Proceedings of 20Th International Conference on Industrial Engineering and Engineering Management

Home , FAW Car, Hejiang Province, Li Tian, Meng Yi, Zhao Gao, Zhou Guotai

Proceedings of 20th International Conference on Industrial Engineering and Engineering Management

Ershi Qi • Jiang Shen • Runliang Dou Editors

Proceedings of 20th International Conference on Industrial Engineering and Engineering Management

Theory and Apply of Industrial Management

123 Editors Ershi Qi Jiang Shen Industrial Engineering Institution of CM Industrial Engineering Institution of CM Tianjin Tianjin People’s Republic of China People’s Republic of China

Runliang Dou College of Management and Economics Industrial Engineering Tianjin University Tianjin People’s Republic of China

ISBN 978-3-642-40071-1 ISBN 978-3-642-40072-8 (eBook) DOI 10.1007/978-3-642-40072-8 Springer Heidelberg New York Dordrecht London

Library of Congress Control Number: 2013956001

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Springer is part of Springer Science+Business Media (www.springer.com) Preface

Being the sole national institution in the field of industrial engineering recognized by China Association of Science and Technology, Chinese Industrial Engineering Institution, CMES (CIEI), affiliated to the Management School of Tianjin Univer- sity, was established in June 1990. Along with the development of CIEI, the research on industrial engineering is promoted on a large scale. Adhering to the policy of “letting a hundred flowers blossom and a hundred schools of thought contend”, CIEI takes its mission to build an international academic and business exchange platform in regard to industrial engineering or other related fields, and pursues fully developing democracy and free discussion on learning. Now CIEI grows into more than 20 local Institution of Industrial Engineer- ing, possessing over 6,000 individual members and 136 corporate members, and it has established a cooperative relationship with the United States, Britain, Russia, Japan, Korea, Hong Kong, Taiwan and other countries or areas. An enormous number of experts, scholars and sub-societies from USA, England, Russia, Japan, Korea, Hong Kong, Macao and cross-Strait are attracted to attend its typical Academic Activities of The International Conference on Industrial Engineering and Engineering Management. The international academic conference is held annually; till now it has been held for 19 times with significant research results in theoretical and practical application. The 20th International Conference on Industrial Engineering and Engineering Management (IEEM 2013) is sponsored by CIEI and organized by Inner Mongolia University of Science and Technology. Held in Baotou, one of the ten civilized cities in China, the academic conference aims to serve as a platform to share and discuss the latest researches about Industrial Engineering and Engineering Management, theoretically and practically, for experts, scholars, entrepreneurs, and industrial engineering practitioners from home and abroad. Some authorized experts from USA, Japan, India, and Hong Kong have been invited as Keynote Speakers to address their presentation. Additionally, some parallel sessions are set up for the

v vi Preface authors to share their ideas or achievements in Industrial Engineering discipline. We hope the conference attendance could make a full use of the opportunity to learn, to exchange, and to promote the development of Industrial Engineering. Finally, we would like to extend my sincerest thanks to Inner Mongolia Univer- sity of Science and Technology for holding such an excellent event.

Chinese Industrial Engineering Institution, CMES Tianjin, People’s Republic of China August 2013 Organization

Sponsored by: Chinese Industrial Engineering Institution, CMES Organized by: Inner Mongolia University of Science and Technology Supported by: Japanese Industrial Engineering Society Taiwan Industrial Engineering Institute Hong Kong Industrial Engineering Association Co-organizers: Tianjin University Xi’an Jiao tong University Tsinghua University Shanghai Jiao tong University Beijing University Foxconn Technology Group China FAW Group Corporation Journal of Computer Integrated Manufacturing System Journal of Mechanical Engineering Chinese Journal of Mechanical Engineering Journal of Industrial Engineering Journal of Industrial Engineering and Management Honorary Chair: Yingluo Wang, Academician Zhongtuo Wang, Academician Chongqing Guo, Academician Yuanzhang Liu, Academician Tiegang Zhang, Academician Konghui Guo, Academician

