APCOA PARKING AG HEADQUARTERS P. O. BOX !" #$ %" &#%!$ 'AIRPORT TEL ($) *#+&,, )$&),'# FAX ($) *#+&,, )$&),'-) www.apcoa.eu APCOA ! THE FUTURE OF PARKING “CONSUMERS ARE CHANGING THE WAY

E C THEY TRAVEL AND

SERVI NS WN O ARING RISE H AND O P S EAR OF O U O DESIGNITS C ERATI AR LI Y K H E N R C N , C O AGE FO AR ETI O E ENTER E H C ILITY H RT P WIT TI COOP A B T O FO N AT O ING PO D AR O SERVIP M C IN C O AND GLAN NAL APCOA IS MOVING PCO A ILITY W A ENERGY AN A SYM R A O -F C MER ' OB ING 'HO GNITI O A P A UT M K W PCO AT SUSTAINA ' DIGITALISATI O WE A CO AIGNS A BO E AR INTERNET N UST P PCO A UTURE SAVING P E K AT RE C SALES ADVANTAGES A F H H AM PCO A AND T W SIGNATURE ALWAYS C A INTERNATI 06 07 08 09 14 15 16 17 20 21 22 23 24 25 26 27 28 29 WITH THE TIMES.”

FRIEDRICH SCHOCK Chief Executive Officer (CEO) of APCOA Parking AG O) A E CH est I AM orth TT ERG ast outh H T W N ZK O B E BENIGNAS CK irector CK evelopment D O reland SCHOCK ER PULLEN spaña NE D ederland I ANDRÉ MI E SCHO N JERN irector irector C irector LDEN irector irector irector T AL D CH ESGAARDD anager Benelux D OPH anager anager D ALINERD anager Central D anager RTUR anager M M M S SCH nternational M TO M A M enmark BENDER ERDUY venska MO I MAR DE BRUIN venska . xecutive Officer (C MO D F V ILIEQUIST S IEJ ZAWAD K K S E roup roup roup C L RIST C L anaging TT EIL CUNNING Parking -G R. MAR -G AL -G U O H RNE A Parking Polska Parking Parking NDERSM O N A FRIEDRI PER D R L B C A M JESUS PETER VO HEN A JAMES D A A A A A A S anaging anaging egional anaging egional egional anaging anaging egional anaging ice egional egional AN M Chief M Chief Operating Officer (COO) Chief Financial Officer (CFO) R M R R M M Head of R M V R R E PCO uroPark M PCO uroPark PCO PCO PCO PCO ales & Business PCO uroPark A A E A A E A A S A E LITY MOBI E ! ITY OF LIF QUAL SS AND PROGRE

APCOA / A FUTURE'FACING ENTERPRISE

As ’s leading car park management compa- ny, we know that the key to future success lies in accepting new challenges and consistently imple- menting fresh solutions.

By saving energy, car sharing, digitalised route planning or reducing the amount of traffic looking for somewhere to park, we find you sustainable solutions. Every day, all over Europe we work to make sure your parking facility is still profitable tomorrow!

06 07 THE TALKING OF BATE CO" DE

SIMPLE / BECAUSE WE ARE RESPONSIBLE FOR OUR ENVIRONMENT

APCOA manages parking areas that use resources LED lighting and special sensors on ticket machi- efficiently. We save on the usage of conventional nes make it possible to reduce their average ener- energy wherever possible and actively seek out and gy consumption by over 70%. At airports, we use WHY WE FOCUS promote the use of alternatives. For example, we fuel-efficient shuttle buses to minimise our carbon only install systems with low energy consumption emissions. We keep abreast of modern technologies and reduced environmental impact. and developments to enable us to react promptly ON SUSTAINABILITY and quickly to new demands.

08 09 RIC CAR THE ELECT IS HERE

SIMPLE / BECAUSE THEY CAN CHARGE WHILE THEY PARK

Electric cars are here, and APCOA is ready! We currently face: short range and long charging times. WHY APCOA IS BEST equip our parking areas with charging stations Together with energy companies, we are work- so customers can charge their cars while they do ing to develop the “filling station of the future”. their shopping. In this way, APCOA helps to solve Another good reason to park at APCOA! FOR ELECTRIC CARS the two main problems that owners of electric cars

10 11 , RROWING BO : NOT BUYING CAR SHARING

SIMPLE / BECAUSE IT BENEFITS YOU, US AND OUR ENVIRONMENT

Car sharing is becoming increasingly popular, because while many people still want the conveni- ence of driving a car, they don’t necessarily want to own one. Car sharing vehicles are changed frequently and are on the road a lot – much more than privately-owned cars. They also need more parking spaces that are available at short notice. And car sharing companies need fixed slots where the vehicles can be picked up. Demand is growing steadily and the growth rates speak for them- selves - 20%!

