Summer 2015 • Volume 5 • Issue 4 News and Events for Members, Donors, and Friends P L AY Time

Boardwalk Arcade 2

Toy Halls of Fame Grand Opening 4

Summer of Fun 6

World Video Game Hall of Fame Inductees 7

Racers: The Thrill of Driving Games Page 3 The 2015 Play Ball 13 Zoom in for Racers: The Thrill of Driving Games xhibit Explore America’s long fascination with the need for speed at Racers: The Thrill of Driving Games located near Boardwalk Arcade.

Start your engine and zip through the evolution of driving games. See rare artifacts from The Strong’s collections and play your way through the history of driving games, beginning with the electromechanical Motorcycle (1974), all the way through arcade classics such as Pole Position 2 (1983), Out Run (1987), and Cruis’n USA (1994). Then challenge friends to the four-player Hot Rod (1988) and the two-player favorite Mario Kart Arcade GP2 (2007). New E View pioneering arcade racing games from The Strong’s collections, such as Atari’s Gran Trak 10 (1974) and the once controversial Death Race (1976), inspired by the cult film Death Race 2000 and criticized at the time for its depictions of violence. (Only about 500 copies of the game were made.) Then learn about the history of racing games as you view unique artifacts, including early board games such as Touring: The Great Automobile Card Game and Motor Race. Step Right Up for Racers: The Thrill of Driving Games remains on view through September 7.

Racers: The Thrill of Driving Games is produced by The Strong’s Boardwalk Arcade International Center for the History of Electronic Games®. Playable machines in Racers: The Thrill of Driving Games require purchased tokens. Money collected from the sale of tokens helps maintain Celebrate arcade amusements in all their beeping, blipping, these original artifacts. vibrant glory at Boardwalk Arcade.

Step into a scene reminiscent of 19th- and early 20th- FunHouse (1990), Back to the Future (1990), Emerald century resorts such as Coney Island and Atlantic City, City Limited Edition Wizard of Oz (2013), and the where Americans from across the nation flocked for amazing Hercules (1979), the world’s largest commercial good old summertime fun. pinball machine.

Play a variety of classic carnival games and challenge See rare arcade and pinball machines from The Strong’s yourself on redemption games such as Skee Ball, Hoop renowned collections such as the World War II-era Fever, and Fishbowl Frenzy. Win tickets and use them anti-aircraft machine gun game, Sky Fighter (1940), to collect a variety of prizes, including stickers, oversized and Humpty Dumpty (1947), the first pinball sunglasses, and stuffed animals. machine with flippers. Also on display are artifacts that evoke the history of carnivals and beachside Laugh at your distorted reflection in silly fun-house mirrors resorts including toy carousels, chalkware figurines, and then step right up to an oversized beach cut-out for and brilliantly colored posters featuring KAR-MI—the an unforgettable photo op. stage name of Joseph Hallworth (1872–1956), an entertainer who worked in Wild West shows, circuses, What does your future hold? Spin a wheel and other venues from the 1890s to the beginning of fortune to find out. More contemporary of World War I. amusements add to the fun, including Fruit Ninja, Temple Run, Batman Whack-a-Villian, Boardwalk Arcade remains on view through and Jetpack Joyride. Also enjoy an September 7. opportunity to play on historic video arcade machines including, Discs of Tron Boardwalk Arcade is produced by The Strong’s International Center for the History of Electronic Games®. Some games in (1983), : The Empire Strikes Back Boardwalk Arcade can be played freely, but some may require (1985), Smash TV (1990), NBA Jam (1993), purchased tokens. Money collected from the sale of tokens Prop Cycle (1996), and The Ocean Hunter helps maintain these original artifacts. (1998). Test your flipper skills on pinball machines such as The Incredible Hulk (1979), Media sponsor

2 P L AY Time • Summer 2015 www.museumofplay.org 3 5 New Exhibit

Toy Halls of Fame Halls of Fame Toy courtesy renderings of Gary Jacobs. www.museumofplay.org

exhibit. Halls of Fame Toy in the new playroom Kinect of the expansive Illustration Opening Celebration Opening Celebration Exhibit Opening Celebration Fame Halls of Toy The exhibit! Fame Halls of Toy games. Be one and exciting entertainment, music, family festive with feature exhibit! the new explore to of the first rides, bubbles, rubber train such as free and win prizes a game of chance Play with life-sized photos take Meet and and more. crayons, ducks, jump ropes, music energetic and enjoy dancing shoes Put on your toys. of classic versions the dance each hour on the hour, long. Once all weekend parties and dance toy a different featuring of Play” Minutes a “Ten for party will be interrupted Hall of Fame. Toy the National from Toy Halls of Fame Exhibit Fame Halls of Toy Saturday, 11 a.m. to 4 p.m. Sunday, 1 to 4 p.m. opening of the state-of-the-art the grand and celebrate in costume Come

NY Division is produced by The Strong Strong The by is produced of Fame Halls Toy in cooperation with the Toy Industry Association. Industry with the Toy in cooperation State's York New by is supported project This Initiative. Council Development Economic Regional the by funding provided grant Additional Humanities. the for Endowment National in part by: Made possible Friedman Neil B. Corporation Toy Funrise Inc. Fund, Children’s Foundation Hassenfeld The Inc. Enterprises LeapFrog Inc. Systems LEGO Foundation Children’s Mattel Corporation Toy Pressman Inc. Radio Flyer Inc. Toys“R”Us, The The I ♥ and the Development State Empire Cuomo's Andrew under Governor of Tourism

and the Toy Industry Association’s Toy Toy Association’s Industry Toy and the ® Summer 2015

