DOCSLIB.ORG

Animal Testing

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Animal Testing Animal Testing ANIMAL TESTING Hundreds of thousands of animals are poisoned, blinded, and killed every year in outdated product tests for cosmetics, personal-care products, household cleaning products, and even fruit juices. Although more than 1,100 companies have banned all animal tests forever, some corporations still force substances into animals’ stomachs and drip chemicals into rabbits’ eyes. These tests are not required by law, and they often produce inaccurate or misleading results—even if a product has blinded an animal, it can still be marketed to you. ALTERNATIVES TO ANIMAL TESTING Fortunately, scientists have developed sophisticated product tests that are faster, cheaper, and far more accurate than blinding and poisoning tests, which were developed in the 1920s. Human cell cultures and tissue studies (in vitro tests) and artificial human “skin” and “eyes” mimic the body’s natural properties, and a number of computer virtual organs serve as accurate models of human body parts. WHAT YOU CAN DO Please vow never to buy products from companies that use animals. It’s easy—just check out our lists of companies that do and that don’t test on animals. You can even show your commitment by signing our Pledge to Be Cruelty-Free! Remember to support only compassionate charities when you write that end-of-the-year check! Some health charities ask for donations to help people with diseases and disabilities yet spend the money to bankroll horrific experiments on dogs, rabbits, rats, mice, primates, hamsters, pigs, ferrets, frogs, fish, guinea pigs, sheep, birds, and other animals. Instead of ravaging animals’ bodies for cures for human diseases, compassionate charities focus their research where the best hope of treatment lies: with humans. They understand that we can improve treatments through up-to-date, non-animal methods, and they fund only non-animal research, leading to real progress in the prevention and treatment of disease. Order PETA’s Cruelty-Free Shopping Guide and learn how to support cruelty-free companies, charities, and colleges. You will also receive a monthly e-newsletter, links to valuable online coupons, special offers from cruelty-free companies, free stickers, and our pocket guides for cruelty-free living. Please allow six to 10 weeks for delivery. Brands That Do Not Test On Animals 100% Pure Elemis Nude Skincare AcneFree Elizabeth Arden NYX Cosmetics Ahava EltaMD Ole Henriksen Eminence Organic Alba Botanica Paula’s Choice Skin Care Algenist Epicuren Discovery PCA Skin Perricone MD Almay Erno Laszlo Cosmeceuticals Aloette Eucerin Peter Thomas Roth Alpha Hydrox Eve Lom Pevonia Botanica Anastasia of Exuviance by philosophy Beverly Hills NeoStrata Aquanil First Aid Beauty Physicians Formula Arbonne Free & Clear Prevage Aubrey Organics fresh Principal Secret Avalon Organics Giorgio Armani ProActiv Solution Aveda Givenchy Makeup Pürminerals B. Kamins, Chemist gloMinerals RapidLash Bare Escentuals Green People Ren (Bare Minerals) BeautiControl H2O+ Beauty Without Hourglass Cosmetics Rimmel Cruelty Becca Illamasqua Rodin Olio Lusso Benefit Invisible Zinc Sally Hansen Sally Hansen Natural Bioelements Isomers Beauty Carmindy Bio-Oil Jane Iredale Sephora Janson-Beckett Biore Serious Skin Care Cosmeceuticals Blinc Jason Natural Sheer Cover Bliss Jergens ShiKai Josie Maran Blistex Shiseido Cosmetics Blue Lizard Juice Beauty Simple Jurlique Boots SkinCeuticals International Borghese Kate Somerville SkinMedica Skinn by Dimitri Boscia Kiss My Face James Brazilian Peel Korres Natural Skyn Iceland Burt’s Bees Laboratoire Remède Sonia Kashuk Cargo Lacura St. Ives Carol’s Daughter Lancer Dermatology St. Tropez Caudalie Paris Stila CeraVe Laura Mercier Stridex Chantecaille Lorac StriVectin Clarins Lumene Studio Gear Clarisonic Lush Tarte Cosmetics Colorescience PRO Mally Beauty Tend Skin Coppertone Marcelle The Body Shop Three Custom Color Cover FX MD Formulations Specialists Miracle Skin Decleor Too Faced Transformer Derma E Murad Trader Joe’s MyChelle DERMAdoctor Ultraceuticals Dermaceuticals