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Bay Ridge Commercial District Needs Assessment

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Bay Ridge Commercial District Needs Assessment BAY RIDGE BROOKLYN Commercial District Needs Assessment COMMERCIAL DISTRICT NEEDS ASSESSMENT in partnership Bay Ridge 5th Avenue BID with ABOUT BAY RIDGE Background Avenue NYC is a competitive grant Bay Ridge, situated in the southwest corner of Brooklyn, has long been considered a quiet program created by the NYC bedroom community and residential suburb of Manhattan. Since its beginnings as a rural Department of Small Business Services to fund and build the farming community in the 18th and early 19th centuries, Bay Ridge has developed into a denser, capacity of community-based urbanized neighborhood, though many residents say it has maintained some of its quaint development organizations to village-like features. Bounded by the Gowanus Expressway, the Belt Parkway, and ample execute commercial revitalization waterfront park space, Bay Ridge’s car-bound commuters and leisure seekers are able to initiatives. Avenue NYC is funded through the U.S. Department of enjoy iconic views of the Verrazzano-Narrows Bridge and New York Harbor. A NYC Ferry stop Housing and Urban Development’s at the American Veterans Memorial Pier, several bus routes, and the R subway line connect Community Development Block Bay Ridge’s commercial corridors and residential neighborhoods to other parts of Brooklyn, Grant (CDBG) Program, which targets investments in low- and Staten Island, and Manhattan. This small-town feel in the big city affords Bay Ridge the local moderate-income neighborhoods. advantages of cultural diversity, accessibility, and a strong sense of community pride. Avenue NYC Commercial Revitalization grants provide Bay Ridge’s commercial corridors each have a unique identity and serve a niche within the local multi-year commitments aimed economy. 3rd Avenue is best known for its various dining options and has been dubbed at building the capacity of partner Bay Ridge’s “restaurant row.” Department stores and national retailers anchor 86th Street — organizations to better understand neighborhood needs, develop Bay Ridge’s first Business Improvement District (BID) and a commercial strip that is considered impactful programs, and sustain an outdoor shopping mall. In recent years, 5th Avenue has transitioned from hosting high profile their work in the community for at boutiques and retail to more personal care and professional service businesses. Additionally, least three years. many Arabic, Asian/Chinese, Greek, and Italian-owned eating establishments, as well as The Commercial District Needs clothing, jewelry, and home goods retailers have laid their roots on 5th Avenue, creating a Assessment (CDNA) highlights a culturally diverse shopping and dining experience. Together, all of Bay Ridge’s commercial neighborhood’s existing business landscape and consumer corridors supply an array of offerings, attract different types of consumers, and generate characteristics. differing volumes of foot traffic throughout the day. This CDNA features 5th Avenue, 3rd Avenue, 4th Avenue, and Residents in Bay Ridge, particularly long-time residents, are passionate about their community, 86th Street commercial corridors as proven by the numerous community events and civic organizations that contribute to the in Bay Ridge, and was conducted overall social fabric of the neighborhood. This neighborhood civic pride is also shown by in partnership with Bay Ridge 5th Avenue BID between August 2019 immigrants who have recently moved to Bay Ridge and are very active in building new networks and March 2020. and organizations that provide support for and celebrate changes in the community. The unique Key issues and opportunities dynamic between long-time residents and new arrivals highlights Bay Ridge’s past, present, identified through this assessment and future, presenting many opportunities for further community building and collaboration. will help prioritize SBS-supported local investments, and serve as an informational and marketing resource for the neighborhood. Neighborhood Demographics See more on page 16 Bay Ridge is a wonderfully diverse community defined by people of varying ethnicities, national In This Report origins, and income levels. Of the community’s roughly 78,000 residents, 34% are foreign-born Existing conditions, business and 52% speak a language other than English at home, including Arabic, Chinese, Greek, Italian, data, and qualitative depictions Polish, Russian, and Spanish. Bay Ridge is also home to the largest Arab community in NYC — of the neighborhood were 10% of the community’s population is of Arab ancestry. Similar to other South Brooklyn gathered from more than neighborhoods, Bay Ridge has been described as a Naturally Occurring Retirement Community 