Advertising Solutions

CLEAR RESULTS ADVERTISING SOLUTIONS

The beneﬁ ts of advertising in APCOA PARKING car parks A wide range of advertising options in an area that is relatively ad-free Advertising contact is often made immediately before people make a buying decision Broad target group with considerable purchasing power Widespread availability across Europe including 300 sites in Germany; many other sites across Austria, Italy and our other 9 European countries Option of a customised advertising plan Expert advice and extensive campaign experience

APCOA PARKING Holdings GmbH P.O.Box 23 04 63 D-70624 Stuttgart (Airport) Tel +49 711 947 91-0 www.apcoa.com EN APCOA PARKING – ADVERTISE WHERE YOUR CUSTOMERS PARK ADVERTISING MEDIA CAR PARK MANAGEMENT for guaranteed expertise. AT A GLANCE Experts across 12 European countries Even advertising experts are often unaware of how many diff erent possibilities there are for International experience and regional market knowledge advertising in car parks. This is a way of reaching a very wide spectrum of potential consumers Media on TV Column branding Luminous strips Barrier advertising Parking level Independent, objective and focused on our core business with a great deal of purchasing power. It takes place in a relatively ad-free environment, often branding immediately prior to making a buying decision, and can reach a large number of targets across The latest type of car park Long-term advertising with There are virtually no limits to This is the best way of grab- APCOA PARKING Europe, e.g. over 50 million across Germany. APCOA PARKING has the perfect solution for every advertising. A full HD display a lasting and unforgettable the possible range of sizes and bing your customers’ atten- Parking level branding is a very sector as its advertising space is located in shopping centres, airports, at trade fairs, in top inter- integrated into a City Light eff ect. Targeted advertising is shapes. Fully-illuminated de- tion when they are driving in striking form of advertising makes car parks profi table. national hotels, banks, insurance companies, sports stadiums and arenas. module. Can be positioned at possible, as columns can be sign overlays are an attractive and out of the car park! This that has a direct eff ect on the Maximum return on investment pay machines, entrances and branded in almost every car way of getting your advertis- advertising is impossible to car park user. The benefi t for Pricing and yield management exits. The advertising / sales park. Makes driving into a car ing message across to poten- miss because every car park the car park customer is also a Price leaders in Europe thanks to central procurement promotion and messages are park a special experience. tial customers. user is forced to stop here. benefi t for you – the customer played via data transfer. This By using both entry and exit notices YOUR product or com- APCOA PARKING – medium quickly attracts the Outdoor advertising City Light Poster advertising you can greet pany rather than the number of customer’s attention thanks and bid farewell to your the parking space. the security of Europe’s number 1. to its moving images. High-frequency positioning In high-frequency areas such potential customers. Market leader with over 7.500 locations in Europe WHAT DO WE OFFER? on the exterior facade of our as entrances and exits City Display advertising Financial stability thanks to a diverse portfolio car park buildings. So your Lights provide an attractive Ticket advertising Steady growth for over 40 years message is not only seen by advertising medium. A fully- The latest technology with dis- Unlike most outdoor advertising, it is diffi cult for car park users car park customers, but also illuminated, unique eyecatch- This could include vouchers, plays on pay machines. Your APCOA PARKING to avoid seeing the advertising and its message. by everyone in the surround- er to get your message across. parking fee refunds and many advertising message is shown ing area. other possibilities. Let your as a slideshow on the displays. provides made-to-measure solutions. We off er a wide range of attractive advertising media, positioned Trolley advertising imagination run wild. Hun- This advertising medium is Operational solutions for all types of parking facilities in places where people have to walk and drive, at pay stations People Promotion dreds of thousands of inex- particularly attractive because Individual contracts and at the barriers, on facades and car park entrances or directly At airports, trolleys provide pensive, attention-grabbing of the number of user contacts APCOA PARKING – We know how! Individual on/offl ine applications for garages on the parking ticket. All options are widely available throughout Giveaways, fl yers at entranc- a mobile advertising medium advertising opportunities. and the appealing nature of the APCOA PARKING is Europe’s largest parking management our 12 European countries. Let your imagination run wild – every es and exits or turning whole that is visible inside and out- advertising message. company and operates car parks in 12 countries across APCOA PARKING kind of advertising is possible. parking levels into a single pro- side the terminals and in all Europe. APCOA PARKING off ers its business partners a broad motion – these are just a few of the car parks. range of services covering all aspects of car park manage- thinks of tomorrow today. the ways you can make direct