APCO 10 282 Airportbroschue
Total Page:16
File Type:pdf, Size:1020Kb
APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 1 Airport Parking with APCOA APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 2 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 3 Table of contents Airport parking with APCOA Page A The world of parking ........................................................................ 04 B The number one in airport parking ................................................... 11 C Superior value proposition............................................................... 17 D Case studies .................................................................................... 25 E Testimonials .................................................................................... 35 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 4 A The world of parking Europe’s market leader in car park operations APCOA operates: 1.300.000 parking spaces at 5.700 sites in 19 countries 4 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 5 A The world of parking Country presence APCOA present all over Europe 1970 Germany, Austria 1981 UK 1985 Italy S N 1990 Netherlands 1998 Belgium, Poland 1999 Norway, Denmark, Sweden DK 2003 Croatia IRL 2005 Switzerland GB NL PL 2007 Ireland, Spain, Greece D B 2008 Turkey, Hungary, Romania A 2009 United Arab Emirates H RO CH HR I E TR GR 5 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 6 A The world of parking Market share (selected countries) Number one in parking 1 Share of outsourced market 2 Incl. On-Street-Parking 6 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 7 A The world of parking Key figures 7 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 8 Allianz Arena Munich, Germany Airport Stuttgart, Germany 8 Avenue Road Car Park Bournemouth, England Si-Centrum Stuttgart, Germany APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 9 A The world of parking Market segments (based on net sales) Portfolio share 2010 Percent of net sales On-Street parking Hospitals 10% Hotels 4% 2% Events 4% Others 2% Railway 4% City and 40% shopping centres Airport parking 34% 9 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 10 10 Airport Heathrow, London, England APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 11 B The number one in airport parking APCOA airport portfolio The “Airport Parking Corporation” manages: 161.000 spaces for 259.000.000 passengers at 29 airports in 8 countries in Europe Airport Milano Malpensa, Italy Covering airport sizes from 1 million PAX to 70 million PAX. Offering services to airports since 1970. 11 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 12 B The number one in airport parking APCOA airports PAX in m Spaces PAX in m Spaces Country Airport Start Country Airport Start (2009) in 1.000 (2009) in 1.000 Baden Airpark 2002 1 4 Sandefjord 2003 2 2 Berlin-Schönefeld 1991 7 4 Stavanger Sola 2003 4 3 Düsseldorf 2001 18 17 Tromsø 2003 2 1 Stuttgart 1970 9 19 Trondheim Værnes 2003 3 4 Münster-Osnabrück 2010 1 7 PPPL-Przedsi biorstwo Pa stwowe Porty Lotnicze 2003 1 0 Bari 1999 3 2 Stockholm Arlanda 2000 16 0 Malpensa 1998 6 6 Stockholm Bromma 2008 2 0 Graz 1980 3 1 Gothenburg Säve 2001 1 0 Kastrup 2008 1 1 Nyköping Skavsta 2005 2 0 Billund 2001 2 9 London Gatwick 1993 33 25 Alta 2008 1 0 London Heathrow 1993 67 7 Bergen Flesland 2003 5 4 London Luton 2008 33 8 Bodø 2006 2 1 Aberdeen 2009 3 2 Haugesund 2008 1 1 East Midlands 2010 5 8 Oslo 1998 18 19 Total 259 161 12 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 13 B The number one in airport parking Airport trends Growing contribution from parking Trend Slots and security Aviation Ground handling Most revenue sources expected Airports to remain flat – revenues Retail and gastronomy importance of parking Non- Parking contribution Aviation will increase Other 13 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 14 B The number one in airport parking Airport benchmark – share of non-aviation revenue High potential at many airports 76% 67 % 55% 52% 53% Benchmark 48% 50% 47 % Potential 30% 27% 28% 29% 25% 21% 22% 14% da Vinci Manchester Euro Airport Euro Basel / Mulhouse Dublin Nuremberg Salzburg Warsaw Vienna Leipzig Bremen Hamburg London Stansted London Birmingham Geneva Cologne 14 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 15 B The number one in airport parking Parking sales (Airports with APCOA tariff control) Overproportional growth Sales +14% p.a. 132 Pax +8% p.a. 115 APCOA helps airports increase 99 88 91 84 their parking 77 contribution 72 overproportionally PAX/in millions Parking sales/in millions 2004 2005 2006 2007 15 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 16 16 Trade Fair Milan, Italy APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 17 C Superior value proposition Service portfolio APCOA’s superiour value proposition entails ... ... management of revenue and cost to maximise profit for the airport, ... Profit maximisation ... professional operation for the airport and customer satisfaction for Operational excellence the passenger and ... ... contracts made to fit the Custom-made contracts individual airport’s needs with risk assumption and financing support. 17 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 18 C Superior value proposition Management of revenue 18 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 19 C Superior value proposition 19 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 20 C Superior value proposition Profit maximisation More profit for the airport Profit maximisation Management of revenue Management of cost APCOA maximises revenue by defining the ideal price APCOA minimises cost by using state of the art techno- and product for each customer group. Supported by logy combined with APCOA streamlined processes and matching marketing activities and additional distribution a continuous improvement process. channels. Price Advanced Operations Customer groups technology blue-print Business APCOA Operation Channel Holiday Product Others Continuous improve- ment Marketing 20 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 21 C Superior value proposition Management of cost 21 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 22 C Superior value proposition Operational excellence Professional parking Full assumption of responsibility Professional operation Guaranteed service levels Control of flow of traffic Customer satisfaction Security 22 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 23 C Superior value proposition Custom-made contracts Flexible contracts 23 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 24 Airport Oslo, Norway Taxi management, Stockholm, Sweden Case studies 24 Airport Berlin Schönefeld, Germany APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 25 D Case study Heathrow “City” Increasing airport efficiency Airport challenge APCOA solution Specific APCOA services The airport was commercially APCOA was chosen as sole 8.8m Pound Capital investment program inefficient. Parking facilities operator as of January 2010 and Parking equipment replacement and upgrade were operated by 8 companies, implemented a comprehensive CTA control room involving 14 contracts. efficiency program. 350 members One airport wide IT network of staff are now operating 20,571 New bus fleet public car park spaces, 40 buses and valet parking with 200,000 vehicle movements per year. 25 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 26 D Case study Oslo airport Customer group specific marketing campaigns increase parking Airport challenge APCOA solution Specific APCOA services Diverse customer groups with a APCOA has significant experience Customer surveys. variety of different needs have to in recognising the individual Customer segmentation. be addressed with an individual customer groups and actively Tailored parking opportunities for customers marketing approach. addresses their specific require- (e.g. business parking close to terminal/valet parking, ments. holiday parking on remote location for an attractive price). Special promotions to increase the frequency of different customer groups. Marketing activities Parking Departing passenger parking share, 2007/2008 Customers perceive driving to share in % the airport as the most conve- 20 nient option (Gallup survey). 15 35% park car at the airport, whereas only 21% use airport 10 express train (Gallup survey). Christmas Easter Summer 5 Holiday Holiday Holiday Parker/Passenger quota shows 2007 Specials Specials Specials 2008 2008 impact of marketing activities. 0 Week 45 47 49 51 1 3 5 7 1513119 17 19 2927252321 31 33 35 37 39 26 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 27 D Case study Stockholm airport Taxi management – Better service and more revenue Airport challenge APCOA solution Specific