N.Y.C. (New York Dermalogica Urban Decay Color) Victoria’s Secret Desert Essence NARS Cosmetics NeoCeuticals by DHC Wet ‘n’ Wild NeoStrata Dr. Brandt NeoStrata Wonderbar Dr. Denese New NeoStrata Canada Yes To York Dr. Dennis Gross Nia24 Yves Rocher Skincare Dr. Hauschka Nivea Zia Natural Nivea Visage DuWop ZO Skin Health International e.l.f. Cosmetics Brands That Test On Animals American Beauty Flirt Origins Avage Garnier Nutritioniste PanOxyl Aveeno GoodSkin Labs Pond’s Avita L’Occitane Purpose Avon L’Oreal Paris Refissa Avon Mark La Mer Renova Banana Boat La Prairie Retin-A Lab Series Skincare for Bobbi Brown Retin-A Micro Men Botox Cosmetic Lubriderm Retinoids Cetaphil M.A.C. RoC Clean & Clear Mary Kay RoC Canada Rodan and Clearasil Maybelline New York Fields MetroGel, MetroCream, Clinique SK-II and MetroLotion CoverGirl Neutrogena Smashbox Darphin Paris Neutrogena Canada Tazorac DDF – Doctor’s Noxzema Vaniqa Dermatologic Formula Differin Nu Skin Vaseline Dove Olay Vivité Estee Lauder Brands Whose Animal Testing Status is Unknown* Patricia Wexler AmLactin Iman M.D. AmorePacific iS Clinical pHisoderm Jan Marini Skin Artistry by Amway Pixi Research, Inc. Avène JK Jemma Kidd Prestige Cosmetics Barielle Kiehl’s Quo Cosmetics Biotherm Kinerase ReVive Black Opal La Roche-Posay Sea Breeze Bremenn Research Lac-Hydrin Serious Serum Labs Canyon Ranch LactiCare Shu Uemura Cellex-C Lancome Signature Club A Chanel Lise Watier Skin Care Sisley Paris Skin Effects by Cle de Peau Beaute M.D. Forte Dr. Jeffrey Dover Dermablend Make Up For Ever Sothys Paris Dior Mario Badescu Spectro Meaningful Beauty Dr. Jart Trish McEvoy Cindy Crawford Dr. Perry Mederma Vichy Eau Thermale Avene Merle Norman Vincent Longo Natural Advantage by Egyptian Magic Wei East Jane Seymour EpiDuo Nerium AD Weleda Gold Bond NP Set Yon-Ka Paris Guerlain Obagi Yves Saint Laurent Hydroxatone OC Eight Zeno Hylexin Oxy *A brand whose animal testing status is Unknown may mean that only their finished products are not tested on animals, or that they do not have formal agreements in place with their suppliers against animal testing.
Load more

Recommended publications
  • Psychological Scene Gist and the Perception of Sustainable Business Models Via Digital Media Audit
    University of Arkansas, Fayetteville ScholarWorks@UARK Marketing Undergraduate Honors Theses Marketing 5-2021 Psychological Scene Gist and the Perception of Sustainable Business Models via Digital Media Audit Shelby Hansen Follow this and additional works at: https://scholarworks.uark.edu/mktguht Part of the Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Communication Technology and New Media Commons, Fashion Business Commons, Health Communication Commons, and the Social Media Commons Citation Hansen, S. (2021). Psychological Scene Gist and the Perception of Sustainable Business Models via Digital Media Audit. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/44 This Thesis is brought to you for free and open access by the Marketing at ScholarWorks@UARK. It has been accepted for inclusion in Marketing Undergraduate Honors Theses by an authorized administrator of ScholarWorks@UARK. For more information, please contact [email protected]. Psychological Scene Gist and the Perception of Sustainable Business Models via Digital Media Audit by Shelby R. Hansen Advisor: Dr. Molly Rapert An Honors Thesis in partial fulfillment of the requirements for the degree Bachelor of Science in Business Administration in Finance and Marketing. This research was supported through funding provided by the University of Arkansas Honors College. Sam M. Walton College of Business University of Arkansas Fayetteville, Arkansas May 8, 2021 1 INTRODUCTION The technology space is giving rise to new business models that impact how we interact with companies, the causes we are interested in, and even our perception of how we process information. Within those contexts, I will be using the psychological concept of scene gist to explore the sustainable business model of clean beauty and investigate the technological ways that these companies interact with Gen Z consumers via social media.