ment. Our clients include local authorities, shopping centres, Sustainable growth contact with your customers. airports, trade fairs, top international hotels, banks, insur- Green solutions ance companies, sports stadiums and arenas. Corporate social responsibility APCOA PARKING – ADVERTISE WHERE YOUR CUSTOMERS PARK ADVERTISING MEDIA CAR PARK MANAGEMENT for guaranteed expertise. AT A GLANCE Experts across 12 European countries Even advertising experts are often unaware of how many diff erent possibilities there are for International experience and regional market knowledge advertising in car parks. This is a way of reaching a very wide spectrum of potential consumers Media on TV Column branding Luminous strips Barrier advertising Parking level Independent, objective and focused on our core business with a great deal of purchasing power. It takes place in a relatively ad-free environment, often branding immediately prior to making a buying decision, and can reach a large number of targets across The latest type of car park Long-term advertising with There are virtually no limits to This is the best way of grab- APCOA PARKING Europe, e.g. over 50 million across Germany. APCOA PARKING has the perfect solution for every advertising. A full HD display a lasting and unforgettable the possible range of sizes and bing your customers’ atten- Parking level branding is a very sector as its advertising space is located in shopping centres, airports, at trade fairs, in top inter- integrated into a City Light eff ect. Targeted advertising is shapes. Fully-illuminated de- tion when they are driving in striking form of advertising makes car parks profi table. national hotels, banks, insurance companies, sports stadiums and arenas. module. Can be positioned at possible, as columns can be sign overlays are an attractive and out of the car park! This that has a direct eff ect on the Maximum return on investment pay machines, entrances and branded in almost every car way of getting your advertis- advertising is impossible to car park user. The benefi t for Pricing and yield management exits. The advertising / sales park. Makes driving into a car ing message across to poten- miss because every car park the car park customer is also a Price leaders in Europe thanks to central procurement promotion and messages are park a special experience. tial customers. user is forced to stop here. benefi t for you – the customer played via data transfer. This By using both entry and exit notices YOUR product or com- APCOA PARKING – medium quickly attracts the Outdoor advertising City Light Poster advertising you can greet pany rather than the number of customer’s attention thanks and bid farewell to your the parking space. the security of Europe’s number 1. to its moving images. High-frequency positioning In high-frequency areas such potential customers. Market leader with over 7.500 locations in Europe WHAT DO WE OFFER? on the exterior facade of our as entrances and exits City Display advertising Financial stability thanks to a diverse portfolio car park buildings. So your Lights provide an attractive Ticket advertising Steady growth for over 40 years message is not only seen by advertising medium. A fully- The latest technology with dis- Unlike most outdoor advertising, it is diffi cult for car park users car park customers, but also illuminated, unique eyecatch- This could include vouchers, plays on pay machines. Your APCOA PARKING to avoid seeing the advertising and its message. by everyone in the surround- er to get your message across. parking fee refunds and many advertising message is shown ing area. other possibilities. Let your as a slideshow on the displays. provides made-to-measure solutions. We off er a wide range of attractive advertising media, positioned Trolley advertising imagination run wild. Hun- This advertising medium is Operational solutions for all types of parking facilities in places where people have to walk and drive, at pay stations People Promotion dreds of thousands of inex- particularly attractive because Individual contracts and at the barriers, on facades and car park entrances or directly At airports, trolleys provide pensive, attention-grabbing of the number of user contacts APCOA PARKING – We know how! Individual on/offl ine applications for garages on the parking ticket. All options are widely available throughout Giveaways, fl yers at entranc- a mobile advertising medium advertising opportunities. and the appealing nature of the APCOA PARKING is Europe’s largest parking management our 12 European countries. Let your imagination run wild – every es and exits or turning whole that is visible inside and out- advertising message. company and operates car parks in 12 countries across APCOA PARKING kind of advertising is possible. parking levels into a single pro- side the terminals and in all Europe. APCOA PARKING off ers its business partners a broad motion – these are just a few of the car parks. range of services covering all aspects of car park manage- thinks of tomorrow today. the ways you can make direct ment. Our clients include local authorities, shopping centres, Sustainable growth contact with your customers. airports, trade fairs, top international hotels, banks, insur- Green solutions ance companies, sports stadiums and arenas. Corporate social responsibility CLEAR RESULTS ADVERTISING SOLUTIONS

APCOA PARKING Holdings GmbH P.O.Box 23 04 63 D-70624 Stuttgart (Airport) Tel +49 711 947 91-0 www.apcoa.com EN