vii viii Organization

General Chair: Baowei Li, President, Inner Mongolia University of Science and Technology (China) Academic Committee Chairs: Ershi Qi, Professor, Tianjin University (China) Co-chairs (in alphabetical order of names): Bidyutkumar Bhattacharyya, Professor, Bengal Engineering & Science University (India) Byoung-Kyu Choi, Professor, Korea KIIE Society (Korea) Chen-Fu Chien, Professor, TsingHua University (TW) Ching-Jong Liao, Professor, Taiwan University of Science and Technology (TW) Eric Min-yang Wang, Professor, TsingHua University (TW) Fugee Tsung, Professor, Hong Kong University of Science & Technology (HK) Guoning Qi, Professor, Zhejiang University Jiang Shen, Professor, Tianjin University K. L. Mak, Professor, the University of Hong Kong (HK) Leyuan Shi, Professor, University of Wisconsin-Madison (U.S.) Li Zheng, Professor, Tsinghua University Linyan Sun, Professor, Xi’an Jiaotong University Makoto Kawada, Professor, Meijo University (Japan) Mitchell M. Tseng, Professor, Hong Kong University of Science & Technology (HK) Salvendy Gaviel, Professor, Purdue University (U.S.) Shiraya Masashi, Director, Japanese Industrial Engineering Society (Japan) Soemon Takakuwa, Professor, Nagoya University (Japan) Soundar Kumara Pearce, Professor, the Pennsylvania State University (U.S.) Yijun Li, Professor, National Natural Science Foundation of China Yongjiang Shi, Professor, Cambridge University (UK) Yuchun Wang, FAW Car Co., Ltd. (China) Zhen He, Professor, Tianjin University Zhenguo Chen, Professor, Foxconn Technology Group Zhibin Jiang, Professor, Xi’an Jiaotong University Committee Members (in alphabetical order of names): Amy Wang, President, Shanghai A. Brain Management Consults Co., Ltd. Anquan Zou, Professor, Changsha University Binghui Liu, Professor, Xiamen University of Technology C.S. Lee, Professor, Chonnam National University (Korea) Changqing Li, Professor, Inner Mongolia University of Technology Changqun Lei, Senior Engineer, State Administration of Coal Mine Safety Chengen Wang, Professor, Chinese Academy of Sciences Chenguang Liu, Professor, Xi’an University of Technology Chien-Hua Shen, Researcher, Transworld Institute of Technology (TW) Chunli Song, Senior Engineer, Beijing Machine Tool Electric Appliance Co., Ltd. Organization ix

Chun-Mei Chou, Associate Professor, Yunlin University of Science & Technology (TW) Congdong Li, Professor, Guangzhou Jinan University Dapeng Wei, Professor, Tianjin University of Science and Technology Erry Y.T. Adesta, Professor, International Islamic University Malaysia (Malaysia) Ershi Qi, Professor, Tianjin University Fajie Wei, Professor, Beijing Aerospace University Fansen Kong, Professor, Jilin University Feifan Ye, Professor, Shaoxing University Fu Guo, Professor, Northeastern University Fuhou Zhao, Professor, Nankai University Gang Liu, Professor, East China University of Science and Technology Gao Mingxin, Editor in Chief, the Value Engineering Press Gongyu Chen, Professor, Sun Yat-sen University Guang Cheng, Professor, Beijing Union University Guofang Song, Associate Professor, Shanghai University Guoning Qi, Professor, Zhejiang University Haoming Wu, Professor, University of Electronic Science and Technology Henguo Chen, Professor, Foxconn Technology Group (China Headquarters) Hong Liu, Vice President, Henan Xin Fei Electric Co., Ltd. Hongyi Hao, Director, China National Petroleum Corporation Hua Li, Professor, Xi’an University of Electronic Science and Technology Husheng Lu, Professor, Inner Mongolia University of Science & Technology Istvan Novak, Senior Staff Engineer at SUN Microsystems, Faculty Member at CEI-Europe AB James T. Lin, Professor, Tsing-Hua University (TW) Jian Li, Professor, Tianjin Polytechnic University Jiang Shen, Professor, Tianjin University Jianhui Cao, General Manager, Third Railway Institute Engineering Consulting Co., Ltd. (Tianjin) Jianqiao Liao, Professor, Huazhong University of Science and Technology Jianxia Lu, Professor, Zhejiang University of Technology Jianxin You, Professor, Tongji University Jiao Guo, Director, Beijing 84BOX Ordnance Equipment Group Jinfeng Wang, Professor, Zhengzhou University Jingzhu Zhang, Vice President, Mechanical Engineering Press Jun Li, Professor, China Communications and Transportation Association Kaichao Yu, Professor, Kunming University of Science Leyuan Shi, Professor, Peking University Li Zheng, Professor, Tsinghua University Li-Feng Xi, Professor, Shanghai Jiaotong University Lihai Wang, Professor, Northeast Forestry University Limin Li, Vice Chief Engineer, Dong Feng Motor Corporation (Wuhan, Hubei) Linyan Sun, Professor, Xi’an Jiaotong University Min Zhu, Professor, Nanchang Aeronautical University x Organization