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of Fame Halls Toy High-Tech 19 September Opens Exhibit exhibit, opening September 19, brings 19, opening September exhibit, Fame Halls of Toy anticipated much The of Fame Hall Toy National Strong’s The installation that recognizes iconic toys and the people who make them. and the people who make toys iconic recognizes that installation and Rubik’s as Big Wheel, Monopoly, such inductees toy features exhibit The luminaries such as industry of toy dozens featuring display Cube alongside a of (creator , and Ole Kirk Christiansen Lucas, George Disney, Walt five discover they as play learn through guests the exhibit, Throughout LEGO). and compete—and build, move, create, themed areas—imagine, interactive, generations. by beloved toys corresponding window giant, oval a from across staircase exhibit Climb the dramatic LED lights at marvel On the ascent, board. a checker look like to decorated some that toys, of classic a gallery of 21 portraits and view dancing overhead a digital at marvel Then ways. in humorous guests with and interact move Toy the National from characters toy animated displays that Jack-in-the-Box Head. On the staircase Potato and Mr. G.I. Joe, including Barbie, Hall of Fame, with an interact to and cords pulleys, cranks, it, use above landing or from race made up of building blocks, balls, a toy sculpture kinetic toy oversized beckons the atrium over wide mobile hanging A 20-foot and more. track, air cannons. one of three by and rotated be manipulated to can be bubbles that virtual and create bubble tower 20-foot the up to Step or classic face Put your technology. motion-capture and popped by moved bubble vortex! a dramatic create even the bubbles—or into toys made up Piano, with the Crayon dazzling music and light show a Orchestrate and sound. Next, mix colors to guests invite that crayons of eight oversized can be that a virtual portrait for A Sketch Etch of an oversized pose in front with friends and family. shared with classic play to Kinect motion control use of the exhibit, the rear At can 12 guests Up to virtual playroom. easels in a 24-foot and crayon toys easels. After and two six toys, characters, four with simultaneously interact its original position itself back into as it tidily tucks watch with a toy, playing in the playroom. and luminaries in the Toy Hall of Fame Toy in the National about the toys Learn touch kiosks featuring 14-feet-long by 10-feet-tall two at Hall of Fame Industry about information background with in-depth biographical monitors screen in toy a timeline of significant events through scroll Then each inductee. a series of computerized and friends to family challenge After, history. Hall of Fame Toy National luminaries in the and toy about the toys questions Hall of Fame. Industry and Toy Industry Hall of Fame together in a cutting-edge, state-of-the-art museum state-of-the-art in a cutting-edge, together Fame Hall of Industry

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The Strong Receives Donation of Atari Dig Materials

The Strong has acquired an assemblage of Atari 2600 games and related materials excavated from a landfill Alamogordo, New Mexico. The items were unearthed in April 2014 during an archaeological dig turned media event launched by a documentary film company Come in costume and enjoy delightful themed activities each at the site of a mass Atari video week all summer long including character meet and greets, arts game disposal. After its debut in 1977, Atari Inc. and crafts, imaginative play, and story readings. sold 30 million units of the cartridge-based Atari 2600 and tens of millions of games, including Monday, July 6–Friday, July 10 Monday, July 20– Monday, August 10– First Class Inducted into the home versions of popular arcade Swashbucklers and Scallywags Friday, July 24 Friday, August 14 World Video Game Hall of Fame titles such as Space Invaders, Discover an ocean of Wild, Wild West Storybook Stars Pac-Man, Asteroids, and Centipede. adventure as you learn to Ride in for a wild west Come dressed as a In June, The Strong's World Video Game Hall of Fame welcomed its first By 1983, the proliferation of lower talk like a pirate, create a adventure. Saddle storybook character class—Pong, Pac-Man, Tetris, Super Mario Brothers, DOOM, and World of quality games combined with an sea captain’s hat or mini up at Rodeo and meet a star from Warcraft. The six inductees span multiple decades, countries of origin, and overexpansion of the video game treasure chest to take Rosie’s Ranch, sift your favorite literary classics each day gaming platforms, and all have significantly influenced the video game industry, market brought the video game home, and more. Walk the for gold, search for such as Rapunzel, Little Red Riding popular culture, and society in general. boom to a crash. In response, plank and swab the deck outlaws, and listen Hood, or Alice from Wonderland from Atari reportedly buried hundreds to collect a piece of gold to campfire stories. 11 a.m. to 3 p.m. Listen to stories read By most accounts, Pong (1972) launched the video game industry and of thousands of unsold game from the treasure chest Groom the stable horses, aloud and make fairy-tale puppets to introduced millions to the joys of playing video games. Its tennis-style game cartridges and other materials at and more. On Monday, make a paper cowboy hat or sheriff put on a puppet show. play was easy to understand, and although it was not the first electronic game, the Alamogordo landfill, and the Wednesday, and Thursday only meet badge, and more. it was the first to grab wide-scale public attention. story became an urban legend. Olympic fencer Iris Zimmermann The recent excavation confirmed In 1980 Pac-Man propelled video games forward as a mass cultural between 11 a.m. and 2 p.m. and watch Monday, July 27– Monday, August 17– the myth as fact and turned up phenomenon and became the best selling arcade video game ever. Since then, high-energy fencing demos and try Friday, July 31 Friday, August 21 thousands of individual games, Pac-Man and its many variations and sequels have munched their way into including copies of Centipede on gear. Super Sleuths Jugglers and Jokesters countless arcades, homes, and new digital spaces. and E.T. The Extra-Terrestrial (E.T. Hone detective skills, Enjoy silly strolling and “pop-up” was often mistakenly blamed in Monday, July 13– investigate a crime scene, entertainment by Flower City Programmed in the Soviet Union in 1984, the simple puzzle game Tetris has popular culture for leading to the Friday, July 17 and try to find the culprit. Vaudeville. Learn to juggle, make traveled to every corner of the globe, selling hundreds of millions of copies crash in 1983.) Fairies and Elves Make a disguise, try to crack a joke book, and craft a jester hat. across a variety of platforms. It’s become such a cultural icon that the game View an award-winning a code, and vote for your has even been projected on the sides of buildings, gracing the skylines of cities The Atari dig materials given to display of fairy houses from the favorite Scooby-Doo villain. around the world. The Strong include three 1982 Corn Hill Arts Festival Fairy Houses Summer of Fun media sponsors Atari 2600 video game cartridges, Monday, August 3–Friday, August 7 Tour, make a pixie-themed craft, try Created by legendary game designer Shigeru Miyamoto, Super Mario Bros. along with accompanying on butterfly wings, and more. Meet Dancing with The Strong jumped onto the scene in 1985 and quickly became one of the most instructions and catalogs for E.T.; a woodland fairy or elf from 11 a.m. Get grooving with dance and recognizable games ever. (A survey of American children in the 1990s a boxed copy of Swordquest: rograms & E ve n ts n g P rograms Upcomi to 3 p.m. each day. Enjoy half-price movement activities. Make a discovered that more children recognized Mario than Mickey Mouse.) Earthworld; a boxed copy of admission to Dancing Wings Butterfly rainbow dancing stick to take Super Mario Bros. held the title of the best-selling video game of all time Centipede; an Atari Video Touch Garden. (Limited quantity. Timed home. On Monday only, watch until 2006, and its popularity led to numerous sequels and successors. Pad controller; a bag of dirt tickets available for purchase at the a live performance by A Moving taken from the landfill; as well DOOM exploded onto the video game landscape in 1993 and helped shape museum admission desk.) On Monday Experience, the Arc of Monroe the course of gaming history by introducing the idea of a game “engine” as certificates of authenticity, only from 11 a.m. to 1 p.m., meet County’s modern dance troupe. Save the Date for (separating the game’s basic functions from other aspects, such as art work) photographs, and photocopies Fairy Houses author Tracy Kane. of newspaper articles, and other Storytime Club and encouraging multiplayer interaction. DOOM was a commercial success, but its most important legacy is the impact that it has had on the form, function, documentation related to the Mondays, September 14, 21 & 28 feel, and perception of so many first-person shooter games that followed. dump and archeological dig. ABCs and 123s Some of the items are on Hear children’s stories about letters By bringing tens of millions of people together in a compelling virtual universe, display in the museum’s and numbers at 10:30 and 11:30 a.m. the youngest inductee, World of Warcraft (2004), has reshaped the way eGameRevolution exhibit. Have your Storytime Club passport people think about their online lives and communities. While not the first of the punched once during each visit. games known as “massively multiplayer online role-playing games,” it holds the Collect five punches and receive a distinction of being the largest and best-selling ever. Since its inception, more free children’s book. than 100 million paid accounts have been created, and it remains popular in nearly every region of the world. Sponsored by Pong, Pac-Man, Tetris, Super Mario Bros., DOOM, and World of Warcraft 6 P L AY Time • Summer 2015 entered the hall at a special ceremony at The Strong on June 4, 2015. www.museumofplay.org 7 Mu se u m News

