APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 1
Airport Parking with APCOA APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 2 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 3
Table of contents Airport parking with APCOA
Page A The world of parking ...... 04 B The number one in airport parking ...... 11 C Superior value proposition...... 17 D Case studies ...... 25 E Testimonials ...... 35 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 4
A The world of parking Europe’s market leader in car park operations APCOA operates:
1.300.000 parking spaces
at 5.700 sites
in 19 countries
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A The world of parking Country presence APCOA present all over Europe
1981 UK
1985 Italy S N 1990 Netherlands 1998 Belgium, Poland
1999 Norway, Denmark, Sweden DK 2003 Croatia IRL 2005 Switzerland GB NL PL 2007 Ireland, Spain, Greece D B 2008 Turkey, Hungary, Romania
A 2009 United Arab Emirates H RO CH HR
I E TR
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A The world of parking Market share (selected countries) Number one in parking
1 Share of outsourced market 2 Incl. On-Street-Parking
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A The world of parking Key figures
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Allianz Arena Munich, Germany Airport Stuttgart, Germany
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Avenue Road Car Park Bournemouth, England Si-Centrum Stuttgart, Germany APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 9
A The world of parking
Market segments (based on net sales) Portfolio share 2010 Percent of net sales
On-Street parking
Hospitals 10% Hotels 4% 2% Events 4% Others 2% Railway 4% City and 40% shopping centres
Airport parking 34%
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Airport Heathrow, London, England APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:52 Uhr Seite 11
B The number one in airport parking APCOA airport portfolio The “Airport Parking Corporation” manages:
161.000 spaces
for 259.000.000 passengers
at 29 airports
in 8 countries in Europe
Airport Milano Malpensa, Italy
Covering airport sizes from 1 million PAX to 70 million PAX. Offering services to airports since 1970.
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B The number one in airport parking APCOA airports
PAX in m Spaces PAX in m Spaces Country Airport Start Country Airport Start (2009) in 1.000 (2009) in 1.000
Baden Airpark 2002 1 4 Sandefjord 2003 2 2 Berlin-Schönefeld 1991 7 4 Stavanger Sola 2003 4 3 Düsseldorf 2001 18 17 Tromsø 2003 2 1 Stuttgart 1970 9 19 Trondheim Værnes 2003 3 4 Münster-Osnabrück 2010 1 7 PPPL-Przedsi biorstwo Pa stwowe Porty Lotnicze 2003 1 0 Bari 1999 3 2 Stockholm Arlanda 2000 16 0 Malpensa 1998 6 6 Stockholm Bromma 2008 2 0 Graz 1980 3 1 Gothenburg Säve 2001 1 0 Kastrup 2008 1 1 Nyköping Skavsta 2005 2 0 Billund 2001 2 9 London Gatwick 1993 33 25 Alta 2008 1 0 London Heathrow 1993 67 7 Bergen Flesland 2003 5 4 London Luton 2008 33 8 Bodø 2006 2 1 Aberdeen 2009 3 2 Haugesund 2008 1 1 East Midlands 2010 5 8 Oslo 1998 18 19 Total 259 161
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B The number one in airport parking Airport trends Growing contribution from parking
Trend Slots and security Aviation Ground handling Most revenue sources expected Airports to remain flat – revenues Retail and gastronomy importance of parking Non- Parking contribution Aviation will increase Other
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B The number one in airport parking Airport benchmark – share of non-aviation revenue High potential at many airports
76%
67 %
55% 52% 53% Benchmark 48% 50% 47 % Potential
30% 27% 28% 29% 25% 21% 22%
14% da Vinci Manchester Euro Airport Euro Basel / Mulhouse Dublin Nuremberg Salzburg Warsaw Vienna Leipzig Bremen Hamburg London Stansted London Birmingham Geneva Cologne
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B The number one in airport parking
Parking sales (Airports with APCOA tariff control) Overproportional growth
Sales +14% p.a.
132 Pax +8% p.a. 115 APCOA helps airports increase 99 88 91 84 their parking 77 contribution 72 overproportionally
PAX/in millions Parking sales/in millions 2004 2005 2006 2007
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Trade Fair Milan, Italy APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 17
C Superior value proposition Service portfolio APCOA’s superiour value proposition entails ...
... management of revenue and cost to maximise profit for the airport, ... Profit maximisation
... professional operation for the airport and customer satisfaction for Operational excellence the passenger and ...