Mingshan Xu, Senior Economist, AVIC Shenyang Aircraft Corporation Naiqi Wu, Professor, Guangdong University of Technology Peiyu Ren, Professor, Sichuan University Pin Zhuang, Associate Professor, Nanjing University of Aeronautics and Astronautics Qiang Li, Engineer, China Electronics Engineering Design Institute Qiang Ni, President, Hainan COSCO Bo Ao Co., Ltd. Qin Su, Professor, Xi’an Jiaotong University Qing Tian, Professor, Harbin Institute of Technology Qinghui Dai, Professor, North China Electric Power University Qingquan Fang, Professor, Anhui University Qishan Zhang, Senior Engineer, Vice President, Hebei Federation of Industrial Economics Qixun Gao, Professor, Yanshan University Quanqing Li, Professor, Zhengzhou Institute of Aeronautics Quanxi Li, Professor, Jilin University Qun Zhang, Professor, Beijing University of Science and Technology Renzhong Tang, Professor, Zhejiang University Ruiyuan Xu, Professor, Hebei University of Science and Technology Sasaki Shimoto, Executive Director, Central Japan Industry Federation (Japan) Shengwei Hong, Professor, China Jiliang Institute Shihua Ma, Professor, Huazhong University of Science and Technology Shuhua Hu, Professor, Wuhan Polytechnic University Shunlong Jiang, Engineer, Shanghai Aircraft Manufacturing Co., Ltd. Shuping Yi, Professor, Chongqing University, Sichuan Sifeng Liu, Professor, Nanjing University of Aeronautics and Astronautics Suicheng Li, Professor, Xi’an University of Technology Tongbing Ma, Associate Professor, Shenyang Institute of Engineering Tongshui Wu, Professor, President, Civil Aviation University of China Wei Liu, Associate Professor, Nanjing Agricultural University Wei Sun, Professor, Dalian University of Technology Wei Xue, Professor, Wenzhou University Weiguo Sun, Senior Engineer, Manager, Tianjin OTIS Elevator Co., Ltd. Weihua Gan, Professor, East China Jiaotong University Weili Zhu, Manager, China FAW Group Corporation Weixuan Xu, Researcher, Institute of Policy and Management, Chinese Academy of Sciences Wenying Ding, Associate Professor, Beijing University of Science and Technology Xianping Xu, President, China FAW Group Corporation Xiaodan Wu, Associate Professor, Hebei University of Technology Xin Chen, Professor, President, Guangdong University of Technology Xingsan Qian, Professor, Shanghai Polytechnic University Xingyuan Wang, Professor, Shandong University Xinmin Han, Senior Engineer, Director, the Systems Analysis Institute, China Academy of Machinery Science & Technology Organization xi