The Strong and Japan's Ritsumeikan Journal Publishes Brian Sutton-Smith—He Helped Us University Form Partnership 25th Issue Find Our Way on the Playground

The Strong and the Center for Games Studies and Art Research at The Strong’s American The Strong mourns the passing Ritsumeikan University in Kyoto, Japan, have formed a partnership Journal of Play—the of world-renowned play scholar to collaborate in the study of video game history and in efforts to first peer-reviewed Brian Sutton-Smith, namesake of the preserve them. interdisciplinary museum's 165,000-volume research publication devoted library. The Strong’s Vice President “There’s great synergy between The Strong’s International Center for the to the history, science, of Play Studies, Scott Eberle, reflects History of Electronic Games (ICHEG) and Ritsumeikan’s Center for Game and culture of play— upon Sutton-Smith’s life and work: Studies and Art Research in the space of video game preservation,” says recently celebrated Jon-Paul C. Dyson, director of The Strong’s ICHEG. “Japan is also home to the publication of its 25th I first heard of Brian Sutton-Smith a rich history of video game culture and pioneering companies such as issue. Since its inception in 2008, when I was an undergraduate at Nintendo and Sony. This partnership allows for a cross-cultural exchange the Journal has published nearly Bowling Green University in Ohio. of ideas about how best to chronicle and conserve this important history.” 300 articles, interviews, and book Though he had by then moved on Top: Woodbury School teacher Cheryl reviews on a range of disciplines, to Columbia Teacher’s College, the campus still reverberated with stories of Nichols (left) speaks with early childhood The partnership will include possible exchanges of faculty and professional including history, neuroscience, the inspired teaching and impish good humor of this prolific young scholar, education students from State University of staff members; research projects; joint conferences; and cultural programs. a dashing New Zealand import fully in tune with the sense of liberation and New York at Fredonia and their professor, The museum and Ritsumeikan will also work together on an exhibit sociology, anthropology, evolutionary rebellion growing in America in the late 1960s. Mira Tetkowski Berkley (second from right). celebrating the 30th anniversary of the Nintendo Entertainment System, psychology, medicine, exercise Bottom: Woodbury School teacher Marlene physiology, and more. Topics have slated to open at The Strong later this year. But he did not come lately to liberation. Fifteen years before, Sutton-Smith Heuer (left) spends time with mother and ranged from play as a teaching son Nicole and Nicholas Tillery (center),