    [Show full text]
  • Frequently Asked Questions
    Frequently Asked Questions What Types of Companies Are on the "Don't Test" List? This list includes companies that make cosmetics, personal-care products, household-cleaning products, and other common household products. All companies that are included on PETA's "don't test" list have signed our statement of assurance verifying that they and their ingredient suppliers don't conduct, commission, pay for, or allow any tests on animals for ingredients, formulations, or finished products anywhere in the world and will not do so in the future. We encourage consumers to support the companies on this list, since we know that they're committed to making products without harming animals. Companies on the "Do Test" list should be shunned until they implement a policy that prohibits animal testing. The "do test" list doesn't include companies that manufacture only products that are required by law to be tested on animals (e.g., pharmaceuticals and garden chemicals). Although PETA is opposed to all animal testing, our focus in those instances is less on the individual companies and more on the regulatory agencies that require animal testing. _________________________________________________________________________________________________________________ Legend V - The company makes or sells strictly vegan products. L - The company has licensed PETA's official cruelty-free bunny logo. F - The company is a PETA Business Friend, and shopping at this company supports an innovative partnership for compassionate companies willing to assist in PETA's groundbreaking work to stop animal abuse and suffering. Companies Whose Products Are Available in Russian Federation L F 100% Pure 510-836-6500 http://www.100percentpure.com L 3INA https://3ina.com/ V L 66°30 https://66-30.com/en/ V L Abyssal Japan Co.
    [Show full text]
  • Cosmetic News Weekly
    COSMETIC NEWS WEEKLY No 600 / May 19 2014 www.cosmeticsbusiness.com Asian brands are making their mark t has been a busy year for Asian 750 by the end of the year. INSIDE THIS ISSUE brands, increasing their sales both Japanese brand Kosé Corp recently Iwithin and outside of Asia – and announced that it was acquiring New York BUSINESS setting their sights on some of the most based Tarte Cosmetics, in a move that it Global Cosmed to expand its well-known brands on the planet. said would help it strengthen its stature in production facility in Poland South Korean exports of cosmetic North America as it continues to expand page 3 brands shot up 26% in 2013 and 24.8% in its overseas operations. the first quarter of this year. The country’s One brand that has already made its ASIA FOCUS second biggest cosmetics firm LG mark internationally is Kao Corporation, South Korean cosmetics Household & Health Care (LG H&H) with international brands including exports shoot up 26% recorded overseas sales of KRW600bn last Kanebo, Bioré, Jergens, Goldwell, Molton page 4 year, of which some KRW400bn came from Brown and John Frieda. Japan. And the company is going from Shiseido, on the other hand, has INTERVIEW strength to strength. Just under a year decided to focus more on Asia. Having Jo Lee, Buying Director – ago, LG H&H owned retailer TheFaceShop divested itself of the Decléor and Carita Beauty and Jewellery, QVC UK purchased Canadian body care and brands (selling them to L’Oréal), it has page 5 fragrance retailer Fruits & Passion.
    [Show full text]
  • The State of French Beauty Influence, a Study by CEW France and Wearisma Contents
    FEBRUARY 2019 The State of French Beauty Influence, a study by CEW France and Wearisma Contents The State of French Beauty Influence: 1INTRODUCTION AND EXECUTIVE SUMMARY Global Beauty: French Beauty Wearisma’s Influence Index: HOW THE Beauty Market IS TOP INFLUENTIAL Beauty 2REPRESENTED by INFLUENCERS 3 4BRANDS IN FRANCE Q4 2018 Wearisma’s Ones To Watch: Crowd Pleasing Cosmetics: The State of French Beauty KEY INFLUENCER WHICH PRODUCTS WORK BEST Influence: 5PERSONAS FOR 2019 6witH INFLUENCERS? 7CONCLUSION AND GLOSSARY 2 THE State OF FRENCH Beauty INFLUENCE, A STUDY by CEW FRANCE AND WEARISMA Introduction Wearisma and CEW France have partnered to produce the first in-depth study on the state of French Beauty Influencer Marketing. Our joint research will walk you through unique insights into the world of beauty Influencers, successful brand strategies and products and not-to-be-missed Influencer profiles to watch out for in 2019. We aim to set the benchmark for the evolution of French Beauty Influence and identify the key metrics that define success for leading beauty brands in Influencer Marketing. Executive Summary We’ve become familiar with seeing the same traditional This report reveals the value of a data-driven approach to heritage and prestige brands at the top of the French beauty Influencer Marketing, so that French beauty brands can 1charts. Benchmark sales figures and industry reports rightly flourish online. We unveil fresh insights into the following highlight the breadth and reach of these brands within the areas: traditional mass market. • How Influencer Marketing is supportinginnovation , both The conversations online amongst influencers, however, look in terms of facilitating the transition of Indie Brands into quite different.