Xinmin Zhang, Professor, Shenyang University of Technology Yongdong Xu, Vice Director, National Reserve Bureau Yi song Zheng, Associate Professor, Nankai University Yiming Wei, Professor, Beijing Institute of Technology Yingqiu Xu, Professor, Southeast University Yinshui Lu, Professor, Shanghai Volkswagen Automotive Co., Ltd. Yongyuan Liu, Chairman of the board, Tianjin Iris Group Co., Ltd. Yoshimoto Ichiho, Professor, Waseda University (Japan) Yu Yang, Professor, Chongqing University Yuchun Wang, Senior Economist, FAW Car Co., Ltd. Yuejin Zhou, Professor, Nanjing University Yunfeng Wang, Professor, Hebei University of Technology Yuqiang Shi, Associate Professor, Southwest University of Science and Technology Zhen He, Professor, Tianjin University Zhibin Jiang, Professor, Shanghai Jiaotong University Zhixue Liu, Professor, Huazhong University of Science & Technology Zhong Fan, Senior Engineer, Dong Feng Motor Corporation Zhongyuan Wu, Professor, Tianjin Polytechnic University Zhou Ming, Associate Professor, Wenzhou University Zhuang Li Zheng, Deputy Editor in Chief, Guangdong University of Technology Zuhua Jiang, Professor, Shanghai Jiaotong University Chairman of Organizing Committee: Husheng Lu, Professor, Inner Mongolia University of Science and Technology Co-Chairs: Ruigang Wang, Professor, Chinese Mechanical Engineering Society Xiaowei Zuo, Vice Secretary General, Chinese Mechanical Engineering Society Jiang Shen, Professor, Tianjin University Guang Cheng, Professor, Beijing Union University Secretary General: Runliang Dou, Ofﬁce Director, Chinese Industrial Engineering Institution of CMES

Contents

Part I Industrial Engineering – Systems Modeling and Simulation

Information Fusion Model Based on Multi-sensor Array and Its Anti-jamming Capability...... 3 Jiang Shen, Zhi-fang Liu, and Man Xu Analyzing Dynamic Capabilities from the Routine-Based Perspective: An Agent-Based Simulation Research ...... 11 De-hua Gao, Xiu-quan Deng, Shao-long Kuang, Shun-tang Zhang, and Bing Bai Valuation of Sustainable Development in Mudanjiang City Based on the Method of Genuine Saving ...... 23 Ying Zhang and Hai-xin Huang General Aviation Flight Service Station Architecture Designing Based on Arena ...... 33 Su-ling Jia and Fei Guo Application of 3D Scene Building Technology in Crane Simulation Platform Based on OSG ...... 45 Qian-wang Deng and Xiao-lai Liu Multivariate Statistical Process Monitoring Scheme with PLS and SVDD ...... 57 Jia Liu and Yan-guang Sun The Signal Processing of Wharf Structure Health Monitoring Based on Wavelet Analysis ...... 71 Xiao-bo Wang, Jue-long Li, Jian-chun Xing, and Li-qiang Xie

xiii xiv Contents

Studies of Balance and Simulation of Gearbox Assembly Line Based on Flexsim Software...... 83 Hong-ying Shan, Li-bin Zhang, Xin-zhao Gao, and Xiang-bo Li The Maturity Evaluation of Technology Application for Guilin National Tourism Comprehensive Reforming Zone...... 91 Fu-xing Zhang, Jun Li, Wen-zhong Du, and Meng-yi Qiu A Forecasting Model for the Detection Demand of Automobiles ...... 105 Gang Xie, Guang-chao Wang, and Shou-feng Ma Application of Fuzzy Matter Element Model in Evaluation of Traffic Noise in Residential Area Using Euclid Approach Degree ..... 117 Xue Xiao, Wen-zhou Jin, Lu-ou Shen, and Jian Wei Evaluation Research on the Portfolio Pricing Model of Convertible Bonds...... 127 Ding-yue Kan, Chang Liu, Li Qian, Lu-yao Huang, and Hong-ye Wang Linkage Effects of Trade Openness and Financial Openness on Technological Progress ...... 139 Feng-wu Han and Ling-xue Zhu The Whole Interaction of Trade Openness, Financial Openness and Scale Effect ...... 149 Feng-wu Han and Xiang-song Meng Study on Measurement of Eco-efficiency of Beijing-Tianjin-Hebei Metropolitan Region ...... 159 Wen-bao Sun and Jing Peng Food Regional Economic Regulation and Control Policy Research ...... 167 Zhi-qiang Feng An Incentive Model for University Teachers Based on Knowledge...... 175 Li-shuan Qin The Private Listed Company Executive Compensation and Company Performance: Based on Moderation Effect of Stock Rights ...... 185 Yong-dong Wang and Lie-jin Lu Study on Cumulative Effect of R&D Investment Performance of Chinese Listed Companies – Empirical Analysis Based on Modified Cobb-Douglas Production Function ...... 195 Xin-gang Zhao Modeling and Simulation of a Centralized Supply Chain Distribution System for a Single Product in Uncertain Demand ...... 203 Zhi-gao Liao, Xi-gang Yuan, and Xiao-qing Zhang Contents xv