APCOA cooperates with national and regional car sharing providers, and can offer special conditions for long-term parking spaces in designated areas.

WHY WE WELCOME CAR SHARING

0112 0213 SALES GROWING HANKS TO T CE E#COMMER

SIMPLE / BECAUSE TODAY‘S CUSTOMERS INCREASINGLY SEARCH AND BOOK ONLINE

Whether calculating the route on their sat nav, They are registered in Google Maps and automati- booking their parking on a PC or looking for the cally programmed into all navigation systems that use nearest car park on a mobile, today’s drivers have material provided by map manufacturer NAVTEQ. already gone digital. As a result of consistent search engine optimisati- People who know where they’re going get there on, as well as self-established “online marketplaces WHY THE INTERNET IS HUGELY direct, save no end of time, fuel – and frazzled ner- for parking spaces” and booking platforms, we’re ves – thanks to not having to search for a place to quick and easy for parking customers to find. park. That’s why we are continuously optimising IMPORTANT FOR YOUR CAR PARK the digital locatability of APCOA car parks.

14 15 AIRPORT CITY'/SHOPPING FAIRS, EVENTS, PARK & RIDE ON'STREET HOTELS HOSPITALS CENTRES CONFERENCE

! R SERVICE OU ESS YOUR SUCC

SIMPLE / BECAUSE WE KNOW THE WORLD OF PARKING INSIDE'OUT

Satisfied parking customers are the best evidence of what we stand for – stea- in-depth location study and design a comprehensive business concept tailored dily growing profits and long-term economic success for the investor. Which is to your needs. why we do everything we can to ensure your customers have a positive parking For you, it’s important to know that we are happy to manage your project right experience – and keep coming back. from the planning and construction phase. This can be an advantage when You can rely on us. We have more than 40 years of expertise when it comes to dealing with planning authorities, speeds up processes and saves both time parking profiles, price acceptance, facility and property management. Whether and money. However, we can also optimise existing facilities with the help of WHY IT’S WIN'WIN WITH APCOA airport or city centre, green-field site or multi-storey car park, we conduct an modern technology and targeted marketing initiatives.

16 17 AIRPORT CITY CENTRES SHOPPING CENTRES FAIRS PARK & RIDE ON'STREET HOTELS HOSPITALS

NY MA S ! CUSTOMER NE PARTNER O ... IN ALL MARKET SEGMENTS

FAIRS, EVENTS AND CONFERENCE CENTRES: The most important task here is ON#STREET PARKING: On behalf of the local authorities, APCOA assumes res- WE ARE THE EXPERTS ... making sure that large volumes of traffic can be directed smoothly at peak times ponsibility for installation and supervision of Pay & Display machines on pub- without creating jams and hold-ups. APCOA keeps things moving at many major lic roads, supervises parking compliance and also deals with the collection of APCOA always comes up with a solution – even where investments for a costly AIRPORT PARKING: This encompasses a wide range of demands including short- venues, including the SI-Centrum Stuttgart, Fiera di Milano, Allianz Arena Mu- fines and towing and impounding vehicles. renewal of technical systems or building renovation can’t always be financed from and long-stay parking, business and holiday parking and parking for ‘meeters and nich and the new Messe Stuttgart. your own funds. With documented processes and controls, we ensure compliance greeters’. Do you need shuttle bus management, or security parking? No problem HOTELS: A hotel’s car park is its visiting card. That’s why nearly all of the big with standards and financial transparency at all times. for APCOA: we manage 30 of the largest airports in Europe, including Hea- PARK & RIDE: APCOA has been leading the way in linking private and public international hotel chains place their trust in APCOA. We manage parking at the throw, Oslo Gardermoen, Berlin Schönefeld and Milan Malpensa. transport in an environmentally friendly way and developing some of Europe’s Marriott Warsaw, Hilton Heathrow, Taschenberg Palais Dresden. The ongoing review and adaptation of processes and technologies guaran- largest Park & Ride facilities since the very beginning! tees the sustainability of your parking facility, regardless of which market CITY CENTRES & SHOPPING CENTRES: APCOA offers city travellers and shopping HOSPITALS: Here the challenge is ensuring that scarce parking spaces are segment you operate in. These are: guests well-maintained and centrally located parking facilities with direct access well organised. No problem – we also provide additional sources of revenue to shopping and city centres. through tried-and-tested pricing systems.