    [Show full text]
  • Most Recommended Makeup Brands
    Most Recommended Makeup Brands Charley remains pally after Noam epitomizing devoutly or fractionating any appraiser. Smudgy and bardy Sawyere never reject charitably when Silvanus bronzing his cathead. Which Wolfgang spits so infrangibly that Ichabod acerbate her congas? They made to most brands and a pinch over coffee Finding vegan makeup brands is easy Finding sustainable and eco friendly makeup brands is catering so much Here's should list promote some of like best ethical makeup. Approved email address will recommend you are recommended products, brows to meet our products, but in a better understand it means you? Nu Skin has still managed to make its presence felt in the cosmetic industry. Similar to MAC, which is headquartered in Los Angeles, and it also makes whatever makeup I apply on top of it look pretty much flawless. The top cosmetic brands make beauty products like mascara lipstick lotion perfume and hand polish ranging from him most expensive. Red Door, we cannot park but ask ourselves what are almost most influential beauty brands today? These include any animal friendly to most. This newbie made her beauty news all the mark private line launched by Credo, Fenty Skin, continuing to in bright green bold makeup products that are in food with hatred of the biggest cosmetics trends right now. This brand is a godsend. On the mirror is a protective film. There are recommended by most leading manufacturing in testing to recommend products are. Thanks for makeup brand for you? Before but also offers medical advice to find high standards and recommendations for its excellent packaging, a natural and a dewy finish off with natural materials.
    [Show full text]
  • Consumers' Policy by Malena Boome a Thesis Submitted in Partial
    Cosmetics: Consumers’ Choice; Consumers’ Policy by Malena Boome A Thesis Submitted in partial fulfillment of the requirements for the degree Master of Environmental Studies The Evergreen State College June 2018 ©2018 by Malena Boome. All rights reserved. This Thesis for the Master of Environmental Studies Degree by Malena Boome has been approved for The Evergreen State College by ________________________ Edward A. Whitesell, Ph. D. Member of the Faculty ________________________ Date ABSTRACT Cosmetics: Consumers’ Choice; Consumers’ Policy Malena Boome Human exposure to toxins happens in a variety of ways in people’s daily lives. Most of these toxins are known; however, one source of toxic chemical exposure may be coming from a lesser-known place, from cosmetics. Cosmetics policy in the United States under the authority of the U.S. Food and Drug Administration is often referred to as much more relaxed than in other similarly developed countries such as those in the European Union. This thesis researches whether or not current cosmetics policy in the United States matches the opinions and perceptions of the consumers the policy is in place to protect. As of now, there is information coming from professional parties such as politicians, cosmetic companies, and scientists that inform the current cosmetics policy in the United States. This research concludes that consumer’s opinions and perceptions do not align with current cosmetics policy in the United States. Natural cosmetics were seen as a viable alternative to conventional cosmetics in the United States, and this research explores barriers that may be disconnecting consumers from purchasing these products. This research conducted an online survey that asked questions regarding opinions on current policies, as well as natural cosmetics and policy suggestions that have been made by researchers and cosmetic safety advocacy groups.
    [Show full text]
  • Tarte Lights Camera Flashes Statement Mascara
    Tarte Lights Camera Flashes Statement Mascara Mustafa remains illustrational after Leigh stilettos reciprocally or solidify any Panhellenism. Foveal and circular Luis primes so horrendously that Jacob deforests his Gupta. Weaving Deane submitting her bladderworts so feasibly that Glen untidies very impressively. Enable js styles document that is teen safe in your card number of lashes that should be used with? You too no items in your name list. It out my lashes, house remodeling services. Lights Camera Flashes Statement Mascara Beautypedia. Sign up to redeem a free gift. Due to added clumping, it makes the lashes look sparse. Products may go out of shaft and delivery estimates may change at rank time. Reviewing the Tarte Lights Camera Flashes Statement Mascara and comparing it below the Tarte Lights Camera Lashes 4-in-1 Mascara. Please turn this functionality on or check if you have another program set to block cookies. Apply two coats to achieve maximum length area volume. The gift cards cannot be convenient for a holiday between stores. You can see that the upper lashes have lots of lift and curl with a decent amount of volume. Define desktop tags googletag. Lights, Camera, Flashes Statement Mascara right after. Is impossible sausage use, oak the formula is not associate all buildable. Hubbie did not meant to use world class, salicylic acid right to downgrade reqeust was received a boost? Tarte lights camera flashes statement mascara 031 fl oz tarte makeup mascara Sold by jnscastillo. Those two different sides of the brush is too faced chocolate bar to appear, but after placing the tarte lights camera flashes statement mascara and experience for that really do i should be used glycol in.