The Transformation Mode of the Export-Oriented Processing SMEs in Zhejiang Province: Based on Global Value Chain Theory ..... 219 Ning Sun The Model of Regional Innovation System Based on the Complex Adaptive System ...... 229 Wen-Liang Sun, Zi-Biao Li, and Bao-Min Hu User Transfer in Collaborative Commerce: Evident from Virtual Community to Social Commerce ...... 235 Guo-yin Jiang, Fei-cheng Ma, Yun-zhou Fang, and Xiu-zhen Li The Exploration and Study of Innovation Pattern of Community Administration: A Case Study of Shenzhen ...... 241 Bo-lin Xie Simulation Modeling for a Container Terminal with Enhanced Information Technology ...... 253 Rie Gaku A Trafﬁc Simulation System Based on Platform-Plugins Structure ...... 267 Xu-hai Chen

Part II Engineering Management – Accounting and Finance

The Volatility and Cycle of Emerging Industry Stock Market in China: An Empirical Study Based on EEMD...... 279 Ying-qing Gong The Downturn of Stock Market and the Irrational Exuberance of Leveraged Funds: A Case Study on Yinhuaxinli in SZSE ...... 291 Yong-jun Qi, Kai-guo Yin, and Hai-yan Zhong Securities Analysts’ Competence: Model Design and Application ...... 301 Jia-ni Wang The Value at Risk Measure of the Yuan Against the Dollar ...... 311 Guang-lai Zhou, Cui Lu, Bei-bei Qi, and Li Shang Does Investor Sentiment Have Certain Impacts on IPO Underpricing Rate? ...... 321 Song Wang and Yao Yao A Study on Similar Financial Model in Real Estate Sector ...... 329 Yi-chun Li Research on Financial Backing of Technological Innovation in Heilongjiang Province by System Dynamics ...... 337 Xiu-ying Guo, Xiao-lei Yang, and Xiao-feng Hui xvi Contents

Long-Run Performance of IPOs: Phenomenon and Theories...... 347 Jia-wei Zhang and Yi-fang Liu

Part III Engineering Management – Construction Management

Analysis to Elements Inﬂuencing the Scale of Investment and Construction of Security Housing in Shenyang ...... 359 Ya-chen Liu and Shuai Dong Research on Construction Management Based on the WSR System Methodology ...... 367 Wei-na Ji and Jun-jie Wang The Study of Urban Disaster Prevention and Reduction Planning ...... 375 Zun-peng Yu and Hui-ying Gao The Study on the Selection of Industrial Undertaking and Spatial Arrangement of Hebei Province...... 383 Yuan-yuan Li, Hai-wei Zhang, and Hui Jin Analysis of Construction of Large Infrastructure Projects Based on PPP Mode Through Cooperative Game...... 395 Yi Leng and Hao Wang