... contracts made to fit the Custom-made contracts individual airport’s needs with risk assumption and financing support.
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C Superior value proposition Management of revenue
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C Superior value proposition
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C Superior value proposition Profit maximisation More profit for the airport
Profit maximisation
Management of revenue Management of cost
APCOA maximises revenue by defining the ideal price APCOA minimises cost by using state of the art techno- and product for each customer group. Supported by logy combined with APCOA streamlined processes and matching marketing activities and additional distribution a continuous improvement process. channels. Price Advanced Operations Customer groups technology blue-print Business APCOA Operation Channel Holiday Product
Others Continuous improve- ment Marketing
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C Superior value proposition Management of cost
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C Superior value proposition Operational excellence Professional parking
Full assumption of responsibility Professional operation Guaranteed service levels
Control of flow of traffic Customer satisfaction Security
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C Superior value proposition Custom-made contracts Flexible contracts
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Airport Oslo, Norway Taxi management, Stockholm, Sweden
Case studies
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Airport Berlin Schönefeld, Germany APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 25
D Case study Heathrow “City” Increasing airport efficiency
Airport challenge APCOA solution Specific APCOA services
The airport was commercially APCOA was chosen as sole 8.8m Pound Capital investment program inefficient. Parking facilities operator as of January 2010 and Parking equipment replacement and upgrade were operated by 8 companies, implemented a comprehensive CTA control room involving 14 contracts. efficiency program. 350 members One airport wide IT network of staff are now operating 20,571 New bus fleet public car park spaces, 40 buses and valet parking with 200,000 vehicle movements per year.
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D Case study Oslo airport Customer group specific marketing campaigns increase parking
Airport challenge APCOA solution Specific APCOA services
Diverse customer groups with a APCOA has significant experience Customer surveys. variety of different needs have to in recognising the individual Customer segmentation. be addressed with an individual customer groups and actively Tailored parking opportunities for customers marketing approach. addresses their specific require- (e.g. business parking close to terminal/valet parking, ments. holiday parking on remote location for an attractive price). Special promotions to increase the frequency of different customer groups.
Marketing activities
Parking Departing passenger parking share, 2007/2008 Customers perceive driving to share in % the airport as the most conve- 20 nient option (Gallup survey). 15 35% park car at the airport, whereas only 21% use airport 10 express train (Gallup survey). Christmas Easter Summer 5 Holiday Holiday Holiday Parker/Passenger quota shows 2007 Specials Specials Specials 2008 2008 impact of marketing activities. 0 Week 45 47 49 51 1 3 5 7 1513119 17 19 2927252321 31 33 35 37 39 26 APCO_10_282_AirportBroschuere_Mod+Nachdruck.qxd:Layout 1 21.05.2010 14:53 Uhr Seite 27
D Case study Stockholm airport Taxi management – Better service and more revenue
Airport challenge APCOA solution Specific APCOA services
Airports are faced with the task APCOA offers a complete service Design/set-up of taxi management system/area. to control and to secure the taxi range for taxi management at the Management of taxi supply: terminal demand area at the airport whilst provi- airport, including fee collection, management and positioning of taxis. ding sufficient taxis to the right control of the taxi flow to the ter- Provision of dedicated APCOA software as well terminal at the right time. minals as well as management of as hardware. the pick-up zone and enforcement Reservation handling. of the airport’s regulations for Information centre. taxis. Waiting room for cab drivers and food service.
Marketing activities Indexed Rent +18% p.a. At Stockholm APCOA introduced Taxis +9% p.a. 220 227 taxi management, creating a new stream of revenue. 161 151 154 140 126 124 113 111 100 100
Taxis
Rent 2003 2004 2005 2006 2007 2008
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D Case study Stuttgart airport Premium product valet parking
Airport challenge APCOA solution Specific APCOA services
Premium customers require APCOA’s valet parking provides Drop-off and return of the car in front of the terminal. premium service to improve convenience for the passenger Security and insurance measures (pictures to document their airport experience. and revenue for the airport. state of the car at time of delivery; special parking zone). Customers drop off their car in Tracking of all movements of the car through an front of the terminal. Staff parks attached barcode. the car and provides quick pick- Payment at VIP desk (i.e. no queues and immediate up upon return of the passenger. receipt of the car). Additional services (car wash, refuelling, maintenance, etc.).
