The Business of Creativity: Seeking Value in the Digital Content Ecosystem Part of the Norms and Values in Digital Media Project Series (2012-2014) January 2015 Published by World Economic Forum, Geneva, Switzerland, 2015 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, or otherwise without the prior permission of the World Economic Forum. The views expressed in this publication are those of selected members of the Global Agenda Council on Climate Change and do not necessarily reflect the views of all the members of the Council or of the World Economic Forum. World Economic Forum 91-93 route de la Capite CH-1223 Cologny/Geneva Switzerland Tel.: +41 (0) 22 869 1212 Fax: +41 (0) 22 786 2744
[email protected] www.weforum.org Contents 5 Introduction 6 Chapter 1. The Power of Digital: Three Stories about Creators, Content and Consumers 8 Chapter 2. Copyright in the Digital Age 11 Chapter 3. Needs for the Future 14 Contributors 15 Figures 22 Endnotes The Business of Creativity: Seeking Value in the Digital Content Ecosystem 3 4 The Business of Creativity: Seeking Value in the Digital Content Ecosystem Introduction The way creative content and information diversity, and stakeholders are thus For the purpose of this report, are created, produced, consumed and challenged to ensure that such systems shared has changed dramatically in the continue to invite investment in creative the use of “copyright systems” digital era, presenting both new works. The act of paying to see a movie or and “copyright regimes” strictly challenges and opportunities for copyright to read a book not only provides a refers to laws and policies systems.