Wilkow Properties Company The Festive Five Hull Property Group Augusta, Georgia GRAND OPENING / REDEVELOPMENT / EXPANSION / RENOVATIONS Shopping Centers under 500,000 sq. ft. Arvada Marketplace Grand Re-Opening Arvada Marketplace Arvada, Colorado Owner: Pine Tree JV Management Company: Pine Tree, LLC Inspired by the Uncommon - Galleria Expansion Campaign Galleria Shopping Center Edina, Minnesota Owner/Management Company: Hines Global REIT, Inc. Shopping Centers over 500,001 sq. ft. The Annex Grand Opening Times Four! The Collection at RiverPark Oxnard, California Owner: CenterCal Properties, Shea Properties, Oak Tree Financial Management Company: CenterCal Properties, LLC Eastridge Center Mural Program Eastridge Center San Jose, California Owner/Management Company: Pacific Retail Capital Partners Property Transformation and Grand Reopening Celebration Hill Country Galleria Bee Cave, Texas Owner: INVESCO Management Company: CBRE Isabella Eatery Grand Opening at Tysons Galleria Tysons Galleria McLean, Virginia Owner/Management Company: GGP Inc. Westfield Century City Grand Opening Westfield Century City Los Angeles, California Owner/Management Company: Westfield INTEGRATED ADVERTISING Shopping Centers under 500,000 sq. ft. The District of Joy CityCenterDC Washington, District of Columbia Owner: Hines /Qatari Diar Management Company: Hines Paniolo Pride at Parker Ranch Center Parker Ranch Center Waimea, Illinois Owner: M & J Wilkow/Intercontinental Management Company: M & J Wilkow Properties Waterside Wayfinder Awareness Campaign Waterside Fort Worth, Texas Owner/Management: Trademark Property Company Shopping Centers over 500,001 sq. ft. Domain NORTHSIDE - Our SIDE has it all. Domain NORTHSIDE Austin, Texas Owner/Management Company: Endeavor Real Estate Group Where (Ridgedale) Lives – GGP’s Ridgedale Center, Minnetonka, MN Ridgedale Center Minnetonka, Minnesota Owner/Management Company: GGP Inc. Company Parking Garage Innovations GGP Inc. Chicago, Illinois Starwood Retail Partners - Feels Like Christmas Starwood Retail Partners Chicago, Illinois Westfield Beauty & Balance Westfield Los Angeles, California PUBLIC RELATIONS Shopping Centers under 500,000 sq. ft Colony Square Groundbreaking Colony Square Atlanta, Georgia Owner: Lionstone Investments and North American Properties Management Company: North American Properties Welcoming Home a Legend - Don Ho Statue Unveiling & Dedication Ceremony International Market Place Honolulu, Hawaii Owner/ Management Company: Taubman A Goundbreaking PR Opportunity Mountain View Village Riverton, Utah Owner/ Management Company: CenterCal Properties, LLC Shopping Centers over 500,001 sq. ft. Citadel Outlets Public Relations Media Program 2017 Citadel Outlets Los Angeles, California Owner/ Management Company: Craig Realty Group Domain NORTHSIDE - Our SIDE has it all - Public Relations 2017 Domain NORTHSIDE Austin, Texas Owner/ Management Company: Endeavor Real Estate Group Great American Eclipse Viewing Party Jefferson Pointe Shopping Center Fort Wayne, Indiana Owner: Red Development Management Company: CBRE Chivas Meet and Greet! North Riverside Park Mall North Riverside, Illinois Owner: The Feil Organizaiton Management Company: North Riverside Park Mall Experience Joy at Tivoli Tivoli Village Las Vegas, Nevada Owner: PBC USA Management Company: Pacific Retail Capital Partners Westfield Century City Grand Opening PR Westfield Century City Los Angeles, California Owner/ Management Company: Westfield Joint Centers Santa's Toy Factory Clackamas Town Center , Happy Valley, OR North Point Mall, Alpharetta, GA Southwest Plaza, Littleton, CO The Parks at Arlington, Arlington, TX Management Company: GGP Inc. Choose Cheer Fairfax Corner, Fairfax, VA Downtown Silver Spring, Silver Springs,