Part IV Engineering Management – Project Management

Study on Strategic Environmental Assessment of Highway Construction Based on Entropy –AHP ...... 407 Yu He A Study into the Implementation Path of the Whole Process Cost Consultation Business: A Perspective of Integrated Consultation ...... 421 Jiao-jiao An and Jin-qin Yan The VE Project Selection of Real Estate Program Based on ANP...... 433 Pan-jie Zhang, Ya-juan Han, and Guo-fang Song Empirical Study of the Production Efﬁciency Change of Chinese Regional Construction Industry Basing on Stochastic Frontier Analysis...... 443 Sen Lin, Zheng-fei Hu, and Guan-ping Liu Factor Analysis and Clustering-Based Empirical Study on Regional Construction Industry Development in China ...... 451 Ya-yun Dang and Xing Bi Contents xvii

Research on the Emergency Management Strategies of China High-Speed Railway Based on Risk Network Theory...... 461 Yun-yi Zhang, Nai-ding Yang, and Dan-ping Zhang A Novel Method for Optimal Selection of Technology Commercialization Team Based on Commercial Competence ...... 471 Ling Zhang and Yi Cui Research on Evaluation Theory and System of the Old Industrial Buildings (Group) Recycling Project ...... 483 Wen-hu Yin and Lin-na Wang Eco-budget Study of China Main Functional Areas ...... 493 Wen-ming Sun, Li-ping Xu, and Li-li Wang Measurement Model of Project Risks of Commercial Banks Based on Combination Weighting ...... 499 Zhan-jiang Li, Guo-tai Chi, and Zhan-dong Xu A New Framework on Monitoring Equipment Technology Reformation Project Management Based on Petri Net ...... 511 Xing-cun Sun, Hao Wu, Qiang Wang, and Su-ling Jia Effect Analysis of FDI on the Construction Industry Competitiveness ...... 521 Jia-qiang Mao, Jia-jia Wang, and Kun Jing Engineering Project Management Evaluation Based on Team and Structural Equation Modeling ...... 531 A-di Zhang and Yu-heng Zeng

Part V Engineering Management – Quality Management and Reliability

Effect of Service Failure Criticality on Recovery Strategy Choosing: Moderating Role of Attribution...... 541 Du-sheng Chen The Research and Application of DMAIC Model in New Student Register System...... 547 Hong-na Guo and Jun-ming Zhu Valuation of Enterprises Brand Assets Based on Risk Cash Flow ...... 553 Shi-liang Xia Application of DMAIC Method and Discrete Event Simulation to Reduce Waiting Time in Outpatient Department ...... 559 Xing Gao and Wen-ying Zhou xviii Contents

Application to Car Quality Evaluation Using Decision Tree Technology with Imbalance Correction Coefficient ...... 571 Hao-yu Wang, Chang-an Liu, Shu-juan Wang, and Yan Li Research on the Maintenance Strategy of CNC Machine Tool ...... 583 Ao-fu Zhang, Li-rong Cui, and Pu Zhang Study of the Application of Activity-Based Quality Cost Management Based on Linear Programming...... 591 Jing-fei Hao and Yu-jie Luo Application of Artificial Neural Network for the Optimal Welding Parameters Design of Aerospace Aluminum Alloy Thick Plate ...... 601 Jhy-Ping Jhang The Theoretical Framework of Modern Equipment Operation and Maintenance Management in Grid Enterprise ...... 611 Jia-xu Cheng Research on Risk Quantification of Comprehensive Unit Price Based on Fuzzy Theory ...... 621 An-na Dai and Ling Yan Construction and Application of Intrinsic Safety Management System in Coal Mine ...... 631 Guang-qiao Lin, Jin-wang Zhang, and Yan-liang Wang Risk Analysis of Commercial Bank Loans to Local Government Financing Platform Based on Multi-step Fuzzy Comprehensive Evaluation...... 641 Xing Bi and He Zhao Empirical Analysis of Stock Index Futures Risk Management Based on CVaR-GARCH-GED Model...... 651 Xiao-bo Zhang The Analysis on the Subway Construction of Safety Risk Early Warning Process...... 659 Wen-hu Yin, Ge Sun, and Lin-na Wang The Stochastic Interest Rate Risk Measurement Based on Nonparametric Estimation Method ...... 667 Jing-jing Li and Bao-chen Yang The Research of Quality Evaluation System in Corporate Social Responsibility Report ...... 677 Zi-jing Wang Contents xix