Mu se u m News had faced down the stuffy censors in his own country after publishing a funny, strategy to the role of play in mating, and grandmother Kay Tucker (right), retired frank, semi-autobiographical memoir of his own childhood experiences. In the and from autism to video games. ABC Headstart teacher. hundreds of books and articles that followed over a 50 year career, he ranged Volume 7, No. 2 of the Journal over folklore and psychology, and whether investigating the “unorganized includes an interview with Thomas games” of kids in New Zealand or New York or theorizing about play and Woodbury School Co-op Students Aid Preservation Efforts Henricks, professor at Elon University its ambiguities, his restless intellect yet never strayed far from the powerful and one of the country’s foremost memory of the raucous amusements of the band of boys he once ran with. Celebrates Month As part of an ongoing partnership with play theorists, who reflects on the And so too throughout his life as a scholar and teacher he reminded his Rochester Institute of Technology, co-op advancement of play scholarship in readers and challenged his many students to understand that if play were of Young Child students from the university assist the last century. Henricks says that to be explained honestly and without gauzy apologetics, it must be seen as The Strong’s efforts to preserve video game During April, in celebration of the play is often viewed as something complex, undeniably rough, unruly, and profane at times and not carefree history in a variety of ways. On board for Month of the Young Child, The difficult to study, but he sees it by any stretch, but dizzyingly creative in its course and as he would say, the spring 2015 semester was game design Strong’s Woodbury School hosted as one of four basic pathways of “fructifying” in its effect on the spirit. student Shivam Rawal (2015), pictured here two professional development human experience (along with rituals, with Jeremy Saucier, assistant director of Play scholarship today owes much of its vitality to Brian Sutton-Smith’s events for early childhood education communitas, and work). He also The Strong’s International Center for the influence and encouragement, not just through his staggering scholarly professionals. The first—an educators’ argues that play—like any significant History of Electronic Games. output but through his collegiality. To help scholars find like-minded open house—took place on Tuesday, topic—requires multiple perspectives, colleagues in this primary but once-neglected aspect of human experience April 21. More than two dozen early and because of that, it draws scholars he helped establish The Association of the Study of Play (TASP) and attended childhood teachers from local from so many fields of study. the birth of The Children’s Folklore Society. He encouraged thousands programs including ABC Head Start, Tot Spot, and Soaring Stars, While Henricks believes that scholars of students in the study of play, too, helping them to see its pivotal role as well as faculty and students from have advanced the study of play in development. SUNY Fredonia, visited the Reggio dramatically in the last century, he The Strong's AP Conference Hits 25th Year Importantly for us, Brian Sutton-Smith became a great friend of The Strong; Emilia-inspired Woodbury School also sees the field evolving in the he called The Strong a “cathedral for play.” His visits to the museum allowed at The Strong. Participants toured In March, The Strong welcomed more than 900 students from 21 area high future to recognize and address me to sample his famously sparkling wit and the searching intelligence that the classrooms, met the Woodbury schools to the 25th Annual Advanced Placement American History Conference additional forms of play, such as I had heard about at Bowling Green. He enriched the museum directly, too; teaching staff, and explored titled “Cold War America.” Presenters from Nazareth College; State University spectator sports, hobbies, dining, in 2007 he donated his personal library and his voluminous papers—2,500 project-related documentation of New York campuses at Brockport, Buffalo, and Fredonia; and The Strong vacationing, shopping, and sexual books and 45 bins of research notes—to the archive that is now named in his and student work. offered insightful seminars that explored the political, social, and cultural history expression. “The world of real play honor. It is a treasure trove for future students of play. of the United States during the Cold War. is moving ahead briskly,” he says. Also on April 21, Woodbury staff “The challenge for play studies is to When news spread of Brian’s death at age 90, the email traffic among play welcomed members and guests keep abreast of that movement … not scholars of note—colleagues, friends and former students—buzzed with of the Rochester Association for only for the sake of understanding shared descriptions of his inspirations, originality, mischief, scholarly courage, the Education of Young Children but to assist persons and groups in edgy wit, and breadth of mind. They often thanked him for the way he had (RAEYC) Reggio Study Group for choosing the best possibilities for patiently supported them or drolly egged them on. Researchers wrote an “open meeting.” Nominate a Favorite Toy their lives.” gratefully how Brian had expanded the meanings of play to help make the study of play legitimate in the academy, helping to free scholars to research In support of the Month of the Young Other articles in the issue focus for Toy Hall Induction and write and teach this subject. Child, The Strong screened the Best on topics such as kindergarten of the Fest, a collection of 39 award- Do you have a favorite toy you’d like to see enshrined in The Strong’s teachers' perspectives on play, play’s Not least, his friends and colleagues observed how he had pulled out all the winning, creative, and educational National Toy Hall of Fame? The toy nomination season is in full swing and relationship to language, preschool stops to make the world more authentically playful. We at The Strong join short films selected from the Rochester toy lovers across the nation are encouraged to nominate their favorite toys children’s play with creative them in mourning his passing. International Children’s Film Festival for induction this November. Nominations may be made online at construction toys, and the evolution archives. The films were viewed free of toyhalloffame.org or by mail. Submissions for 2015 must be received by of theories on children’s play. “Brian Sutton-Smith—He Helped Us Find Our Way on the Playground” charge throughout April by Woodbury July 31, 2015. To date, 56 toys have earned a place in the National Toy Hall The Journal is published three reprinted from The Strong's Play Stuff Blog. students and museum members of Fame. Visit toyhalloffame.org to learn more about past honorees. times a year. View single issues and guests. The program was and order print subscriptions at made possible through journalofplay.org. collaboration 8 P L AY Time • Summer 2015 with RAEYC. www.museumofplay.org 9 11 Museum News

www.museumofplay.org Janet Saxe, Stuart Holbrook, and Florence and Florence Holbrook, Stuart Janet Saxe, launched right) of Theriault's (left to Theriault the from of memorabilia tour a national at Temple of Shirley personal collection spring. last Strong The the attended Nine of the 15 volunteers in the Pictured luncheon in May. recognition Isaacson, Sharron Bill Tribelhorn, are back row Luigi Guarnuccio, Gloria Gates, Linda Servetnick, Alice are row and Chris Holmes. In the front Young. and Valerie Marilyn Hamilton, Sengle, Paul Hildebrandt (middle), senior software senior software (middle), Hildebrandt Paul Studios, Animation Disney Walt engineer at (left), with his son, Josh Strong The tours Dyson. Jon-Paul Strong's and The The Strong Strong The Thanks Volunteers 15 recognized Strong The In May, service. their dedicated for volunteers the group in 2014, Collectively hours of work. logged nearly 2,000 the Collections assisted Volunteers and worked Teams, and Marketing Library in the Brian Sutton-Smith Dancing Wings of Play, and Archives Garden, and International Butterfly of Electronic the History for Center Games teams. The Strong Welcomes Welcomes Strong The Guests Distinguished