498 surveys and various (NORC) with a significant population of longtime residents aged 65 and older who have aged stakeholder meetings with neighborhood merchants, in place. shoppers, workers, property owners, and residents. Jump to... Future Opportunities See more on page 5 Key Findings & Opportunities 4-5 Business Landscape 6 What Merchants Say 7-8, 10-11 As Bay Ridge’s Arab, Asian, and Hispanic communities continue to grow and thrive, the neighborhood Business Outlook 12-13 can increasingly capitalize on unique offerings and experiences, making it a destination unto What Shoppers Say 9, 13 its own in NYC. As a neighborhood that has maintained a diverse consumer market, there will Physical Environment 14-15 continue to be opportunities for a variety of new businesses to establish themselves. Likewise, Data Appendix 16-18 with guidance and adaptation, legacy businesses can leverage Bay Ridge’s diversity to acquire new clientele. Local artists, community organizations, businesses, and civic-minded residents provide a foundation for future community action including public events, cultural programming, and placemaking efforts that will set Bay Ridge apart from other neighboring communities. 2 Avenue NYC Commercial District Needs Assessment NEIGHBORHOOD CONTEXT Bay Ridge 62 ST Notable Places Owl’s Head 67 ST N Park Senator Street National Historic 1 District 68 ST 68 ST 65 ST 8 AV Leif RIDGE BLVD BAY RIDGE AV Ericson 68 ST Park 72 ST R Doctors’ Row Historic District Bay Ridge Library 73 ST 70 ST 2 3 AV 3 AV 4 Shore BAY RIDGE PKWY AV 5 Park Doctors’ Row 1 AV 6 and Historic District Parkway GOWANUS EXWY GOWANUS 73 ST 77 ST McKinley BAY RIDGEPark PKWY 74 ST NARROWSAV Shore Road Promenade COLONIAL RD 81 ST Gingerbread House 78 ST Community Board 10 Fort Hamilton 82 ST Athletic Field 81 ST 10 AV 86 ST 86 ST 6 7 AV 7 Leif Ericson Park 89 ST AV 3 11 AV BELT PKWY 90 ST AV 4 86 ST 91 ST 5 AV 92 ST 92 ST Hamilton Financial Dyker MARINE AV Center BATTERY AV Beach Golf FT HAMILTON PKWY Course SHORE RD 95 ST Fort Hamilton Library Verrazzano-Narrows Bridge St Patrick’s 95 ST 0 0.1 0.2 Miles Church ° Points of Interest Merchant & Business Groups Assessed Commercial Corridor Merchants of 3rd Avenue Sunset Park 5th Avenue BID 86th Street BID Arab American Association of New York Bay Ridge 5th Avenue BID Veteran’s Memorial Pier in Shore Road Park Bay Ridge 5th Avenue BID 86th Street BID Yemeni American Merchants Association Arts & Cultural Destinations Public Facilities Bay Ridge 3 KEY FINDINGS & OPPORTUNITIES Strengths High level of civic engagement and volunteerism among Abundant dining options reflect the neighborhood’s residents and merchants provides a strong foundation diverse demographics for community-driven action A wide array of transit options connects residents Historic anchor businesses and a celebrated legacy of to employment and commercial centers beyond immigrant entrepreneurship provide support for the the neighborhood local economy Small town feeling supports a sense of safety and Numerous community events including street festivals, provides a welcoming atmosphere for young people, weekend walks, and parades contribute to the overall families, and seniors alike sense of place and community identity Active and growing arts community contributes to Relatively low storefront vacancy rate (6%) compared the neighborhood’s vibrancy to other neighborhoods Challenges Perceived lack of business diversity fueled by residents’ Vehicle speeds, road congestion, and insufficient parking desire for more specialty food grocers and bakeries, can turn away shoppers who travel by private vehicle dining, and retail options Illegal dumping and unsatisfactory trash management Minimal online presence indicates many businesses are are visible issues throughout the district unfamiliar with digital marketing tools and unprepared Insufficient compliance with regulations suggests to compete in an online environment businesses need introduction to resources and Changing consumer demographics and tastes require additional help navigating government merchants to be responsive and capable of adapting Owl’s Head Park Shore Road Park Veteran’s Memorial Pier Fort Hamilton Triangle 4 Avenue NYC Commercial District Needs Assessment Holiday Lighting on 5th Avenue Municipal Parking Garage on 86th Street Fun on 5th Festival Ragamuffin Parade on 3rd Avenue Opportunities Partner with property owners, realtors, and entrepreneurs Prioritize COVID-19 commercial revitalization response to attract new types of businesses to the neighborhood activities by deploying actionable strategies that will to meet local needs enhance the economic recovery and long-term resiliency of the commercial district Explore innovative uses of vacant commercial spaces that include off-hour co-working spaces, experiential Find ways of offering more direct
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