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D Case study Stuttgart airport yield management Revenue management increases yield per customer
Airport challenge APCOA solution Specific APCOA services
To maximise revenue and profit APCOA’s understanding of the Monitoring of utilisation. of the parking operation, it is different customer groups (eg. Adaption of parking surfaces to meet demand (additional important to provide the right business, meeters & greeters), parking spaces close to the terminal for business travellers). service, at the right time for the their needs (e.g. convenience, Harmonisation of tariffs (same offer – same right price. reliability) and their price price – easy communication). sensitivity, allows APCOA to offer Adjustment of individual tariffs based on price sensitivity. effective yield management Communication of the ideal tariff to the services. individual customer segments.
Parking Tariff Average revenue per duration Change customer in Euro
18 0–2d Daily maximum +2€ + 17% 21 2–5d
5–10d No change
>10d 2007 (before change)
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D Case study Luton airport Guaranteed space with web booking engine
Airport challenge APCOA solution Specific APCOA services
Creating a satisfying airport APCOA introduced the in-house Online reservations. experience already starts with developed “APCOA web booking Guaranteed space at preferred the reservation and with the engine” for online booking at parking site. option to book a guaranteed Luton airport, allowing passengers License plate recognition or SMS space. to conveniently reserve their identification at the gate. parking space online.
Luton airport Dynamic pricing further increases total revenue
Airport challenge APCOA solution Specific APCOA services
Pricing at Airports today is APCOA introduced a dynamic Management of online often static and does not reflect pricing scheme at Luton airport reservations. the current booking situation, for all online reservations. Design of pricing scheme. seasonal change of demand etc. However, prices at the gate are Constant adjustment of prices. always fixed-and premium prices.
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D Case study Luton drop off zone Chargeable drop off zone improves traffic flow and forecourt security
Airport challenge APCOA solution Specific APCOA services
Congested passenger drop APCOA developed a complete Set-up of the drop-off area. off areas near terminals technical solution for a chargeable Management of equipment (hardware pose a security threat and drop off zone. The integration and software). a traffic problem. Improving of ANPR technology, together with Transparent access of taxis, hotel shuttles, etc. traffic is fundamental to toll road style coin bins, provides Management of parking fines in forecourt area. smooth operations and a fast and efficient operation. Supplier exclusivity rights. customer service. Auxiliary revenues.
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D Case study Gatwick airport Bumper to bumper parking increases utilisation
Airport challenge APCOA solution Specific APCOA services
Limited parking capacity on-site APCOA increases utilisation of Handling of the valet parking operation. poses a significant difficulty for existing parking area. Parking Provision of custom-made APCOA software to many airports that have limited demand can be met postponing optimise positioning of cars – thus moving space. CAPEX for setting-up new parking cars to the front of the queue when required sites. In addition, customers can by customer. benefit from the more convenient valet parking.
+13% Increase of occupancy July to September 2008 +22% 137 122 100
July August September
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D Case study Düsseldorf airport Central control centres increase efficiency
Airport challenge APCOA solution Specific APCOA services
Multiple parking sites with APCOA introduced a central con- Set-up of central control centre. numerous entries & exits and trol centre at Düsseldorf airport, Planning and set-up of required infrastructure POF-machines, as well as a large increasing not only efficiency of (e.g. equipment, cameras). workforce of parking assistants operation but convenience for Definition of processes around central control. need to be run effectively and customers as well. Management of operation with control centre. efficiently. Management of customer interaction. Operation of all gates, POF-machines as well as supervision of crucial spots on parking site.
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D Case study Malpensa airport Top car parking for premium cars
Airport challenge APCOA solution Specific APCOA services
Luxury customers are often he - APCOA offers additionally to valet Valet parking services. sitant to leave their high-end car parking services the “top car Additional security measures. in a parking garage and there - parking” that provides additional fore are likely to take a taxi to security measures and insurances the airport. for cars.
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E Testimonials Airport parking with APCOA What our clients say
Dr. Norbert Minhorst Francesco Pirovano Director Non Aviation of SEA Parking Manager, Airport Milano Malpensa, Italy Berlin Airports, Germany “SEA Aeroporti of Milan has chosen APCOA Parking Italia as partner “In times of rough competition and for the management of its parking areas. APCOA Parking Italia has increasing challenges we could not afford been managing more than 6000 parking spaces since 1998. APCOA a less professional service provider.” is operating on a high level of technical and managerial competence, and also thanks to APCOA car parking has become a growing source of revenue for our airport.”