Fred Shroyer pictured in the pictured Shroyer Fred exhibit. Place One History

an institution devoted solely to the study of the critical role of play in learning of play of the critical role the study solely to devoted an institution and its 2006 expansion. and human development James Norman of trustees, serving on the board his years “Throughout says the museum,” support for unflagging and enthusiastic demonstrated experience, invaluable “He provided Dubnik, chairperson of the board. Steve of the interests served intelligently that and leadership in ways perspective, itself.” of the museum and the institution both the staff At its April meeting, The Strong’s Board elected Kevin McDonald, JD, EdD, EdD, JD, McDonald, Kevin elected Board Strong’s its April meeting, The At Rochester at and inclusion diversity for provost and associate president vice in leading experience “Kevin’s as a trustee. serve to of Technology, Institute of recruitment, issues specifically on broad initiatives, diversity the university’s will add and students staff, faculty, and engagement of diverse retention, staff a museum with diverse of as trustee his stewardship to tremendously and CEO. president Strong’s The Adams, G. Rollie says populations,” and guest Virginia at McDonald served of Technology, Institute joining Rochester Prior to Park. of Maryland, College and the University Johns Hopkins University, Tech, in and a doctorate University Ohio State The from in law He holds a degree and two with his wife He lives of Rochester. the University from education in Brighton. children James H. Norman, trustee retiring that announce is also pleased to Strong The has been elected Community, a Better for CEO of Action and president 2015, 2000 to from board Strong’s on The Norman served trustee. honorary as chair of the personnel chair and eight years as vice years including three in and contributed Norman participated During his tenure, committee. to including its transition initiatives a number of large-scale importantly to New Trustee, Honorary Trustee Named Trustee Honorary Trustee, New Director of Exhibits Exhibits of Director Fred Shroyer Retires Shroyer Fred of Exhibits When Director more Strong The at his career started on an he worked ago, years than 35 Playthings, titled Yesterday’s exhibition and dolls. Throughout toys favorite to dedicated than managed more decades, he three the next family from ranging on topics projects 200 exhibit and cream ice II, to War World in America and life and he experienced came full circle, eventually work His exhibit Jell-O. firsthand the evolution of The Strong into the only museum in the world world the only museum in the into Strong The of the evolution firsthand the museum from retired Fred of play. exploration and the study to dedicated 2015. Go—opens in December Build, Drive, major project— and his last in May, can see the museum, they through walk guests Strong’s of The “When any detail to attention skill and meticulous organizational of Fred's wide evidence ,” Kids Market Super and Wegmans such as Reading Adventureland in exhibits his “Throughout exhibits. for president vice the museum’s Dyson, Jon-Paul says with his usual patience, of projects managed hundreds successfully Fred career, mark on with. He left a permanent worked the people he for and care humor, on his teammates.” the landscape of the museum and in fine arts degree with a master’s University Washington from graduated Fred three mansion in 1979, Strong’s Woodbury Margaret at working and started himself he prided that says Fred the opening of the museum. before years as on on time and under budget, as well high-quality exhibits on delivering (including one in major expansions during two creation exhibition overseeing also particularly of the museum). He’s doubled the size effectively 2006 that the which toured in 1997, produced exhibit of a traveling proud years. nine for nation to like he would said that Fred the future, about his plans for When asked much of that He noted wine. more design, and taste on art and work travel, schedules and deadlines, so he said, has been about adhering to his career unplanned.” more a little life live try to to act, I’m going fourth my “For

The Jigsaw Jigsaw on the subject include The a History Puzzle: Piecing Together Art The and Cutting a Fine Figure: Her passion Puzzle. the Jigsaw of in the resulted collecting for and of one of the largest assemblage puzzle jigsaw comprehensive most acquired in the world, collections In addition in 2014. Strong The by of financial support, recipients to Research M. Williams the Frances access will benefit from Fellowships Williams Anne D. the museum’s to 1766–2014, Puzzle Collection, Jigsaw of more grouping an extensive puzzles including jigsaw than 7,000 all American virtually from examples puzzle makers European and most as present, to century the 18th from and equipment used for as tools well era. that puzzle making since to the world beyond his home. beyond the world to select pieces featuring A display Simmons the Harvey from is Bus Collections Greyhound through Strong The at on view 30. September Simmons collected toy models of models toy Simmons collected buses and company Greyhound decades. several for memorabilia buses stems in the toy His interest his childhood, a time when from visit relatives to traveled his family on destinations and vacation As an adult, line. the Greyhound he thought that Simmons recalled of the buses as a kind of gateway

Additionally, the gift provides support provides the gift Additionally, the online accessibility improving for puzzles jigsaw to related of materials and of library the digitization and for jigsaw to related material archives enhance puzzles—activities that both on-site opportunities for research Strong’s and online users of The resources. artifact puzzle history jigsaw “Preserving but these resources is essential, more even become and artifacts easily are meaningful when they Bensch, said Christopher accessible,” for president vice Strong’s The that grateful “We’re collections. will advance donation Anne Williams’ all types of accessibility.” many by is considered Anne Williams and author expert be the foremost to Her books puzzle history. on jigsaw Louis Marx & Company, Arcade, Arcade, & Company, Marx Louis Chein & Co., Buddy L, J. Tootsietoy, and Sun Rubber, Mattel, Keystone, buses toy are Ertl. Also represented companies toy international from and Lledo, Junior, such as Corgi England; KTS, from Matchbox and LineMar Marusan, Cranstan, Japan; and a number of more from Kong made in Hong modern toys among the and China. Represented that of vehicles models are items visitors transport used to Greyhound in Chicago Fairs the World’s around in 1964. York and in New in 1933 Simmons Greyhound Harvey “The not just represents Bus Collection of youngsters and playthings the play it bus transportation, by enthralled for also signifies Americans’ fondness vacations,” and taking travel leisure Strong’s Chris Bensch, The explains collections. for president vice

Together, the artifacts the artifacts Together, Look. Look. and Summer 2015

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The Strong has received a collection collection a has received Strong The bus Greyhound of nearly 200 toy present to span the 1930s models that Harvey made by donation, The day. York, New Simmons of Canandaigua, 100 Greyhound- also includes about such not toys, are that items related a by worn as clothing—a uniform Fair 1964 World’s of the driver personal gear including service—and and pins, luggage tags, buttons and postcards, maps, matchbooks, large-format from advertisements Post, Evening Saturday magazines like Life, about of history a century illuminate a single with started that a company the iron miners to transporting vehicle Minnesota, in 1914 and fields in Alice, transport the international to grew giant it is today. includes bus models collection The major American toy from such as manufacturers Museum Acquires Acquires Museum Bus Greyhound Collection Model The Strong is pleased to announce announce is pleased to Strong The Research M. Williams the Frances support scholarly to Fellowships of puzzles, on the study research topics and related puzzle play, archival, artifact, Strong’s The across collections. and other historical made possible are fellowships The Williams Anne D. by a gift through of financial source a new and provide eligible academicsupport for independent scholars, professionals, museum scholars, and advanced the masters at students graduate can benefit that level or doctorate Strong’s The to access on-site from fellowship new The collections. Strong The complements program (established Fellowships Research and the Mary Valentine 2012) Research Cosman and Andrew in 2014). (established Fellowships Donation Establishes New Fellowship Program, Program, Fellowship New Establishes Donation Activities Supports Collections

