6.3175 Civil Service Quarterly Issue 15 November 2017
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CIVIL SERVICE QUARTERLY Issue 15 FEATURE Subscribe for free here: December 2017 WINNING THE STRATEGIC quarterly.blog.gov.uk #CSQuarterly COMMUNICATIONS WAR WITH DAESH SCIENCE IN EMERGENCIES ACTIVE CYBER DEFENCE FOR THE UK 2 CIVIL SERVICE QUARTERLY Issue 15 – December 2017 CONTENTS WINNING THE STRATEGIC COMMUNICATIONS Dan Chugg Head of the C-Daesh Coalition Comms Cell 4 WAR WITH DAESH SCIENCE IN EMERGENCIES Christopher J. M. Whitty, interim Government Chief Scientific 6 Adviser (GCSA), CSA at the Department of Health (and former Chief Scientific Adviser at the Department for International Development) FROM CRIME SCENE TO COURT – Charlie Stansfield, Content Manager, Defence Science and 10 THE SCIENCE OF EXPLOSIVES Technology Laboratory Communications Team ACTIVE CYBER DEFENCE FOR THE UK Ciaran Martin, Chief Executive, National Cyber Security Centre 14 CIVIL SERVICE TRANSFORMATION John Manzoni, Chief Executive of the Civil Service and Permanent 16 Secretary for the Cabinet Office THE WHAT WORKS TEAM: SUPPORTING THE Dr Jen Gold, Head, What Works Team, Implementation Unit, 19 RISE OF EXPERIMENTAL GOVERNMENT Cabinet Office POLICY PROPELLER: TRANSFORMING Ana Costea, Policy Profession Programme Lead, Department for 22 POLICYMAKING IN THE DEPARTMENT Transport (DfT), and Pauline Reeves, Deputy Director for Road User FOR TRANSPORT Licensing Insurance & Safety, DfT, and Policy Fellow, Cambridge University Centre for Science and Policy (CSaP) THE CIVIL SERVICE QUARTERLY INTERVIEW: 24 CAMPBELL MCCAFFERTY, GOVERNMENT CHIEF SECURITY OFFICER Civil Service Quarterly opens CONTACT US EDITORIAL BOARD up the Civil Service to greater [email protected] Sir Chris Wormald, Permanent Secretary, collaboration and challenge, Room 140, 70 Whitehall, Department of Health (chair) showcases excellence and invites London, SW1A 2AS discussion. If the Civil Service is to Chris Skidmore, Minister for the Constitution be truly world-leading, it needs to Read the magazine online Alex Aiken, Executive Director, collaborate more, learn from experts and subscribe for free – Government Communications quarterly.blog.gov.uk outside the Civil Service, listen more David Halpern, Chief Executive, to the public and front-line staff EDITORIAL TEAM Behavioural Insights Team and respond to new challenges with Clare Moriarty, Permanent Secretary, Adam Thorndike, Cabinet Office innovation and boldness. Department for Environment, Food [email protected] Any civil servant can write for and Rural Affairs Civil Service Quarterly – contact Simon Holder, Cabinet Office Sir Richard Lambert, Chairman, [email protected] [email protected] Board of Trustees, British Museum Aine Collins, Cabinet Office Cover photo: ©Crown copyright John Pullinger, National Statistician [email protected] and Chief Executive of the UK Statistics Thanks to Lily Clayton, Authority Department of Health Sam Beckett, Acting Head, Government Economic Service MEDIA CONTACT Charles Roxburgh, Director General, Lizzie Lambert, Cabinet Office Financial Services, HM Treasury [email protected] Jill Rutter, Programme Director, The GCS Design Centre DESIGN BY DESIGN102 Institute for Government Philip Rycroft, Permanent Secretary, Anna Restrepo, Creative Designer Contact us at: Department for Exiting the European [email protected] Union, and Head of UK Governance Group, www.design102.co.uk Cabinet Office CIVIL SERVICE QUARTERLY 3 Issue 15 – December 2017 EDITORIAL Civil Service Quarterly 15: Security in government facility of its kind in the world, • Policy Propeller: transforming but deploying state-of-the-art policy-making in the capability, the FEL has supported Department for Transport investigations into terrorist (DfT) – DfT’s Ana Costea atrocities such as the bombing and Pauline Reeves provide a of Pan Am Flight 103 over progress report on the Policy Lockerbie and, more recently, Propeller scheme and how it the Manchester Arena attack. is meeting the challenge for Ciaran Martin, Chief the department to test its own Executive of the National Cyber thinking and generate fresh Security Centre, considers the policy ideas. Government’s response to what he calls, “the biggest problem The subject of the CSQ Interview, facing the UK in cyberspace which closes this edition, is – the accumulation of high- Campbell McCafferty, the Chris Wormald volume, low-sophistication, Government’s first Chief Security automated attacks from criminals Officer. In responding to a and states”. In Active Cyber question about the major security Defence for the UK, he outlines threats facing the UK, he pinpoints Welcome to the 15th edition of measures in the Active Cyber keeping pace with – and even Civil Service Quarterly (CSQ). Defence programme, launched staying ahead of – the rapid pace which takes as its main theme, in mid-2017, which focus on of change in technology as the security in government, in a protecting the Government and biggest challenge to government variety of aspects. public services from such attacks and the country at