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50Th Anniversary Gala Dinner

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50Th Anniversary Gala Dinner TECNZ 50 Years of Bringing Visitors to NZ COVER PAGE Index Acknowledgements 01 Acronyms 01 Foreword 02 Introduction 03 Excerpt from The First 25 Years: The Club was formed 04 Inbound Tour Wholesalers (ITW) NZ Emerges 05 Insights from Peter Lowry, ITOC’s first Chief Executive 07 Insights from 2001 to 2021 08 Global Travel Changes in 2020 09 Five Decade Timeline 10 Reflections from Chief Executives 18 Presidents / Chair, Life Members 19 Member Accomplishments 22 YTEC Chair and Excellence Award Winners 23 Young TEC 24 Acknowledgements Acronym List This publication was commissioned by the Tourism Export Council of New Zealand (TECNZ) to commemorate 50 years of marketing New Zealand to NZTP New Zealand Tourist & Publicity Department the world and bringing in international visitors from 1971 to 2021. The Board wishes to thank Stuart Neels (Board member 15 years and former THC Tourist Hotel Corporation Chair ITOC 2004-2007) and Lesley Immink (former CEO 2011-2017) for their invaluable assistance in the preparation of this 50th publication. NZGTB New Zealand Government Tourist Bureau We also wish to acknowledge the writers and contributors of ITOC’s The First 25 Years NZTB New Zealand Tourism Board (1991) publication authored by Anthony D Glanville and Executive Director Peter Lowry with help received from former President and Board members: David Napier, Russell White, Keith NZMT New Zealand Māori Tourism Johnston, Michael Wiedemann, David Williams, Barry Doody, Paul O’Ryan, Colin Ellis, Blair Sheehy, Warren and George Harford. Acknowledgement is also given to Tomahawk for their TNZ Tourism New Zealand contribution to its production. ITW Inbound Tour Wholesalers (NZ) ITOC Inbound Tour Operators Committee ITOC Inbound Tour Operators Council TIF Tourism Industry Federation (became TIA) BCA Bus and Coach Association TECNZ Tourism Export Council of New Zealand TAANZ Travel Agents Association of New Zealand TIA Tourism Industry Association (became Aotearoa) Back row left to right: Geoff Yee, John Gregory, Zac Watson (YTEC Chair), Brendan Davies, Adele Marsden, Tim RTONZ Regional Tourism Organisations New Zealand (became RTNZ) Reid, Scott Mehrtens (ITO Vice-Chair), Loren Heaphy, Jake Downing (Vice-Chair Allied), Mark Badland Front row left to right: Wendy van Lieshout, Lynda Keene (TECNZ CEO), Anna Black (TECNZ Chair), Ben Thornton 01 Foreword In recent years, the New Zealand tourism industry, including TECNZ members, have demonstrated agility in adapting to travel disruptions caused by a number of challenging I am delighted to be a part of celebrating events, like the 2001 terror attack in New York, the 2003 SARs outbreak, the 2010 Icelandic Tourism Export Council of New Zealand’s volcano eruption, the impact of the 2007-2010 Global Financial Crisis, and the Canterbury (TECNZ) celebration of fifty years of and Kaikōura earthquakes. The strategies of ITOs during these times helped the tourism achievements. sector to face challenges and seize resulting opportunities. Currently, the significant impact of COVID-19 is presenting remarkable challenges for tourism. Our Government has provided an unprecedented level of support to the tourism sector I would like to thank TECNZ and its members for their role in marketing New Zealand to the including a dedicated package for many ITOs. world and bringing international visitors to Aotearoa. I recognise that their hard work and perseverance has made a major contribution to enhancing New Zealand’s global brand as Responding to the challenge of closed borders, many ITOs have adapted their businesses. The one of the most desired visitor destinations. industry has proven itself to be resilient at recovering from past adverse events and I have no doubt that TECNZ and its members will respond to the current challenge with the same Over the past 50 years, Inbound Tour Operators (ITOs) have played a significant, strategic approach as they have in the past. role in growing the tourism industry and making a positive contribution to our economy and communities. Congratulations TECNZ for celebrating 50 years of operating and for its many achievements. Thank you for your contribution to New Zealand’s economy and communities. I look forward to During the 30 years from 1971-2001, ITOs grew to become an important voice in the tourism working with you to reconnect New Zealand to the world and elevate Brand New Zealand, so industry. They helped to lead the opening up and expansion of significant visitor markets, that New Zealand is seen as one of the most aspirational travel destinations. such as North America, the United Kingdom, Europe and Japan. In the late 1990s, ITOs played a key role in helping to diversify the New Zealand tourism base, by building visitation Yours sincerely, from emerging markets that have since grown into some of our most significant sources of visitors, including China and India. As opportunities grew, the inbound tour sector implemented initiatives to ensure the sector was regarded as highly credible and professional. The inbound sector began working with airlines, Tourism New Zealand and other national organisations to ensure integrity was at the forefront of their activities. 