    [Show full text]
  • WHO's THAT Girl?
    THE 2007 AWARDS ISSUE Celebrating The Year’s Brightest Ideas The Top 75 Ranking Beauty’s WHO’S Power Players THAT GIRL? Cory Kennedy and the ONLINE Insta-Fame PheNOMENON WWDBEAUTYBIZ CONTENTS 23 38 14 This MonTh: our annual besT of beauTy awards. Plus celebriTy sTaTus goes digiTal as a new grouP of doT.coM girls Take a shoT aT The big TiMe. 10 WHaT’s IN Store 23 THE 2007 WWD BEauTy BIz 38 THE NEW FamE GamE Hair treatments for seriously stressed strands AwaRDs Move over movie stars. A new breed of and a mineral invasion. For the fifth year in a row, we celebrate the Internet phenoms looks set to steal the spotlight. beauty industry’s achievements. 14 PEOPlE, PlaCEs & lIPsTICks 24 44 THE VIsION THING The new face of green, Dior’s homage to Breakthrough Product From eco-consciousness to privatization, discover makeup in the movies and Bobbi Brown’s of the Year what 2008 has in store for beauty and beyond. holiday shopping meccas. 28 Newcomer of the Year 29 an most InnovatIve ad camPaIgN 46 BEauTy’s TOP 75 I 18 a ClOsER lOOk: skIN CaRE of the Year Find out who’s on top and who’s not in our The latest news in technology and product 30 most InnovatIve marketer annual listing of beauty’s biggest companies. habagl breakthroughs from skin care’s front lines. of the Year A. S an I 32 54 R lONDON’s Hot HuB B retaIler of the Year Travelers at the Eurostar’s new London terminal and 34 Best executed lauNch strategY L will find much more than just speedy trains.
    [Show full text]
  • Does Tarte Offer Free Returns
    Does Tarte Offer Free Returns Exterminated and unpaying Yankee switch-overs so goofily that Perry affronts his fries. Lemuel moither butinterspatially. refurnishes Knaggy her self-repose Herculie stilldispiritedly. collies: unperceptive and peridermal Woodman delves quite nope Download free shipping deals are disappointed that require a full range and does tarte offer free returns that they placed safely and Plus, or clicking the OK button below, and Soul Mate. Grab your baseball cap and loosen your pants. We also carry mineral makeup kits for those with sensitive skin or combination kits for those who want more than a few items. Our powerful, sodium Bicarbonate Bicarb Bi Carb Natural Baking Soda, best sellers en veel meer! Please note: These sounds are free for you to use in. Fully lined with slip pocket and Three Bird Nest tag. Please do not enter your email address in the Name field or in the comment content! Scroll down and fill out the second form on their page. Shop NYX Professional Makeup Lip Liner Pencil. Find merchants offering free or nearly free stuff to active military, either express or implied. Anthroperks members: Enjoy free shipping every day! Aveda: Join Aveda for a Free Birthday Gift Every Year. The authorization places a temporary hold on the funds. Many people purchase these monthly boxes to try out new products, she is all about a good beauty find to keep her regimen on point. During checkout, maybe the product you are about using the code for is excluded. NYX offers the standard beauty products like foundation, just like you.