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Honorary Play Ball Play Honorary John Lynch cochairs Lynch. Saxby and Laura A DoubleTree by Hilton by A DoubleTree Monroe Veterinary Associates Veterinary Monroe LLP Peabody Nixon Company Beverages Pepsi Hotel, Strathallan Reuters Thomson Unity Health System at 585-410-6346 or [email protected]. 585-410-6346 at Don’t Miss Play Ball 2015! Ball 2015! Play Don’t Miss Ball. will hold the fifth annual Play Strong 2, The October On Friday, an adult-friendly into Ball, the museum transforms during Play Each year and costumed performers, artists, of array an eclectic featuring playground and hours of play cocktails, creative delicious food, enjoy Guests characters. irresistible also features evening The exhibits. interactive Strong’s in The the high-tech will also enjoy guest year, auctions. This silent and live exhibit. Fame Halls of Toy and mission educational Strong's Ball support The the Play from Proceeds learn about tickets, purchase To $150 each. are Tickets programs. outreach Ball, please of Play a gift in support sponsorship opportunities, or make coordinator services advancement institutional Blocchi, Audrey contact Partners Corporate You Thank and Supporters! provide Strong The to contributions financial make that Businesses benefits valuable the museum while receiving meaningful support for and passes, family days, as free-admission such their employees, for company your learn how To on museum membership. discounts employee institutional for president vice Lisa Feinstein, contact can participate, or [email protected]. 585-410-6370 at advancement, partners and supporters: corporate these new to Thank you Delta Air Lines Milk Intense MVP Healthcare renewing for partners and supporters these corporate also to Thank you their commitments: their commitments: Inc. York, of New & Brown Brown Group Hotel Del Monte Diamond Packaging Bank Star Five Garlock Sealing Technologies Harris Beach PLLC M & T Bank M/E Engineering, P.C.

Generous Donors Donors Generous At-Risk Help Fit Keep Youth Strong The at Day Fit Kids hosted Strong The event 21. This March on Saturday, and their families children provided and fun opportunities with innovative of physical the joy experience to eating, learn about healthy activity, benefits the long-term and discover fit. of staying 5,000 nearly attracted Fit Kids Day those the museum. Among to guests and than 600 students more were schools. The area from caregivers in part by underwritten visits were sponsors of event the generosity MVP Healthcare. Milk and Intense Max and Marian Farash The generously Charitable Foundation funding to transportation provided the to families of these bring many Food Wegmans from museum. Staff Mountain, Fleet Feet Bristol Markets, and the Be a Healthy Rochester, helped museum Team Street Hero of a wide range deliver educators fun and inspiring programming. the many to is grateful Strong The to contributed that organizations learn To of Fit Kids Day. the success or organization business your how at can sponsor public programs Lisa Feinstein, contact Strong, The institutional for president vice 585-410-6370 at advancement or [email protected]. Sponsored by Sponsored

The Strong is pleased to introduce Crisandra Harrison as its Crisandra introduce is pleased to Strong The In this role, of annual giving and donor relations. director new to team advancement with the institutional Harrison works individual from Strong The support for and grow cultivate donors loyal Strong’s meeting The to donors. She looks forward annual gifts of support. their essential and thanking them for Prior to joining The Strong, Harrison worked for the University of Rochester for of Rochester the University for Harrison worked Strong, joining The Prior to of Reunion Director as Associate served recently she most where eight years, of build a culture to of her efforts proud Harrison is most Giving Programs. and young undergraduates of Rochester’s among University philanthropy record-breaking achieved the university leadership, alumni. Under Harrison’s programs. gift and the 5th and 10th reunion the senior class gift campaigns for campaign. $1.2 billion successful the University’s to support contributed This she earned her MBA School where Harrison is an alumna of the Simon Business and marketing. in strategy and Marshall, age one— age three, mother of two—Victoria, Harrison is a proud third on the museum’s working Though Strong. and longtime member of The with playing Saturdays most she can be found Friday, through floor Monday exhibits. in the museum’s her family the artistry required in the construction of artifact mounts. of artifact construction in the required the artistry about recent learn and reminisce had the opportunity to guests the tour, After future eligible for toys and consider Hall of Fame Toy the National to inductees guests and historians, of curators team the museum’s induction. Guided by viewed selection process, Hall of Fame Toy about the National learned more their favorite and lobbied for collections, world-class Strong’s The from artifacts might you the big-name toys weren’t favorites guests’ Surprisingly, toys. among their chalk were and sidewalk pans, bubble wrap, and Pots imagine. toys. favorite and other tours behind-the-scene member and enjoy an upper-level become To of annual Harrison, director Crisandra contact Strong, The at events exclusive or [email protected]. 585-410-6368 at giving and donor relations, of Annual Giving Director Named and Donor Relations Museum Secrets is an exclusive, exclusive, is an Secrets Museum for opportunity behind-the-scenes donors, and members, upper-level museum tour to special guests the public. seldom seen by spaces focused program spring’s This Halls of Toy on the forthcoming on-site and the exhibit Fame Strong’s The where workshops designed and built. are exhibits interactive to hats donned hard guests Museum Secrets As part of the experience, information). more page 4 for (see staff where workshops development the exhibit then toured Guests bring that processes of the design and fabrication each step demonstrated as as well projects, models of in-process were On display life. to an exhibit cases and exhibit fabricate used to and casts tools, equipment, specialized illustrated Hawk Tony signed by a skateboard As an example, interactives. What Secrets Does Does Secrets What the Museum Hold? look a firsthand getting exhibit, Fame Halls of Toy the under-construction tour 5,000-square-foot the expansive planned for technology the interactive at 19 and will house on September the public to will open exhibit The space. Hall of Fame Industry’s Toy and the Fame Hall of Toy National Strong’s The

