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SOUND SUCCESS 2021 WALES CONTENTS WELCOME TO SOUND SUCCESS 2021 3 celebrating over COMBINATION PACKAGES At Nation Broadcasting we are 20 years of success. Our business has grown from a single radio station in West Wales to one of the largest operators of local radio stations in the UK. 3 Along the way we’ve helped thousands of businesses grow their profile by connecting our audiences with your message. THE CREATIVE PROCESS Sound Success is our most competitive airtime package which includes standard commercial production and a guaranteed amount of peak time advertising every month. On top of your guaranteed commercials 4 you may also receive a share of any unsold airtime on our stations. NATION RADIO WALES We also promise to keep in touch with you throughout your campaign with our Sound Success Guarantee. 6 For 2021, there are two package options and the investment level varies DRAGON RADIO based on the length of your minimum membership. After your minimum membership period, your campaign will continue on a quarterly basis and will increase annually by the latest available 8 November published RPI figure. BRIDGE FM RADIO Sound Success is payable monthly in advance by direct debit and subject to availability and our trading terms. 10 As well as our radio stations in Wales, we also operate stations in SWANSEA BAY RADIO Scotland, London, Sunderland, Hull and the South Coast. If you would like more information about Sound Success across the UK, please ask your account manager. 12 We can put together any combination of our radio stations for Sound RADIO CARMARTHENSHIRE Success, so you can get the right coverage for your business. The team at Nation Digital can offer digital advertising options to complement your Sound Success campaign. Ask your account manager for more 14 information on availability and options. RADIO PEMBROKESHIRE We look forward to hearing your business on air shortly. MARK LESTER 16 Group Commercial Director OUR GUARANTEE COMBINATION PACKAGES Do you need to advertise your business across Wales? Then our multi-station offers are the ideal solution for you. Below are a few of our most popular cross-station combinations. SOUND SOUND TRA TRA SUCCESS SUCCESS PACKAGE PACKAGE 6 MONTHS 12 MONTHS 6 MONTHS 12 MONTHS MINIMUM MEMBERSHIP MINIMUM MEMBERSHIP MINIMUM MEMBERSHIP MINIMUM MEMBERSHIP NATION WALES CARDIFF & NEWPORT, £989 £899 £1,629 £1,479 SWANSEA & SOUTH WEST WALES, PER MONTH PER MONTH PER MONTH PER MONTH CEREDIGION & NORTH WALES WEST WALES NATION SWANSEA & SOUTH WEST WALES, NATION CEREDIGION & NORTH WALES, £1,319 £1,199 £2,169 £1,969 SWANSEA BAY RADIO, PER MONTH PER MONTH PER MONTH PER MONTH RADIO CARMARTHENSHIRE, RADIO PEMBROKESHIRE ALL OF WALES NATION CARDIFF & NEWPORT, NATION SWANSEA & SOUTH WEST WALES, NATION CEREDIGION & NORTH WALES, £2,129 £1,939 £3,499 £3,179 DRAGON RADIO, BRIDGE FM RADIO, PER MONTH PER MONTH PER MONTH PER MONTH SWANSEA BAY RADIO, RADIO CARMARTHENSHIRE, RADIO PEMBROKESHIRE CREATIVE PROCESS Your account manager will help you through the process every step of the way and make sure that the creative process is simple and fun! Typically, the entire production process takes around 5 working days. 1. SCRIPT WRITING Your account manager will take a detailed brief, outlining your advertising objectives. A script will be prepared and sent for approval. We will make any script amendments you require free of charge. 2. ADVERT CLEARANCE Certain categories of advertiser or product require clearance from Radiocentre Clearance before production. We will let you know if this applies to your script and obtain clearance for you. This typically adds a day to the process. 3. ADVERT CREATION Once the script is approved, our production team will create your commercial. Any script changes after production sign off are chargeable. 