Part VI Management Sciences – Communication Management

Impact of Physical Proximity and Temporal Proximity on Online Impulse Buying in Online Transactions ...... 689 Xuan Zhang Moderator of the Microblog Communication on E-shoppers’ Purchase Intentions ...... 697 Jin Yi, Xing-yuan Wang, and Qing Xin Study on Customer Interpersonal Skills, Normative Participation and Customer Performance in Service Situation ...... 709 Yuan Gao and Qin-hai Ma Enterprise Customer Relationship Management Function Design and Business Solution ...... 719 Xuan Luo

Part VII Management Sciences – Financial Management

A Study on the Environment Quality Cost Control Model of Enterprises ...... 729 Shu-ying Jin, Jing-jing Du, and Ying-wen Xu The Impact of Different Rankings of Large Shareholders to the Rate of Return ...... 737 Jian Su and Xiao-ming Ji Political Connections, Debt Financing and Firms’ R&D Investment – Evidence from Listed Companies in China ...... 747 Na Zhang, Yu-feng Wang, and Xiang Yan An Empirical Study on the Relationship Between Human Capital and Financial Capital—Taking the Information Industry and the Pharmaceutical a Shares of Listing Corporation as an Example ...... 757 Fu-ying He The Application of Value Chain Analysis and Benchmarking in Cost Management ...... 765 Hao Ran, Shan Huang, and Si-tong Guo Capital Structure and Growth: Evidence from China’s Listed Companies ...... 777 Li-ping Xiao, Zhe Liu, and Zhe Li Optimal Stopping of the Compound Binomial Model with Capital Injection Controlled by Optimal Dividend Strategy ...... 787 Tong-ge Wang, Ya Liu, and Da-jun Sun xx Contents

Study on Value Effect of Fund Management Based on GRE 3D Balanced Perspective: A Case Study of Listed Companies in Construction Industry and Real Estate Industry...... 797 Li Wang and Gui-wen Liu

Part VIII Management Sciences – Human Resources Development and Management

On the Social Root of Economic Contrast Between the South China and the North China in Terms of Human Resources Management ...... 817 Xiao-di Wang Study on the Relationship Between Human Capital Management and Agricultural Enterprise Performance—Based on Different Marketing Strategy ...... 827 Li-li Wang, Yue-wu Wang, and Wen-ming Sun A Cluster Analysis of the Research of Governmental Staff’s Competency ...... 837 Lu Ma and Da-you Du Managing Intangible Assets of Sports Celebrities in China ...... 845 Xin-ping Zhang, Rui-hua Shang, and Xiao-yu Zhang The Current College Students’ Employment Situation Analysis and Countermeasures to Explore ...... 857 Xue-dong Li and Da-yong Xu Explored on the Qualiﬁcation Standard System in the Human Resource Managements of Research Institutions...... 867 Xiu-jiang Li, Chuang Yang, and Chong-jiang Huang A Survey and Study on Competence of the Little Village Ofﬁcial—Taking Suqian City of Jiangsu Province as an Example ...... 875 Wei-guo Yang Research of the Problems and Measures About Large Scale Employee Demission Happened in Small and Medium Sized Enterprises in Shandong Province from Human Oriented Angle ...... 883 Ying Wang, Xiao-jiang Huang, and Jing Wang The Application of the Entire Human Resources Crisis Management Model in E-Commerce Company: Make Example of AZ Company ...... 893 Xing Bi and Ying Liu Pay for Competencies on Broadbanding Platform in Human Resource Development ...... 903 Man Huang and Gui-long Zhu Contents xxi

To Construct the Human Resource Management System with Competence–Based on the Certiﬁed Public Accountant Industry ...... 911 Shao-li Qi and Hong Yue The Emergence of Strategic Human Capital Under the Differentiation Strategy: Data from Manufacturing Industry ...... 921 Su-ying Gao, Long Xu, Yan-li Zhang, and Hong-feng Zhang Competency-Based Public Servants Training Needs Analysis ...... 933 Li-ping Fu, Yue-feng Luo, and Xiao-ming Zhou