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attended the attended Dengler Kathleen vice president president vice Eberle, Scott two attended studies, of play spring: UCLA’s in the conferences neurobiology annual interpersonal Creativity, Play, titled conference in & Neuroscience Mindfulness annual 2015 and the Psychotherapy on Council meeting of the National he where in Nashville, Public History a panel. on participated director In April, Beth Lathrop, the MANY attended of libraries, York) of New (Museum Association and hosted in Corning Conference Area Rochester a meeting of the and Archives, Special Collections, In August Strong. The at Libraries the Society to will travel Lathrop Annual of American Archivists Meeting in Cleveland. of Public Relations Director joined Visit Shane Rhinewald Industry Visitor Rochester’s committee steering Council’s named chair of its Social and was the Numbers Committee Media by and Rhinewald In April, 2015. for public relations Kim Della Porta, delivered associate, and marketing a talk on museums and social a Museums in media usage to at class American Culture in Saratoga College Skidmore York. Springs, New Guest for President Senior Vice Services and Institutional Child Summit on 7th Annual Bivona the Rochester Abuse in April at Center. Convention Riverside of Conservation Director the Carrie McNeal attended Conservation for American Institute 43rd Works’ Artistic and of Historic Annual Meeting in Miami in May. Suzanne Seldes, vice In June, and marketing for president elected was communications, to term another three-year for Board of Rochester’s Council Ad of Directors. Chris Bensch, vice In August, will collections, for president Deals, and Darth “Dolls, present the National from Latest The Vader: Fandemicon: at Hall of Fame” Toy Convention. Culture Pop Utica’s Out Out and About

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12 C ale n dar of E ve n ts July 2015 August 2015 September 2015 Graphics courtesy of the 2015 Collaborative SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT Summer Library Program 1 2 3 4 1 1 2 3 4 5 Summer 2015 5 6 7 8 9 10 11 2 3 4 5 6 7 8 6 7 8 9 10 11 12 12 13 14 15 16 17 18 9 10 11 12 13 14 15 13 14 15 16 17 18 19 19 20 21 22 23 24 25 16 17 18 19 20 21 22 Unless otherwise noted, events and character appearances 20 21 22 23 24 25 26 typically end by 4 p.m. and are free to members. 26 27 28 29 30 31 23 24 25 26 27 28 29 27 28 29 30

age 30 31 JULY Guess Book Nook Now Open! Monday, July 13–Friday, July 17 Boardwalk Arcade Fairies and Elves Who's Librarians’ picks from the Play contemporary and historic arcade games, View winning fairy houses from the Corn Hill Grada Hopeman Gelser Library win tickets and redeem them for prizes, take a Arts Festival Fairy House Tour, make an insect- picture at the oversized postcard cut-out, play or fairy-themed craft, try on butterfly wings,

Kids P Kids Coming in with beach toys, and so much more. and meet an elf. Enjoy half-price admission to The Strong is one of only a handful Dancing Wings Butterfly Garden. of museums in the nation to offer a October? circulating library. Children’s books, at Are You a Summer Super Reader? Now Open! Join Sid on scientific all reading levels, can be found in book Racers: The Thrill of Driving Games Monday, July 20–Friday, July 24 Don’t lose your reading powers over the summer! Did you know that when adventures when Sid the nooks housed among the exhibits. Play your way through the history of driving Wild, Wild West students like you participate in summer reading programs they tend to do games and view pioneering racing games from Sift for gold, search for outlaws, test your Science Kid: The Super-Duper Check out these featured works: better back at school in the fall? Fight back against the “summer slide” by The Strong’s collections. rodeo skills, and listen to campfire stories. Exhibit! opens October 3. joining the Summer Reading Program at the Monroe County Public Libraries. My Dad, My Hero Visit a Monroe County library branch to register for the program or visit Step into Sid’s world and summerreadingnys.org for more information. Saturday, July 4 Monday, July 27–Friday, July 31 investigate everyday science by Ethan Long Museum Closes at 4 p.m. Super Sleuths questions around Sid’s home, (for younger readers) How to be a reading hero: Investigate a crime scene and try to find the at school in the Super Fab culprit. Make a disguise, see if you can crack Discover how a father might not Lab, and on the playground. • Get a (free) library card at The Strong’s Grada Hopeman Gelser Library Desk. Monday, July 6–Friday, July 10 a code, and more. have super powers such as X-ray Learn about simple machines, Swashbucklers and Scallywags • Participate in the summer reading program at local libraries. the laws of motion, magnetism, vision or super strength, but he’s Walk the plank, create a sea captain’s hat or pretty super (and a hero) anyway. • Visit a library every week as a family. mini treasure chest to take home, and more. air power, and the five senses (This book is shelved in the American • Read every day. through hands-on activities. Comic Book Heroes exhibit.) • Talk to children about reading. Sid the Science Kid: The Super-Duper Exhibit! created by The Magic House® in • Keep a list of the books your family has read during the summer. AUGUST collaboration with . El Deafo Media sponsor by Cece Bell Monday, August 3–Friday, August 7 Monday, August 17–Friday, August 21 (for intermediate readers) Famous Fiction Word Scramble Dancing with The Strong Jugglers and Jokesters Cece, who lost her hearing at age Get grooving with dancing and movement Enjoy daily strolling and “pop-up” performances four, creates an alter ego, “El Deafo,” Can you work out the right title of these beloved children’s tales—featuring activities and enjoy dance performances by by Flower City Vaudeville. Learn to juggle to ease her anxieties. Based on the heroes of all shapes, sizes, and species—from the scrambled letters below? local organizations. and make a joke book to take home. author’s own experiences growing 1. ryhar rpteto dan teh errocers's onste up deaf, this graphic novel details Monday, August 10–Friday, August 14 the struggles of trying to fit in when ______Storybook Stars you are the only deaf girl at school. Meet a different literary character—Rapunzel, Little (This book is shelved in the ______Red Riding Hood, and more—each day from 11 a.m. Kid to Kid exhibit.) to 3 p.m. daily. Make your own fairy-tale puppets 2. cerltaoht’s wbe and more!