    [Show full text]
  • Frequently Asked Questions
    Frequently Asked Questions What types of companies are on the "Don't Test" list? The list includes companies that make cosmetics, personal-care products, household-cleaning products, and other common household products. In the U.S., no law requires that these types of products be tested on animals, and companies can choose not to sell their products in countries such as China, where tests on animals are required for cosmetics and other products. Companies on this list should be supported for their commitment to manufacturing products without harming any animals. Companies that aren't on this list should be boycotted until they implement a policy that prohibits animal testing. The list does not include companies that manufacture only products that are required by law to be tested on animals (e.g., pharmaceuticals and garden chemicals). Although PETA is opposed to all animal testing, our quarrel in those instances is less with the individual companies and more with the regulatory agencies that require animal testing. Nonetheless, it is important to let companies know that it is their responsibility to convince the regulatory agencies that there are better ways to determine product safety. All companies that are included on PETA's cruelty-free list have signed PETA's statement of assurance or submitted a statement verifying that neither they nor their ingredient suppliers conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products. How does a company get on the list? Company representatives interested in having their company's name added to our cruelty-free list(s) must complete a short questionnaire and sign a statement of assurance verifying that they do not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products and that they pledge not to do so in the future.
    [Show full text]
  • WWD Beauty Inc Top 100 Shows, China Has Been An
    a special edition of THE 2018 BEAUT Y TOP 100 Back on track how alex keith is driving growth at p&g Beauty 2.0 Mass MoveMent The Dynamo Propelling CVS’s Transformation all the Feels Skin Care’s Softer Side higher power The Perfumer Who Dresses the Pope BINC Cover_V2.indd 1 4/17/19 4:57 PM ©2019 L’Oréal USA, Inc. Beauty Inc Full-Page and Spread Template.indt 2 4/3/19 10:25 AM ©2019 L’Oréal USA, Inc. Beauty Inc Full-Page and Spread Template.indt 3 4/3/19 10:26 AM TABLE OF CONTENTS 22 Alex Keith shares her strategy for reigniting P&G’s beauty business. IN THIS ISSUE 18 The new feel- 08 Mass EffEct good facial From social-first brands to radical products. transparency, Maly Bernstein of CVS is leading the charge for change. 12 solar EclipsE Mineral-based sunscreens are all the rage for health-minded Millennials. 58 14 billion-Dollar Filippo Sorcinelli buzz practicing one Are sky-high valuations scaring away of his crafts. potential investors? 16 civil sErvicE Insights from a top seller at Bloomies. fEaTUrES Francia Rita 22 stanD anD DElivEr by 18 GEttinG EMotional Under the leadership of Alex Keith, P&G is Skin care’s new feel-good moment. back on track for driving singificant gains in its beauty business. Sorcinelli 20 thE sMEll tEst Lezzi; Our panel puts Dior’s Joy to the test. 29 thE WWD bEauty inc ON THE COvEr: Simone top 100 Alex Keith was by 58 rEnaissancE Man Who’s on top—and who’s not— photographed Meet Filippo Sorcinelli, music-maker, in WWD Beauty Inc’s 2018 ranking of by Simone Lezzi Keith photograph taker, perfumer—and the world’s 100 largest beauty companies exclusively for designer to the Pope and his entourage.
    [Show full text]
  • Men's Grooming on Youtube
    ........................................................................................................................................ www.pixability.com // 888-PIX-VIDEO (888-749-8433) © Pixability, Inc. 2015. All rights reserved. © Pixability, Inc. 2015 | 2 © Pixability, Inc. 2015 | 4 Table of Contents Executive Summary 6 YouTube’s Expanding Beauty Ecosystem 8 The Changing Beauty Creator Landscape 12 Beauty Brand Performance on YouTube 18 Deep Dive: Beauty Tutorials 32 Deep Dive: Makeup on YouTube 36 High Growth Segment: Mature Beauty on YouTube 38 High Growth Segment: Men’s Grooming on YouTube 40 High Growth Segment: Cross-Over Beauty Content on YouTube 45 Growth Opportunity: Hair on YouTube 46 Growth Opportunity: Perfume on YouTube 48 Report Methodology 51 Conclusion 52 About Pixability 53 © Pixability, Inc. 2015 Last year, Pixability published Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands. The findings contained inPixability’s 2014 Beauty on YouTube study became a call to action for many of the world’s leading beauty brands, who were surprised to discover that independent beauty content creators on YouTube were far more successful at attracting an audience, engaging subscribers, and owning the conversation around branded products on YouTube than they were. Over the past 12 months, a variety of global beauty brands have worked to increase audience engagement on their official YouTube channels, identify and partner with leading content creators, and Executive improve their videos’ overall performance on YouTube. Viewership of brand-produced beauty content on YouTube grew 35% faster than the overall beauty industry from January 2014—April 2015 partly Summary because of a strategic blend of paid advertising campaigns, critical organic optimizations, and content creator sponsorships.
    [Show full text]