BE PART OF THE PLACE WHERE SUMMER MEMORIES ARE MADE Table of contents •History and Facts Pages 3-9 •Notable Recognition Page 10 •Demographics Page 11 •Advertising Packages Pages 12-14 •Signage Information Pages 15-19 •Print Advertising Info Page 20 •Radio Network Info Page 21-22 •Ticket Information Pages 23-24 •Game Sponsorship Info Pages 25-28 •Giveaway Information Page 29 •Website Advertising Page 30 •Promotion Sponsorship Pages 31-40 Who are the Sea Dogs? • The Double-A Affiliate of the Boston Red Sox since September of 2002 • Member of the historic Eastern League of Professional Baseball Clubs. The Eastern League features 12 teams from Portland west to Akron, OH and 2006 Eastern League Champions south to Richmond, VA. • The Sea Dogs play a 142-game regular season schedule from April to Labor Day, with 71 home games at Hadlock Field. 2007 World Champions 2003 World Champs • From 1994 - 2002, the Double-A 2004 World 1997 World Champs Affiliate of the Florida Marlins Champions Why Sports Marketing •Sports marketing with the Sea Dogs allows companies to market their brand with a successful organization that carries a positive connotation throughout New England •Marketing with the Sea Dogs offers companies a relaxed atmosphere over an extended period of time (average game time of just over three hours). Fans often let their “guard” down while attending sporting events with family and friends. More likely to take in their surroundings and remember what they saw while associating that information with a positive memory. •Radio and television marketing are quick snapshots and if the consumer misses or tunes out the 30 seconds your message is not delivered. Sports marketing with the Sea Dogs allows a business to be in front of close to 400,000 excited and enthusiastic potential customers, again for an extended period of time. •Marketing with the Sea Dogs carries on over 71 home games and allows a company the opportunity to establish strong brand recognition while also delivering a specific message to our vast fan base. The Sea Dogs strive to create a positive, family atmosphere and also rigorously recruit corporate groups to our Skybox suites and picnic area. This combination makes the Sea Dogs customers a unique mix of various demographics. Why the Sea Dogs? •The Sea Dogs are one of the most attended professional sports teams in ALL of New England. This ranking includes the four major sports franchises in the Boston area. •Each season the Sea Dogs attract around 400,000 fans to Hadlock Field from April through September. That is 400,000 sets of eyes and ears focused on your company which drives customers and clients to your business. •The Sea Dogs averaged 5,514 fans per game during the 2011 season. This strong fan base offers you the opportunity to showcase your product on a nightly basis to scores of captive and loyal customers. •The affiliation with the Boston Red Sox gives the Sea Dogs great exposure throughout New England including many games each season televised to household across New England on NESN. •Our eight station radio network stretches from Dover, NH to Presque Isle, ME and everywhere in between. This reach gives your product an average of an additional 3,000 fans per game and covers each of our 142 home AND away games. In addition each of our games are broadcast over the Internet for fans across the country and world to listen to. Don’t Just Take Our Word For It! Here is what Portland Sea Dogs advertising partners and fans have to say about the Sea Dogs experience: *”I enjoy the entertainment the Sea Dogs provide not only through the baseball game on the field but also with the promotions between innings. Our whole family enjoys attending games and Hadlock Field provides a safe and friendly environment!”--- Justin McKenzie- South Portland, Maine *”It has been my pleasure to partner with the Portland Sea Dogs since their first year at Hadlock Field. Every promotional aspect has always been fulfilled professionally and creatively for all of my clients. As dedicated community members, the Portland Sea Dogs continue to shine on and off the playing field, when it comes to their promotional partnerships. We value our partnership with the Portland Sea Dogs and will continue to support our joint efforts in the future.”