4. YOUR APPROVAL You will be asked to approve the fully produced commercial prior to transmission. 5. TRANSMISSION Your commercial will be licensed for transmission on the selected Nation Broadcasting radio station(s) for 12 months from the date of the first transmission. 3 CARDIFF & NEWPORT: 106.8 FM SWANSEA & SOUTH WEST WALES: 102.9, 107.1 & 107.3 FM CEREDIGION: 96.6, 97.4 & 103.3 FM DAB DIGITAL RADIO, ONLINE, ON THE APP & SMART SPEAKERS NATIONRADIO 02921 NATIONRADIO 414 100 [email protected] Borth Aberystwyth Cwmystwyth Llanrhystud Ystrad Meurig CEREDIGION Aberaeron New Quay Llanddewi-Brefi Llangrannog Aberporth Lampeter Cardigan Llanybydder Newcastle Llandysul Emlyn Boncath Pencader Llandovery Fishguard Crymych Brechfa Sennybridge Llangadog Crai Wolf’s Castle St Davids Llandeilo Carmarthen St Clears Haverfordwest Narberth Cross Hands Brynmawr Ammanford Ystradgynlais Laugharne Ebbw Vale Johnston Raglan Kidwelly Glynneath Pontardawe Milford Haven Saundersfoot Pontarddulais Aberdare Pontypool Usk Burry Port Pembroke Llanelli Tenby Gorseinon Blackwood Treorchy Neath Cwmbran Swansea Tonypandy Maesteg Risca Port Talbot Pontypridd Caldicot Newport Mumbles Caerphilly SWANSEA & Rhossili SOUTH WEST WALES Llantrisant Pyle Pontyclun Bridgend Porthcawl Cardiff Cowbridge Penarth CARDIFF Approximate FM Coverage Area Llantwit Major Barry & NEWPORT 1,759,000 adults aged 15 + IN 2018, CANCER RESEARCH UK DELIVERED OUR SECOND SHINE 10K NIGHT WALK IN CARDIFF. AND BOOST YOUR BRAND THIS TIME WE WORKED WITH NATION RADIO TO EACH PACKAGE INCLUDES... PROMOTE OUR EVENT. WE OVER DOUBLED OUR GUARANTEED PEAK TIME COMMERCIALS NUMBERS SINCE LAST YEAR, AND SMASHED YOUR COMMERCIAL IS BROADCAST DURING PEAK TIME OUR FUNDRAISING TARGET. I WHOLEHEARTEDLY 06:00-19:00 DURING OUR MOST POPULAR PROGRAMMES BELIEVE THAT THIS IS THANKS TO OUR RELATIONSHIP WITH NATION! BONUS COMMERCIALS - KATIE COOZE, EVENTS MANAGER, CANCER RESEARCH UK YOUR CAMPAIGN MAY ALSO BENEFIT FROM ADDITIONAL BROADCASTS BETWEEN 00:00-24:00 NATION RADIO WALES SOUND SOUND TRA TRA SUCCESS SUCCESS PACKAGE PACKAGE 6 MONTHS 12 MONTHS 6 MONTHS 12 MONTHS MINIMUM MEMBERSHIP MINIMUM MEMBERSHIP MINIMUM MEMBERSHIP MINIMUM MEMBERSHIP NATION CARDIFF £599 £539 £979 £889 & NEWPORT PER MONTH PER MONTH PER MONTH PER MONTH NATION SWANSEA £399 £359 £649 £599 & SOUTH WEST WALES PER MONTH PER MONTH PER MONTH PER MONTH NATION £129 £119 £219 £199 CEREDIGION PER MONTH PER MONTH PER MONTH PER MONTH NATION WALES CARDIFF & NEWPORT, £989 £899 £1,629 £1,479 SWANSEA & SOUTH WEST WALES, PER MONTH PER MONTH PER MONTH PER MONTH CEREDIGION & NORTH WALES 50 50 85 85 GUARANTEED GUARANTEED GUARANTEED GUARANTEED PEAK SPOTS PEAK SPOTS PEAK SPOTS PEAK SPOTS EVERY MONTH, EVERY MONTH, EVERY MONTH, EVERY MONTH, BROADCAST 6AM - 7PM BROADCAST 6AM - 7PM BROADCAST 6AM - 7PM BROADCAST 6AM - 7PM PLUS PLUS PLUS PLUS BONUS BONUS BONUS BONUS AIR TIME SPOTS* AIR TIME SPOTS* AIR TIME SPOTS* AIR TIME SPOTS* 00:00 - 24:00 00:00 - 24:00 00:00 - 24:00 00:00 - 24:00 INCLUDING INCLUDING INCLUDING INCLUDING STANDARD STANDARD STANDARD STANDARD COMMERCIAL COMMERCIAL COMMERCIAL COMMERCIAL PRODUCTION PRODUCTION PRODUCTION PRODUCTION EVERY 12 MONTHS EVERY 6 MONTHS EVERY 12 MONTHS EVERY 6 MONTHS * BONUS SPOTS ARE NOT GUARANTEED Terms & Conditions: Sound Success memberships are available for a limited time and subject to trading terms and conditions. Memberships are payable monthly in advance by direct debit. Prices quoted exclude VAT. Product renews quarterly after the minimum term unless cancelled one month prior to renewal. Price increases annually on package anniversary by the higher of 1.5% or the latest published November RPI rate. 5 DAB DIGITAL RADIO ONLINE, VIA THE APP & ON SMART SPEAKERS MYDRAGONRADIO 02921 DRAGONRADIOWALES 414 100 [email protected] nddno Rhyl Con y nor Cernron rem Portmdo ei erstt Crdin ndoer isrd St aids Crmrten St Cers Haerordest rert mmnford Ebb e onmot iord en