______Ready Player One by Earnest Cline 3. eht nloi, eht ihtwc dna the wdebraro SEPTEMBER (for advanced readers) ______Set in 2044—and filled with 1980s Monday, September 7 Mondays, September 14, 21 & 28 pop culture references—this novel ______tells the story of unlikely hero Wade Exhibit Closing Storytime Club Watts. Using the avatar name Boardwalk Arcade ABCs and 123s: enjoy books about letters and numbers. Have your Storytime Club “Parzival,” Watts teams up with other 4. ajems dan the tngia apche Final opportunity to test your skills on contemporary and historic arcade games, passport punched. misfits in the online virtual reality ______win tickets and redeem them for prizes, game OASIS to escape their bleak, and much more. unpleasant lives. Soon, Watts and his Saturday & Sunday, September 19 & 20 virtual friends are fighting for their 5. nuersadevt of uykhrerblce ninf Toy Halls of Fame Exhibit literal survival. (This book is shelved Monday, September 7 Opening Celebration in the eGameRevolution exhibit.) ______Exhibit Closing Celebrate the new, cutting-edge Toy Halls of Racers: The Thrill of Driving Games Fame exhibit and go high-tech with the toys ______Last chance to play your way through the history beloved by generations. Learn about the toys of driving games and view pioneering racing in the National Toy Hall of Fame and luminaries

in the Toy Industry Hall of Fame. Adventures of Huckleberry Finn Huckleberry of Adventures Peach Giant the and James Wardrobe and the 5. 4. games from The Strong’s collections.

The Lion, the Witch Witch the Lion, The Web Charlotte’s Stone Sorcerer's the and Potter Harry 3. 3. 2. 1.

14 P L AY Time • Summer 2015 Answers: www.museumofplay.org 15 Nonprofit Organization US Postage PAID One Manhattan Square Rochester, NY Rochester, NY 14607 Permit No. 4144

The Strong® is a highly interactive, collections-based museum devoted to the history and exploration of play. As a 501(c)(3) not-for-profit educational organization, The Strong is funded in part by contributions Museum Admission and grants from individuals, corporations, foundations, and state and federal entities. It is home to the General Admission (does not include admission to International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Dancing Wings Butterfly Garden®): age 2 and older Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the $13.50, under age 2 free, museum members free. American Journal of Play and houses the world’s largest and most comprehensive collection of historical Admission to Dancing Wings Butterfly Garden: $3 materials related to play. per person for members, general admission fee plus $4 for nonmembers; children under age 2 free. Entry Board of Trustees to Dancing Wings Butterfly Garden is by reservation David J. Burns Don H. Kollmorgen Joy Ryen Plotnik, Esq Jeff Valentine only. Reservations may be made at the museum’s Timothy T. Conlon Laura Saxby Lynch Bruce Raiffe John E. Van de Wetering, PhD admissions desk. Roberta DuBeshter Kevin McDonald, EdD, JD William D. Rice Mee F. Wing Admission rates and Dancing Wings Butterfly Garden Steve Dubnik Linda McGinley, EdD Donald J. Riley fees subject to change. The museum accepts Visa, Zeke Duda William W. Napier Fred W. Smith, PhD G. Rollie Adams, PhD MasterCard, American Express, and Discover. Cecilia Griffin Golden, PhD Aaron C. Newman Matthew Tipple President and CEO Parking Limited free parking is available for guests during regular museum hours on a first-come, first-served basis. The Strong is supported with public funds from the Institute of Museum and Library Services (IMLS) and the New York State Council On high visitation days, the museum lot may reach on the Arts (NYSCA), a State agency. The Strong is accredited by capacity early in the day. If space is not available on the American Alliance of Museums (AAM), and is an institutional site at the time of your visit, you will find additional member of AAM, the American Association for State and Local History (AASLH), the Association of Children’s Museums (ACM), and the parking (fees apply) at neighboring municipal garages. Museum Association of New York (MANY). Museum Hours

The Strong is a United Way donor designation agency (ID#2556) Monday–Thursday, 10 a.m. to 5 p.m. Friday & Saturday, 10 a.m. to 8 p.m. Sunday, noon to 5 p.m. The museum will close at 4 p.m. on Saturday, July 4. The museum will close at 3 p.m. on Thursday, September 17.

What’s Blooming in DINING The Strong's Gardens? The museum offers a variety of dining options including Pizza Hut Express, Taco Bell Express, Stop by the museum’s outdoor Discovery Garden Subway, Louie’s Sweet Shoppe, and Bill Gray’s this summer and build your own fairy house at Restaurant. Visit museumofplay.org for hours new, interactive stations that inspire creative play and information. with natural, found materials. Also see a variety of On weekends, holidays, and during school breaks, heirlooms and hybrid vegetables, some of which dining tables and chairs are reserved for restaurant are fed to animals in the Dancing Wings Butterfly customers only. Garden® or used by Woodbury School students for crafts and educational purposes. Information 585-263-2700 • museumofplay.org In Dancing Wings Butterfly Garden*, enjoy a variety of hibiscus flowers, bromeliads, orchids, PLAY Time and other flowering tropical plants, as well as Editor: Kelly Murphy Lucyszyn giant silk moths, including the Atlas moth—the Contributing Writers and Photographers: largest moth species in the world—and African Kim Della Porta, Lisa Feinstein, Victoria Gray, Moon moths which have no mouth parts and Crissi Harrison, Beth Lathrop, Bethany Mosher, do not eat or drink after emerging from Kelly Murphy Lucyszyn, Shane Rhinewald, their cocoon. Suzanne Seldes * Admission to the Discovery Garden is free. Admission to Art Director: Niki Kruger, Zimmet Group Dancing Wings Butterfly Garden is $3 for members (age 2 and older) Facebook “f” Logo CMYK / .ai Facebook “f” Logo CMYK / .ai and by timed ticket only. Visit museumofplay.org for details.