Rolling Hills & Hobbit Holes

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MATAMATA, NEW ZEALAND Rolling Hills & Hobbit Holes NZD Price from $ * 3 DAYS 425 per person HOBBITON & HOMESTEAD (twin share) Set in the picturesque Matamata, enjoy two nights at Villa Walton which offers elegant accommodation on a historic homestead overlooking rolling hills & fertile farmland. Experience the real Middle-earth at the Hobbiton Movie Set, where you can step into the lush pastures of the Shire featuring Hobbit Holes, the Mile & the world-famous Green Dragon Inn. Package Inclusions • 2 Nights at Villa Walton, Matamata in a Bray/Cole Room with Ensuite • Daily Breakfast • Hobbiton Movie Set Tour ex The Shires Rest Travel Dates & Package Pricing: Travel from Travel until Price from 01 Sep 2021 31 Oct 2021 $425* per person 01 Nov 2021 30 Apr 2022 $450* per person Offer ends 31 March 2022 unless sold out prior Hobbiton Sightseeing Upgrade: • Upgrade to Hobbiton Evening Banquet Feast for an additional $113* per person Contact your local travel agent to secure your booking or for a customised quote * Terms & conditions: Package is based on 2 adults, priced in New Zealand Dollars. Pricing is correct at the time of submission and subject to change without notice based on availability and suppliers operational capabilities. Valid for travel from 01 Sep 2021 to 30 Apr 2021. Offer ends 31 Mar 2022 unless sold out prior. Optional sightseeing is not included in the package price and based on upgrading from Hobbiton Movie Set Tour to Hobbiton Evening Banquet Feast - which is subject to availability and only operates 1-2 days per week. Quote Package code ANZ213DHH.

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Trenz-2013-Leveraging-The-Hobbit.Pdf
The Opportunity • The world’s eyes have been on us • The Hobbit movies highlight New Zealand as: – a great place to visit – a great place to do business – a great place for film production • Take the attention and use it to our advantage We’re starting from a good base In 2004... • 87% of visitors were aware The Lord of The • Rings trilogy was made in New Zealand. • 6% cite The Lord of the Rings as being one of the main reasons for visiting • 1% cite the Lord of the Rings as their main or only reason for visiting equating to $33m in spend MIDDLE-EARTH IS NEW ZEALAND Paid Earned TV & IMP CINEMA Partnerships Opinion Leaders Content distribution Print Display Idea Premiere Media Programme newzealand.com Owned Social Assets: Pre-premiere IMP Key media hosted through IMP in the lead up to the premiere produced strong results including: Lonely Planet, The Daily Telegraph, The Telegraph Online and Mezamashi Doyoubi The premiere programme The media: - 40+ broadcast media – including NBC, TF1, Prosebien, CTV, T4, Channel 7, 9, 10 - 30+ print and online – NZ and AU - 100s of millions - estimate reach hundreds of viewers worldwide - NZ$24.7million AVE Germany – Pro7 Hobbit Special (45min) Audience: 1,190,000 AVE: NZ$6,236,527 USA - NBC TODAY Show & Rock Center Canada - etalk on CTV Audience: avg 4.5 million Audience: 610,900 AVE: NZ$4.3 million (total for 6 AVE: NZ$473,330 segments) Hobbiton event - Over 80 International and NZ media attended - Guided tour of the Hobbiton movie set - Cast interviews with dwarves – global exclusive - Press conference
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University of Plymouth PEARL https://pearl.plymouth.ac.uk 04 University of Plymouth Research Theses 01 Research Theses Main Collection 2018 The Other Middle-earth: Intertextuality and Iconography in Sergei Iukhimov's Illustrations for The Lord of the Rings Merriner, Joel http://hdl.handle.net/10026.1/13069 University of Plymouth All content in PEARL is protected by copyright law. Author manuscripts are made available in accordance with publisher policies. Please cite only the published version using the details provided on the item record or document. In the absence of an open licence (e.g. Creative Commons), permissions for further reuse of content should be sought from the publisher or author. This copy of the thesis has been supplied on condition that anyone who consults it is understood to recognise that its copyright rests with its author and that no quotation from the thesis and no information derived from it may be published without the author’s prior consent. The Other Middle-earth: Intertextuality and Iconography in Sergei Iukhimov’s Illustrations for The Lord of the Rings by Joel Merriner A thesis submitted to University of Plymouth In partial fulfilment for the degree of Research Masters in Art History School of Humanities and Performing Arts January 2018 2 AUTHOR’S DECLARATION At no time during the registration for the degree of Research Masters (ResM) has the author been registered for any other University award without prior agreement of the Doctoral College Quality Sub-Committee. Work submitted for this research degree at the University of Plymouth has not formed part of any other degree either at the University of Plymouth or at another establishment.
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