02 Introduction The Tourism Export Council of New Zealand (TECNZ) is delighted to wholesalers and agents. ITOs package up NZ to make it easy for agents to sell and visitors to present this publication as a brief summary of fifty years that the inbound purchase itineraries around New Zealand. tourism sector has been operating in New Zealand. There were many challenges over the first three decades. Most of the challenges were around The organisation established in 1971 was originally called the Inbound Tour Wholesalers attaining Government’s acknowledgment that tourism receipts generated by international (ITW) of NZ. In 1975 it was renamed the Inbound Tour Operators Committee (ITOC) and visitors were critical to a growing economy, and that the inbound sector needed a little bit subsequently in 1978 the word Committee was changed to Council. In 2006 another name of assistance to capitalize on the growth potential of international tourism, mainly in the change to NZ Inbound occurred whilst still operating as the Inbound Tour Operators Council. legislative area. e.g. in the 1970s accommodation allotments, in the 1980s when GST was introduced ITOs asked to have the facilitation fee paid for bringing in international visitors to In 2012, the organisation was rebranded as the Tourism Export Council of New Zealand be zero-rated like other export sectors, in the 1990s tour guide visas were a key issue and (TECNZ). This was done to align with a name change that the Inbound Tour Operators through the 2000s, ongoing issues with ITOs trying to access export marketing grants like Australia (ITOA) made to become the Australian Tourism Export Council (ATEC) in 2000, to other export sectors could, and zero-rating of GST on ITO facilitation fees again… highlight to government the value tourism has as an export industry. In 2012 the Board felt this was a prudent strategy to take and in the COVID-19 environment, having the word ‘export’ The following pages depict the early days and formation of our organisation. We hope you in the organisation’s name has helped the extensive lobbying that has been needed to enjoy reading its history, key events, issues, challenges and activities, and reflect on how highlight the role of Inbound Tour Operators (ITOs) with NZ’s international tourism recovery. international tourism has evolved over the past fifty years. The organisation had no formal secretariat until 1979 when Peter Lowry was appointed as its first Chief Executive. This highlights the role that founding members and subsequent Board members played in establishing a strong foundation for the organisation and its role with growing international tourism. ITOC also has had a close relationship with the Travel Agents Association of New Zealand (TAANZ) from 1979 through to 2011. Twice merging organisations during this period and twice separating. TECNZ, has been integral in marketing New Zealand offshore and bringing international visitors to NZ from all corners of the world. The organisation has worked closely with government tourism and marketing agencies across the decades (Tourism New Zealand). The role of the national tourism organisation is to promote New Zealand as a desirable destination to visit. The role of Inbound Tour Operators is to act as the commercial conduit between NZ tourism suppliers (accommodation, transport and activity/attraction businesses) and offshore 03 Excerpt from The First 25 Years: The Club was formed… The 1970s had dawned. New Zealand was being discovered slowly by companies viewed these conferences - held firstly in Wellington North Americans and a little more aggressively by Australians, thanks to and subsequently in Auckland - with a good deal of trepidation. the New Zealand Tourist and Publicity Department (NZTP) and the Tourist The rates were set by the THC and the inbound tour operators Hotel Corporation (THC), but arrival figures were still small by today’s had no choice but to accept them if they wished to secure comparisons. accommodation for their groups. Established operators were given preference, but the newer Visitors were mainly on fully inclusive pre-packaged tours, sticking to tried and proven routes operators had to wait in the wings and often it was not until near and outside the main centres of Auckland, Wellington and Christchurch, geared mainly to the end of the week they found out how many rooms they would using accommodation provided by THC properties. At that time there was little other choice in be given at prime spots such as The Hermitage, the Chateau at the scenic beauty spots of the country. Mount Ruapehu and the Waitangi Hotel in the Bay of Islands. It was only then could the tour operators begin negotiations with other hoteliers. At the time the Tourist Hotel Corporation’s The Japanese had yet to make any mark and visitors from Korea, Taiwan and South East Asia mandate forbid it from having properties in main cities such as Auckland, Wellington and were still a pipe dream.
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