Part IX Management Sciences – Management Information System and Simulation

An Exploration of Data Quality Management Based on Allocation Efﬁciency Model ...... 943 Hao Jiang, Jia-xin Liu, Yi Zhang, and Chun-hua Yu A Research on the Value of the Value-Added Services of Government Information Resources ...... 955 Ruo-ying Li, Wei-zhe Liu, and Tian-mei Wang Network Public Opinion Information Monitoring Index System Model Research ...... 965 Yi-lin Tian and Yan Zhou Study on the Model of Lean Arranging Course Under the Credit System ...... 977 Quan-qing Li and Ming Li

Part X Management Sciences – Organizational Management

Research on the Classiﬁcation and Constitution of Knowledge in the Manufacturing & Machining Process of Flow Industry...... 991 Yong-fan Li and Jing Wang Organization Cycle and Evaluation of Its Flux and Capability...... 997 Zhi-qiang Zhao and Ye-zhuang Tian Analysis Methods of Improve the University’s Anti-corruption System Execution...... 1009 Zhi-tong Shang, Yue-ning Zang, Wei-feng Yu, and Su-dan Wang Ownership, Firm Size, CSR Awareness and Charitable Donations of Public Utilities: Evidence from Water Supply Companies in China ...... 1019 Yong-zhong Liao, Yun-feng Wang, and Zhao Zhao xxii Contents

Research on Mechanism of Organizational Culture Inﬁltrated Based on Shared Mental Models ...... 1027 Guang Xu, Yie-Zhuang Tian, Chen-Guang Zhao, and Xue-Liang Pei Use Ideological and Political Work to Enhance the Sense of Social Responsibility of the State-Owned Enterprises ...... 1037 Ju-qin Wang and Bao-lin Li

Part XI Management Sciences – Stratagem Management

Series Brand Building Modes of Liquor SMEs—A Case Study of Yanghe Spirit ...... 1049 Jin-ting Lu Research on Value Activities Optimization Management of High and New Technology Enterprise Based on Core Competence ... 1061 Jian-long Wu, Hong-qi Wang, and Li Tian Main Problems and Their Marketing Countermeasures of China’s Domestic Luxury Brands ...... 1071 Tao Wen The Establishment of “Out-Going” Enterprise Strategic Risk Recognition Model Based on Complex Network ...... 1079 Chun-hua Wang and Rong-yao Chen A SWOT Analysis to Enterprise Strategic Management – Small and Medium-Sized Real Estate Enterprises as an Example ...... 1089 Ping Li and Hui-ying Gao Analysis of Competitiveness Condition of International Patents of Subsea Production Equipment ...... 1097 Tao Zhang and Jason Z. Yin Industrialized Culture, the Development of Regional Symbols in Tourism Economy – Traditional “Frog Pattern” in Hainan Province ...... 1111 Ya Dong and Ying Guo Preliminary Discuss on the University’s Bond System About Diligent and Honest ...... 1125 WeiLiandHui-xinYu The Inﬂuence of Consumers’ Need for Uniqueness on Perceived Value and Purchase Intention ...... 1135 Jun-feng Liao, Hua-qiong Chen, and Pei-er Cai Study of “Co-opetition” Strategy in Nonlinear Environment ...... 1145 Zhen-hua Li and Min-ru Zhao Contents xxiii

The Managerial Modes of Traceable Markets and Application Based on Cloud Computing ...... 1153 Jiang Shen, Xin Bi, and Qian Zhang Breakthrough Problem Solving Using TRIZ Component Trimming .... 1161 D. Daniel Sheu and Chun Ting Hou A Method Based on Grey Theory for Multiple Attribute Group Decision-Making Considering Decision Makers’ Risk Attitudes ...... 1171 Fang Wang, Hua Li, and Meng-zhe Jia Chaotic Simulated Annealing Quantum-Behaved Particle Swarm Optimization Research ...... 1179 Ai-jun Liu, Hua Li, and Ming Dong

Index ...... 1187