large. We lead off with an article by improving the basic level I hope you enjoy this issue. from Dan Chugg, who describes of defences. You can give us your views and the strategic communications comments on the Civil Service operation he set up for Other articles in this edition include: Quarterly blog (https://quarterly. countering Daesh propaganda. • Civil Service transformation – blog.gov.uk/), by email (csq@ This is a crucial part of the work John Manzoni, Chief Executive cabinetoffice.gov.uk), or via of the Global Coalition for the of the Civil Service, looks at the #CSQuarterly on Twitter. If you Defeat of Isis. forces driving profound change would like to submit an idea for a The role of the sciences in and improvement in the UK feature in a future edition, please emergencies is the subject Civil Service and how they are get in touch. of an article by Christopher challenging the organisation to Whitty, in his capacity as interim accelerate towards its goal of Government Chief Scientific becoming the best civil service Adviser. He looks at the science- in the world. based response of the UK • Supporting the rise of Government to four international experimental government and domestic emergencies, from – Dr Jen Gold, Head of the the Ebola crisis in Sierra Leone, What Works Team at the to the flooding of the Somerset Cabinet Office, considers the Levels in 2013–14. opportunities for government In From crime scene to court departments to generate – the science of explosives, more of their own evidence Sir Chris Wormald, Permanent Charlie Stansfield gives first- on what works to inform Secretary, Department of Health hand insight into the little-known decision-making. And she asks: work of the Forensic Explosives “What if policy teams routinely Laboratory (FEL). The oldest made policy in a fundamentally different way?”. Let us know what you think by email ([email protected]) or on Twitter #CSQuarterly 4 CIVIL SERVICE QUARTERLY Issue 15 – December 2017 WINNING THE STRATEGIC COMMUNICATIONS WAR WITH DAESH Dan Chugg, former Head, C-Daesh Coalition Comms Cell, describes the work of the unit set up specifically to counter Daesh propaganda. THE CHALLENGE their operations and had a simple media accounts and used them plan to “weaponise the media”. to share information and specially In the summer of 2014, headlines designed content across the were being made by a terrorist INTERNATIONAL RESPONSE globe in the blink of an eye. group we have come to call Social media companies were Daesh. They were taking over Daesh made the news all over largely unconcerned. large swathes of land in Syria the world with its creatively We had to do something. and Iraq; looting gold and cash gruesome methods of murdering In the first half of 2015, the from banks; and commandeering innocent people, filmed in high- international community started arms and ammunition from the definition, with slick, multi-angle to get its act together. The UK stores of the fleeing Iraqi Security editing. The media wasted no was instrumental in creating a Forces. In part, the secret of time in inadvertently amplifying global coalition, which had five their success as a brand was Daesh’s propaganda by reporting lines of action to defeat Daesh. their success on the ground. and publicising its atrocities. They One of these was strategic They had promised to create gave the murderers nicknames, communications – and the UK a caliphate; stand up for Sunni and created a sense of power was one of three countries jointly Muslims; and impose a strict form and awe around the organisation. leading on this strand of work. of conservative Islam on their They even granted them a However, we weren’t doing territory – and they were doing it. kind of bogus authority and enough to stop Daesh; partly But the other reason for the respectability, and gave credence because our systems were not tremendous growth in their to their aims, by calling them designed for fighting on a virtual global brand – and the reason ‘Islamic State’. These were the battlefield. they were able to attract tens very things that Daesh wanted In September 2015, the then of thousands of people from the public to hear. Prime Minister, David Cameron, around the world to join them – Then, of course, there was announced to the UN General was because they put strategic social media. Daesh Assembly that he would establish communications at the heart of systematically created social a Coalition Communications Cell Global Coalition graphic for digital channels CIVIL SERVICE QUARTERLY 5 Issue 15 – December 2017 IMPACT Two years on, Daesh, which was considered a threat to the stability of the whole Middle East, has failed to create a state. It is no longer able to recruit thousands or even hundreds of people to join it each month. And its propaganda is a pale shadow of what it previously was. It has resorted to inspiring low-tech attacks aimed at smaller groups of people. While this creates anxiety among the public, the threat to national security is a good deal less than if Daesh had the resources of an entire state at its disposal.