18 19 T INTELLIGEN RK DESIGN CAR PA SIMPLE / BECAUSE PEOPLE CHOOSE YOUR CAR PARK

Rapid and intuitive way-finding in parking facilities is important to drivers and pedestrians alike. With the help of clearly designated areas, we create easily recognisable zones. Clear markings, cleanliness, well-signed pedestrian walkways and bright lighting, all reassure the customer that APCOA thinks of everything. WHY YOU BENEFIT FROM The signage in our parking facilities is easy to read, even from a distance. And because we know that people memorise words like “Paris” and “Eiffel Tower” better than letters, the guidance sys- tem in APCOA car parks uses the names of major cities and their typical landmarks, combined with APCOA DESIGN a distinctive colour.

20 21 AROUND# K THE#CLOC LITY AVAILABI

SIMPLE / BECAUSE QUALITY SERVICE WHY CUSTOMER MAKES CUSTOMERS COME BACK

That applies just as much to you as our contractu- At all our multi-storey car parks and parking spaces, SERVICE IS al partner as to parking customers on-site. If the you’ll find either a contact person on-site or our service is accommodating, people feel assured and emergency telephone hotline for direct assistance - safe. That’s why we are permanently available to whatever the problem. IMPORTANT answer all your questions.

22 23

I AM A VOUCHER SIMPLE / WITH SPOT'ON PROMOTION

APCOA’s marketing campaigns and advertising con- with APCOA” - regular customers are also happy to cepts have only one goal: to encourage customers to receive a fuel discount at the nearby service stati- come back. That’s the key to your business success. on, or a voucher they can use on their next trip to As well as long-term sales promotion activities, such the shopping centre or offset against their next car as cooperation agreements with car sharing schemes repair bill. We also look to cooperation agreements or filling stations and distributors, we also develop, to ensure continuous capacity utilisation: for examp- plan and coordinate short-term promotions. le, car sharing scheme members can book special HOW WE FILL APCOA long-stay offers via the scheme’s website. Through partnerships and the selective combination of parking tickets and vouchers, it’s not just new park- Through joint campaigns with daily newspapers, we also YOUR CAR PARK ing customers who find a “better world of parking raise positive public awareness for your parking facility.

24 25 WHY APCOA IS THE RIGHT PARTNER

BENEFITS ALL CE AT A GLAN

PROFITABLE CUSTOMER INNOVATIVE RELIABILITY INTERNATIONAL THE APCOA APCOA STAFF SERVICES MANAGEMENT ORIENTATION STRENGTH EXPERTISE BRAND PROVIDER

> Profit maximisation > Customised solutions > A leader in the application of > Financial security, backed by > International exchange of > High level of brand awareness > Well networked in local markets > APCOA is exclusively an opera- parking technologies a strong investor experience and knowledge tor – and is not in competition > Cost leadership > Around-the-clock availability > Well thought-out car park > Experienced and highly with its lessors > Ability to integrate new and > Purchasing power, active > International benchmarking design with distinctive branding dedicated > Price optimisation > Focus on customer satisfaction advanced technologies Europe-wide (corporate architecture) > Extensive expertise in a wide variety of business segments > 40 years of experience > Experience in 17 countries > Strong Internet presence > Sustainable management

26 27 NAL TERNATIO IN S LOCATION , % BELGIUM ,, APCOA Autoparking GmbH APCOA Belgium N.V. APCOA d.o.o. www.apcoa.de www.apcoa.be www.apcoa.hr

! & POLAND ,! ,% TURKEY APCOA Parking Austria GmbH APCOA Parking Polska Sp. z o.o. APCOA Parking Switzerland AG APCOA Parking Turkey WHERE APCOA HAS A NAME www.apcoa.at www.apcoa.pl www.apcoa.ch www.apcoa.com.tr 1 ,# Together with its national branches, the international APCOA Group runs more than 1.3 million parking spaces at over 5,700 parking sites in major economic regions. In Norway, " UNITED KINGDOM 1 NORWAY ," IRELAND ,& HUNGARY APCOA Parking (UK) Ltd. EuroPark AS APCOA Parking Ireland Ltd. APCOA Parking Hungary Sweden and Denmark the company operates under the name of EUROPARK. ) www.apcoa.co.uk www.europark.no www.apcoa.ie www.apcoa-parking.hu As a specialist in professional parking management, APCOA has gained more than 40 years ," $ ) DENMARK ,$ SPAIN & of experience in the market. APCOA Parking Italia S.p.A. EuroPark A/S APCOA Parking Espana S.A. " - www.apcoa.it www.europark.dk www.apcoa.es %

, - ,# SWEDEN ,- GREECE ! APCOA Parking Nederland B.V. EuroPark Svenska AB APCOA Parking Hellas E.P.E. ,! ,& www.apcoa.nl www.europark.se www.apcoa.gr

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28 29 SEE YOU AGAIN SOON AT APCOA ! DRIVE CAREFULLY!

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