erdre emroe Teny nei et Swnse Pontridd Port Tot eort Ceri Audience Coverage Area ridend Portwl Crdi 2,622,000 adults aged 15 + Coride rr WE’RE SO HAPPY THAT DRAGON RADIO BOOST YOUR BRAND CHOSE US TO BE THEIR OFFICIAL CHARITY. EACH PACKAGE INCLUDES... WITH THEIR HELP, WE’VE ALREADY REACHED GUARANTEED PEAK TIME COMMERCIALS SUPPORT FROM A HUGE NUMBER OF THEIR YOUR COMMERCIAL IS BROADCAST DURING PEAK TIME 06:00-19:00 DURING OUR MOST POPULAR PROGRAMMES LISTENERS. - NIC CLARKE, KIDNEY WALES BONUS COMMERCIALS YOUR CAMPAIGN MAY ALSO BENEFIT FROM ADDITIONAL BROADCASTS BETWEEN 00:00-24:00 DRAGON RADIO SOUND SOUND TRA TRA SUCCESS SUCCESS PACKAGE PACKAGE 6 MONTHS 12 MONTHS 6 MONTHS 12 MONTHS MINIMUM MEMBERSHIP MINIMUM MEMBERSHIP MINIMUM MEMBERSHIP MINIMUM MEMBERSHIP £159 £149 £259 £239 PER MONTH PER MONTH PER MONTH PER MONTH 50 50 85 85 GUARANTEED GUARANTEED GUARANTEED GUARANTEED PEAK SPOTS PEAK SPOTS PEAK SPOTS PEAK SPOTS EVERY MONTH, EVERY MONTH, EVERY MONTH, EVERY MONTH, BROADCAST 6AM - 7PM BROADCAST 6AM - 7PM BROADCAST 6AM - 7PM BROADCAST 6AM - 7PM PLUS PLUS PLUS PLUS BONUS BONUS BONUS BONUS AIR TIME SPOTS* AIR TIME SPOTS* AIR TIME SPOTS* AIR TIME SPOTS* 00:00 - 23:59 00:00 - 23:59 00:00 - 23:59 00:00 - 23:59 INCLUDING INCLUDING INCLUDING INCLUDING STANDARD STANDARD STANDARD STANDARD COMMERCIAL COMMERCIAL COMMERCIAL COMMERCIAL PRODUCTION PRODUCTION PRODUCTION PRODUCTION EVERY 12 MONTHS EVERY 6 MONTHS EVERY 12 MONTHS EVERY 6 MONTHS * BONUS SPOTS ARE NOT GUARANTEED Terms & Conditions: Sound Success memberships are available for a limited time and subject to trading terms and conditions. Memberships are payable monthly in advance by direct debit. Prices quoted exclude VAT. Product renews quarterly after the minimum term unless cancelled one month prior to renewal. Price increases annually on package anniversary by the higher of 1.5%
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  • An Application for the Ceredigion FM Licence from Radio Ceredigion Ltd

    An Application for the Ceredigion FM Licence from Radio Ceredigion Ltd

    An application for the Ceredigion FM licence from Radio Ceredigion Ltd July 2018 Nation Radio Contents Page 3 Executive Summary 5 General Information 6 Section 105 (A): Ability to maintain proposed service 15 Section 105 (B) & (C): Catering for tastes and interests/broadening choice. 18 Section 105 (D): Evidence of demand or support 26 Declaration 2 Executive Summary Radio Ceredigion Ltd is pleased to submit this licence re-application. Since Radio Ceredigion launched in 1992, the UK commercial radio market has changed beyond all recognition. Innovations in how listeners consume radio and audio, alongside the opportunities that reduced regulation brings, have all contributed to how local radio is made and listened to. The challenges for local radio broadcasters are significant, particularly in small, rural markets such as Ceredigion where there are real questions over the viability of maintaining localised services. Radio Ceredigion’s parent company, Nation Broadcasting, is the largest commercial radio operator in Wales and currently operates a local service in Ceredigion. The existing service has consistently underperformed in audience delivery and commercially, compared to Nation Broadcasting’s other local services. A combination of extremely high transmission costs relative to the available population, a challenging economic environment, a general increase in competition for audience time from music streaming services, online stations and national DAB services, and a soon to launch community station, have led us to re-appraise how we can best serve listeners in Ceredigion. Our solution is to bring Nation Radio, the Welsh national commercial radio service, to Ceredigion. Nation Radio will provide a distinctive, Welsh-in-Character service that will clearly broaden local listener choice in Ceredigion.