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0 Sponsorship Opportunities Sponsorship Opportunities 10 JUNE 20, 20 National Capital Tour de Cure Reston Town Center Reston, Virginia What is Tour de Cure? American Diabetes Association Tour de Cure is a signature fundraising event of the The American Diabetes Association is the nation’s leading 501(c)(3) American Diabetes Association- a premier cycling event non-profit health organization providing diabetes research, held in 80 locations in 33 states. Last year, more than information, and advocacy. Founded in 1940, the American 33,000 participants raised over $13 million to support the Diabetes Association funds research, publishes scientific findings, and mission of the ADA. Tour de Cure is a ride- not a race!- provides information and other services to people with diabetes, with routes designed for everyone from the recreational their families, health professionals and the public. The Association is rider to the experienced cyclist. The 2010 Tour de Cure also actively involved in advocating for scientific research and for will take place on on June 20, 2010 at the Reston Town the rights of people with diabetes. Center in Reston, Virginia. Tour de Cure is a unique opportunity for companies, organizations, and families to come together to fight diabetes, raise awareness, OUR MISSION and build a sense of community. Particpants will choose from 6 scenic routes (1-12, 17, 20 33, 63, and 100 The mission of the American Diabetes Association is to miles), supported from start to finish with rest stops, food prevent and cure diabetes to and improve the lives of to fuel the journey, and inspiring stories of those who all people affected by diabetes. fight diabetes. Riders will return throughout the day to enjoy sponsor displays, food and beverages, massages, and entertainment. Every mile ridden and every dollar raised brings us that much closer to finding a cure for diabetes. For more information, please visit the Tour de Did you know? Cure website at http://diabetes.org/tour . • Nearly 24 million Americans have diabetes Quick Facts About Tour de Cure… • 490,500 people in the Philadelphia metropolitan • 1400 participants and over 300 area have diabetes and 100,000 of them are unaware that theyhave the disease volunteers • 1 in 3 children born today is at risk to develop • Participants are 60% male, 40% female diabetes in their lifetime • 83%of participants are between the • The total annual economic impact of diabetes ages of 25 and 54 in medical expenditures and lost workplace productivity is estimated to be $174 billion. • Over 50% of participants have a household income greater than $75,000 Brand Exposure Employee Involvement Community Support Tour de Cure is the prefect place to Tour de Cure provides a unique Your participation as a sponsor will reach consumers in the Greater platform to engage and motivate directly benefit the 435,000 people in Philadelphia region who are looking for your employees, as you mobilize your the Washington DC area living with ways to make their families’ lives better associates and their families and diabetes and their families, through and easier. Our participants and friends. Given the high incidence of research, awareness campaigns, and volunteers seek information on diabetes in the local area, it is likely advocacy efforts. We will help you everything from healthy food products that many of your employees’ communicate your role as a to financial services to mobile families are directly affected by community supporter through pre– and communications. Becoming a Tour de diabetes. Sponsors’ employees may post– event public relations efforts, Cure sposnor provides your company choose to ride as part of a company recognition, and acknowledgment . maximum exposure to our attendees by team or volunteer at the event in a increasing their awareness of the variety of capacities. products and services you offer. Gold Sponsor $15,000 Silver Sponsor $10,000 All Silver and Bronze benefits plus: All Bronze benefits plus: • Category Exclusivity • Right to co-create / co-brand Tour- themed informational materials or • Proprietary platform at event (hosted merchandise for public giveaways, reception, entertainment, warm-up, employee education, or fundraising registration are, etc.) • Right to conduct a joint promotion with • On-stage opportunity for company a pre-approved third party (i.e. vendor, representative retail partner, media parther, etc) • Logo recognition in local newspaper • Logo recognition on brochure (subject advertising to deadline) • 10’ X 20’ display/ sampling booth at • Logo recognition on posters (subject to Start/ Finish area deadline) • Access to use event logo • Editorial Feature highlighting • Right to make promotional offer tied in company’s commitment in Tour to event (e.g. donation with purchase) newsletter 1x per year • Access to event photos and marketing • Logo recognition in Tour Newsletter– 2x materials for external/ internal per year communications or promotions • Fulfillment Report on Sponsorship • Press release announcing Tour and Activities spotlighting sponsors • Verbal Recognition and company • Logo recognition/ banner at rest stops presence at Awards Party • Editorial feature about your company Diabetes Association is to prevent in pre-event and post event newsletter and cure diabetes to improve the Bronze Sponsor $5,000 • Logo recognition on four route markers and at three rest stops • 10 x 10’ display/ sampling area at Start/ Finish area and Health Fest • Verbal recognition from the stage at the event • Opportunity to include an item in event Goody Bag • Logo recognition on t-shirt • Logo recognition on Start/ Finish Banner • Logo and hyperlink on National Capital Tour de Cure web-site Secure your Tour de Cure Sponsorship today! Contact Stephanie Rogers at 202.331.8303 x4533 [email protected] For more information about getting involved with the American Diabetes Association, please contact us. 1025 Connecticut Ave, Suite 1005, Washington, DC 20036 1888-DIABETES (1888-342-2383) www.diabetes.org/nationalcapitaltourdecure .
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