Fraser Brown Espen Ettre Head of Travel Services at BAA, Director of Business Development London Heathrow, UK and Real Estate, Oslo Airport, Norway
“BAA have a competent business partner “EuroPark has been operating the parking facilities at Oslo airport in APCOA. They are able to deliver an since the opening of the new airport in 1998. They have been a outstanding level of service quality. reliable, competent and innovative partner for Oslo Lufthavn AS BAA appreciate the friendly, serious and during this period. Oslo airport profits from EuroPark’s long time competent personnel.” international experience in complex car park operations.”
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Headquarters National companies
APCOA Parking AG Germany Italy Norway Switzerland Turkey P.O. Box 23 04 63 APCOA Autoparking GmbH APCOA Parking Italia S.p.A. EuroPark AS APCOA Parking Switzerland AG APCOA Parking Turkey 70624 Stuttgart (Airport) P.O. Box 23 04 63 Via Chiassi 20/D Storgt. 32 Buckhauserstraße 11 c/o ParkSistem Tel.: +49 711 947 91-0 D-70624 Stuttgart I-46100 Mantova N-0184 Oslo CH-8048 Zürich Büyükdere Caddesi Fax: +49 711 947 91-59 Tel.: +49 711 947 91-0 Tel.: +39 0376 22 16 77 Tel.: +47 2205 7500 Tel.: +41 44 49 52 401 M.Dervis Ibrahim E-Mail: [email protected] Fax: +49 711 947 91-59 Fax: +39 0376 22 16 79 Fax: +47 2205 7522 www.apcoa.ch Sokak Emekli Subayevleri www.apcoa.de www.apcoa.it www.europark.no Blok:1 D:5 Ireland 34394 Gayrettepe / ISTANBUL Austria Netherlands Denmark APCOA Parking Ireland Ltd. Tel.: +90 212 275 20 30 APCOA Parking Austria APCOA Parking Nederland B.V. EuroPark A/S Unit 11 Millbank Business Park Fax: +90 212 275 20 26 Ges.m.b.H Westblaak 88 Andkaervej 26, Vinding Lower Road / Lucan Village www.apcoa.com.tr Landstraßer Hauptstraße NL-3012 KM Rotterdam DK-7100 Vejle County Dublin 146/13 A Tel.: +31 10 233 19 84 Tel.: +45 7023 1331 Tel.: +353 1 6516900 Hungary A-1030 Wien Fax: +31 10 233 19 55 Fax: +45 7572 8466 Fax: +353 1 6516909 APCOA Parking Hungary Tel.: +43 1 717 16-0 www.apcoa.nl www.europark.dk www.apcoa.ie Rákóczi út 42 Fax: +43 1 717 16-35 1072 Budapest www.apcoa.at Belgium Sweden Spain Tel.: +43 1 717 16-0 APCOA Belgium N.V. EuroPark Svenska AB APCOA Parking Espana S.A. Fax: +43 1 717 16-35 United Kingdom Brusselstraat 59 Box 47024 c/o Colombia n: 63-7ºA www.apcoa-parking.hu APCOA Parking (UK) Ltd. B-2000 Antwerp SE-100 74 Stockholm 28016 Madrid Wellington House Tel.: +32 3 23 39 423 Tel.: +46 8 55 63 06 70 Tel.: 34 917 030 447 U.A.E. 4-10 Cowley Road Fax: +32 3 23 39 553 Fax: +46 8 18 77 43 www.apcoa.es APCOA Parking (UK) GB-Uxbridge www.apcoa.be www.europark.se Limited – Abu Dhabi Middlesex UB8 2XW Greece P O Box 950001 Tel.: +44 18 95 27 25 00 Poland Croatia APCOA Parking Hellas E.P.E. Abu Dhabi Fax: +44 18 95 45 42 00 APCOA Parking Polska Sp.z o.o. APCOA d.o.o. c/o CARDEL S.A. U.A.E. www.apcoa.co.uk Rondo ONZ 1 Nova Ciottina 1 3, George Bakou st. Tel.: +971 (0) 24 06 45 84 PL-00-124 Warszawa HR-Rijeka GR-11524 Athens Fax: +971 (0) 24 99 63 77 Tel.: +48 22 354 83 80 See APCOA Austria Tel.: +30 210 691 177 7 www.apcoa.ae Fax: +48 22 354 83 90 www.apcoa.hr Fax: +30 210 691 157 7 www.parkingi.com.pl www.apcoa.gr
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