--- Karen St. Clair- Owner; St. Clair Media Group * “U.S. Cellular's partnership with the Portland Sea Dogs is truly a home run for everyone, especially the community. U.S. Cellular has experienced great success in Portland and the company is extremely proud of its association with the Sea Dogs. Many of our customers and associates are Sea Dogs fans, and we are pleased to give back to our communities with fun and affordable family entertainment. We are thrilled to align ourselves with a ball club that shares our passion for the game and the Greater Portland community.” --- Stacey Gagne- Field Marketing Manager; U.S. Cellular Sea Dogs’ History •The Sea Dogs started play in Portland in 1994 -- the first team in more than 40 years to play in the popular Maine city – by shattering the Eastern League attendance record en route to drawing more than 375,000 fans in that historic inaugural season. •Since 1994, the Sea Dogs have averaged more than 400,000 fans per season, annually ranking in the top five in Double-A attendance and among the top minor league teams in capacity of the stadium filled. •The Sea Dogs rank first in the league in Season Ticket Holders at over 2,200 making a ticket to a Sea Dogs’ game hard to come by as only 71% of the season’s tickets are available to the general public. Many of these tickets are corporately owned which means nightly there are new and unique fans attending Capacity crowds and family fun are games. the norm all season at Hadlock Field. •The Sea Dogs welcomed their 7,000,000th fan in July 2011. They were the second-fastest team in Double-A history to reach the milestone! •In 2011 the Sea Dogs drew 369,424 fans and averaged 5,514 fans per game. •The Sea Dogs organization won the two most coveted awards in Minor League Baseball when they received the Freitas Award in 1999– which recognizes one team each year for long term success -- and the John H. Johnson Trophy in 2000 – which recognizes the top Minor League team based on stability, contributions to the league and community, and promotion of the baseball industry. More About the Sea Dogs • Double A Baseball is the second highest classification of Minor League Baseball. • Like other members of Minor League Baseball, Double A Baseball offers fans affordable family entertainment and exciting and innovative promotions, with at least 140 games on the schedule for each club between April and September. • Because players at the Double A level are only two steps away from becoming a Major Leaguer, Double A Baseball has also become the level where most blue chip prospects complete their development. This can be seen as more and more players are jumping directly from Double A to the Major Leagues while spending little or no time at Triple-A. • The Sea Dogs are one of the highest attended Minor League teams in the country. In 2011 the Sea Dogs ranked 3rd out of 12 Eastern League teams in attendance, 6th out of 30 Double-A teams, and 30th out of 176 Minor League Baseball teams in the country. • The Sea Dogs draw more fans each season than the other professional Maine teams combined including the Portland Pirates, Maine Red Claws, and Lewiston Maineiacs. • During the months of July and August the Sea Dogs operated at 95.2% capacity crowds. • The Sea Dogs benefit from being in the heart of Red Sox nation with games televised on NESN and numerous segments on regional television such as Comcast, NECN, and others creating additional opportunities for our sponsors to get noticed. • Prior to the 2003 season the Portland Sea Dogs installed a likeness of Fenway’s fabled Green Monster. The Sea Dogs’ own “Maine Monster” stands 37 feet high, is 315 feet from home plate, and features the signature Coke Bottle, Citgo Sign, and W.B. Mason sign. The Maine Monster offers a unique touch to Hadlock Field while also assisting in the development of the Red Sox outfielders. From Hadlock to Fenway .In 18 season’s of baseball more than 180 Sea Dogs players have gone on to play in the Major Leagues. .Three players from the 2011 Portland Sea Dogs Opening Day roster would make their way to the Major Leagues later in the season including Ryan Lavarnway. .The 2011 Boston Red Sox featured 25 former Sea Dogs players including Daniel Bard, Josh Beckett, Clay Buchholz, Jacoby Ellsbury, Adrian Gonzalez, Jon Lester, Jonathan Papelbon, Dustin Pedroia, and Kevin Youkilis. .Many of Red Sox stars appear for the Sea Dogs on injury rehabilitation assignments including Mike Cameron, Manny Delcarmen, Jacoby Ellsbury, Jeremy Hermida, Jed Lowrie, Daisuke Catcher Ryan Lavarnway Matsuzaka, David Ortiz, and John Smoltz. opened the 2011 season in .Amongst the Sea Dogs notable alumni are: Portland and finished it in .Over 20 Major League All-Stars Boston. .4 Pitchers who have tossed Major League no-hitters (AJ. Burnett, Anibal Sanchez, Clay Buchholz, and Jon Lester). .2 Rookie of the Year Winners (Hanley Ramirez and Dustin Pedroia). .2 World Series MVP’s (Livan Hernandez and Josh Beckett). .1 American League MVP (Dustin Pedroia). Mike Cameron Jon Lester holds & the Sea Dogs career Jacoby ERA record. Ellsbury on a rehab assignment with the Sea Dogs in May 2010 2008 American League MVP DustinJohn Pedroia Smoltz Notable Recognition In August of 2011, Portland, Maine was ranked the 5th Best Minor League Sports City in the country by the Sports Business Journal.